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Trainee Handbook 2015 Philippines Copyright © 2015by Moon Struck Entertainment

Published on by Moon Struck Entertainment PublicationsMoon Struck EntertainmentMetro Manila, Philippines

Front and Back Cover design:Shyrlane Somblingo

Book Layout design:Blue Palma

Book WritersBlue Palma

Book Content Editor:Nadie Esteban

Fonts used:Calibri ArialCorsiva

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TABLE OF CONTENTS

Credits ………………………………………………………………………………………………………………………………….. 2Table of Contents …………………………………………………………………………………………………………………. 3Foreword ..……………………………………………………………………………………………………………………………. 4The MSE Story ..………...………………………………………………………………………………………………………….. 5Vision-Mission Statement …………………………………………………………………………………………………….. 6MSE Core Values ………………………………………………………………………………………………………………….. 6MSE Emblems .…………………………………………………………………………………………………………………….. 7Organizational Chart …………………………………………………………………………………………………………….. 8Admission …………………………………………………………………………………………………………………………….. 9Training Program ………………………………………………………………………………………………………………….. 10Special Classes …………………………………………………………………………………………………………………….... 10Training Policies ……………………………………………………………………………………………………………….. 10-11Evaluation System ………………………………………………………………………………………………………………… 12Debut ………………………………………………………………………………………………………………………………. 12-13Code of Conduct

● Article I: General Behavior ………………………………………………………………………………………… 14● Article II: Behavior in MSE Rented or Reserved Venues …………………………………………….. 15● Article III: Behavior outside MSE and in Social Media ………………………………………………… 15● Article IV: Penalties …………………………………………………………………………………………….... 16-17● Article V: Reference to Appeal …………………………………………………………………………………… 17

MSE Venues ………………………………………………………………………………………………………………………….. 18MSE Projects …………………………………………………………………………………………………………………………. 18

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FOREWORD

This Trainee Handbook is primarily intended for new trainees - it serves as a guide and a source

of information to help you adjust in MoonStruck Entertainment. It is also designed to provide

you with a reference on important matters concerning various aspects of your trainee life in

MoonStruck Entertainment.

To have an effective community, it is necessary that a harmonious relationship exist among all

the members of MoonStruck Entertainment. Rules, policies, and regulations embodied in this

handbook are aimed to establish the happy family atmosphere that has always characterized

our community.

Efforts have been made to make this compilation as comprehensive as possible; However, at

the event of unanswered questions, this handbook also has a list of where and whom to go to

for assistance.

It is, therefore important that you have a thorough understanding of the content of this

handbook by heart and that you abide by it to help you function efficiently and make your stay

at MSE musically rewarding and personally enjoyable.

Make this your constant guide as an official trainee in MSE.

Welcome to Moon Struck Entertainment!

MOON STRUCK ENTERTAINMENT HAVE RIGHTS TO REVISE THIS HANDBOOK WITH OR WITHOUT PRIOR NOTICE. THIS DOCUMENT (HANDBOOK) SHALL NOT BE SHARED ONLINE NOR TO BE PRINTED AND DISTRIBUTED ON HAND TO NON-MSE TRAINEE OR STAFF. ANYONE WHO WILL BE CAUGHT VIOLATING WILL BE BLOCKED FROM ANY MSE BOUNDARIES, TRAINEE OR EVENT STAFF.

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THE MSE STORY

A few years ago, K-Wave/K-Pop Wave started spreading all over Asia. Mostly, the younger generations are the ones who became very fond of this music genre. Cover groups emerged everywhere performing and dancing to their favorite K-Pop group/ K-idol songs. Housing 70+ K-Pop Cover groups just in Metro Manila, the Philippines grabbed the title as the country with the most number of K-Pop Cover Groups (as compared to Western and other Asian countries). K-Pop Cover groups perform at K-Pop Events held in the Philippines, however most Cover groups cover only the dancing skills of their idols, seldom do we see Cover groups who can sing and dance.

Blue Darlene Palma, the founder of MSEnt, is a college student at Far Eastern University taking up Bachelor of Science in Architecture, she joined three (3) different entertainments and resigned after when she finally decided to establish her own cover entertainment, with the help of friends that she recruited, Edralin Guevarra, an IT college student and her co-admin at FILzzang Mania (a popular ulzzang page for filipinos), and Nicole Garcia, a high school student, to be her helping hand in establishing their dream cover entertainment.

In early 2013, StarLust Entertainment (meaning ‘desiring to be a star’) was established but was not launched in Facebook. It did not gain the popularity needed and had gone through difficulties in handling the agency because of the lack of manpower and so, StarLust Entertainment went into hiatus.

