tracxn research: product management tools landscape, september 2016

Product Management Tools – September 2016

TracxnWorld’s Largest Startup Research Platform

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Contents

Topic Page No.

Scope of Report 04

Entrepreneur Activity 06

Investment Trend 09

Who is Investing 17

Exit Outlook - IPO, Acquisitions 21

Sub Sector Analysis 23

Interesting Companies 37

Useful Links 41

Company List 43

Team 76


Sector Overview

Scope of report

The report covers companies providing software to assist product managers to manage entire life-cycle of application startingfrom idea initiation till final delivery of product to customers. It doesn’t include productivity management software and projectmanagement software serving other than IT industry. The sector includes mainly the following

The scope of this report includes equity as well as debt funding received by the companies.

Business Model Description

Product Management SuiteSuite solution covering all phases of product management starting from Idea generation till customerfeedback.

Product StrategyResearching and analyzing market trends to evaluate potential ideas and framing business case out ofthem.

Product Development Development and delivery of business case as actual product.

Product FeedbackData & review comments from customer about the launched product. Used to further enhance &improve the product.


Scope of Report

Entrepreneur Activity

Investment Trend

Who is Investing

Exit Outlook - IPO, Acquisitions

Sub Sector Analysis

Interesting Companies

Useful Links

Company List

Team

5


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14

24

38

20

28

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8

16

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32

40

2010 2011 2012 2013 2014 2015 2016

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YoY – Number of companies founded

DeskMetrics Sprint.ly Amplitude Apptimize fullstory Unito Sprinterbot

Mockup Tiger Blossom IO Inc UXPin Heap Clubhouse wantoo ProductMojo


Large Upcoming Sectors


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

8


YoY – Number of Rounds and Total Funding

Note: The funding includes debt rounds also.

$50M

$15M$24M

$3M

$35M$39M

$119M

$170M

$47M

8

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13 13

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72

108

144

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2008 2009 2010 2011 2012 2013 2014 2015 2016

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Funding Amount Number of Rounds


YoY – Number of Rounds by Stage


YoY – Funding by Stage


Average Ticket Size – Early Stage


Top investments in last one year


Funnel view of Sector


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

16


Most Active Investors in Sector

10

6

5

4

3 3 3 3 3 3

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Y Combinator 500 Startups AndreessenHorowitz

SV Angel Alloy Ventures ArrowPathVenture Partners

BoxGroup BusinessDevelopment

Bank of Canada

Data Collective JK&B Capital

Tota

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Mixpanel

Heap

RavenFlow Innotas Amplitude blueprint Amplitude InstantisLaunchDarkly

Amplitude Lucidchart Apptimize Clubhouse Roadmunk

Mixpanel Amplitude


Where are Top Investors investing


Top Investor by Stage of Entry


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

20


Major Acquisitions

Date Company Acquirer Deal Size OverviewTotal

Funding

Mar-2012 pivotaltracker.comPivotal Tracker

(San Francisco, 2006)emc.com Undisclosed

Saas based Agile Project Management Tool

Dec-2014 vessel.ioVessel

(San Francisco, 2012)marketo.com Null USD

Mobile A/B Testing to improve engagement and reduce churnY Combinator, 500 Startups, Draper Associates, Structure Capital, Hattery, Fresh VC, Technicolor Ventures, Draper Associates

Nov-2012 instantis.comInstantis

(Santa Clara, 1999)oracle.com Undisclosed

cloud-based and on-premise project portfolio management softwareGoldman Sachs, US Venture Partners, JK&B Capital, J F Shea Company

$28.8M

Apr-2015 appiterate.comAppIterate

(Delhi, 2013)flipkart.com Null USD

A/B testing for Native Mobile AppsSAIF Partners

$500K

May-2016 woomoo.inWoomoo

(Taipei, 2012)priceline.com

Prototyping tool to turn hand-drawn sketches of an appâ€™s wireframe into a working prototype500 Startups, Golden Gate Ventures, Avos, Amino Capital

$750K

Aug-2014 daptiv.comDaptiv

(Seattle, 1997)

changepoint.com

UndisclosedProject Portfolio Management ApplicationBay Partners, Kennet, Endeavour Vision, Genevest Consulting Group, Marlin Equity, Parallax Capital Partners

