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TOYOTA HOUSING Business Philosophy

14th APRIL 2015

AKIHIRO HARAPresident Director

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Table of Contents

1. Establishment Philosophy of TOYOTA HOUSING

2. General Housing Values in Indonesia

3. House-Building Philosophy of THI

4. Design and Production Technology of THI

5. Bekasi Project of THI

6. In Conclusion

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To realize the dream of Toyoda Kiichiro [Everyone must have the Right to

live in house on certain standard]

We offer a home that realize the dream of every person, Home made with a

neat, which contributes to a more prosperous life.

Founder Toyota Motor Corp.

Toyoda Kiichiro

Toyota Motor Corporation Founder’s Words

1. Establishment Philosophy of TOYOTA HOUSING

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Yutakapurecon Precast Concrete

Housing Company Established in 1950

Honorary Chairman Toyota Motors Corp.

and Senior Advisor Toyota Housing Corp.

Toyoda Syoichiro

1. Establishment Philosophy of TOYOTA HOUSING

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Toyota Housing Plant

1. Establishment Philosophy of TOYOTA HOUSING

TOYOTA HOUSING Structure

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“Sincerely for You” ～ Bersama Mengayuni Hidup ～

Slogan：

Symbol Mark：

（Mean）

Illustrate of parents and children dancing

hand in hand, which is also a illustrate of

kinship between customers, dealers and

Toyota Housing.

1. Establishment Philosophy of TOYOTA HOUSING

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General Construction Site

2. General Housing Values in Indonesia

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General Construction Photo

2. General Housing Values in Indonesia

Crack in Wall

Leak in a Roof

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Volcanic Map

2. General Housing Values in Indonesia

Sumatra Earthquake Damage

Masonry House

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Car Body & Steel Frame

With the Same Steel Material, Toyota Housing Processed

3. House - Building Philosophy of THI

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General Roof Flushing in Indonesia

3. House - Building Philosophy of THI

General Wall

Construction

Crack on wall

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ROOF MATERIAL

WATERPROOF SHEET

KALSIBOARD

KALSIBOARD

WATERPROOF PAINT

EXTERIOR MATERIAL

STEEL FRAME

Rain Leakage Prevention Method

3. House - Building Philosophy of THI

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Heat Prevention and Natural Ventilation

3. House - Building Philosophy of THI

Natural Ventilation Insulation

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Steel Structure

3. House - Building Philosophy of THI

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Experiment & Analysis

Shear Panel Strength Experiment

Shear Deformation Diagram

3. House - Building Philosophy of THI

Load

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Long Term Guarantee

3. House - Building Philosophy of THI

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1

2 3

Flexible InfillSTEEL

PLASTER BOARD

SCREW

STEEL

PLASTER BOARD

3. House - Building Philosophy of THI

Large Living

+

MBR

Family Room

+

MBR

+

BR

MBR

+

2 BR

Couple

Couple + 1 child Couple + 2 children

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Original CADCAM System

CAD 積算加工指示

部材製作

ﾊﾟﾈﾙ製作

CAM Calculate

Strength

Order to

Production

Machine

Manufactur

e ProcessPanel

Assembly

4. Design and Production Technology of THI

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Pre-Notched Framed Steel

4. Design and Production Technology of THI

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Material Placement Align Screw Setting Frame Install

Wall Install Delivery Construction

Assembly and Construction

4. Design and Production Technology of THI

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Short Construction Term

4. Design and Production Technology of THI

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Sakura Regency 3 (Bekasi Project’s Branding Name)

5. Bekasi Project of THI

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Location Map

5. Bekasi Project of THI

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Site Plan Project

5. Bekasi Project of THI

THI 114 Units out of 467 Units

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Consumer Image

DAUGHTERSONMOTHER FATHER

HOUSE MAID

5. Bekasi Project of THI

32 8 6 36

Employee Businessman

Age

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1st Floor Plan

5. Bekasi Project of THI

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2nd Floor Plan

5. Bekasi Project of THI

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Fasade

Land Area = 112 m2

Building Area = 128 m2

5. Bekasi Project of THI

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Fasade

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1

2 3

Flexible InfillSTEEL

PLASTER BOARD

SCREW

STEEL

PLASTER BOARD

3. House - Building Philosophy of THI

Large Living

+

MBR

Family Room

+

MBR

+

BR

MBR

+

2 BR

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Kijang and TOYOTA HOUSING

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THANK YOU