Last 15th of October 2013, StarLust Entertainment was rename as Moon Struck Entertainment and was launched officially as a Facebook Page. Unlike StarLust, Moon Struck Entertainment had received a better response from people in the Philippines and even abroad.

On March 1, 2014, Nicole Garcia stepped down from her position as Vice-President and Regine Dumlao took her place. On December 2014, Regine Dumlao resigned due to personal reasons and MSE manager, Katherine Dela Cruz was elected as the new Vice-Ppresident.

MoonStruck Entertainment covers the system and concept of the Top 3 Entertainments in South Korea (SM, YG & JYP). Just like these entertainments, MoonStruck is bound to give services/programs to the trainees such as free training and showcase concert before the debut of the cover group/soloist. Aside from the K-Pop music industry, MoonStruck Entertainment also established their own film productions that will produce short films about real life stories and drama fiction on Youtube.

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VISION-MISSION STATEMENT

Guided by the system and quality of the Top 3 South Korean leading agencies; SM Entertainment, YG Entertainment, and JYP Entertainment, MoonStruck Entertainment aims to be a K-Pop cover entertainment that keeps developing opportunities across its nation and carrying its mission of becoming the leading K-Pop cover entertainment in the Philippines.

Committed to continuously spreading the South Korean Hallyu Wave and rich culture with fellow Filipinos and dedicated to creating the most epic star idol life experience.

MSE CORE VALUES

MoonStruck Entertainment’s three core values (Musical Inclination, Sincerity, and Evolutional) represent the principles and beliefs that have guided our organization throughout these months. These values are reflected in trainees decision and action at their stay in MSE.

1. An MSE trainee is characterized to be MUSICALLY INCLINED. Talent and skills are more important than appearance, it is also the foundation of the trainee for all the opportunities that he/she will get. MSE provides training to help the trainee in developing his/her potential skills and talent.

2. An MSE trainee is characterized to be SINCERE. A trainee with sincere love for K-POP will be in ease in performing korean songs. More than a memorized choreography or song performance, the sincerity of a trainee to do well in the performance will help him/her to convey how much he/she wants to stay and learn. MSE training is a test of how sincere and how much the trainee desires to debut on a real stage.

3. An MSE trainee is characterized to be EVOLUTIONAL. With the help of the free training, a trainee must improve his/her skills in dancing, singing, rap, or playing instruments. To able to adapt and make his/her weaknesses as his/her strength, he/she must be open to new challenges and is willing to learn by heart.

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MSE EMBLEMS

The Official Logo

Our 2nd and official logo was designed by our MSE staff Crizza Lyn Mercado last 30th of November 2013.

The Tagline

“The Gateway to Stardom”MoonStruck Entertainment’s tagline is a hyperbole referring to the whole idea of trainees to be

at their most star-studded moment through MoonStruck Entertainment which serves as the way in achieving those ambitions.

The Colors

The colors of MoonStruck Entertainment is black and silver. Black represents the mysterious aura that the entertainment and its staff has. Black implies self-control and discipline, independence and a strong will, and giving an impression of authority and power. Black is also considered to be a very formal, elegant, and prestigious color. Although black color has negativities, we associate it with our other color which is silver. The color silver contrasts all the negativity that black has, and is known to be eye-blinding for its shine. In simple words, silver is responsible for something dark to shine when both colors are combined.

The Anniversary Date

October 15, 2013 when MoonStruck Entertainment was officially launched in Facebook, replacing StarLust Entertainment.

Current AdministratorsCEO: Blue PalmaPresident: Edralin GuevarraVice-President: Katherine Dela Cruz

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ORGANIZATIONAL CHART

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ADMISSIONPolicies on Trainee Admission

MoonStruck Entertainment admits trainees through various auditions. The following are the auditions to be held by year 2014, in the future we will increase the number MSE auditions held every year.

Official MSE AuditionsThe big scale once a year Official MSE Audition comes in stages: stage one (1) is the Online Audition; stage two (2) is the Live Audition; and stage three (3) is the Ranking Audition. The Official MSE Audition is held once a year, although the Official MSE Audition is to be held every year, there might be circumstances in the future where MSE will decide not to hold the Official MSE Audition by that year. Passers of the three (3) stages will be accepted as official trainees of MSE.

Summer Live AuditionsThe Summer Live Auditions is an optional one-time live audition. It is intended for those who failed in the stage one (1) Online Audition of the Official MSE Audition and who were not able to submit their online audition piece or who were not able to reach the deadline of the online audition period. Although it is a one-time audition, participant slots are limited.

