MARKETING

SALES

InterestIn Show

Investigate Options, Attendees, Cost, Potential.

Talk with Customers

TRADE SHOW PROCESS

Complete ShowRequest Form

Receive Form and Make Additions if Possible

Fill Out to Best of Your Ability(make a case for going)

Include Special Promotional Considerations(advertising / ”store-of-the-future”)

Internal Planning Meeting with Marketing

Initiate Paperworkand Register

Register for Show

Help Select Booth Location

Determine Attendees

Register Attendees

Make Travel Reservations

Help with Pre-Show Email(Prioritize Communication Objectives)

Follow-up Meeting with Marketing

OnsiteManagement

Deliver/Setup Booth

Assign Booth Shifts

Post-Show

Draft/DesignPre-Show Mailer

Pack Up Booth, etc. and Ship to Plano

Send Tracking to Heather

Distribute Leads

Complete Post Show Evaluation

ROI Analysis(3-6 months post-show)

Pull Together Post-Show Recap & Results

Make Recommendation on Future Interest in Show

Complete Survey within 72 Hours

Report on Status of Leads from the Show

Six Month Follow-up Survey

Budget Approval& Planning

Send to Chuck

Send CapEx and Registration Fee Check Request to Accounts Payable

Initiate Internal Planning Meeting

Pre-ShowArrangements

Order Services, Furniture, Determine Booth Requirements

Draft/Design Pre-Show Mailer

Initiate Follow-up Meeting with Sales

2013 TRADE SHOWS TRADE SHOW PROCEDURE

Q3Q2Q1 Q4Aug’13Jul’13 Sep’13 Nov’13Oct’13 Dec’13 Jan’14Trade Show / Event Name

Panda Leadership Summit

NFSSC

Jack in the Box

GameStop Managers Conference

Benihana General Manager's Conference

McDonalds W.O.N.

Burger King Annual Convention

Long John Silvers

McDonalds NBMOA

FRANMAC

NACS

BWNFA

NRF Big Show

8/1

8/4

8/19

8/25

9/9

9/10

9/22

9/24

10/1

10/6

10/13

10/22

1/12

!"#$%&'()

*)+,)-.)/%012

3)4.56'72 0##."%-58)%4)+,)-.29'.)-2 *):5-.4'.5#&%;#-.2

;5.1%<%!.'.)%=#6'.5#&2 >?.4'%@'/:)-23)&,)%A"#.)7%#4%6#&BC%6.4CD2 E%F%>%G4#H)6.5#&2

!)4I56)-%%G4#H)6.5#&2%

E#.'7%;#-.%#B%.")%!"#$2

J2%=)'/-%K)&)4'.)/%'.%.")%!"#$2

L.")4%;#(()&.-2

!"#$%&'($)#%'*$)+,-.)%$/0$+#)&-%1

+,-.)!"&-%1'#!-"

%'#!-"'2$

+'2$+)&-%$('+#

02%G#.)&.5'7%*M*2

JC%K)&)4'7%/5-645N.5#&%#B%.")%-"#$O%I).56'7%#4%@4'&/%'&/%$"1%$)%-"#,7/%'..)&/C%

;C%*)7'.5#&-"5N%P--,)-C%P-%'%6,44)&.%6,-.#()4%4)+,)-.5&:%#,4%'..)&/'&6)Q%=5-.%.")%.#N%B)$%N4#N)6.5I)%6,-.#()4-%#4%R)1%6#&.'6.-%$577%1#,%()).%.")4)C

0C%S5-.#456'7%G)4B#4('&6)2%S'I)%$)%@))&%5&%.")%N'-.%'&/%$5."%$"'.%-,66)--Q%%A*LPTJ66#,&.%$5&-D%U"'.%/5/%$)%7)'4&%B4#(%N4)I5#,-%-"#$-Q%A@##."%7#6'.5#&T)I)&.%5&I#7I)()&.D

Trade Show Request Form

Post Show Follow Up Survey