tqm presentation murree brewery (edited) (final)

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In the name of ALLAH, the most GRACIOUS, the most MERCIFUL.

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Muree Brewery Final term project Submitted to: Sir Nabeel Butt

In the name of ALLAH, the most GRACIOUS, the most MERCIFUL.

Murree Brewery

Final term project

GroupBilal AliL13-5852Waleed NaveedL13-4143Shamama SafdarL13-4019Shahid SohailL13-5841M. Awais ZafarL12-4218Ashar Ijaz L13-5940Company Background Murree Brewery is a Pakistan based company Manufacturer of Pakistan made foreign liquor Manufacturer of non alcoholic, fruit juices and energy drinks Three divisions:Liquor divisionTops divisionMurree glass division

History Established in 1860

Owned by the Bhandara Family

Between 1885 & 1890 company established breweries in Rawalpindi and Quetta

Brewing was mostly transferred to the Rawalpindi brewery but malting continued at Ghora Galli till the 1940s

History cont.In 1959, it was taken over by the Government of Pakistan to house the office of the President of Pakistan.

Tops Food and Beverages a division of the Company was established in 1969.

The Hattar plant was installed in 1992.

A Tetra Pak packaging facility was added in 2001.

Product line Murree Beer Murrees Classic Lager Murree Millennium Malt Whisky VintageMalt 79 Cindy

Big Apple ,Lemon MaltFruit Juices (Mango, Orange, Lychee etc.) Fruit squashes (Mango, Orange, Diet)Conserves (Jams, Jellies, Marmalade)Vinegar (Malted & Plain) Tomato KetchupsProducts cont.

Environmental Factors Affecting Organization

The sale of Alcoholic products is confined to Pakistan

Good quality Barley is not available in Pakistan.

Imported from Australia which results higher production costs,

Face aversion in the form of religious extremism.Factors affecting demandWarmer season results in high demand of Fruits juices, fruity malts and other non-alcoholic drinks

Alcoholic beverages sales are influenced due to political, seasonal or other types of external factorsProcess FlowBeing a production business, the Brewery follows through the same steps as any regular business which creates a finished product for its customers

Raw Material: Sugar-cane, Barley, Fruits etcSupplier: Shah Taj Industries (Barley, sugar-cane), Fruits locally sourced through tendersManufacturer: Murree BreweryDistributors: Hotels for Alcohol (Contractors for Non-Alcoholic) Customers: RetailerConsumers: End userProcess Flow

Process Flow of Acquiring Raw MaterialCompanys StrategyUnique Selling Preposition

The companys visionOur office is in the marketthe Mission StatementWe the people of Murree Brewery Co. make personal commitment to first understand our customers requirement then to meet & exceed their expectations through CARE, by performing the correct tasks on time and every time through.Strategy cont.CARE is an acronym representative of the companys perception towards its future, which stands for:

Continuous improvementAlignment of our Mission & goalsResponsibility and respect of our jobs and each otherEducating one another

QualificationsCertified ISO 9001(Quality Management System)

the Murree Brewery is working on obtaining its ISO 14001(Environmental Management System)

Analysis of Critical DepartmentsThe following three systems are representative of the core operations at the organization:

The production of beerProcurement and storage of raw materialsQuality Administration

Production of BeerBeing the most sold product for the company, the production of Beer is one of the most important subsystems in the whole organization. Beer brewing takes about a month to produce a batch from raw ingredients to finished product.Production of Beer (Process Flow)Procurement and Storage of Raw MaterialsQuality AdministrationThe Company decided as policy to concentrate on product excellence

QUALITY COSTMurree Brewery incur a heavy cost to maintain the quality of its products

a system of check and balance is conducted for every product

the produced products are compared with international (alcoholic) products in terms of qualityQuality Administration cont.BENCHMARKINGAll the products of the company are compared to the competitor or other related products

Non-alcoholic drinks products are compared to local market Alcoholic drinks are benchmarked according to the international market and standardsQUALITY FUNCTION DEPLOYMENT

QUALITY FUNCTION DEPLOYMENT cont.Mouth feel: is the perception of body in the beer and is caused by the residual proteins and dextrins in the beer.

Flavor: By far the most important and enjoyed element of drinking a beer is its flavor.

Finish: (Also called after-taste.) The lingering sensation after a beer has been swallowed is called the finish.

Bouquet:Hops alone determine the bouquet of a beer.RECOMMENDATIONSUpdating the plant and equipment

Maintaining a common warehouse with its suppliers for raw material and a common warehouse with its distributor for finished goods

The company should update its performance measures

Front line employees should be provided with special training programs and refresher courses

Questions?