TOYOTA

TOYOTA 1st passenger car

SEDAN AA

What is their Product Strategy..?

How does they do it ?

PRODUCT DIFFERENTIATION

• Customization

• Reliability

• Features

Product Mix Pricing

• Product Line Pricing• Optional Feature Pricing

ADVERTISING

Strategy Behind Manufacturing ?

Integrated its assembly plants around the world into a single giant network....

Toyota has built a huge manufacturing company that can produce millions of cars each for variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer ?

Because of• Line Modernization• Line filling• Production technique and mass communication

TOYOTA 1st mass produced Hybrid car PRIUS

Has Toyota done the right thing by manufacturing a car brand for everyone ?

• Lean Manufacturing• Continuous Improvement• Market responsiveness• Problem Solving

Recap• Toyota’s brand image and positioning• Its production differentiation• Product Mix• Advertising• Production Techniques• Question 1 & 2

DISCLAIMERCreated by Yash Jain, NIT Jalandhar,Jalandhar, during a marketing internshipUnder Professor Sameer Mathur, IIM

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