Traffix

Presentation to the

Traffix Oversight Subcommittee

September 1, 2010

Mission Statement

Traffix

TDM = Congestion Management

Traffix, a service of Hampton Roads Transit, provides commuters with all the services and information they need to choose alternatives to driving alone, which can save them money, reduce stress, and

help the environment

Organizational Overview

Key Company Contact

Wal-Mart Target Sentara Newport News City of Norfolk City of Virginia Beach City of Newport News

Canon Riverside Va Port Authority Va Beach Hotel/Motel Assoc.

Icelandic Coast Guard

US Navy US Army US Air Force

Everest Institute Amerigroup Papco Social Security Adm Stihl VDOT, USDOT Va. International Term.

Teletech

Northrup Grumman

Synerject …many others

Traffix Oversight

HRT – Executive Level but also semi-autonomous

Traffix Oversight Subcommittee (TOS) –

composed of representatives from all cities that

sit on TTAC.

Transportation Tech Committee (TTAC) – TTAC is

recommends to the TPO Traffix funding. Reps of

the TOS are also members of the TTAC

TPO – TTAC recommends support of the Traffix

regional initiatives.

Products and Services

Products, Services and Awareness

Outreach Efforts

NuRide

Telework!Va

Guaranteed Ride

Van Pool Program and Van Leasing

MAX – Starts June 16

HOV Lanes

The Tide (coming!!)

Education (Public Awareness)

Lunch and Learns

Job Fairs

Partnerships

Information Distributions

Public Relations and Advertising

NuRide, Guaranteed Ride and

Telework!Va NuRide: offers incentives to change SOV rider behavior

and have them register to ride share to and from work.

Guaranteed Ride: Never be stranded! In an emergency when you need to go back to your point of origination, we’ll get you there.

Telework!Va: offers employers up to $35,000 in incentives for an employer to enter into a contract and commit employees to Telework at least 2 days a week

Van Pool Program – Currently 55 vans and a grant to purchase additional vans and expand the fleet

Telework!Va – Hampton Roads

NAME STATUS

CONTR’T

SIGNED Funded # Teleworkers

All Virginia Foods Service ACTIVE 1/5/2009 $29,000.00 26

Amerigroup Corp. ACTIVE 5/1/2010 $35,000.00 10

Bethel Baptist Church of Chesapeake ACTIVE 7/3/2008 $6,848 4

Bogey-free LLC ACTIVE 6/7/2008 $35,000.00 10

Cegedim Dendrite ACTIVE 6/26/2008 $35,000.00 124

E & E Enterprises COMPLETED 7/10/2007 $14,466.75 6

Endependence Center COMPLETED 5/22/2007 $17,051.82 9

JES Construction ACTIVE 1/19/2009 $18,000.00 6

Little Creek Amphibious Base ASSIST-ONLY 1/21/2009 Government 45

MABC COMPLETED 6/18/2007 $35,000.00 9

NASA Langley Research Center ASSIST-ONLY 4/15/2010 Government N/A

Reliant Title ACTIVE 4/30/2008 $35,000.00 9

Rowena's COMPLETED 9/21/2006 14,466.00 4

Senior Corp. ACTIVE 1/5/2009 $35,000.00 10

SinnenGreen & Associates ACTIVE 1/27/2009 25,751.80 10

Stewart Title COMPLETED 9/6/2007 $5,600.00 4

Taylor Made ACTIVE 7/24/2008 $21,000.00 6

VSD LLC, ACTIVE 2/20/2009 $30,815.76 15

WHRO TV ACTIVE 11/22/2008 $35,000.00 15

York County ASSIST-ONLY 1/20/2010 Government N/A

Accelerated Financial Solutions PROSPECT Firm 5/1/2010 $35,000.00 322

The Management and Success of

Traffix in Hampton Roads

The Traffix Footprint

All Cities within the HRPDC Footprint

Eastern Shore

Accomack and Northampton Counties

Currituck County, NC

Larger than the HRT footprint

TDM in Virginia

Richmond – Ride finders

– Budget: $1.4 M

Northern Virginia

– Budget: $9.1 M (Arlington alone is $5M)

Hampton Roads:

– Budget 1.0M

Where We Are Today and Where

Are We Going?

