Traditional - vs- Online MarketingMeasuring ROI

Traditional Marketing •Magazines• Brochures• Newspaper• Telephone• Radio

3 Steps to SuccessThe 3 main elements to any marketing plan are

1. Goals - Are set to give you vision or direction.

2. Tracking - Keeps your eye on the ball

3. Conversions- Your (ROI)

You must measure what is working, how much you invest against the conversions to verify (ROI) Return On Investment

ROI - Return On InvestmentReturn on Investment is the most important and elusive part of the marketing question.

• When it comes to online marketing; segment and track everything possible.

• In todays economy every dollar counts.

• Online marketing is definable and trackable

Measure EVERYTHING - If it does not PAY It does not Stay!

S.M.A.R.T.- Goal Setting• Specific - How much money do I

want to make this year?

•Measure - How will I measure success of marketing efforts in 2012?

• Attainable - Keep it real, do not look for a Million dollars this year if you only netted $30k last year.

• Relevant – Please compare Apples to Apples & Oranges to Oranges

• Time Bound – All Goals and Plans must have a start date and a completion date.

Can Your P.O.S. Do It All?

Marketing Starts With Accounting & Ends With Accounting

Track Monthly, if not Weekly

***Note All Numbers (#’s) are Hypothetical Figures *** (ROI) is figured by Total Coupons (x) Average Product fee of $20.00 = $547,880

5- Essential Web Elements

1. Blog

2. Analytics

3. Social Media

4. Call to Action

5. Easy Navigation - 3 clicks or less (Lead them where you want them to go!)

Blogs feed your website• I suggest Wordpress.org

Hosted on the same server as your existing web site.

Feeding Fresh Content • Art of writing / creating an inviting literary

environment (Creative Content). Website & Social Media Marketing is an environment that is filled with options and possibilities.

• Caveat… People will not intentionally read useless content; they will not follow the mediocre.

• Social Media allows each product or service the opportunity to truly shine. To sum up the goal of any content creation program in one word, Inspiration!

Example Content for FBWhat Should I do in Memphis TN?

Lead people where you want them to go! Open a conversation, ask your fans a question; they will tell you exactly what they think.

“What to do Memphis” searched 27,000 per month - 40 % comp

“Memphis Beat” searched 74,000 per month – 0 % comp

Social Media

As technology breaks down barriers; it opens new doors.

Social Media / Blogs are the Magical Point of Convergence where the written word of a business can become the spoken word of the consumer.

Word of Mouth… Virtual Word of Mouth is Alive & Well.

Each contact made in Social Media holds infinite possibilities

Leverage Social ReachToday more than ever word of mouth matters, the spoken word is more powerful than the written.

4 Hours & 40 Min. To Lead

Google Analytics are FREEAnalytics are your Online P&L Statement.They allow you “At a Glance” overview of your customer, and potential customers Wants, Needs & Desires in a real time setting.

Who - What - When - Where - Why

Everything Matters

A-B Testing to Fine Tune

+23.2%

Influencing Search Engines 3-Things that Search Engines are looking for.

1. Content (Documents - Videos - Social Posts)

2. Keywords (Consumer Used Terms)

3. Links

In todays Website / Social Media race for attention; you MUST become an online content publishing machine.

Inspiring - Creative - Content

Thank You for Your Time

I Invite you to Follow Me

rich@therichestweb.com(865) 242-1700

Download this presentation athttp://therichestweb.com/downloads

Websites & Social Media Plans that WORK