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Tracy Moore • Online Advertising ManagEffective May 2016 • Rate Card B6
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
www.shootingindustry.com
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955SEPTEMBER 2015
®
Cause Campaign Benefits For You
Loyal Employees Go The Extra Mile
Youth Trap LeaguesSignal Growth
INSIDE THIS ISSUE:Muzzleloading’s One-Shot Thrill
10 2826
HIGH-TECH SALES PITCH
Multiple MarketsFMG Publications provides the
connection to virtually every segment of the gun enthusiast, industry business and law enforcement markets through print and digital delivery of American Handgunner, GUNS Magazine andShooting Industry.
Online visitors look to FMG Publications as the go-to source for industry news and product information.
$5.95OUTSIDE US
$9.50
WWW.AMERICANHANDGUNNER.COM
®MAY/JUNE 2015
FOCUS
Strange FactS:
.45cOLt
CAbot GUNs: ENGiNEEriNGExCEllENCE
SIxGUNNER: TWO NEW RUGERSBETTER SHOOTING: J-fRAME lIGHTCOp TAlk: CUSTOM WIlSON BERETTApISTOlSMITHING: SERIES 80 HySTERIA
SIG P290RS .380 ACP
Springfield Armory 9mm Range Officer
H&K VP9 VolKsPistole
close look:
Airsoft & Airguns
10 mistakes gun owners make
WiNWiN
Value: Over $1,000Value: Over $1,000
AAWiNFMK Bulldog9mm packageFMK Bulldog9mm packageP
PP.45 aCP -- .22 -- .357 sig
.38 Super -- 9mm -- .40
multi-caliber
marvel!
tusseytusseyi9iii9ii“Six-Shooter”“Six-Shooter”
BANNER ADS:Boost your brand awareness and increase your online exposure. FMG offers a wide variety of sizes and placement options to help you spread the word about your products and services, and drive traffic to your website.
QUICK HIT SPONSORSHIP:Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely industry news. Exclusive sponsorship available.
RECTANGLE ADS:This prime space puts your message on every page.
Online Advertising Options
DECEMBER 2015
YOU CAN
WIN!YOU CAN
WIN!
STRAIGHT-PULL SOLUTIONPOF ReVolt .308
ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR
5.56/.300 BLACKOUT
STRAIGHT-PULL SOLUTIONPOF ReVolt .308
ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR
5.56/.300 BLACKOUT
SANTA’S SPECIAL
CHRISTMAS GIFT GUIDE
FOXY WOODS ESCORTLEGACY SPORT’S
20-GAUGE AUTO
SANTA’S SPECIAL
CHRISTMAS GIFT GUIDE
FOXY WOODS ESCORTLEGACY SPORT’S
20-GAUGE AUTO
16-SHOT16-SHOT16-SHOT
AND MORE!AND MORE!
“MAGNUM” METRIC“MAGNUM” METRIC
NIGHTHAWK CUSTOM T3 .45 ACPNIGHTHAWK CUSTOM T3 .45 ACP
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
GUNS Magazine Consumer Publication
Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $1,278 $13,802Medium Rectangle* 300 x 250 984 10,6273:1 Rectangle* 300 x 100 605 6,534Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $605 $6,534Digitorial (Home page only) 584 x 444 2,200 N/A
American Handgunner Consumer Publication
Run Of Site Ad Space: Subject To AvailabilityFormat Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $1,145 $12,366Medium Rectangle* 300 x 250 880 9,5043:1 Rectangle* 300 x 100 520 5,616Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $495 $5,346Digitorial (Home page only) 584 x 444 2,000 N/A
Shooting Industry Business Publication
Run Of Site Ad Space: Subject To Availability Format Size Monthly Rate Yearly RateLeaderboard* 728 x 90 $804 $8,683Medium Rectangle* 300 x 250 618 6,6743:1 Rectangle* 300 x 100 460 4,968Home And Premium Pages: Subject To AvailabilityFormat Size Monthly Rate Yearly RateFull Banner 600 x 90 $395 $4,266Digitorial (Home page only) 584 x 444 1,500 N/A
americanhandgunner.com
gunsmagazine.com
shootingindustry.com
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
FMG Email BlastExpand your sales message to prospective customers by advertising in FMG Email blasts, announcing newly released publications and exclusive product information. Leaderboards, vertical banners and new productlistings are available. FMG email blasts receive the highest open and click-through rates available.
