Tracking Between the Pageviews

Title and Content Layout with List

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I am Nico Analytics Associate

Google Developer Expert

Google Analytics

@nicomiceli

I work at SEER Interactive

@SEERInteractive @nicomiceli

Who are you?

@nicomiceli

The Next 25 Minutes

The Change

The Solution

The Examples

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The Web Used to be Easy

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Easy Sites

• How do we use analtyics

The First Website

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Easy Sites

• How do we use analtyics

Tracking was easy

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The Current Web

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And Cooler!

Is Better

HTML5 & CSS3

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Videos!

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More Information is Needed

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But there is a catch

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Tracking is harder

With pretty sites and great UI comes (occasional) tracking complexity @nicomiceli

What is working?

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nnii.co/QAAkdl

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Myth 1: We read what we’ve clicked on

55% of visitors spent fewer than 15 seconds actively on a page.

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Myths

• Myth 2: The more we share the more we read

People that take the time to read don't share it.

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We are missing something!

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The James Bond of metrics

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Event Tracking

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It’s clean, elegant, easy to use @nicomiceli © EON productions

It can handle anything @nicomiceli © EON productions

Most importantly

This can really teach you engagement

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Event Handlers: nnii.co/1pEMq11

Event tracking anatomy

ga('send',

'event', // type of tracking

'category',

'action',

'label', //optional value

value); //optional number

Universal Analytics Event tracking

@nicomiceli nnii.co/1htPDxT

Examples!

• You don’t need to write these down.

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A Normal Link

<a href= “http://www.seerinteractive.com”>

seer</a>

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Links

<a href=“http://www.seerinteractive.com” onclick= “ga('send', 'event', ‘outbound-link', ‘click', ‘seer', 1);”> seer</a>

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Sites through my eyes

Note: None of the following sites have any association with SEER Interactive. They were picked as examples only.

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Your Average eComm site

• Ecomm

Buying something from a store image

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Are people looking at the pics?

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Is the video getting played?

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Are people seeing your warrantees?

Your Average Publishing Site

• Publishing

Magazine image

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Links & Social

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Links & Social

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What links get clicked on the most?

Comments

Are people commenting?

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Scroll Tracking

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How far are they scrolling?

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nnii.co/1dLPIxB

Justin’s Example

Advanced Content Tracking with Universal Analytics

nnii.co/1kl4kCx

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• Lead gen

Sales meeting image

Your Average Lead Gen Site

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@nicomiceli How are they watching the video?

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Is the right tab being displayed first?

Are people getting to your reviews?

Forms!

@nicomiceli nnii.co/QABuW1

The Output

JS Fiddle: nnii.co/1jYROg5 @nicomiceli

This is the meat of your site!

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These are the most important parts of your site.

You should know how people are navigating it.

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Recap

More and more information is consumed without page views.

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Recap

One metric just wont cut it anymore.

@nicomiceli What did they do during that pageview?

Go explore your site Find the new things that matter

Thank You!

Google.com/+NicoMiceli

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Check us out:

SEERInteractive.com

nicom@SEERInteractive.com

Links & Dev Resources after the presentation here!

Thank You!

@nicomiceli