trade marketing eyezen look book... · social media available in various sizes. copy supplied...
TRANSCRIPT
Trade marketingEyezen™ look book
Key visuals
Press advertising - portrait
OPTICIAN DETAILS
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
KEEPYOURFOCUS*
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
watch
post
play
scroll
OPTICIAN DETAILS
Press advertising - landscape
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
Point-of-sale
Various POS available; A1 and A2 posters, cubes and leaflets. Click on the ‘Order now’ button.
For posters with promotional wording or personalised to your practice please contact your Trade Marketing consultant.
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
multi-pairlens offersavailable*
*Terms and conditions apply
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
multi-pairlens offersavailable*
*Terms and conditions apply*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
Billboard advertising
Bus stop advertising
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
KEEPYOURFOCUS*
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
Contravision
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
multi-pairlens offersavailable*
*Terms and conditions apply
multi-pairlens offersavailable*
*Terms and conditions apply
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
multi-pairlens offersavailable*
*Terms and conditions apply
Landscape and portrait versions available.
Door drops
OPTICIAN DETAILS
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
KEEPYOURFOCUS*
OPTICIAN DETAILS
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
OPTICIAN DETAILS
multi-pairlens offersavailable*
*Terms and conditions apply
Social media
Available in various sizes.Copy supplied separately.
Designs available for Facebook, Twitter and Instagram
Facebook carousel
Text goes here
Text goes here
Website banners
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
Your website here
Available in various sizes.Personalised versions available on request.
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEP YOUR FOCUS*
Infographic
symptoms include:
solution
4Number of
digital devices1
After just 20 minutesof looking at digital
devices, our visual ability weakens2
spend 4 hours or moreon a computer per day 1
64%
Digital useand your eyes
3 out of 4 suffer tired eyes1
2 out of 3 feel digital screens
require extra effort 1
eyestrain3 headaches3
blurriness4 neck pains3
different distances:23cm smartphone
28cm tablet63cm computer
complain of neck/shoulder pain1
70%
(1) Consumer quantitative study - 4000 individuals - US, Fr, Br, CH (Br & CH: online representative) – Independent Institute. (2) Chi & Lin (1998). A comparison of seven visual fatigue assessment techniques in three data acquisition task. Human Factors, 40 (4), 577-590.
(3) Consumer quantitative study - 4000 individuals - US, Fr, Br & CH – Independent Institute – 2014. (4) Sheppard AL, Wolffsohn JS. Digital eye strain: prevalence, measurement and amelioration. BMJ Open Ophthalmology 2018.
Recall banners
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
Open day pack
Items include:• Eyezen beanbag• Eye massager and anti-bacterial wipes• Eyezen headphone winders• Eyezen eye masks• Eyezen sweets• Eyezen pull up banner
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
Contact your Account Manager to book in a day to have the Eyezen Open Day Pack sent to you.
CLAIRE LYONTelephone: 01454 423 410Email: [email protected]
SARAH VENNTelephone: 01454 423 281Email: [email protected]
ETHAN PARRYTelephone: 01454 423 376Email: [email protected]
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ecp.essilor.co.uk