In order to know where we’re going, we needed to know where we’ve been

Commissioned with Southeast Institute of Research to conduct various analytical studies to determine a future path in TDM

in Hampton Roads

Rebuilding the Business of TDM

Brought “Business Thought” to the process using blend of private/public sector protocols

Established relationships and partnership with business community (In progress)

Rebuilt Traffix Team. Needed a positive, professional, marketing and sales experienced team).

Establish two new offices; one on the Navy Base one in Granby Street 2007 – 2008. New office being created at Northside.

Expand Team to add full time person Northside (Fall – 2010)

Advertise (On-going)

Expand Outreach Efforts (On Going)

Adding new Park and Ride Lots (On-going)

Focus to Advertising and Public

Relations Advertising

– Newspapers

– Radio

– TV

– Direct Mail to Employers

Public Relations

– News Reports, Radio, TV, Cox Channel 11, PBS radio,

City TV Channel, work with public schools, work with

Colleges and Universities, work with Employers

Key Partnerships

HRT

TPO

Transp. Technical Advisory Com.

Traffix Oversight Subcommittee

DRPT

VDOT

HRPDC

US Navy

Hampton Roads Localities

Southeastern Institute of Research

Pulsar Advertising

Park and Ride Sites Chesapeake Greenbrier Mall - Mall entrance & Greenbrier

Parkway* Essex Route 17 & Route 654

Route 360 & Route 620 (Watts Supermarket) Gloucester Route 17 Business & Route 3/14

Route 216 & 17 Route 1216 (Hayes Rescue Squad) Route 374 (Rappahannock Community College)

Hampton Hampton Transit Center - King St. & Pembroke

Avenue Isle of Wight Smithfield - Route 10/258**

Bartlett - Rt. 669 & Smith's Neck Rd. James City County Rochambeau Blvd. & Rt. 30 King & Queen Route 360 & Route 721 (Bradley Mart) King George Route 301 & Route 652King William Route 30 & Route 662 Mathews Route 3/198 & Route 3

Route 14 & Route 683

Middlesex Route 33 & Route 703

Route 3 & 33 Newport News Rt. 60 & Old Courthouse Rd.

Yorktown Rd. & Rt. 143 Portsmouth Downtown Tunnel & Port Centre Pkwy. Suffolk 58 Bypass - Rt. F-675 & Rt. 10 Magnolia Rt. 337 & Rt. 58/460 Business Surry Surry Park & Ride Lot - Rt. 10 Virginia Beach Silverleaf Station - S. Independence Blvd. & Silverleaf

Rd* Indian River - Reon Dr. & Indian River Rd.*

York County Rochambeau Blvd. & Route F-137

Key Outreach Efforts

Met with close to 200 blue chip companies (50 employees

or more)

Encompassed an employee base of over 60,000 employees

Distributed over 100,000 brochures

Affected driving habits of over 1,300 SOV’ers since June 2007

Growing Telework base by 600% over last year.

New Business efforts: approximately 1,000 not yet met but on radar.

Meeting with area High School Students

NuRide (ridesharing) has increased from 271 in June 07 to almost 3,500 today.

Public Education Efforts

Working with public schools

Business After Hours

Chamber Efforts

Magazine Advertisements

Newspaper Articles

PBS Radio

Cox Channel PEG

Lunch and Learns

Outreach

Student Fairs

Mini Conferences

Park and Rides

Environmental Agencies

Job Fairs

Key Company Contact

Wal-Mart Target Sentara Newport News City of Norfolk City of Virginia Beach City of Newport News

Canon Riverside Va Port Authority Va Beach Hotel/Motel Assoc.

Icelandic Coast Guard

US Navy US Army US Air Force

Everest Institute Lillian Vernon Papco Social Security Adm Stihl VDOT, USDOT Va. International Term.