Policies on Staff Admission

Moon Struck Entertainment is always open for staff admission, although there are requirements and certain conditions that is corresponding for each and every staff position, the general criteria is (1) being responsible, (2) actively participating online, and (3) works on time. MSE has a note as to what positions are left available for application and it decreases from time to time. MSE does not accept applicants outside Metro Manila or abroad. One can be affiliated or works under other K-POP related organizations but must be responsible enough to his/her job in MSE or when given a task or project to work. MSE conducts an online interview for applicants who want to be a staff of MSE through Facebook or Skype once his/her application entry form was reviewed by an MSE staff.

All accepted applicants is obliged to read the house rules that will be given to them.

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TRAINING PROGRAM

The training program is a program designed for official trainees of MoonStruck Entertainment. The program will be administered by trainers and lecturers. The program’s objective is the development of the trainee’s skills.

Dance TrainingTrainers: Cathlyn MondoñedoDance training is to enhance the skills in flexibility and to have basic knowledge of steps in dance of trainees. What’s special about MSE Dance Training is that it is focused on K-POP choreography.

Vocal TrainingTrainers: Lara Valeras, Princess MolinaVocal Training is to enhance the vocalization, skills, and techniques of trainees in singing. Aside from K-POP and K-Ballad songs, the vocal training will also cater American and OPM (however, this will be done rarely).

TRAINING POLICIES

Training PeriodThe training period is not counted nor set when one becomes an official trainee. It is measured by the proficiency of a trainee in singing and dancing. The training period may take a few months or may even reach a year, it really depends on the progress of the trainee.

ScheduleTraining schedule will be held on Sunday weekends, so as not to interfere with the trainee’s studies or work. Vocal and dance training will be separately hold once a month Sunday weekend, and Evaluation Assessment will follow the weekend after the training sessions. Detailed schedule will be posted and updated on the official facebook group for trainees.

Venue Restrictions & RegulationsVenue of practices, performances, auditions and classes is reserved or rented by MSE administrators or staff, therefore only official trainees and MSE staff are allowed but loitering is prohibited. Rental fee is shouldered by the entertainment unless it’s not an official activity conducted or permitted by MSE. Littering is also prohibited.

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Meals, Transportation Fees & MerchandiseTrainee’s personal matters such as meals and transportation fee will not be shouldered by MSE. Official Trainees will have a specially design shirt which is optional to purchase.

Back-up DancersAs part of the training period, a trainee may experience performing live at K-POP events, affiliate events and official MSE events as a back-up dancer for a cover group, duo or soloist.

AttendanceA trainee is encouraged to attend the training program and MSE official events (if required).

Individual ScheduleA trainee might receive offers for individual schedule within MSE projects, affiliates or non-MSE activities.

ContractEvery official trainee is asked to sign a contract which will validate his/her stay at MSE after reading completely the trainee handbook. The contract lasts for a year (12 months), and it depends to the trainee if he/she would like to renew his/her contract. Renewal of contract is one (1) month before its expiration. Hiatus is maximum total of 130 days (4 months) which can be divided gradually depending on the trainee’s preference. Termination of contract and other terms is written in detailed on the contract itself.

EVALUATION SYSTEM

Trainees will be evaluated during their training period. MSE implements an evaluation system through an assessment to monitor each trainee’s progress and improvements. The evaluation system is conducted to boost the confidence of the trainees and for them to be accustomed in performing live in front of the audience. Monthly AssessmentMonthly Assessment falls on the last Sunday weekend of the month. It is an evaluation to be administered by the Administrators and/or Board of Directors or invited Panels/Judges. Every month (unless emergency situations arise), trainees will be receiving missions (through email) which can be done individually, duo, or in group to assess what they have learned from the previous training session. The given missions varies in conditions and mechanics and depends on terms given the Administrators, taking turns to conduct it.

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DEBUT

After the training period, trainees will debut as talents. During the training period, he/she will be privately called for a meeting and will be offered of debut as solo or in a group. He/she has the right to reject an offer but will get back to trainee life and wait for another debut offer.

Manager AssignationA soloist, duo or group will have an assigned manager who will manage the talent/s schedule and their awareness to it, responsible for the talent/s well-being and discuss matters or issues that may arise within. The manager is to report monthly to General Manager and MSE admins as to how the soloist/group is doing. The manager may be replaced due to irresponsibility demanded by the talent herself/himself/themselves.

Talent Identification CardA talent will be receiving soft copy of the edited identification card exclusively for MSE talents and production and payment is shouldered by the talent himself/herself.

