toy news spielwarenmesse preview 2011

FEBRUARY 2011

Nuremberg 2011Spielwarenmesse continues to be one of the key dates on the toy calendar, with the show growing each year.Here we take a look at the key exhibitors, products and brands to look out for at the fair in 2011, so that you canplan who and what you want to see before you get there, in order to make the most of your visit...

www.toynews-online.biz 89SHOW GUIDE SPIELWARENMESSE

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FEBRUARY 2011

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Exhibitor Stand Exhibitor Stand Exhibitor StandAlbion Alloys Hall 7, D-73

All in 1 Products Hall 10.1, C-14

Amscan Hall 9, B-27

Anthony Peters Manufacturing Hall 9, C-02

Asobi Hall 12.0, B-03-5

Aurora World Hall 1, A-02

Bandai Hall 12.0, E-01

BCE (Distributors) Hall 12.0, B-04-3

Bigjigs Hall 3, B-46

Birmingham Chamber of Commerce

Hall 12.0, A04, B-03, B-04, C-01, B-03a

Brainstorm Hall 12, B-03-3

Casdon Hall 12, C-04

Charlie Crow Costumes Hall 12.0, B-03-4b

Christy Group Hall 9, A-79

Clevelands Wholesale Hall 7a, F-102

Colin Lisle & Associates Hall 5, B-54, C-55

Commotion Distribution Hal 12.0, A-04-6

Community Products Hall 3, A-15

Deans Marine Hall 7, D-73

Deluxe Materials Models Hall 7, D-73

Dowman Imports Hall 1, A-17

dRadiocontrol Hall 7a, B-160

Early Rider Hall 7, C-19

Educational Advantage Hall 12.0, B-04-02

Education Essentials Hall 4, B-39

EDUK 8 Worldwide Hall 12.0, C-01-2

Enesco Hall 2, B-04

EQD Hall 3, A-11

Fiesta Crafts Hall 1, B-11

Gen42 Games Hall 10.0, C-01

Giochi Preziosi Hall 12.0, D-12, E-07

Golden Bear Hall 5, C-15

Grant & Bowman Hall 4, C-01

Green Board Games Hall 12, B-03-1

Haba Hall 2, E-03

Hasbro Deutschland Hall 12.0, F-06, H-05

H Grossman Hall 5, B-54, C-55

Hip Designs Hall 1, E-30

Hobby Products Int. Europe Hall 7a, D-111, D-117

Hornby Hobbies Hall 7, E-43, F-30, F-36

House of Marbles Hall 10.0, B-04, C-09

HTI Hall 12.2, P-17

Hy-Pro Hall 8, E18-D21

IMC Toys Hall 12.2, P-26

Invicta Plastics Hall 12.0, C-01-5

James Galt & Co Hall 4, E-51, F-50

Keel Toys Hall 1, C-09

Kiddimoto Hall 3, B-63

Kids@play Hall 6, C-08

Kitfix Swallow Group Hall 4, B-88

Kit for Kids Hall 4, A-26

LeapFrog Hall 6, A-20, B-21

Learning Curve Hall 4, D-05, E-02

Learning Resources Hall 4, A-05

Lego Hall 12.2, P-01

Le Toy Van Hall 3, B-26

Lexibook Hall 12.0, I-15

Little Bird Told Me Hall 2, E-01

Lucy Locket Hall 1, D-09

M Richard (2002) Hall 12.0, B-03-6

Magmatic Hall 12.0, A-04-2

Manhattan Toy Hall 3, D-42

Marvin's Magic Hall 12.0, A-04-4

Mattel Hall 12.2, P-14, P-15, P-09/Hall 7, A-68

Max Protection UK/Safe Albums Hall 10.1, E-09

Meadow Kids Hall 12.0, F-04a

Meccano Hall 12.2, P-24

Mega Brands International Hall 4, C-81, D-80

MGA Ent./Zapf Creation Hall 12.2, P08

Mookie Hall 7, A-20

New World Toys Hall 10.0, E-12

Orchard Toys Hall 10.0, H-13

Overlander Rechargeable BatteriesHall 7a, A-160

Oxford Diecast Hall 7, C-52

Paper Island Hall 11.1, NEC41

Pattni Imaginations Hall 11.1, NEC15

PETA (UK) Hall 12.0, B-04-4

Petron Hall 12.0, A-04-5

PlayMais Hall 4, F-39

Plum Products Hall 8, A-08

Polydron Hall 12.0, B04-01

Pyramid International Hall 12, C-01-7

Rainbow Designs Hall 1, E24

Red Island Hall 12.0, A-04-3

Renart Hall 12.0, C-01-4

Revell Hall 12.2, P-16

Richard Edward Hall 10.1, D-22

Rubies International Hall 5, A-21

Russimco Hall 5, D-72

Russ Berrie Hall 1, A-29

Sambro Hall 10.0, D-24

Schleich Hall 6, B20-C21

Schumacher Racing Hall 7a, A-131

Scolaquip Hall 12.0, B-04-6

Seven Towns Hall 10.0, G-22

