Own The Future

Kenex will become only the second regulated online

trading brokerage in Kenya. Clients will have access to

trade 220 instruments from their smart phone. Including

stocks, FX, CFD Commodities and Crypto currencies.

Trading App & Brokerage

Kenex MarketsSTARTUP2018/19

P R E S E N T A T I O N

As a global community, either we want to make the

best of Africa, not by charity or Aid, but by hard work

and investment… or we just want to sit by and see

others reap the benefits.

We want to be the investors in Africa, but we seem to harbour the

misconception that Africa is unstable and high risk for investment. However

investors from China, India and Europe tell us a very different story as they

flock to Africa and succeed in making their millions.

With this in mind we are determined to offer a structure that gives confidence

that your money is safe, secure and most importantly, shows a clear path to

profit. Whilst Africa is rich with its natural resources and commodities,

technology is leading the way of taking parts of the world and specifically

Kenya into the middle classes.

Kenya is famous for its mobile technology payments system called M-Pesa

that has now attributed towards elevating over 186,000 people out of

poverty. With a higher percentage of Kenyan’s use smart phone payments

than in Europe or the US, the ability to make digital payments is key to what

makes Kenya the new frontier for our stock market trading app and

brokerage.

We are able to take the most tried and tested methods of marketing, client

service and trading technology to a market that is crying out for us and has

almost no competition.Konzo Tech City, Kenya

AgendaP R E S E N T A T I O N

Why

To give Kenyans access to trade the stock, fx

and other markets from their smart phone.

Giving Kenyans a potential second income.

What

The most advanced smart phone trading app

and technology focused brokerage. Created

Specifically for the Kenyan market.

Where

The regulated entity will be located in Nairobi

Kenya, whilst its holding company will be

registered in London, England.

01

02

03

04Growth

With almost no competition in this location and

surrounding companies, we expect to see

exponential growth typical of successful

emerging markets.

Welcome Message

In 2016 some of my partners and I were discussing where the next growth market will be. We had a great product

in the online trading market with decades of proven experience. The problem is the saturation of the market. In

both Europe and the US there are more competitors than market. To combat this our marketing techniques and

offering has become a fine art to maximise Return on Investment. Thanks to its widespread and renown use of

mobile payments, Kenya presents the optimum opportunity for our offering.

Leroy LawrenceChief Executive Officer

ChairmanWell known and highly

respected in the Kenyan

investment space. Former

head of trading desks for

Credit Suisse and MD of

Sumitomo Bank.

ALY KHAN-SATCHU

Chief Executive OfficerLeroy is an award winning

international CEO. He was the

first black founder of a regulated

UK stockbrokers in 2008 and

went on to become CEO of a

Swiss investment bank in 2012.

LEROY LAWRENCE

Chief Operating OfficerWith over 14 years of experience

in business management he

most recently ran an online

trading brokers in London. He is

highly adept at dealing with legal,

recruitment & operational issues.

RICHARD GREEN

Chief Financial OfficerFred has 10+ years’ experience in

strategy, finance and accounting

working in the investment,

advisory, payments and non-

governmental sectors.

FREDRICK GITUTHU

Chief Marketing DirectorAn experienced African markets

specialist and business leader in

gaming and online sports

betting, Barney has a large and

current exposure to the current

retail Fintech market in Kenya.

BARNEY BARROW

OURMISSION

To bring the most advanced and safest financial service industry

sectors to Kenya. To build a large market share by being one of

the first in each sector of the market we build. To use technology

to enhance the financial landscape for all.

Our smart phone trading app will allow almost every member of Kenyan society to have access to the

global markets. Our clients will be able to open an account with as little as $5, learn how to trade and

generate a second income.

1

Financial Services / Risk

Kenex will be only the second online trading firm

to be regulated in Kenya by the CMA. We use both

automated and manual oversight in risk

management.

2

Marketing

We have partnered with a local social media team

for scalable client acquisition. We also use a tried

and tested funnel within our app to maximise

fund allocation.

3

Technology

We use the smartest API technology for trading

guaranteeing speed of execution.

2017 2018/Q3 2018/Q4 2019/Q1 2019/Q4 2020

Market Research and

development began on a

trading product built

specifically for Kenya.

UK holding company and

Kenya regulated firm

incorporated.

Regulatory approval to be

granted by the Central

Markets Authority (CMA).

Company breaks even and

increases Kenya based staff

to increase sales and

offerings.

Launch of trading services

as Kenex Market goes live.

Shareholders offered first

dividends and plans to list

on the Nairobi Stock

Exchange begin.

In-App Social Trading

Our in-app social trading allows clients to create a mini

fund within their smart phone.

They can allocate a percentage of their funds to follow the

trades of multiple experienced manual and automated

traders.

This reduces client effort whilst increases their chances of

making profit. It also increases account activity and client

retention.

The Game Changer

Clients are not charged the standard processing

fee for funding their account. Transactions up to

$5,000 are instant.

A broad choice of payment options are available

including M-Pesa, Visa, Mastercard and wire

transfers.

Clients are able to trade over 220 instruments

and view accurate charting and economic news

to improve their trading decisions.

