toyota saudi arabia social media analysis q4 2015

ToyotaSaudi Arabiaon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Toyota Saudi Arabia FB

Toyota Saudi Arabia: Social Media Report

This report looks at how

Toyota Saudi Arabiaperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Toyota Saudi ArabiaFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,437,071 95,362 7.11%Saudi

Arabia

Mostly Young, Male and

Attached.

Toyota Saudi Arabia

Engagement Score Total Fan Posts

189 72

Total Posts Brand Response Rate

140 81.94%

Total Likes Avg. Reply Time

123,126 2 hrs, 5 mins

Total Comments General Sentiment

3,145 Neutral

Total Shares

10,525

BRAND POSTS FAN POSTS

Brand Overview

1,280K

1,300K

1,320K

1,340K

1,360K

1,380K

1,400K

1,420K

1,440K

1,460K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

1,437,071

New Fans

95,362

Engagement

0

250

500

750

1,000

Toyota Saudi Arabia had an average engagement score of 189 and a highest of 859.

Community Analysis

Toyota Saudi Arabia fans are mostly Young, Male and Attached.

Toyota Saudi Arabia fans are largely from Saudi Arabia followed by Egypt.

Fan Demographics Distribution of Fans

91%

9%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K 1,000K

Saudi Arabia

Egypt

Jordan

Pakistan

Iraq

India

Yemen

Philippines

Sudan

0

1

2

3

4

5

6

7

8

9

10

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

في 29

للسياراتالدوليجدةبمعرض 26

2016_هايلكس 20

2016_الندكروزر 16

قوةواكتشفجربها 16

60%

40%

Brand Participation Brand Non Participation

64%

0%

36%

Posititve Negative Neutral

Brand Posts - Engagement

Toyota Saudi Arabia responded to 84 conversations generated by the 140 Posts they published.

Toyota Saudi Arabia receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

28-DEC-15, MON 11:51AM

فيالهايبردتكنولوجيا _جناح# الدوليجدةبمعرضتويوتا

للسيارات

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

907 3,706 179 1,537 Positive

20-NOV-15, FRI 1:03PM

مسابقةفيشارك فرصةلتربح 2016_الندكروزر#

لمدةدبيفيلشخصينسفاريبرحلةالفوز أيام 3

http://www.the ..

07-NOV-15, SAT 6:30AM

لـالخارجيةااللوانمنالخياراتبتعدداستمتع

2016_الندكروزر#

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

859 5,457 168 995 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

849 6,063 133 885 Positive

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/80323149329/posts/10153786835689330



Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100 120

0 50 100 150 200 250 300 350 400

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

عليكمالسالم 13

من 11

انا 5

2016كوروال 4

متى 3

User Posts

0

1

1

2

2

3

3

4

4

5

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Toyota Saudi Arabia responded to 59 conversations generated by the 72 Posts fans published.

Toyota Saudi Arabia appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

82%

18%

Brand Participation Brand Non Participation

3%

0%

97%

Posititve Negative Neutral

Analysis of

Toyota Saudi ArabiaTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

464,402 51,270 12.41% Saudi Arabia

Toyota Saudi Arabia@ToyotaALJ

Engagement Score

121

Total Proactive Tweets

465

Retweets Total

53

Replies Total

14,609

Favorites Total

14,139

Total Mention

27,674

Total Retweets

13,924

Total Replies

0

Response Rate (%)

48.15%

Average Reply Time (mins)

36

BRAND TWEETS USER TWEETS

Brand Overview

380K

390K

400K

410K

420K

430K

440K

450K

460K

470K


Follower Growth

Total Followers

464,402

New Followers

51,270

Engagement

0

250

500

750

1,000

1,250

Toyota Saudi Arabia had an average engagement score of 121 and a highest of 995.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

465 53

لمباراةتوقعكماهو # واالتحاد # الهالل؟

ربحلفرصةالصورأحدعلىبالضغطتوقعكشارك

معقيمةجوائز ..ال#

27-Oct-15, Tue 05:53PM

ENGMT. FAV. REPLIES RETWEETS

1,000 2,101 4,022 4,347

Top Engaging Tweets

للهاللاالنإلىتتوقعاألصواتأغلب توقعكشاركنا ,

معقيمهجوائزلتربح 2016_الندكروزر#

https://t.co/e..

مباراةنتيجةتوقع # بينالديربي _النصر# الهاللhttps://t.co/GHmgodGdHY https://t.co/mkr9Au5RlQ

29-Oct-15, Thu 10:53AM


986 462 688 1,009

23-Dec-15, Wed 09:18AM


962 378 1,364 394

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/ToyotaALJ/status/659125695713529856



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400 450

0 20 40 60 80 100 120 140 160

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 100 200 300 400 500 600

0 1000 2000 3000 4000 5000 6000 7000 8000

*2016_الندكروزر#

*الهالل#

*االتحاد#

*الديربي#

*الهالل_النصر#

*تويوتا#

*هايلكس#

*الندكروزر#

*كوروال#

*يارس#

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

500

1000

1500

2000

2500

3000

3500

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

2016_الندكروزر الهالل االتحاد الديربي الهالل_النصر

Spread of Hashtags by day

0 200 400 600 800 1000 1200

*الهالل#

*االتحاد#

*هايلكس#

*الهالل_النصر#

*كوروال#

*تويوتا#

*الندكروزر#

*الديربي#

*2016_الندكروزر#

*يارس#

Engagement Score

Hashtags - Engagement

Average Response Rate : 48.15%

0

500

1000

1500

2000

2500

3000

3500

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 36 minutes

0

100

200

300

400

500

600

700

800

900

1000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

2000

4000

6000

8000

10000

12000

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

1000

2000

3000

4000

5000

6000

7000

8000

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

200

400

600

800

1000

1200

1400

1600

1800

2000

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 13,924

-1,000

0

1,000

2,000

3,000

4,000

5,000


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 27,674

0

500

1,000

1,500

2,000

2,500

3,000

3,500


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

#الفراج_وليد 3,649,071 1

حسينعمر 1,166,866 1

جميلعبداللطيفدوري 1,090,760 1

الحبالنيعبدالعزيز 551,551 1

Lexus KSA 500,498 88

TOP 5 INFLUENCERS

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