Teletech

Northrup Grumman

Synerject …many others

1% Shift Away from Drive Alone in

Hampton Roads Looks Like This

7,688 Commuters

7,688 fewer commute trips daily

$22.3 million in personal savings

115,320 fewer vehicle miles traveled daily

Reduction in Emissions per day

– Carbon Monoxide: 5,309 lbs

– Carbon Dioxide: 105,633

– Oxides of Nitrogen: 353 lbs

Hampton Roads Comparison

83% of commuters statewide drive alone

92% in Hampton Roads drive alone

70% Northern Virginia

88% Richmond

86% Charlottesville

Advantages to non-SOV’ers,

Employers, and VDOT

Over $3,000 annual savings

Less Stress and more productivity at Work

Improved Employee Recruitment, Retention and Productivity

Highway Construction Positively Impacted

Highway Maintenance Impacted Positively

Environmental Benefits

Currently approximately 36,736 carpoolers

– Ave length of commute is 15 miles

– 551,040 vehicle miles reduced

– Carbon monoxide not put in air: 25,367lbs

– Carbon dioxide not put in air: 504,753lbs

– Oxides of nitrogen: 1,687lbs

– Hydrocarbons: 3,398lbs

• This is Hampton Roads!

Top 10 factors influencing

mode split 1. Awareness/use of resources

2. Park and Ride lots availability

3. Vehicle ownership

4. Teleworking availability

5. Employees live and work near me

6. Employer characteristics

7. Transit availability/awareness

8. Use of ridematching services

9. Parking costs

10. TDM costs

Environmental Effects of SOV

test One Vehicle

One Driver

X

Traffix Customers

Carbon Dioxide

24,192 Per day (Cum)

508,000 lbs Monthly

6,096,020 lbs Annually

Carbon Monoxide

1,209 lbs a day (Cum)

25,400 lbs Month

308,000 lbs annually

Oxides of Nitrogen

69 lbs a day (Cum)

1,451 lbs a month

17,400 lbs annually

Environmental Cost/Benefit

Review

Storm Water, Highways, and

Leakage SOV

Drivers Removed in

Last 12 Months

Leakage at 10% per

STORMWATER

173 Quarts of Oil

NOT Spilled as

Runoff

HIGHWAY IMPACT

3,456 less veh. Daily

Decreased Maint. Cost

Fewer Accidents

Less Wear and Tear

Employee Base Repts

More Productivity

Less Stress

More Money in Pock.

Improved Qual of Life

Cost/Benefit Review

From Then to Now

2007 – Dec 31, 2009 Traffix 2006

Ride Share 465

NuRide 67

Telework 0

Carpool No Data

Leased Vans 33

Van Participants 287

Guaranteed Ride 437

Metro Area Express 0

Grand Total 1289

Traffix 2009

Ride Share 2,544

NuRide 3007

Telework 72

Car Pools 7350

Leased Vans 55

Van Partic. 532

Guart’ed Ride 3542

Grand Total 17,102

MAX: 200,000 trips

Stacey Swinson

Private Sector – Outreach Coordinator

Employer Participation

We have over 3,500 NuRiders registered and 377 organizations represented through TRAFFIX/Nuride outreach efforts

Employers want to be considered a good corporate citizen within the community, so they have turned to TRAFFIX/NuRide. Because everyone seems to be going green these days, our offerings are a natural fit to their sustainability initiatives.

Due to the recession, many companies looked for ways to retain their valuable employees. In so many cases, “blue collar” companies such as Smithfield Foods and Walmart have qualified workers who lack viable transportation. They saw us as a smart solution to a very big problem.

Major Employers

Amerigroup

Anheuser-Busch

Canon

City of Virginia Beach

Gloucester County

Smithfield Foods

Stihl

Walmart

Chesapeake General

EVMS

Sentara Williamsburg

William & Mary

CNU

ODU

ECPI

Regent University

TCC

TNCC

Nuride Statistical Dashboard

Reduced miles (VMT): 4,992,051

Car trips reduced: 209,400

Gallons of gas saved: 237,551

Avg trip distance (miles): 20.9

Avg. vehicle occupancy: 2.4

Emissions reduced 2,343.47

Rewards redeemed 93,472

Amber Rhodes

Military and Government Outreach Coordinator

Military Outreach Duties

Assisting walk-in customers at our Naval Station Norfolk office

Coordinating and conducting a wide-variety of TRAFFIX promotional events as requested at all of the military installations in the region

