toyota manila bay corporation
TRANSCRIPT
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Toyota
Manila Bay
CorporationSales Promotion Plan
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Company Background
• Established on August 6, 1999 as an affiliate of the Metro bank Group. With the market growing steadily over the years, two branches were rolled out – with Toyota Dasmariñas Cavite (TDM) starting operations in October 2003, followed by Toyota Abad Santos (TAS) in January 2011.
• “The Dealer of Choice”
• In June 2012, the Metrobank Group and Mitsui & Co., Ltd. agreed to enhance their strategic partnership, with Mitsui acquiring 40% ownership of TMBC, TDM, and TAS.
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Product Brief
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Passenger Vehicles
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4X4 Vehicles
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Commercial Vehicles
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Commercial Vehicles
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Hybrid Vehicle
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SALES PROMOTIONAL TOOLS
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Digital Marketing
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Trade Contest
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Product and Service
Demonstration
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Trading Stamps
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Promotional Stickers
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Event Marketing
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Loyalty Program
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SALES PROMOTIONAL
CAMPAIGNS
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TOYOTA: The BIG Event!
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#MyToyotaMyExperience
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That’s my SALESMAN!
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TOYOTA Stick with Me!
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TOYOTA STAMPede!
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TOYOTA Rewards
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IMPLEMENTATION WITH
BUDGET
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BUDGET SUMMARY
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ACTIVITIESSP CAMPAIGN
BUDGET
ADVERTISING
BUDGET
TOYOTA: THE BIG EVENT! P40, 000 Boost Post: P5, 000
Posters: 10, 000
#MyToyotaMyExperience 10, 000 Boost Post: 5, 000
THAT’S MY SALESMAN!5, 000 Posters & Certificates: 5, 000
TOYOTA Stick with Me!Sticker ads: 20, 000
TOYOTA STAMPede! 42, 250 Posters: 2, 250
TOYOTA REWARDS 2, 250 Posters: 2, 250
TOTAL: P100, 000 P50, 000