toyota corrola
TRANSCRIPT
• Toyota established in 1933.
• Founded by kiichor Toyoda.
• A Japanese Automobile Company with its network in 30 countries worldwide.
• Is in contact with 19 million customers worldwide.
• Ranks 8th on the overall Global Fortune 500 list.
• Profits are more than $5200 million, which are an
increase of 16.6% from last year!
Toyota is the #1 selling brand in America
Toyota has the highest owner loyalty of any manufacturer
Toyota has won more "Best Car for the Money" awards than any other car manufacturer
1994 toyota was officially introduced in India
Nissan7%
Honda9%
Ford16%
Chrysler13%
Toyota16%
Others17%
GM23%Auto Market Share
NissanHondaFordChryslerToyotaOthersGM
Objectives• To Analyze the factors effecting the sales of Toyota corolla
• To analyze the market strategies developed by the Company’s competitors.
• To assess the Company’s accomplishments and performance by looking at the statistics.
• To develop our project in such a way that it helps people to know the current standing of the company in the market of Automobiles.
• To develop our project in an organized manner which can help the company to improve its sales in the market.
Assumptions
• Toyota Company performance in India.
• Assuming Honda Civic to be the main competitor of Toyota Corolla (ALTIS)
• Toyota Corolla Altis hits market in January 2011 with 2000 cc power
Sales of toyota altis
Demand
Income
Market Strategies
Government Policies
Comfort
After Sales Service
PriceBrand Image
Fuel Consumption
Competition
Fashion
Maintenance Cost
Brand Loyalty
Environment Friendly
Political Situation
Delivery Time
Quantitative Variables
Qualitative Variables
Selected VariablesPrice: Negative relation
Fuel Consumption: Due to Toyota breakthrough technology VVT-I Fuel Consumption is Lowered thus increasing the sales.
Environment Friendly: the euro 4 Emission standards greatly reduces carbon monoxide, which effects sales positively.
Maintenance Cost: general misconception is that maintenance cost for Corolla is more then its rivals. which is just a misconception.
back
• Marketing Strategies: Better Strategies Helps increase Sales
• Income: Toyota Company Targets People with a disposable income of 25,000 Rs. To Rs.30,000
• Comfort: Amazing Comfort which no car has in India and the comfort of its competitor Honda CIVIC is Pure Worthless
• Government Polices: Better Government Policies directly effect Sales.
• back
Sales Of Toyota Altis & Honda Civic 2009-2010
Sales OfTOYOTA ALTIS
Sales Of HONDA CIVIC
May 518 324
June 497 270
July 418 322
August 630 352
September 308 198
October 581 337
Total Sales 2952 1803
Sales of Toyota Altis and Honda Civic back
May June July August September October0
100
200
300
400
500
600
700
Recommendations• Expansion of sales outlets.
• Advertising campaigns.
• Low-priced spare parts.
• Check on Black market of Forged Spare Parts.
• eap
CONCLUSION• Higher market share.
• Image and Brand Loyalty.
• Various awards achieved.
• New Body design after every 3 to 4 years.