Stylist Assistance Wardrobe stylists, Make-up Artists and Hair Stylists will assist the talents only on the day of a live performance, photoshoots and shooting days. Although they are not responsible for any costume fee or rental, they may suggest shops/places to borrow or get the fashion item affordably. A talent must provide and be responsible for his/her own costume for any performances, photoshoots or shootings, regardless if it is borrowed or bought. The costume/outfit matter is to be discussed by the group/soloist with their assigned manager.

Cover Music VideoEvery promotional or title songs or even non-title songs of the KPOP group/artists are bound to make a music video cover and upload it on the cover soloist/group’s official Youtube account and MSE Youtube account. Venues, concept and schedule depends on the decision of director of the project team. Cover MV’s includes the storyline or dance routine , concept, and of course the real vocals of MSE talents. Music Video covers restricts plagiarism of most of the content of the original music video of any KPOP artist.

PhotoshootsEvery photoshoots will be use for the cover photo of the Jacket Album cover based from the K-POP group’s promotional song. Some photoshoots are for MSE projects, promotions and affiliate requests.

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Showcases,Concerts and PerformancesLive Performances are held in K-POP events outside MSE boundaries. Frequency of performances will depend on the schedule arranged by the manager of the talent/s. Showcase are held for talent/s before their live debut to showcase their hidden talents that they won’t be able to show in live debut performances and other K-Pop events. Concerts will be done with other MSE talents.

Venue and Schedule of PracticesTalents might have a different practice venue and of course schedule from the official trainees. Reservation or rental fees is to be discussed with the group/soloist and the manager.

Other Fields Under MSETalents/official trainees will be given an opportunity to showcase their talents or skills in acting, composing, hosting and etc. within the boundaries of MSE, such as the film productions, online radio fm, affiliate’s events and many more to come.

Individual ScheduleThis applies only for duo or grouped talents of MSE, wherein a member or some of the members may have schedules aside from the group activities or performances. Maybe within MSE boundaries or not.

Distribution of IncomeMSE Talents (grouped or soloist) will probably join dance or singing contests that has money as a prize,once an MSE talents (grouped or soloist) won in those particular contests, 70% of the money prize is to be given/divided to: the present members who participated in the contest if it is a group; or the soloist who participated in the contest, and 30% is for the company funds which will be used for the necessities that the talents of MSE in group, soloist and trainees might need such as costumes, fare, meals or props and for emergency situations.

Talent ContractSimilar to his/her trainees days, the debuting trainee will be asked to sign a contract for talents before his/her career as a talent in MSE starts. The talent contract expires in 24 months (2 years). Renewal of talent contract is one (1) month before its expiration. Hiatus is maximum total of 200 (6 months) days which can be divided gradually depending on the talent’s preference. Termination of contract and other terms is written in detailed on the contract itself.

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CODE OF CONDUCT

Preliminary StatementDEDICATION TO TRAINING/PRACTICE, respect for authority, strict observance of the rules and regulations of the entertainment and unfailing courtesy is expected at all times from all trainees and talents. The Administration, after due process, has the right to suspend, strike from the list of debuting trainees, or expel trainees/talents who violates any of the provisions of this Code.

ARTICLE IGeneral Behavior

Section 1. Trainees/Talents shall at all times be in proper decorum and appearance.

Section 2. Trainees/Talents shall not engage in gambling, or any scheme where imposes false hope to other trainees, talents, staff and non-MSE members.

Section 3. Trainees/Talents shall not enter any MSE rented or reserved venues under the influence of liquor or any prohibited drugs.

Section 4. Trainees/Talents shall not commit any form of dishonesty.

Section 5. Trainees/Talents shall at all times be respectful and in proper conduct and will from using any vulgar language.

Section 6. Trainees/Talents shall not be involved in any form of hazing or fraternities.

Section 7. Trainees/Talents shall attend 80% of the monthly training program.

Section 8. Trainees/Talents shall not involve the entertainment’s name into scam activities.

Section 9. Trainees/Talents shall make use wisely of the benefits given by the entertainment.

Section 10. Trainees/Talents shall not threaten or bully other trainees and talents.

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ARTICLE IIBehavior in any MSE Rented or Reserved Venues

Section 1. Trainees/Talents shall not vandalize or damage any property.

Section 2. Trainees/Talents shall not commit any form of littering or unsanitary acts within the rented or reserved venues.

Section 3. Trainees/Talents shall not smoke within the rented or reserved venues.

Section 4. Trainees/Talents shall refrain from publicly displaying acts of affection (PDA).

Section 5. Trainees/Talents shall not bring objects, pictures or literatures which are morally offensive or subversive of the national interest or any alcoholic drink or any prohibited drugs.

Section 6. Trainees/Talents shall not barge in any venue without the permission of authorized staff or without notifying the authorized staff.

