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    TOTAL QUALITY MANAGEMENTASSIGNMENT

    Kenneth W. Monfort College of Business

    ALYSIA RODRICKS

    KAVITHA SHARMA

    NISHA AGARWAL

    SAVIO CJ

    02-09-10 SAJITH S NAIR

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    The University of Northern Colorados (UNC) College of Business was established in 1968 as an

    autonomous, degree-recommending unit, with a primary mission to provide graduate and

    undergraduate business education. By 1984, the Colleges 50-person faculty was serving more

    than 2,000 students enrolled in a wide range of undergraduate, masters, and doctoral degree

    programs. The Kenneth W. Monfort College of Business at the University of Northern Colorado

    is recognized for delivering excellence in business education. It is the first and only business

    program to receive the Malcolm Baldrige National Quality Award from the Office of the

    President of the United States (2004). The college is accredited by AACSB International in both

    business and accounting - the "gold standard" for accreditation. Over seven successive years

    Monfort's graduating seniors have scored in the top 5 to 10 percent on nationwide standardized

    exit exams. Students earn a degree in Business Administration with emphasis options in

    accounting, computer information systems, finance, general business, management, or

    marketing.

    MISSION

    Our mission is to deliver excellent business programs and related learning opportunities that

    prepare individuals for successful careers and responsible leadership in business and society.

    VISION

    Our vision is to be a premier business education provider that inspires and enhances individual,organizational, and societal journeys to performance excellence.

    CORE VALUES

    Excellence - Rigor, Innovation, Continuous Improvement

    Accountability - Responsibility, Stewardship, Commitment

    Integrity - Ethics, Honesty, Courage

    Opportunity - Knowledge, Diversity, Leadership

    Community - Citizenship, Society, ServiceLEADERSHIP AND BENCHMARKING AT MCB

    The leadership system is built around a framework of systematic decision making,

    organizational collaboration, and uniform commitment to mission that adheres to a student-

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    centred process framework, beginning with student recruits and ending with graduates

    entering the workforce.

    SENIOR LEADERSHIP DIRECTION

    The senior leaders of MCB include the dean, associate and assistant deans, and

    Administrative Council (ADMC).

    MCBs values represent commitments by senior leaders to create stakeholder value for

    targeting financial resources to build a high-quality business education program, and to

    be unique by comparison to its competition. Commitments include:

    1. All resources devoted to delivering a high-quality, focused, undergraduate-only

    business program;

    2. A commitment to provide value to students by offering a high-quality business

    education at a competitive price;

    3. Well-designed curriculum policies and facilities which limit class sizes and promote

    interaction among professors, students, and the business community;

    4. An assurance that MCBs faculty will be comprised of individuals who are either

    academically-qualified(i.e. doctorate in area of teaching) orprofessionally qualified

    (i.e., significant business experience at senior level and current at time of hire), with

    no graduate students teaching in the College.

    5. A unique focus on the use of nationally-known executives (1-3 year appointments

    to maintain classroom currency) who teach as resident faculty, complementing the

    educational experience provided by the Colleges traditional academic faculty

    6. Deployed technologies that extend well beyond the traditional computer labs of

    peer institutions and

    7. Offerstudents industry-patterned facilities in which to learn. The strategy ofhigh-touch, wide-tech, and professional depth represents the culture of

    MCB and defines the core elements which differentiate MCB from its competitors.

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    The College leadership emphasis on high-touch includes consistently-implemented and

    well-reasoned limits on class sizes encouraging student/professor interaction and

    facilitating hands-on learning opportunities not practical in mass learning environments.

    Smaller class sizes are designed to facilitate faculty-student interaction in the classroom.

    No mass sections are permitted to ensure this interaction occurs across the entire

    curriculum. Smaller class sizes also allow for experiential, hands-on learning techniques

    to be employed and are designed to increase active learning levels within the student

    population. Each professor maintains student office hours to increase student access.

    Wide- tech refers to the commitment of MCB leadership to provide students, faculty,

    and staff, with a wide array of business technologies and to offer a technologically-rich,

    current learning environment designed to prepare students for a variety of careers inbusiness.

    Professional depth is reflected, in part, through an examination of MCBs portfolio of

    teaching faculty. At least 90 percent of the Colleges faculty hold a terminal degree in

    discipline or held senior leadership positions in industry at the time of hire (e.g., Fortune

    500 CEOs and VPs). This second group, executive professors, adds a unique dimension

    to MCBs academic offerings.

    MCB values professional business experience as a selection trait for its instructors. TheCollege also utilizes an innovative executive professor program to strengthen classroom

    currency and ties with the employment community for graduates.

    CUSTOMER SATISFACTION

    Customer satisfaction is generally understood as the sense of satisfaction that a consumer

    feels when comparing his preliminary expectations with the actual quality of the acquiredproduct. The quality of services is extremely difficult to assess, because services are

    intangible and heterogeneous. It is not feasible to develop well-defined quality standards

    that will allow the manufacturer to exercise full control and reject unsuitable services before

    they are sold to the consumer.