Shaw Magnets Hall 12.0, A-04-6

Smiffy's Hall 9, C-50

Speechmark Publishing Hall 12.0, B-04-4

Spin Master Hall 12.0, D-10

Sport & Playbase Hall 12.0, B-03-8

Syot Hall 6, C-30

Taskmaster Hall 12.0, B-03-7

Tech Group Hall 12.0, B-03-2

The Ninja Corporation Hall 8, D-06

The Puppet Company Hall 1, F-11

The Trading House Hall 4, C-20

Thinkway Toys Hall 12.0, C-14-3, D-11-2

THQ Entertainment Hall 11.1, NEC01

Tobar Hall 4, F-95

Tomy UK Hall 12.2, P-17a

Top Class Products Hall 12.0, B-04-7

Toy Collector Group Hall 7, C-49

ToyNews Hall 12.0, B-03-4a

ToyPedia Hall 7, C-49

TP Activity Toys Hall 12.0, I-02

Treasure Trove Hall 4, B-25

Trends UK Hall 10.1, E-12

TTS Group Hall 12, A-04-1

Unique Party Hall 9, A-77

Universal Standards Hall 9, F-93

University Games Europe Hall 10.1, F-17

Upper Deck International Hall 10.1, C-06, D-13

VTech Hall 12.2 P05

Wentworth Wooden Jigsaws Foyer Halle, 10.0-09

Wesco Hall 5, A-35

Willis Toys Hall 12.0, C-01-3

Winning Moves Int. Hall 10.0, G-16, H-05

Wizard Limited Hall 9, D-23

Worlds Apart Hall 7, D-9

Wow Stuff Hall 6, B-22

Wow Toys Hall 12, B-04


92 SHOW GUIDE SPIELWARENMESSE

FEBRUARY 2011

Girls2010 was a strong year for fashion

doll brand Barbie, with 52 per cent

growth in the UK (NPD Oct YTD 2010).

In 2011, there will be a raft of further

launches to support the brand.

Mattel will be introducing a Family

segment, which will allow girls to

interact with Barbie's total world, and

will introduce Barbie's three sisters'

bedtime routines and the Barbie

Strollin' Pups play-set.

This year will also see the release

of two animated DVD adventures –

Barbie in A Fairy Secret in spring and

Princess Prep School in autumn. A

range of transformational dolls and

play-sets are planned to support the

new releases.

A series of new webisodes have

been created for the Fashionistas

brand, aiming to show each doll's

personality and style.

Meanwhile, following on from his

star turn in Toy Story 3, Ken's

anniversary celebrations will be

supported by an extensive marketing

and PR programme, including high-

end fashion collaborations.

Moving on, and with 65,000 fans on

YouTube, over five million views, a

Hollywood movie currently in

production and a raft of licensed

partners, Monster High will be

boosted with a doll collection in 2011,

along with accessories including

plush and electronics.

Polly Pocket has been given a new

look and CGI animated content to

bring the brand to life.

A new destination website will form

part of the brand's marketing and PR

campaign, while new products for

2011 will include the Polly Pocket

Magic Fashion Photo Booth, which

lets girls dress Polly for a big fashion

show.

Mattel's Disney Princess product

line will be added to with Disney

Rapunzel and Flynn fashion dolls, plus

the Rapunzel Small Doll Magical

Tower play-set.

Finally, Password Journal from

Radica Girl Tech will have a strong

marketing campaign, including PR,

behind it throughout the year.

BoysA major Hot Wheels partnership with

the British Racing Drivers Club and

Silverstone will roll out in 2011.

Meanwhile, the product line-up will

welcome the Bubble Blast Carwash to

the Colour Shifters collection.

Also new for this year will be the

Rev Ups assortment of gravity –

defying four wheel drive vehicles

which can stick and climb horizontally,

vertically and upside down. The 1:64

scale cars can be revved by simply

rolling them back and forth. The range

is expanded with the Sky High

Speedway which includes a vertical

climb, an upside down Hot Wheels

loop and zip line.

