Toyota Goes Social For Advertising and Market Research

Shelby HobelmanTevien Pinckney

The ProblemAutomotive industry is a global multi-billion dollar business

The problem Toyota, and most car manufacturers, are facing is reaching Generation X and Generation Y

Generation X & Generation Y

Using Social ComputingSocial Networks

Search Engine Marketing

Mass Advertising

One-to-One Targeted Marketing

Scion’s Advertising ActionsScion maintains a presence in several large virtual worlds

whyville.net

There.com

Market ResearchWhen a company or business is gathering information about their consumers’ needs and preferences

Scion incorporates market research in their advertising techniques

LoyaltyThanking Customers

Remain in Contact

Just Listen to the Customer

Explain How Things Work

PersonalizationThe ability of a company to customize an existing product based on the consumers own individual preferences

Viral MarketingTechniques that attempt to make each and very encounter with a consumer appear to be a spontaneous exchange of information

These activities are only considered viral when they have a high pass along rate from person to person

ReferencesScion (2014). “Build Your Own Car.” Retrieved

from http://www.scion.com/buildyourscion/index.htm

Scion AV (2014). “#ScionAV.” Retrieved from http://www.scionav.com

Toyota (2014). “Toyota Media Service.” Retrieved from http://www.toyota-ms.co.jp/en/01WebMarketing/index.html

Turban, Efraim, King, David, Lang, Judy (2011). Introduction to Electronic Commerce. Boston: Prentice Hall