Leaderboard: Your message will be the first thing respondents see across the top of the email blast in their mailbox.
New Product Promotion: FMG enthusiasts like to be the first to read about what’s new. Count on a great reception for your new product announcement when you use FMG’s Digital Update to deliver it.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
FMG Email Blast CirculationFMG Email Blast subscribers have requested to receive each mailing specifically. Mail dates vary by title. Contact Tracy for future mail dates.
GUNS Magazine 50,000 American Handgunner 52,000Shooting Industry 14,000
FMG Email Blast Rates
Leaderboard Banner Ad Size: 560 x 90One available per mailing
Per Mailing$775 775 500
GUNS Magazine American Handgunner Shooting Industry Online Exclusives 750
New Product Promotion OfferTwo spots available per mailing Includes headline, company name, up to 40 words of text and 250 x 250 pixel image linked to advertiser’s site.
Per Mailing$684 684 450
GUNS Magazine American Handgunner Shooting Industry Special Editions 350
Open Rates As High As
42%!(Industry average 18%)
Click RatesAs High As
32%!(Industry average 16%)
GETRESULTS:
“Outstanding response! Thanks for suggesting the E-Mail Blast it was a great investment. Let me know if you have any more ideas that will get me
some more exposure.”~ Derrick Joiner, Trigger Trainer
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
Website Skinning:Add your custom background to any or all of the FMG websites. This very prominent way to advertise your product or service will frame every page for extra exposure of your special announcement.
Digital Edition Skinning& News Ticker Text:Take advantage of prime digital real estate and add your custom skin to the background of FMG’s popular Digital Editions. A news ticker text link is also included with your message scrolling below every page of the digital edition.
Interstitial Ad:Insert your sales messege before FMG’s most popular landing pages with a static image or video link.
Video Ads:Show off how it works, moves and sounds on the homepage of GUNS, American Handgunner or Shooting Industry. The embedded YouTube video will play on the FMG site homepage and include a link to your website.
Skins and VideosThink outside the banner.Explore FMG’s custom video and website skin options.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
Home Page VideosGUNS Magazine, American Handgunner and Shooting Industry websites only. Only three positions available on each site. Rates listed are per month.(One 680 x 380 video position avaible per site — inquire for rate and availability)
Site Placement Size RateGUNS Magazine Home Page 325 x 183 $2,000American Handgunner Home Page 325 x 183 2,000Shooting Industry Home Page 325 x 183 1,000
Website SkinningIncludes one piece art background skin framing the content pages of the selected FMG site. Rates listed are per month. (Subject To Availability)
Site RateGUNS Magazine $2,800American Handgunner 2,800Shooting Industry 1,500
Digital Edition Skinning & News TickerIncludes one piece art background skin framing the Digital Edition and corresponding news ticker text link. News ticker message scrolls below the digital edition and links to your web site. Rates listed are a one time charge for one issue only. Skin will appear for the life of the digital edition or until canceled by advertiser. (Subject To Availability)
Digital Edition RateGUNS Magazine $1,250American Handgunner 1,250Shooting Industry 995
Interstitial AdTake advantage of this captive audience clicking there way to enter the extremely popular gun and equipment giveaways on each site. Ad size is 630 x 450. Static or video image accepted. Rates listed are per month. (Subject To Availability)
Site RateGUNS Magazine $2,000American Handgunner 2,000 Shooting Industry 1,000
Skins and Videos Rates LIFETIMEEXPOSURE?