EntertainmentMattel's Jet Pack Buzz – from the ToyStory 3 collection – will continue to be

supported by a heavyweight

marketing campaign in 2011. The

vehicles assortment features

characters from the movie and four

different vehicles inspired by key

scenes. Each vehicle has a 'rev em up

and go' mechanism and comes with

an exclusive, removable two-inch

Buddy figure.

Meanwhile, Disney-Pixar's Cars will

move to the fore this year in the run

up to the release of the sequel at the

cinema in the summer.

Mattel's WWE line-up will be

extended with the Mini Rumblers

collection. Key play-set – the Blast

and Bash Battle Ring – comes with flip

panels, while TV driver, the Launchin'

Entrance Ring, features a spring-

loaded platform to showcase the

Flexforce figure line-up.

MATTEL

FEBRUARY 2011

Also in entertainment, the new

Riptiles join robotic dinosaurs

Screature and Terrordactyl in Mattel's

Prehistoric Pets collection. The mini

creatures feature unique personalities

and two modes of attack.

Finally, Mattel's Warner Brothers'

collection will be added to with a raft

of figures throughout the year,

including Batman: The Brave and theBold and the Batmobile. There will

also be news on new film property,

The Green Lantern in May.

GamesCard game editions of Pictionary and

Scrabble will join the games range. No

drawing is required in Pictionary,

instead each player acts out clues for

their team using nothing but the

simple images on the cards.

Meanwhile, Scrabble Dash will

provide on the go word play for the

whole family. Both card games will

receive strong TV support.

The UK's number one card game,

Uno, (NPD YTD August 2010)

continues to perform well. As its 40th

anniversary celebrations get

underway, the brand will receive

major marketing support through

2011. Uno Extreme will also benefit

from a new feature – a random card

shooter, offering an unpredictable

way to play.

Finally, the original Scrabble

achieved the number one board game

position in 2010 (NPD YTD August

2010). Scrabble Trickster will be

supported by an interactive website.

Fisher-PriceLaugh & Learn remains a focus, with

new items including the Light-up

Learning Laptop and Singin' Football.

New launch from 2010, Roll n Racers

will stay in the spotlight for spring

with its take on vehicle play. New

Rattle & Go Racers will join key item

Roll n Racers Spinning Speedway.

Fisher-Price will be expanding its

offering in outdoor play with the Grow

with Me collection. This will include

skates, skateboards and scooters. The

Sit-to-Stand Scooter converts from a

traditional foot to floor ride-along to a

scooter for older children.

The Little People collection will be

added to with the Wheelies range of

vehicles and raceways.

Key play-set, the Stand n Play

Rampway, remains a focus, along with

Racin' Ramps Garage, Happy Sounds

Home and Animal Sounds Farm. A

new segment will also join the line-up

in the autumn.

For older pre-school boys,

Imaginext introduces new RoboPolice

themed items. The RoboPolice HQ is

the hero play-set and features three

levels of play, sound and light effects

and figure activation points. A full

marketing programme including TV

advertising and sponsorship will

support the range.

Construction system Trio will see its

basic play packs – including the

Aeroplane, Crazy Creatures and

Building Set – remain a focus. Each of

the sets feature easy to use click and

snap technology for creative, open

ended play.

Following a successful launch in the

US, the Sing-a-Ma-Jigs collection

arrives in the UK. The harmonising

collectable characters come with

three modes of play, as they chatter,

sing their own song or sing in

harmony with other characters.

Finally, licensed ranges will remain

a key focus throughout 2011. The

Thomas & Friends line will see a new

raft of character engines at varying

price points for both Take n Play and

Trackmaster, while there will also be

new introductions for AngelinaBallerina, Octonauts, Winnie the

Pooh, Handy Manny, Mickey MouseClubhouse and Dora the Explorer. The

Fisher-Price own brand will also grow.

HALL 12.2 P14, P15, P09, HALL 7 A68



FEBRUARY 2011

Following the success of the Kidizoom

Video Camera, Storio and MobiGo, 2011

will see the expansion of VTech’s

ranges with a wide selection of

innovative new products.

First up, VTech will grow the

Kidizoom line with the introduction of

Twist. Aimed at children aged three and

over, Twist is a camera with a rotating

'self portrait' lens, allowing users to

view pictures and film on the LCD

screen as they take them. The two

mega pixel device includes five built-in

games, a four times digital zoom,

interactive stamps and effects which

can be added to video and photos.

