N A I L & B E A U T Y

Heather Bradley

TagBrief 8: Beautician Identity

BriefTracy Nail & Beauty

Board no.1 / 3

Module CodeOUGD303

Blog Addressh-bradley0811fmp.blogspot.com

BriefTracy is a self employed nail and

beauty artist who requires a logo

and stationery set.

ConceptShow the elegant and well

considered style of her products

and professional services.

Tone of VoiceProfessional, simple, high

impact.

Audience18 - 40 year old women looking

for nail & beauty treatments.

Duration2 days.

Heather Bradley

TagBrief 8: Beautician Identity

BriefTracy Nail & Beauty

Board no.2 / 3

Module CodeOUGD303

Blog Addressh-bradley0811fmp.blogspot.com

StationeryThe logo applied to a large range

of stationery equipment including

business card, appointment card,

letterhead, compliments slip,

envelope and pen.

The colours red and pink have

been used in order to best target

her clients.

Heather Bradley

TagBrief 8: Beautician Identity

BriefTracy Nail & Beauty

Board no.3 / 3

Module CodeOUGD303

Blog Addressh-bradley0811fmp.blogspot.com

Web PresenceAdditional to the set deliverables,

I proposed an online website as

this is something she currently

doesn’t have and I feel would be

very benificial to her.

Keeping to the brand guidelines,

I created a simple and very easy

to use solution, allowing potential

clients to view her available

treatments.