Trade Promotion in the Wine

Sector

Skopje, 15 December 2015.

2nd working meeting of the Regional Expert Advisory Working Group on Wine in South Eastern Europe

CEFTA SECRETARIAT

Objectives of Trade Promotion in the Wine Sector

�to single out areas of possible performance improvement in the wine sector in CEFTA

�to provide CEFTA Parties with recommendations on policy tools and instruments to promote competitiveness and export performance of the CEFTA wine sector.

The Project is supported by the Open Regional Fund ForeignTrade Promotion in order to sustain CEFTA Trade Facilitation Agenda

CEFTA SECRETARIAT

Composition of the project

The project encompasses:

�Mapping of the wine value chain;

�Analysing the performance and competitiveness capabilities of the

value chain in the context of national and global trends in the wine

industry;

� Identifying value chain performance constraints and development

opportunities;

�providing recommendations for value chain upgrading and export

promotion .

CEFTA SECRETARIAT

Interviews with stakeholders

The interviews with relevant stakeholders were conducted in six CEFTA Parties:

� Bosnia and Hercegovina: 14-17.09.2015

� Serbia: 17-21.09.2015

� Montenegro: 28.09-02.10.2015

� Albania: 12-13.10.2015

� Kosovo*: 13-14.10.2015

� Macedonia: 14-16.10.2015

• * This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence

CEFTA SECRETARIAT

Methodology (1)

Quantitative analysis based on data supplied by CEFTA Parties

• Grape production (volume and value)

• Wine production (volume and value, bottled and bulk, with and

without GI)

• Trade (export and import of grapes and wine, value and volume

bottled and bulk, with and without GI)

• Domestic consumption and market segments (gate sales, super

markets, shops)

• Formal vs. informal production

CEFTA SECRETARIAT

Methodology (2)

Qualitative interviews (+60) in 6 parties with central stakeholders

• Ministries of Agriculture

• Ministries of Trade/Economy

• Control laboratories

• Wine producer associations and wineries

• Wine importers

• Supermarkets, retailers, specialized shops,

• Associations of Sommeliers

• National and regional tourist organizations

CEFTA SECRETARIAT

CEFTA value chain for wine, 2014

193,854 havineyards

1,013,253 tons grapes for wine

3,038,068 hl wine

International plant material

International input factors: pesticides

International technologies, barrels,

bottles, corks, additives

National plant material (autochthone varieties)

Intra-CEFTA trade with grapes for wine

Intra-CEFTA trade with technologies, barrels, bottles, caps, labels

Export:2,097,143 hl

For domestic consumption: 940,925

hl

6. 3 Liter/capita

Domestic consumption:1,375,035 hl

Import:434,110 hl

CEFTA SECRETARIAT

Objective of the “Addressing Market Access Barriers in Selected Supply

Chains in CEFTA” Project

Project implemented by :

To contribute to the elimination of market access barriers in CEFTA, focusing on selected products and

supply chains

CEFTA SECRETARIAT

Addressing NTMs across the beverages value chain s

The phases of the project:

Mapping of regional

supply chains

Establishment of Private

Sector Advisory Groups

Identification of Market Access Barriers (MAB)

Analysis and elaboration of

policy recommendati

ons

Follow-up on policy

recommendations

CEFTA SECRETARIAT

The orientation meetings

Montenegro

Serbia

BiH

Albania

Kosovo*

Macedonia

8 June, 2015 in Podgorica

10 June, 2015 in Belgrade

12 June, 2015 in Mostar

16 June, 2015 in Tirana

17 June, 2015 in Pristina

19 June, 2015 in Skopje

Participants included:

o Producerso Exporterso Importerso Distributorso Associationso Chamber

* This designation is without prejudice to positions on status, and is in line with UNSC 1244 and the ICJ Opinion on the Kosovo declaration of independence

CEFTA SECRETARIAT

Regional PSAG meetings

� PSAG Workshop on Beverages Sector was held on 30th September2015, Budva, Montenegro

• PSAG was formed of key stakeholders from the different stages ofthe regional supply chain

• The idea is to create a platform where resolution of market accessbarriers requiring a coordinated regional approach is addressed

• To discuss around the same table issues of common interest to allparties

CEFTA SECRETARIAT

Next Steps

• NTM and TF in each CEFTA parties

1. Analysis based on PSAG work

• National level reports by UNCTAD consultants

2. Elaboration of recommendations to eliminate NTBs

• Validation of findings with the relevant institutions in each CEFTA party

3. Validation workshops

• Regional consolidated report presented and discussed at workshop

4. Presentation of policy recommendations to CEFTA parties

THANK YOU.