Also being showcased at Nuremberg,

is the new Kidizoom 3D, aimed at ages

five and above. The dual lens camera,

with a 3.2-inch screen, allows children

to view their images in 3D, along with a

3D to 2D swap button to enable an

option for standard camera and video

filming. In addition, the two mega pixel

camera features a four times optical

zoom, built-in games and 3D photo

clipart options.

Moving on, the Storio Interactive E-

Reading System (three to seven years)

is now available in pink. The improved

system brings stories and characters

into animation in an easy to use format.

Children can also add to their Storio

collection with a new range of

storybook cartridges including Cars2,

Chuggington, Disney Princess and

Tangled, among others.

The MobiGo Portable Learning

System – for four to seven-year-olds –

also now comes in pink and has a new

collection of learning cartridges, such

as Ben 10, Scooby-Doo, Disney

Princess and Kung Fu Panda. It also has

a touch sensitive screen.

New to the VTech Baby line is the

Toot-Toot Drivers range, which is a

series of collectable vehicles, such as

an ambulance and a fire engine. Each

of the initial six vehicles features tunes,

phrases and the appropriate noises.

The Toot-Toot Driver Garage provides a

home for the vehicles, with sensors

which recognise each vehicle and give

interactive responses. Other features

include a car wash, petrol station, lift

turning disk, heliport and one

electronic vehicle.

The firm's Hello Kitty range is being

extended with the new two-in-one Hello

Kitty Playmat (from birth upwards), a

fabric playmat which transforms into an

interactive cube. The aim is to help

babies develop fine motor skills, with

fabric doors and dangling objects, plus

different fabric textures to encourage

tactile stimulation.

VTech's licensed portfolio continues

to grow with the addition of five

products based on Disney-Pixar's Cars.

The line is due to launch in July 2011 to

coincide with the cinema release of the

movie sequel.

Elsewhere, Dr Alfie (two years and

up) is a bear which teaches toddlers

about medical kit essentials, as well as

introducing health related phrases. The

VTech Remote Control Car, meanwhile,

has an infrared control to allow children

aged two and up to control it using the

direction keys and steering wheel.

Meanwhile the Slide and Talk Smart

Phone claims to be the world's first pre-

school slide phone toy, featuring music

and quiz buttons.

VTECH HALL 12.2 P05

Be part of theelectronic revolution

Here at Ingo we bring together the latest technology and innovation with the biggest brands to ensure fun for everyone

You can visit us at UK Toy Fair from 25th to 27th Januaryin London Olympia, Booth D19

www.ingodevices.com

Hong Kong Toys & Games Fair Hall 1Booth 1E-E31

UK Toy Fair Booth D19

International Toy Fair Nuremberg Hall 12, Stand H 12.0/C-12

FEBRUARY 2011


Tomy will be unveiling Clayzee, a new

range of arts and crafts kits based on

a revolutionary model making

material. Clayzee allows children to

create models which mimic the look

and feel of cork, wood, stone, pottery

and fossils. There is also a line of

Eraser kits.

Expanding the arts and crafts

sector further is O-glo, the first

product to feature full glow in the

dark kits.

Another new line launching at

Nuremberg will be Teacup Piggies.

Tomy is hoping it will be 2011's

collectable craze for girls, with

Teacup Piggies based on the real

world trend for micro pigs. Each pig

has its own personality and comes

with a teacup, birth certificate and

feeding bottle. The toys oink, giggle

and say 25 phrases.

Tomy is also launching K'Nex

Mariokart Wii, a range of construction

sets based on the classic Nintendo

video games property. Children will

be able to build their own track using

K'Nex and then race Mario characters

around them.

Tomica will also be extended, with

the addition of two new sets – the

Mega Highway play-set and Metro

City set, which lets kids build train

tracks both over and underground.

Also launching will be two larger

Hyper City Rescue vehicles. The

Hyper City Rescue Heli and Hyper City

Rescue Hover will feature containers

to transport the smaller Hyper City

Rescue vehicles.

Finally, with the second part of

Harry Potter and the Deathly Hallowshitting cinemas in July, Tomy will be

revealing its expanded range of toys.

This will include new action figures

and wands, allowing children to

replicate their favourite Potter

moments and extending the

experience away from the cinema.

Kids will also be able to continue the

battle of good versus evil with

Duelling Battle tops, with three

different pack sizes on offer, as well

as an arena.