Educating all levels of military and civil service personnel by presenting to anyone from base leadership to new recruits, and anywhere duty calls be it an aircraft carrier, barracks or a board room

Overview of Accomplishments

Opened a TRAFFIX office at Naval Station Norfolk in January of 2008

Rebuilt TRAFFIX reputation with the military community, and constantly establishing new relationships with commands and squadrons across the region

Helped the Navy and other branches to get over 2,000 commuters off the roads and on board with the Transportation Incentive Program, allowing a free ride via bus or vanpool

2010 Snapshot

Installations with commands currently participating:

- Naval Station Norfolk

- Naval Support Activity Norfolk

- Lafayette River Annex Norfolk

- Naval Medical Center Portsmouth

- Naval Shipyard Portsmouth

- Coast Guard Portsmouth/Norfolk

- NAS Oceana

- Dam Neck Annex VA Beach

- Supshipp Newport News

- Northwest Annex Chesapeake

- Joint Base Langley-Eustis

- Joint Base Little Creek-Ft. Story

- JFCOM Suffolk

- US Army Corps of Engineers, Norfolk

(Red = new addition in 2010)

Over 150 presentations and promotional events held at various commands this year

Over 750 walk-ins to the base office

Over 25,000 TRAFFIX brochures and 10,000 HRT bus schedules distributed

Latwana McClure

Vanpool Administrator

TRAFFIX Vanpool Program

Introduction

Processes all vanpool applications (including running motor vehicle and credit reports).

Maintains the data base of lessees for insurance and NTD reporting requirements for the vanpool program.

Coordinates with vanpool lessees to ensure proper procedures for all lessees’ needs, I coordinates the van leases with the Fleet Maintenance Supervisor, Risk Management and TRAFFIX Commuter Transportation Coordinators.

Obtains monthly reports from all van lessees and monitors same to ensure all have responded and that reports required are complete.

Generates fee statements for billing purposes and oordinates with Finance NTD Analyst.

Vanpool Statistics July 2009 July 2010

Total Vans in Fleet 77 74

Back-Up Vans 9 8

Van Leased 49 56

Total Revenue $21,657 $24,217

Total Miles 73,208 88,000

Total Passengers 6,591 7,660

Note: Total revenue includes lease and mileage fees

TRAFFIX Vans Servicing The

Hampton Roads Area Businesses

Advex Corporation

Portsmouth Redevelopment

Bayside Recreation Center

Seatack Recreation Center

Princess Anne Recreation Center

Pride Industries Inc.

Individuals

• Northrop Grumman

• Norfolk Naval Shipyard

• Langley AFB

• Little Creek AFB

• Naval Station Norfolk

• US Coastguard Base (North Carolina)

• Fort Lee

• Richmond Military Base

• Portsmouth Naval Hospital

Background

Began in 1977 with the purchase of 50 – twelve passenger vans.

Vans could only be leased to persons commuting to the Naval Base.

In 1979 the program became available to both the public and private sectors.

In the past, the original lessee leased the van for approximately 5 years. Back then, the lessee could buy the van for $1after 5 years.

When TRT purchased vans, the total purchase price was not covered by the federal government. The cities had to come up with 20 percent of the cost or what they called a local match. Today, the cost is 100 percent covered by federal funds.

What does it take to lease a

van? What does it take to lease a van?

– A completed application

– A credit background check

– A current clean motor vehicle record

– A $250 refundable deposit * Deposit is refundable upon termination of lease and your account is satisfied

– Applicant must be 25 years old or older

Benefits:

– Extend the life of your personal vehicle

– Pay less in yearly commute costs

– Help improve air quality by taking cars off the road, lessening emissions

– Use of the HOV lanes

– Lower stress

– Get rewarded with NuRide’s incentive program at nuride-com

What’s Included?

– Regular maintenance, oil changes, state inspections, repairs and insurance

– You may use the van for personal transportation within a 150-mile radius of home. * Mileage charge still applies

– You and your passengers qualify to participate in our Guaranteed Ride Program.