$28.5M

Feb-2012 powersteeringsoftware.com

PowerSteering(Medford, 1998)

silverbackeg.com

UndisclosedProject and portfolio management softwareAdvent International, Hudson Venture Partners, MMV Financial

$3.5M


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

22


September 2016Tracxn BlueBox: Product Management210+ companies in the sector, 48 funded in last 5 years, $188M invested in 2015/16

2323


Top Business Models by Funding

$263M

$234M

$87M

$8M

0

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Product Feedback Product Development Product Strategy Product Management Suite

Tota

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# Cos. 63 123 26 9

Avg. Age Apr-12 Jan-09 Jul-02 Jan-11

Mixpanel Blueprint Instantis Wizeline

Clicktale iRise Daptiv Prodpad


Product Feedback – Business Model Description


Product Feedback – Entrepreneur Activity and Investment Trend


Product Feedback – Most Funded Companies


Product Development – Business Model Description


Product Development – Entrepreneur Activity and Investment Trend


Product Development – Most Funded Companies


Product Strategy – Business Model Description


Product Strategy – Entrepreneur Activity and Investment Trend


Product Strategy – Most Funded Companies


Product Management Suite – Entrepreneur Activity and Investment Trend


Product Management Suite – Most Funded Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

36


Interesting Series A Companies

Company Overview Business ModelTotal

Funding

heapanalytics.comHeap

(2013, San Francisco)

Web & iOS Analytics

Y Combinator, Redpoint Ventures, Salesforce, NEA, SV Angel, Menlo Ventures, Initialized, RTAventures, WME Entertainment, Netprice, pear.vc

Product Feedback > Analytics

$13M

apptimize.comApptimize

(2013, Mountain View)

A/B Testing For Mobile Apps

Y Combinator, AngelList, Andreessen Horowitz, US Venture Partners, Google Ventures, XG Ventures, Glynn Capital, Maverick Capital, Western Technology Investment, Costanoa Venture Capital, Starling Ventures, Beenos, Telnet Ventures, Waseem Daher, GOLDCREST CAPITAL

Product Feedback > A/B Testing

$18.62M

Curated list of companies by the sector analyst are defined as Interesting


Interesting Late Stage Companies


Top Funded Deadpooled Companies


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

40


Useful Links

Slide Title Content Platform Link

List of All Companies in readable format Companies Link

Large Upcoming Sectors Entrepreneur Activity Link

Top investments in last one year Investment Trend Link

Major Acquisitions Exit Outlook - IPO, Acquisitions Link

Product Management Suite – Companies Sub Sector Understand Link

Product Strategy – Companies Sub Sector Understand Link

Product Development – Companies Sub Sector Understand Link

Product Feedback – Companies Sub Sector Understand Link

Deadpooled Companies Companies Link

http://tracxn.com/theme/feedview/565e8769e4b0e60878d81e1e#%7Csort%3DfoundedYear%7Corder%3DDEFAULT%7CfeedName%3DProduct%20Management%20Tools

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http://tracxn.com/theme/view/565e8769e4b0e60878d81e1e#%7Csort%3DtotalMoneyRaised%7Corder%3DREVERSE%7CfeedName%3DProduct%20Management%20Tools%7CbusinessModel%3D570e14eae4b050d6e4c2faae%3AProduct%20Management%20Suite

http://tracxn.com/theme/view/565e8769e4b0e60878d81e1e#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DProduct%20Management%20Tools%7CbusinessModel%3D56f902fbe4b054061426b5c9%3AProduct%20Strategy%7CpublishedStatus%3DPUBLISHED

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http://tracxn.com/theme/feedview/565e8769e4b0e60878d81e1e#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DProduct%20Management%20Tools%7CbusinessModel%3D56f90cb5e4b054061426bd23%3AProduct%20Feedback

http://tracxn.com/theme/feedview/565e8769e4b0e60878d81e1e#%7Csort%3DtotalMoneyRaised%7Corder%3DDEFAULT%7CfeedName%3DProduct%20Management%20Tools%7CcompanyType%3DDEADPOOLED