TOMY HALL 12.2, P17A


FEBRUARY 2011

Building on its range of pre-school

products, Mega Bloks will be

showcasing a raft of new items for

autumn/winter 2011.

These will include a collection of

Build ‘n’ Store Buckets, plus a Play ‘n’

Go Walker and Build ‘n’ Go Wagon,

with the firm aiming to introduce not

only new play patterns and build

opportunities for pre-schoolers, but

also storage solutions for parents.

On top of this, Mega Brands will

also be presenting a new range of

buildable characters and scenes for

Thomas & Friends.

The Dragon’s Universe Rise of the

Predavors line will be expanded with

the introduction of the theme: ‘Not All

Humans are Good, Not All Dragons

are Evil’. This will include new Dragon

Riders, a variety of species and the

Micro Dragons.

A swathe of new licences will also

be unveiled on Mega’s stand. The firm

will have a sports car on display,

aiming to attract attention to its NeedFor Speed line. This will feature three

scales of vehicles – action, custom

and collector. Mega will also be

launching construction toys based on

Turner CN Enterprises’ Generator Rex,

while there will also be Chuggingtoncharacters and play-sets.

The company is also expanding its

popular Halo range with a number of

new vehicles and characters, while it

is also planning to reveal new

locations and environments for the

collection. There will be two exclusive

ranges – Red vs Blue – as well as

special new items to celebrate Halo’s

tenth anniversary.

Moving on, and Mega’s New Blok

Squad range will also be on display at

the show, with the firm unveiling

Bloktropolis. The line is focused on

basic building and is Mega’s link

between pre-school and boys aged

five and up. It includes tier one

themes such as fire, police and

construction, with the firm

concentrating on Space and Military

themes for spring and SWAT for

autumn/winter 2011.

Another highlight of the event will

be the reveal of the Micro Action

Figures. These are a variety of

collectible micro action figures from

different product lines such as Marvel,

Halo, Dragons and Generator Rex.

MEGA BRANDS HALL 4 C81, D80

HTI will be showcasing its range of

role-play toys and play-sets, with the

new Zanussi line taking a star turn.

Arriving for autumn/winter 2011,

the Zanussi Panini and Waffle Maker

will boast light and sound effects,

while the Smart shopping range

welcomes a Supermarket play-set and

Trolley. Items included will be a

refrigerator compartment, weighing

scales, cash register, shelves and fruit

and vegetable baskets.

A new range of dress up will be

introduced, including a Razzle Dazzle

floor standing, light-up mirror, plus

dressing table with a matching stool

and star shaped mirror. Heading

outdoors, the Winnie the Pooh Activity

Mower, plus the Winnie the Pooh

Picnic Set are available.

New lines for British nursery brand

Silver Cross will include the Silver

Cross Surf Pram, while, for JCB, the

Multi Construct range is planned for

autumn/winter. There are four lines:

Backhoe Loader, Dumptruck, Low

Loader and Backhoe and the

Assembly Plant.

The Teamsterz 4 level Stacking

Garage comprises of a garage with a

car wash, a helipad and a petrol

station. There are a range of Stacking

Garages so boys can continue to build

up the floors for extended play value,

plus a Wheel Loop Track set and

Wheel Garage.

Finally, HTI will be unveiling

interactive memory game, I Ball 3, at

the show, which features six lights and

three colours.

Now

wholly

owned by

Zeon, Wesco

will be displaying

selected products from

ranges developed by both create

teams. Licences showcased will

include Braun, Discovery Channel,

Doctor Who, Star Wars, TheSimpsons, plus various pre-school

properties such as Thomas & Friends,

Peppa Pig and Dora the Explorer.Working as one team, Wesco and

Zeon are leveraging off each others

product ranges in order to maximise

the offering to their customer base.

An example of this is Zeon's Big Track

programmable vehicle being turned

into a range of related items including

mugs, where Wesco has considerable

expertise.

The

combined

product range now

includes glassware,

clocks and watches, bags, wallets

and USB accessories.

New lines due throughout 2011 will

focus on Ben & Holly's LittleKingdom, Chuggington and

Zingzillas, while there will also be a

range of gifts based on the third

Transformers movie.

The firm’s relationship with Disney

will also be key. New designs are

being worked on for Cars, while

Disney Princess, Disney Fairies and

Toy Story will also feature heavily.

New lines based on Tron: Legacy and

Phineas & Ferb are due in the second

half of 2011.