TRAFFIX WEBSITE

Revamped in 2009

COMMUTER COMPUTER

Switched over to commuter connection on October 1,

2009.

Commuters can now register themselves via the TRAFFIX

website.

334 registrants from October, 2009 – July, 2010

0

10

20

30

40

50

60

Registrations Oct. 2009 - July 2010

Registrations

REGISTRATION PAGE

Current number of registrants to date: 931 (includes

registrants prior to Oct. 1, 2009)

Old inactive registrants are deleted monthly

Guaranteed Ride Program (GRP)

Commuters can now register online

As of July 1, 2009 rides where limited to 2 a month from 4 a

month and from 24 a year to 12 a year.

Current number of GRP registrants as of today is 2910

The average number of GRP rides granted are 38 per

month.

The average cost to the program per month is $1702.44.

51

Pocket Summary

1. The share of work commuters in Hampton Roads who commute in an alternate mode has remained steady at 8% over the last four years. But, in this difficult ridesharing market, it will be difficult to move beyond this point without effective marketing and advertising.

2. Commuters continue to believe that traffic congestion is a big problem in Hampton Roads. But, belief that traffic congestion is a problem has been fairly constant over the last few years without bringing about increases in ridesharing. To be used effectively in messaging, advertising and communications built around the idea of combating traffic congestion would have to be especially persuasive and emotional – or used in combination with other messages.

3. Awareness of messages about ridesharing has decreased since the advertising campaign of 2007. Commuters will not switch to ridesharing if they don’t think about ridesharing and consider it an option. The recent lack of advertising may be limiting commuters’ choices. If they don’t think about ridesharing, it’s not really an option.

52

Pocket Summary

4. Awareness of TRAFFIX has remained stable over the last four years, but is low. But, awareness may be starting to drop. Unaided awareness has slipped 3 points. It’s time to boost awareness and imagery of TRAFFIX. Increase the prominence of TRAFFIX in ridesharing communications. Make it known that TRAFFIX offers Guaranteed Ride, help with carpooling and vanpooling, The MAX and so forth.

5. Although awareness of HRT is high, commuters do not have a positive perception of it. Commuters are unaware of any relationship between TRAFFIX and HRT.

6. Express bus is a real opportunity. Interest is growing, and commuters are attracted to The MAX. Even in areas not served by The MAX, commuters would be likely to ride it if it were available. Market new and existing express bus service aggressively. Explore opportunities for new development or expanded express bus service.

53

Pocket Summary

7. Although awareness of NuRide is low, interest is high. When commuters are told about NuRide, 1 in 5 would likely try it. Continue to offer NuRide. Promote and market it to raise awareness.

8. Three-fourths of SOVers say they would be willing to try ridesharing if their employer supported it through programs and services. Yet many employers are not active supporters of ridesharing. In fact, 62% or all commuters work for employers who do not offer or promote preferred parking for car/vanpools, bus fare subsidies, ridematching, Guaranteed Ride, or vanpool subsidies. Educate and persuade employers regarding their role in advancing use of alternate modes.

9. Take advantage of the current “New Fru” mindset of consumers. Reducing commuting costs through ridesharing can be a strong and persuasive message to advance ridesharing; and, the time is right. Over half of SOVers say they would switch to ridesharing and use the HOV lanes if they could save money, a significant increase in those sharing this opinion since 2006. SOVers most likely to switch to ridesharing represent the easiest audience to convert to ridesharing. They strongly believe that ridesharing saves money.

54

Pocket Summary

10. Continue to advocate teleworking. The total telework potential in Hampton Roads is 41%. But, employers need to embrace teleworking for it to work. Ninety percent (90%) of commuters who work for an employer who does not currently allow teleworking do not believe there employer would offer this option. Work with employers to help them understand how they, too, can benefit from teleworking.

11. Nearly a third of commuters (30%) say that receiving information about transportation options is important to them. But, this is a drop from the 52% reported in 2006. But, SOVers most likely to rideshare are particularly interested in receiving information (43%). Be vigilant and generous with communications to convert these “would be” ridesharers to actual ridesharers.