trade shows usa pears usaedc. trade shows asia fruit logistica world food moscow pma fruit logistica...
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![Page 1: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/1.jpg)
Trade ShowsTrade ShowsUSA PearsUSA Pears
USAEDC
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Trade ShowsTrade Shows
• Asia Fruit Logistica• World Food Moscow• PMA• Fruit Logistica• ANTAD• APAS – Sao Paulo
Retailer’s Association
• Middle East Fruit Congress
![Page 3: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/3.jpg)
Trade Show -- CriteriaTrade Show -- Criteria
• Annual shows / Need to have a presence
• Part of our trade outreach strategy– Pre-season meeting– In-season meetings– End-of-season meetings
• Regional / specific market importance
![Page 4: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/4.jpg)
Trade Show ResultsTrade Show Results
• # of visitors• # of meetings with
key trade contacts• # of new contacts• # of shippers
attending the show
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Trade ShowsTrade Shows
• Vital component of the longer-term strategy
• Launch / introduce– Varieties– Concepts (Conditioned
pears)– New Programs (i.e. ABC’s
of Fruits and Vegetables)
![Page 6: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/6.jpg)
Trade Shows – CooperationTrade Shows – Cooperation
• Allows for greater cooperation with other groups– Fruit Logistica– ANTAD
• Create events around the trade show for key trade contacts
• Bring buyer groups to PMA
![Page 7: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/7.jpg)
Gimmicks…Gimmicks…
![Page 8: Trade Shows USA Pears USAEDC. Trade Shows Asia Fruit Logistica World Food Moscow PMA Fruit Logistica ANTAD APAS – Sao Paulo Retailers Association Middle](https://reader033.vdocuments.site/reader033/viewer/2022061305/551455ee5503466d1a8b61fc/html5/thumbnails/8.jpg)
Gimmicks…Gimmicks…