Mookie will be displaying its summer

range of outdoor products from the

new Createaway collection. These

include the sand and water play

table, new easel/table and Travel

Pod, Street Cruz wheeled scooter

collection, the new Mookie Soccer

range, Swingball and Taliball lines.

The Swingball line is being

bolstered with Pro Swingball, which is

much stronger and harder to play. It

has a larger base for stability, thicker

tubing and is now 1.75m high. The

new Taliball line, meanwhile, is

designed as a progression to

shuttlecock play. Each item features

the Taliball streamer, which slows and

stabilises flight, while there will be

two Taliball sizes: light and extreme.

Pro Taliball will have a 3m wide net

and larger base – four players will be

able to take part – and it contains a

heavier ball for faster action and ease

of play.

Moving on, and the Street Cruz

scooter line includes the Mini starter

scooter; Retro; Lightning with front

and rear brake lights; Classic and

Extreme, which is suitable for children

from eight-years-old and over. Mookie

will also introduce a new low deck

scooter, the Thunderbolt.

MOOKIE HALL 7, A-20


FEBRUARY 2011

WESCO HALL 5, A-35

HTI HALL 12.2, P-17

2.0 mega pixels, 256MB memory, 1.8” TFT screen and flash.Features 4 x digital zoom and 5 built-in games.

Lots of fun frames, stamps and effects to add to photos and video.

Next generation Kidizoom

with rotating ‘self portrait’

camera.

Photos can be viewed on the 3.2” screen in 3D (glasses included for viewing on standard TV and PC).

3D-2D swap button to enable standard picture and video taking.

2.0 mega pixels, 256 MB, 4x digital zoom, built-in games and 3D photo clipart.

Take fun 3D images with this all new dual lens Kidizoom.

3+years

5+years

3D photos with...

Dynamic stencils

Interactive games

Self portraits with the...

FEBRUARY 2011

The firm will launch two new ranges at

Nuremberg. First up, Space Chaos

consists of a variety of collectable

space vehicles, each with their own

powers. Children aged seven and

above can build their own space ships

and take part in battles between the

Dark Pirates and the Silver Force to

save the Green Crystals, which give

power to the universe. The collection

includes drones, patrol

vehicles, raiders and

bombers, with

prices

starting

from

£6.99.

The

second new

addition is Turbo, a

selection of coloured

racing cars, packed

in a special

storage case

which also

forms part of

the vehicle's

chassis.

There are six

items in the collection – two smaller

kits, which each build one model

(£12.99) and two larger kits building

two models (£16.99), while the R/C

Motion Control is the hero item,

building two R/C racing vehicles with

an R/C handset that manoeuvres the

vehicle through body movement, as

well as finger controls.

Meccano will expand its Build and

Play range, with the latest items

adopting an easier construction

mechanism of clipping screws in

addition to the range's traditional nuts

and bolts system. The Build and Play

Dinos collection is new for under fives

and includes three traditional

dinosaurs (£7.99 each), while there is

also the Mini Build and Play Plastic

Case, which builds two vehicles

(£9.99), plus the Build and Play

Bulldozer, Side Car and Buggy sets

(£12.99-£17.99).

Meccano's Construction range,

meanwhile, will see the Building

Engines Tool Box previewed at

Nuremberg. The kit (£24.99) builds

ten vehicles, all of which can be found

on a construction site.

MECCANO HALL 12.2, P-24

Brainstorm will be launching its new

brand, Eureka, at the show.

The new range includes a number

of products, starting with the Eureka

Deep Space Home Planetarium and

Projector. With two domes, the

planetarium projects rotating star or

constellation patterns onto ceilings or

walls. Rotate 180 degrees and use the

projector to view 24 colour NASA and

Hubble Telescope photographs of

spacecraft, astronauts, planets and

nebulae from three changeable slide

disks. The product also transforms

into a night light at bedtime.

Eureka Radio Controlled

Illuminated Moon, meanwhile, scrolls

through 12 different lunar phases,

while the Eureka R/C Illuminated

Solar System includes a full sun with

eight rotating planets.

The range also features a 2-in-1

Globe, which shows Earth by day and

space by night; Eureka My Very Own

Rainbow, a light projector which uses

multi-coloured LEDs to display

rainbow colours around the room;

and the Eureka Space Explorer Room

Projector. Three science kits are

included – Solar Energy Kit, Crystal

Radio Kit and Electric Motor Kit –

while there is also a Projector Torch

available in Nature or Space themes.

