tracking your digital communication
DESCRIPTION
TRANSCRIPT
![Page 1: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/1.jpg)
How to Track Your Digital CommunicationIn 15 Minutes a Week
![Page 2: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/2.jpg)
Potential Audience
General Audience
Engaged Audience
Active Audience
![Page 3: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/3.jpg)
LISTENING
![Page 4: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/4.jpg)
LISTENING
• Your pages• Relevant topics• Related groups• Region
• Inspiration• Education• News
![Page 5: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/5.jpg)
TRAFFIC vs. EGAGEMENT
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TRAFFIC vs. EGAGEMENT
TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens
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TRAFFIC vs. EGAGEMENT
TrafficSocial Media Followers Website Visits / Page ViewsEmail Opens
EngagementSocial Media Comments and SharesWebsite Time SpentEmail Opens
![Page 8: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/8.jpg)
TRAFFIC & EGAGEMENT
![Page 9: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/9.jpg)
TRAFFIC & EGAGEMENT
![Page 10: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/10.jpg)
TRAFFIC & EGAGEMENT
![Page 11: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/11.jpg)
TRAFFIC & EGAGEMENT
![Page 13: Tracking Your Digital Communication](https://reader034.vdocuments.site/reader034/viewer/2022051514/54877116b4af9f5f388b5077/html5/thumbnails/13.jpg)
CONVERSION
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