Client Trading App Benefits

Tutorial

Simple KYC/ID & Fund

90%

Easy Sign up 85%

70%

Designed to maximise the percentage of app users

who fund their account by use of a tested

acquisition funnel.

Acquisition Funnel

Kenex Markets is a client volume business model. As GDP is low compared to the west we have built a model that thrives on a high number low deposit

sized clients. A brokerage makes money based on activity. The more trading activity the more money it makes. We have a number of strategies to

maximise activity using facets of our app that are at the forefront of trading and marketing technology. These include built in social trading and video

education notifications.

4,000 640mil 220+ 64%

Monthly Acquisitions Average Trading Volume Trading Instruments Annual Growth

There are over already over 80,000 online fx traders in

Kenya who are predominantly Kenex Markets (Kenya)

target market. Kenyans have to use foreign brokers who do

not offer suitable payment provider formats.

Who is Trading Already?

The middleclass in Kenya is growing, both by population

and income. Financial Technology such as our and M-Pesa

is greatly speeding up this progress

Middleclass Average Income

Our high client acquisition model is based on each new

client depositing an average of only $10 in a month.

This we believe to bean extremely conservative strategy

necessary for projections whilst creating a new market.

How Much Hill They Deposit$10

$1,000+ p/m Income

80,000 Active Traders

“You need to know your market on the ground to achieve the best ROI online.”

Our Social Marketing Partners

West Africa

Kenya

We begin in Kenya building on superior

numbers of smart phone users and

technology advancements.

East Africa

We attract clients from neighbouring

countries such as Ethiopia which has

the fastest growing GDP in Africa and

also uses M-PESA

We attract larger clients from Nigeria

and Ghana that are still limited to use

foreign or unregulated brokers online.

We enter the largest economy in Africa

with an African built regulated product

that will supersede the limited

competition.

NumbersThe

Here we show the Sales forecasts. We have used very

conservative projections considering the reality of being only the

second company of this type into the market. We have been

cautions even though the first company is already showing good

returns.

76%Annual P&L

Increase

Forecast

Description 2019 2020 2021Outgoings

Marketing Spend £100,992 £211,490 £272,321Trading Volume (RT Lots) 81,991 190,572 238,273Net Deposits £900,138 £1,783,876 £3,764,028

Income

A book revenue £165,060 £383,650 £724,888B Book revenue £657,720 £1,528,742 £3,085,712B Book trading commissions £880,323 £2,046,138 £3,866,073

Total Revenue £1,637,332 £3,805,657 £7,368,103

Financial Projection Summary 2019/2020

Start-upThe

Here we express the initial year start up costs and the first two

years of expenditures. Ending with each of the initial years in

significant profit. All costs are scalable to avoid unexpected losses

but allow us to increase upside inline with market decide.

76%Annual P&L

Increase

Start-up Cost

Description 2019 -Office Equipment £5,000Incorporation Costs £1,558Platform Setup Cost £11,419LP Margin Reserve Payment £15,000Travel Expenses Allocation £10,000Web Development £5,000OTG Marketing Start up burst £4,000

Total Start Up Costs £51,977

Expenditure

Description 2019 2020 2021

Operating Costs £180,492 £301,490 £362,321Combined Salaries Incl. Com. £583,969 £1,369,567 £2,664,274PSP Fees £15,884 £31,480 £66,424Platform/LP Share costs £121,433 £212,265 £399,407

Total Expenditure £901,780 £1,914,802 £3,376,027

P&L £735,551 £1,890,854 £3,992,075

£ 1,309,866 Sales Data Analysis

Income created by client margin and volume.

£ 601,187 Product Distribution

Cost of sales and burn rate including set up costs repaid

monthly.

Kenex Markets Forecast

Here we see a charted example of the first 8 months of

sales versus outgoings.

0

10

20

30

40

50

60

Jan Feb Mar Apr May Jun Jul Aug

Investors and shareholders own the Kenex Group Ltd Holding Company.

The holding Company owns 100% of the CMA regulated subsidiary

Kenex markets Ltd

Shareholder Protection and Transparency

Kenex Markets Ltd will be located in Nairobi Kenya. 100% of

its ownership will belong to its UK holding company Kenex

Group Ltd.

This segregation gives optimal investor protection and

transparency.

Kenex Group Ltd is domiciled and registered in London,

England with transparent accounts and directorship. You will

be able to search all information regarding it online at

Companies House UK.

A Round Funding

50% of the paid up shares have already been purchased by an investment group.

The final shares will be sold to one or more investor before launch of trading.

£2.2m

Based on a valuation

discounted to premium

Capitalization

£1

Pre Launch share priceShare Price

500K

Share available for sale

before launch

Share Issue

50%

250,000 shares currently

taken up.

Shares Sold

TelphoneUS +1 (860) 263-0589UK +44 (0) 207 193 8056

E-mailinfo@li-holdings.co.ukinfo@Kenex-markets.com

Social MediaConection Suport

www.twitter.com/kenexmarkets

www.facebook.com/kenexmarkets

www.linkin.com/comp/kenexmarkets

Contact UsHome Pagewww.kenex-markets.com

THANKS!