“2011 is an exciting year with the

launch of our new brand Eureka,”

said Nick Saunders, sales director.

“Eureka is a range of fun, educational

and interactive products.”

BRAINSTORM HALL 12, B-03-3

Green Board Games is celebrating its

20th birthday in 2011 and will be

showing off BrainBox at Nuremberg.

New products will include fresh

BrainBoxes on subjects such as World

History and Olympian sports. An

additional pack of 20 cards for World

BrainBox will also be showcased.

Elsewhere, other new products will

include BrainLinks, a series of eight

card games which help children from

11-years-old and above learn about a

range of subjects such as digestion

and the solar system; the Double Brain

Game; plus a new range of Colour and

Learn books.

GREEN BOARD GAMES HALL 12, B-03-1


Casdon plc. Comford Road, Blackpool, Lancs FY4 4QWTel: +44 (0)1253 766411 Fax: +44 (0)1253 691486

Email: [email protected] www.casdon.com

Inventors of Fun & Play!Toy Fair 2011- Olympia 25-27th Jan., Stand E30

Spring Fair 6-10th Feb., Hall 5, Stand D55Nuremberg 3-8th Feb., Hall 12, Stand C-04

New York Toy Fair 13-16th Feb., Level 3, Booth 5743

See usat:

Celebrating 65 years of fun and play!

FEBRUARY 2011

Along with old favourites such as Shopping

List and Insey Winsey Spider, this year's

Nuremberg stand will showcase Orchard

Toys' new double-sided Little Puzzle range.

Also on display will be the recently

launched games Head, Shoulders, Knees

and Toes, Jack and Jill Game, plus jigsaw

puzzle, The Animal Games.

Also launching will be seven new games

and jigsaw puzzles, which are currently

under wraps.

"We are thrilled to be back in Nuremberg

this year and to report that the company's

performance has, once again, been

exceptional in the last financial year,

despite the continued economic

uncertainty," comments Simon Newbery,

Orchard Toys' managing director. "This is,

of course, down to our customers, all of

whom I must thank wholeheartedly for

their continued support.

"Our commitment to put our customers'

needs first continues into 2011. I am happy

to say that work has started on the footings

for our new factory extension. When

finished, in mid-2011, the new extension

will add over 50 per cent to our factory

capacity. The additional space will ensure

that we pack and despatch orders to both

our national and international customers

even more efficiently."

ORCHARD TOYS HALL 10.0, H-13

Golden Bear's stand at Nuremberg in

2011 will feature the newly acquired

licence, Driver Dan's Story Train. As

master toy partner, Golden Bear will

showcase its line of plush, plastic and

arts and crafts products at the

exhibition. The showpiece of the

collection, Driver Dan's Story Telling

Train, will tell different stories when a

new book is inserted.

Ben & Holly's Little Kingdomproduct will also feature heavily. The

collection has been extended to

include a 3D Television, complete

with remote control so children can

stop and rewind to their favourite

part of the film. Holly's Magical Vision

Draw; Holly's Magic Wand; and the

Magic Vision Phone are among other

items in the range.

The My 1st JCB team continues to

grow with the addition of new

characters such as Dan Dozer, which

joins the Talking range and has five

phrases. The JCB Talkie line is also

new and includes Joey, Doug

Dumptruck and Elvis Excavator. In

addition, Doug Dumptruck is now

available as a remote control vehicle.

Other licensed ranges showcased

will include Shaun the Sheep, TimmyTime, Thomas & Friends and Pingu.

GOLDEN BEAR HALL 5, C15

Fiesta Crafts will be introducing the

Tellatale Doorway Theatre and

Puppets at the show.

Budding directors will be able to

recount tales such as Jack and the

Beanstalk and Goldilocks and the

Three Bears, as well as inventing their

own stories, with the Doorway

Theatre. On top of this, a new range

of classic character hand puppets are

rolling out, including the Sheriff of

Nottingham and Friar Tuck, which join

Robin Hood and Maid Marian, plus

boys favourites, Pilot and Spitfire.

Also launching are complete hand

puppet and finger puppet sets. These

will include Jack and the Beanstalk,

featuring hand puppet Giant and

finger puppets Jack, Mum and Cow,

as well as fabric Harp and Hen; Old

MacDonald's Farm featuring hand

puppet Farmer and finger puppets

Horse, Sheep, Pig and Cow; Alice in

Wonderland, with hand puppet Alice

and finger puppets Mad Hatter, White

Rabbit, the Queen of Hearts and a

small Alice; plus Billy Goat Gruff, with

the Troll as the hand puppet and

three Billy Goat finger puppets.