Section 7. Trainees/Talents shall not eat inside without the permission of the authorities or any other staff-in-charge.

Section 8. Trainees/Talents shall keep the venue clean before and after the session.

Section 9. Trainees/Talents may leave the venue only upon the permission of the staff-in-charge.

Section 10. Trainees/Talents shall not use or possess any object found within the venue.

ARTICLE IIIBehavior outside MSE and in Social Media

Section 1. Trainees/Talents shall not involve the name of MSE in any form of online scam activities or any profitable activities especially without any authorized permission.

Section 2. Trainees/Talents shall refrain from committing acts that may shame or bring dishonor to the entertainment. Such acts include but is not limited to: a. Public display of affection d. Smokingb. Drunkenness e. Gamblingc. Scamming/Fraud f. Cyber Bullying

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ARTICLE IVPenalties

Section 1. General Provisions

A. The Management Team, after due process, shall determine and recommend to the Administration the proper penalty, taking into account the following:1. nature and gravity of the offense;2. previous record of the trainee/talent;3. character and position of the aggrieved person;4. established precedents;5. pertinent and applicable aggravating and mitigating circumstances.

B. A trainee/talent who is certified as undesirable by the Administration shall be dropped from the entertainment, in addition to such disciplinary actions as may be imposed by the Administration.

Section 2. The following offenses are classified as minor and major offenses:

a. Minor Offenses

unsanitary acts barging in venues dishonesty

simple misconduct unauthorized use of venues public display of intimacy

rudeness/impolite disrespect in any form insult in Social Media

b. Major Offenses

stealing/theft hazing multiple offenses

possession or being under the influence of alcoholic drink

smoking harassment grave threat involvement in fraternities

fabrication gambling serious misconduct

possession or distribution of prohibited drugs

plagiarism assault immoral conduct

involvement in other ents or involving MSE for scam activities

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Section 3. Penalties

A. For Minor OffensesFirst offense: Warning (through email)Second offense: Reprimand with counselingThird offense: Suspension from training/actitivies.* Five minor offenses shall be equivalent to one major offense.

B. For Major OffensesMajor offenses, depending on their seriousness and gravity, after due process shall be punishable by any of the following:

1. Suspension. A trainee/talent is suspended from training, practices or any group and individual activities under MSE for a definite period of time.

2. Dismissal. A trainee/talent found to have seriously violated the rules and regulations shall be dismissed anytime from his/her activities.

3. Expulsion. A trainee/talent is expelled from the entertainment grounds or other organization projects under MoonStruck Entertainment and the contract of the trainee/talent will be nullified.

Section 4. When the violation is committed by a non-MSE trainee/talent within the MSE venues with the cooperation or participation of an MSE trainee/talent, the latter shall be held responsible.

ARTICLE VReference to Appeal

Section 1. The Administration appoint the Board of Directors to conduct the investigation of the cases and received evidence that shall form the basis of their findings and recommendations. Any appeal may be addressed to any Admins who shall decide on the merit of the appeal.

Section 2. In instances in which the dispute is between a trainee/talent and an MSE staff, where the trainee is the culprit, the case shall be handled by the Administration.

Section 3. In cases where the MSE staff is the one who allegedly committed the violation, the Administration shall appoint an MSE staff to investigate the staff where the said MSE staff belongs to.

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MSE VENUES

One of MoonStruck Entertainment’s advantages is that the practice areas are free of charge for the trainees. The following venues are subject to change, and in the future, more venues will be added. MSE rented/reserved venues include, but not limited to:

● Lounge & Gym @ Soho Central Condominium,Mandaluyong City● Glorietta(Gazebo/tage@ San Manuel St. Brgy. Kapitolyo Pasig City● Amphitheater @ Park 6 Stella Maris St., Brgy. Kapitolyo Pasig City● Dance Studio @ Alvarez Cor., Bambang Manila

MSE ProjectsSuch projects include, but will not be limited to:

MSE FilmsA video productions to produce short films in any possible genre and to be uploaded on YouTube.

MSE Future ProjectsOther future projects are still being discussed, no name or specific details have been made for these proposed projects. The following projects may be launched on 2015 or 2016.

MSE Online Radio FMConcept is taken from Sukira, Shimshimtapa and other Korean radio stations but it will only be available online. MSE talents and other known cover groups can have a guest appearance.

MSE Online TVThis project will be the source of variety shows, music shows or documentary shows relating MSE with MSE talents or staff.

MSE Online MagazineA monthly magazine to be publish online, pages are fewer than the real magazine and it will mostly concern the things that is happening within MSE and its beneficiaries.

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