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    Kenneth W. Monfort College of Business increased student performance on standardized

    business school tests by 34 percent from 1994 to 2004. Student performance has

    consistently been well above the national average, and in 2003-2004 reached the top 10-

    percent level. The college adopted a mission of high quality in 1984 and focuses on providing

    small class sizes, technology integration and high-quality instruction from industry experts.

    For the past several years, Kenneth W. Monfort College of Business has scored in the top 1

    percent for overall student satisfaction and has been above the 90th percentile nationally for

    academic rigor. Faculty play an integral role in student satisfaction and align themselves

    closely with the colleges undergraduate only approach. Maximizing interaction between

    faculty and students by maintaining small class sizes (average: 30 students) and emphasizing

    hands-on learning, experimentation, and innovation. Careful attention is paid to increasing

    student access to professors and insisting classroom instruction is conducted by qualified

    faculty members, MCBs emphasis on the professional qualifications of its instructors. At least

    90 percent of the faculty hold doctoral degrees in their disciplines or have served as senior

    business leaders in industry.

    CONTINUOUS PROCESS IMPROVEMENT

    MCB continually evaluates its performance and incorporates those evaluations into its short-

    and long-term planning cycles. The process includes use of Key Performance Indicators (KPIs),

    survey data from EBI (Educational Benchmarking, Inc.) , and test results from ETS which

    measure achievement, satisfaction, and quality in areas ranging from recruitment, to

    curriculum, technology, financial resources, program reputation, and faculty and student

    performance. Each measurement tool is integrated into a Baldrige-based system of

    continuous improvement. Many institutions have made strategic commitments to continuousimprovement through participation in the Baldrige program. MCBs instructors, staff, and

    students have a strong voice in planning and are relied upon to help continually improve the

    colleges programs. An ongoing evaluation regimen enables the college to identify and

    respond to challenges quickly.

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    HIGHLIGHTS

    Student performance on MCB on nationally accredited exit exams consistently has

    been well above the national mean and in 2003-2004 reached the top 10 percent

    level and this was the same year in which they were awarded with the national

    quality award.

    In a 2004 survey by educational benchmarking Inc., MCB ranked in the top10 percent

    nationally on 10 on 16 students satisfaction measures.

    More than 90 percent of the organizations employing MCBs students rated the

    program as either good or excellent.

    HR PRACTICES

    Faculty and Staff Focus

    MCBs faculty and staff have fully-embraced the mission of excellence in undergraduate

    business education. The majority of current faculty selected MCB as a place to build their

    careers, based on this mission orientation.

    WORK SYSTEMS

    Organization and Management of Work:

    Empowered, data-driven departments manage the Colleges emphasis areas, while cross-

    functional committees manage the Colleges processes.

    MCBs work systems include an organizational structure, new employee recruitment and

    orientation, professional development, performance evaluation, compensation, and

    recognition for superior achievementwith each tying back to mission.

    The management control system illustrates how the PDCA process is used by the dean,

    governance structure, departments and faculty to organize and manage work.

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    1. Promotion and tenure guidelines.

    2. Student advising tools and procedures.

    3. Technology support systems for both students and faculty.

    4. College history.

    5. Strategic planning.

    6. Curriculum development processes.

    7. Student admission, continuation, and graduation requirements.

    MCB utilizes mechanisms to seek and use faculty, staff, educational community, student,

    alumni, and employer input on faculty and staff training needs. Faculty, staff, and department

    chairs all provide input regarding education and training needs. Education and training are

    delivered through a variety of methods. Faculties also learn through their attendance at

    professional conferences and seminars. Staffs use their technology training in the

    performance of their duties and assist faculty with technology tasks within that staff persons

    expertise. The effectiveness of education and training is evaluated formally and informally.

    Formally, the annual and comprehensive performance evaluation processes are used for

    faculty.

    Motivation and career development:

    Faculty and staff are motivated to develop and utilize their full potential through systems of

    rewards and recognition. Merit pay, professional development funds, recognition in the MCB

    newsletters, and awards offer incentive to faculty and staff to achieve their potential.

    Faculty and Staff Support and Satisfaction:

    MCB determines the key factors that affect faculty and staff well-being, satisfaction, and

    motivation through a variety of methods. MCBs annual participation in the national EBI

    Faculty Satisfaction Survey provides administrators with faculty data segmented by academic

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    area and rank. Utilization of this feedback tool has provided valuable information in key

    areas. Faculty and staff are supported through a variety of services, benefits, and policies.

    CONCLUSION:

    By implementing the best practices in the field of Quality, Quality Certifications,

    Benchmarking their Institute with other good universities, great leadership programs for

    students and faculty, following customer satisfaction, Continuous improvement in the

    processes, great HR Practices, the business school has reached the heights it aimed to once

    reach.