No need for concern over shelf life or time limit with
FMG Digital Editions.
Each issue is visited over and over by thousands of enthusiasts around the world looking for information that only FMG publications can provide.
Background skins, newstickers and video advertising continue to be viewed long after the issue cover
date, for the life of the digital edition.
If you’re looking for addedexposure for your sales message,
use options offered through FMG Digital Editions.
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
File Requirements
Standard File FormatFile Size: 25k maxColor: RGB colorSave As: 72 dpi resolutionSave As: GIF, JPEG or PNGLinks: Link address must
be provided
No Flash files accepted.
General Information
No refunds for ads cancelled less than one week before scheduled ad date.
All ads must be received one week before ad is scheduled to go live on site.
All ads must be named with advertising company name.
A URL link must be submitted with each ad.
Ad space is not guaranteed after space reservation expiration.
FMG Publications must approve all ads and promotional copy within banner ads.
All website banner ads are published on the 1st and 15th of each month.
Banner Ad Specifications
Additional Sizes Available:
Leaderboard 728 x 90
Full Banner 600 x 90
Digitorial 584 x 444
Other sizes and options may be available upon request.
The following specifications apply to all FMG Publications websites. Rates and availability vary by title and season. YOUR
MESSAGEHERE
YOUR MESSAGE HERE
Medium Rectangle300 x 250
3:1 Rectangle300 x 100
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
DECEMBER 2015
YOU CAN
WIN!YOU CAN
WIN!
STRAIGHT-PULL SOLUTIONPOF ReVolt .308
ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR 5.56/.300 BLACKOUT
STRAIGHT-PULL SOLUTIONPOF ReVolt .308
ULTIMATE VERSATILITY• SWITCH-BARREL RIFLES• RUGER TAKEDOWN AR 5.56/.300 BLACKOUT
SANTA’S SPECIAL
CHRISTMAS GIFT GUIDE
FOXY WOODS ESCORTLEGACY SPORT’S
20-GAUGE AUTO
SANTA’S SPECIAL
CHRISTMAS GIFT GUIDE
FOXY WOODS ESCORTLEGACY SPORT’S
20-GAUGE AUTO
16-SHOT16-SHOT16-SHOT
AND MORE!AND MORE!
“MAGNUM” METRIC“MAGNUM” METRIC
NIGHTHAWK CUSTOM T3 .45 ACPNIGHTHAWK CUSTOM T3 .45 ACP
$5.95OUTSIDE US
$9.50
WWW.AMERICANHANDGUNNER.COM
®NOVEMBER/DECEMBER 2015
SixguNNER: DaN WESSON .357 Mag.
WWII Hero Gets His 1911 Back!
GLOCK 43: SLim iS in!
Custom Luger Carbine
OnLine: COmmander’s edgegunnysaCk: Bersa .380 aCP
Hunting: dOuBLe-duty HandgunstaCtiCs & training: smaLL gun defense
ClOSE lOOk:lIGHTS & PERSONAlDEfENSE
Focus:
grunt’s gift guide
Ayoob Files: kniFe Fight deFense
wilson combat
BBQ Special1911 style!
9MM
total value $1,259.91!
\ a kimber micro crimson carry package
win
www.shootingindustry.com
THE INDUSTRY’S BUSINESS MAGAZINE — EST. 1955SEPTEMBER 2015
®
Cause Campaign Benefits For You
Loyal Employees Go The Extra Mile
Youth Trap LeaguesSignal Growth
INSIDE THIS ISSUE:Muzzleloading’s One-Shot Thrill
10 2826
HIGH-TECH SALES PITCH
GUNS Magazine gunsmagazine.com
Audience: Handgun and long gun enthusiasts, including hunters, gun collectors, and competitive shooters.
Website Traffic: 204,000 sessions 166,000 unique users650,000 pageviews monthly.