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

42


Product Management Tools – List of Companies

Product Feedback Product Development Product Strategy Product Management Suite

76 FUNDED COMPANIES AND 145 UNFUNDED COMPANIES

COVERS THE FOLLOWING SECTORS


Product Feedback (1/9)Company Overview Business Model Total Funding

Apptimize(2013, Mountain View)

A/B Testing For Mobile AppsY Combinator, AngelList, Andreessen Horowitz, US Venture Partners, Google Ventures, XG Ventures, Glynn Capital, Maverick Capital, Western Technology Investment, Costanoa Venture Capital, Starling Ventures, Beenos, Telnet Ventures, Waseem Daher, GOLDCREST CAPITAL

A/B Testing $18.62M

Splitforce(2013, New York City)

Automated A/B Testing and Predictive Analytics tool for MobileJumpstart, Appworks, Chinaccelerator, SOSV A/B Testing $150k

Terria(2011, Basel)

Mobile experience platformA/B Testing

Clutch IO(2011, San Francisco)

Mobile Development ToolsY Combinator A/B Testing

OptimiMo(2013, Delhi)

A/B testing platform for Mobile AppsA/B Testing

Mixpanel(2009, San Francisco)

User Behaviour Analytics PlatformY Combinator, Andreessen Horowitz, Sequoia Capital Analytics $77.02M

Clicktale(2006, Ramat Gan)

Customer Experience AnalyticsViola Group, KKR, Amadeus Capital, YL Ventures, Goldrock Capital, Talis Capital

Analytics $52.6M

Go to BM List >>Product

Development


Product Feedback (2/9)Company Overview Business Model Total Funding

Amplitude(2012, San Francisco)

Mobile Analytics and Business Intelligence platformY Combinator, NEA, SV Angel, Benchmark Capital, Battery Ventures, Data Collective, BoxGroup, Merus Capital, Inventures Group, Quest Venture Partners, Voyager Capital, Silicon Badia, Dave Morin, Accelerator Tech, QueensBridge Venture Partners, BoxGroup

Analytics $26.1M

Heap(2013, San Francisco)

Web & iOS AnalyticsY Combinator, Redpoint Ventures, Salesforce, NEA, SV Angel, Menlo Ventures, Initialized, RTAventures, WME Entertainment, Netprice, pear.vc

Analytics $13M

fullstory(2014, Atlanta)

Web and mobile analytics through session recordings for SaaS and ecommerceKPCB, GV

Analytics $10.2M

Repro(2014, Tokyo)

User analytics for mobile appsDigital Garage, DG Incubation, JAFCO, BrainPad, VOYAGE VENTURES, SHIFT INC

Analytics $3.44M

Appsee(2012, Tel Aviv)

Visual In-App Analytics PlatformGiza Venture Capital, Flint Capital Analytics $3M

Taplytics(2013, Palo Alto)

Dynamic Native Mobile A/B TestingY Combinator, Matt Cutts, ACE and Company, Creative Destruction Lab, Roger Martin

Analytics $2.4M

AppIterate(2013, Delhi)

A/B testing for Native Mobile AppsSAIF Partners Analytics $500k


Development


Product Feedback (3/9)


Development




Development


Product Development (1/16)

Product

Feedback << Go to BM List >> Product Strategy



Product



Product Strategy (1/4)

Product

Development<< Go to BM List >>

Product

Management Suite



Product


Product

Management Suite


Product Management Suite (1/2)

Product Strategy << Go to BM List


Product Management Suite (2/2)

Product Strategy << Go to BM List


Scope of Report


Investment Trend

Who is Investing


Sub Sector Analysis


Useful Links

Company List

Team

75


Team

76

Chaitanya Karthik V

Lead Analyst, Enterprise Infrastructure

Dheeraj Motoori

Lead Analyst, Enterprise Infrastructure

https://in.linkedin.com/in/chaitanyakv

https://in.linkedin.com/in/chaitanyakv

https://twitter.com/vellankikarthik

https://twitter.com/vellankikarthik

https://in.linkedin.com/in/dheeraj-motoori-2b156823

https://in.linkedin.com/in/dheeraj-motoori-2b156823

https://twitter.com/dheeraj9823

https://twitter.com/dheeraj9823

tracxn research: product management tools landscape, september 2016

Data & Analytics