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bangkok hovercabs brand and promotional press kit llew goodwin | mario caldato | jordi white | llyod van der berg | vevina su

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Page 1: bangkokbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/... · traffic monsoon rains make matters worse, as much of bangkok is at sea level the streets—many of which were originally

bangkokhovercabsbrand andpromotional press kit

llew goodwin | mario caldato | jordi white | llyod van der berg | vevina su

Page 2: bangkokbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/... · traffic monsoon rains make matters worse, as much of bangkok is at sea level the streets—many of which were originally

bangkokoverview of the cityTHE CAPITAL, LARGEST URBAN AREA AND PRIMARY CITY OF THAILAND, SOUTHEAST ASIA.

POPULATION: 9,800,000.

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bangkokCity of contrastsMODERN VS TRADITIONAL

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RUNS THROUGH BANGKOKACCESS TO MAJOR BUDDHIST SITESUSED AS TRANSPORT WITHIN THE CITY

bangkokchao phraya river

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TRADITIONAL MODE OF TRANSPORTPART OF THE AESTHETICS OF THE CITY

bangkokTuk Tuks

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GEOGRAPHICPOPULATION LIVING NEAR AND ALONG THE CHAO PHRAYA RIVER AND NEAR THE CANALS THE RIVER EXTENDS TO.

PSYCHOGRAPHICPEOPLE WHO COMMUTE TO BANGKOK’S CENTRAL AREA AND UTILISE ROUTES ALONGSIDE THE RIVER.

target marketsegmentation

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who they are

YOUNG STUDENTS (MALE AND FEMALE) 14 – 25 YEARS OLD: HIGH-SCHOOL AND UNIVERSITY STUDENTS

target market

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who they are

ADULTS (MALE AND FEMALE)18-55 YEARS OLD: THEY WORK IN THE CENTRAL AREAS OF BANGKOK IN VARIOUS INDUSTRIES

target market

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who they are

ELDERLY AND RETIREESTHEY VISIT THE CITY MARKETS AND PARKS EVERYDAY

target market

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the issuetraffic

TRAFFIC CONGESTION IS COMMON AND CAN OCCUR AT ANY TIME OF THE DAY

the issuetraffic

MONSOON RAINS MAKE MATTERS WORSE, AS MUCH OF BANGKOK IS AT SEA LEVEL

THE STREETS—MANY OF WHICH WEREORIGINALLY CANALS—FLOOD

the issuecurrent solutions

BANGKOK SKYTRAINEFFICIENT BUT NETWORK DOES NOTCOVER A LARGE AREA OF THE CITY

RUN ON FIXED TIMETABLES

LARGE NUMBER OF PASSENGERSOVERCROWDING

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current solutions

RIVER TAXIS/BOATSALSO EFFICIENT BUT ONLY STOP INCERTAIN PIERS AND DOCKS

ALSO RUN ON A FIXED TIMETABLE

LARGE NUMBER OF PASSENGERSOVERCROWDING

the issue

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our idea

TAXI SERVICEA CONVENIENT AND FLEXIBLE TRANSPORT OPTION

THE CHAO PHRAYA RIVERALREADY A POPULAR ROUTE, BUT WITHOUT THE CONGESTIONSEEN ON BANGKOK’S ROADS

the issue

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the solutionhovercraft taxi service

VERSATILECAN GET TO MUDDY AREAS IN THECANALS WHERE BOATS CANNOT REACH.

INNOVATIVECREATES CAREER OPPORTUNITIESFOR LOCALS

EFFICIENTCOST-EFFECTIVE TO BUYAND MAINTAIN

FLEXIBLENO NEED FOR PIERS OR DOCKS

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hovercabsthe brand

A RIVER TAXI SERVICE WITH HOVERCRAFTS INSTEAD OF BOATS

THEY CAN BE BOOKED

PICK UP AND DROP ANYWHERE ALONGTHE RIVER - NO PIERS, NO TIMETABLES

WE ARE APPROACHABLE, AND HERE TO HELP

WE AIM TO HELP THE CITY’S PROBLEMSTHROUGH INNOVATION, UTILISING THE RESOURCES ALREADY AVAILABLE

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logohovercabs

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logohovercabs

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colour-pallette

thai pinkhover bluec70 m15 c22 M100 Y34

hovercabs

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design elements

SIGNAGEHOVERCAB ICON

hovercabs

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typefaces

LOGO TYPEFACESTYLISED HAND ILLUSTRATION, MEANING ‘HOVERCAB’ IN TRADTIONAL THAI CHARACERS.

PRIMARY TYPEFACETO BE USED IN COLLATERAL AND OTHER APPLICATIONS

SECONDARY TYPEFACETO BE USED IN SIGNAGE AND OTHER APPLICATIONS

ALÉGRE SANS

META

hovercabs

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press kitinvitation - come to our launch

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press kitposter

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press kitticket & services map

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press kitSmart phone case/wallet

Page 26: bangkokbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/... · traffic monsoon rains make matters worse, as much of bangkok is at sea level the streets—many of which were originally

press kitSmart phone case/wallet

Page 27: bangkokbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/... · traffic monsoon rains make matters worse, as much of bangkok is at sea level the streets—many of which were originally

press kitSmart phone booking app

Page 28: bangkokbbcdcomdes.weebly.com/uploads/1/1/8/6/11866691/... · traffic monsoon rains make matters worse, as much of bangkok is at sea level the streets—many of which were originally

press kitSmart phone booking app

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brand launch event

festival afloat

hovercabs

HOVERCRAFT RACESTUNT DEMONSTRATIONSSPECIAL GUESTS

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thank you

llew goodwin | mario caldato | jordi white | llyod van der berg | vevina su

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