American Handgunneramericanhandgunner.com
Audience: Handgun enthusiasts, competitive shooters, collectors, hunters and hobbyists.
Website Traffic: 126,000 sessions 93,000 unique users420,000 pageviews monthly.
Shooting Industrywww.shootingindustry.com
Audience: Store-front firearms retailers, law enforcement, sport-ing goods stores, chain stores as well as stores selling archery and other equipment allied to the shooting sports field.
Website Traffic: 17,600 sessions 13,000 unique users24,000 pageviews monthly.
FMG Publications Market Data
We didn’t even consider an email blast in our advertisingmeetings and when we were contacted about it, we were a bit
skeptical. We decided to give it a try and I am glad we did.The day the Blast was sent turned into a record sales day
for our company! Our skepticism could have cost us thousands of dollars. The FMG Email Blast is by far the biggest bang
for our advertising buck!
— Nate Johnson, N82 Tactical, Inc.
IF YOU PLACE IT, THEY WILL
CLICK!
Tracy Moore • Online Advertising Manager • Phone: 888-651-7566 • [email protected]
QUICK HIT Video Sponsorship Package
“Quick Hit videos sponsored by …” company name on home page "New & Trending: Quick Hit" banner
HOME PAGE
Sponsor name/logo on Click Shots banner across the Quick Hit Video page linked below.
QUICK HIT CATEGORY
“Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" banner.
QUICK HIT VIDEO
Boost your brand awareness and increase your online exposure by spon-soring FMG’s Quick Hit Videos. Thousands of enthusiasts are tuning into Quick Hit videos for new product information, instruction and timely Industry news. See how exclusive sponsorship can help you reach this growing market.
For more information about the Quick Hit Video Sponsorship Package contact Tracy Moore at:
email: [email protected]:888.651.7566
Or contact your FMG Publications advertising sales rep for full details on this unique opportunity.
www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com
Quick Hit Category Sponsorship includes:
Exclusive Category sponsorship on two FMG websites!Sponsor on both americanhandgunner.com, gunsmagazine.com
“Quick Hit videos sponsored by …” company name on home page "New and Trending: Quick Hit" bannerhttp://americanhandgunner.com/, http://gunsmagazine.com
Sponsor name/logo on banner across the Quick Hit Video category page.http://americanhandgunner.com/quick-hit-videos/, http://gunsmagazine.com
Sponsor name/logo on individual Quick Hit Video category page.http://americanhandgunner.com/custom-chopper-to-benefit-shooting-sports/
Sponsor listing on the FMGPubs YouTube channel Quick HIt Video playlist.
3 month minimum: $4,000
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To have your custom message produced for 2017, contact Tracy [email protected] • 888-651-7566
Or contact your FMG Publications advertising sales rep for full details on this unique opportunity.www.fmgpublications.com • www.americanhandgunner.com • www.gunsmagazine.com • www.shootingindustry.com
Thousands of enthusiasts are watching FMG Publications’ YouTube channel regularly!
• The FMG YouTube channel has over 22,750 subscribers.• FMG Publications’ videos have over 12.7 million views.• 300+ videos are available on the FMG YouTube channel.
Choose one of two Custom Video PackagesProfessional Package: $750
Here’s what’s included:4 Professionally produced 2 minute 30 second final video, filmed and edited by FMG.
4 Your brand logo at beginning and end of video. 4 Free upload and promotion on FMG YouTube channel.
4 Free promotion on FMG Facebook, Pinterest and Twitter feeds.4 Free promotion and feature on FMG websites.
Producer Package: $1250All of the above plus:
4 Your custom video for presentation or distribution on DVD or Thumb drive.
YOUR CUSTOM
PRODUCT VIDEOOn FMG’s YouTube Channel
It’s easier than you think ...
Your products and brand logo featured at the beginning and end of your custom produced video feature.
Visit youtube.com/fmgpubs to see current videos.