traffic is lower during summer?
TRANSCRIPT
Less traffic in summer ?
Not for the train ! The biggest indoor pedestrian audience
• Over 31 million train travellers during summer
• Summer: 13,4% of all annual train travellers
153,
30
160,
30
164,
90
168,
40
178,
40
187,
10
197,
50
206,
50
216,
70
220,
40
224,
30
229,
0
231,
20
232,
50
235,
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
# Be train travellers (million)
Year on year growth +53% since 2000
Source: Annual Report SNCB/NMBS 2010-2014 & statbel.fgov.be
Not for the train !
• 900.000 young people used the train during summer 2015.
• Of which 200.000 used the train to go to their favorite festival
Source: Metro 18-09-2015
Not for the train !
• 7.6 million folks stayed at the Belgian coast last summer
• Of these, 2 million travellers came by train
• Oostende and Blankenberge are the most popular stations
Source: Westtoer - 2015
Adshel Stations High affinity on different target groups
• Executives: 150 • T18-34: 180 • Students: 134 • Active population: 128
Source: CIM OOH 2016-1 | Affinity target group vs T12+ Solution: Adshel Station - 580 sides