FIESTA CRAFTS HALL 1, B-11


106

FEBRUARY 2011

SHOW GUIDE SPIELWARENMESSE

New to RC2 is the Playhouse Disney

hit Special Agent Oso, for which it has

figures, vehicles and play-sets.

The assortment of 7cm tall figures

includes magnetic technology that

triggers activation points in mission

packs, vehicles and play-sets. There

are three mission packs, each

including a custom figure and vehicle.

Each of the three vehicle packs

contains a character, spy gear and a

vehicle. Play-sets include the R.R

Rapide Play-set, which expands to

90cm long, revealing a motorcycle

launcher, magnetic activation points

and a control centre with lights and

sounds. Role-play will be launched in

2012, with an Oso Jet Pack.

Chuggington die-cast and

interactive products are the firm's

biggest lines currently. There are over

a dozen new vehicles in the die-cast

range, plus new play-sets,

destinations and track packs.

Key new play-sets include

Mtambo's safari set and the dynamo

powered Chugger Championship

Deluxe Play-set, which has automatic

features that change the actions of the

racing engines. It will also be a TV-

promoted line, launched in July.

The line will feature over 30

vehicles plus three new themed

destinations for the central characters

– Wilson's Departure Station, Koko's

Repair Stop and Bewster's Weigh

Station. New trains include Hoot, Toot

and Speedy McAllister.

The Chuggington Interactive range

is an open-ended train system which

features smart technology so that

engines recognise and react with each

other and with key station stops.

The 2011 line-up has more than 15

collectable engines and three new

play-sets including Steam Around Old

Town with Puffer Pete which features

'real steam' when the whistle blows.

New destinations include the Safari

Park with animal figures and Trainee

Roundhouse with Vee. Other sets

include Wash and Fuel Set and Dunbar

Starter Set.

Thomas Wooden Railway sees new

characters and sets from the Misty

Island Rescue and Charge of the

Steam Brigade DVD releases plus new

additions to the battery-operated and

talking engine ranges.

The Early Engineers line will feature

11 engines including three new lines

for 2011. There are also three new

sets, including Busy Day at Sodor.

Highlights for the year include

Talking Percy, James and Gordon, with

new sounds, phrases and lights, and a

bettery operated Charlie which joins

Thomas, Percy and James in the self-

propelled engines line-up.

New play-sets and destinations

include Old Wheezy Slinging Crane

and Captain's Shed; Thomas and

James Starter Set; Beginners' Set and

28-piece Battery Powered Figure 8

Set, which comes with an exclusive Fat

Controller signal piece.

LEARNING CURVE HALL 4, D-05, E-02

The team behind the successful

Trunki brand will be launching the 4-

in-1 Trunki Travel ToyBox.

The stackable ToyBox functions as

a ride-on toy, push along cart, rocking

cradle and a Trunki train as they

easily connect to one another.

Available in pink or blue, and priced

at £19.99, the ToyBox is lightweight

and durable, and comes with wheels,

clips to make sure that content is

securely stashed away, an easy to

carry handle and a rubber tongue for

connecting the elements of the toy

together. It also fits easily into a car

footwell or boot.

MAGMATIC HALL 12.0, A-04-2

During Nuremberg, Pyramid will be

launching its new product range

featuring Angel Cat Sugar. The

collection is set to include posters,

prints, badges, stickers, key chains

and stationery.

Pyramid's portfolio also includes

licences such as Ben 10, Disney,

Spongebob Squarepants and Marvel,

among others, with the firm

showcasing a wide range of product

throughout the fair.

PYRAMID INTERNATIONAL HALL 12, C-01-7

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108

FEBRUARY 2011


Taking centre stage for Revell this year

will be the McLaren Gift Set from its

new range of Formula 1 kits, which is

being launched exclusively at the

show for the European market.

The set includes detailed replicas of

the race winning McLaren MP4-24 F1

cars, driven by Jensen Button and

Lewis Hamilton during the 2010

season, along with other F1 models

such as Mercedes and Ferrari.

Meanwhile, 2011 additions to the

Revell Control line will also be on

display at the show, including the

latest Supermicros and micro

helicopter sets.

Further new releases on display will

include a new Red Arrows Hawk in

1:32 scale, plus a new model kit of a

classic Route Master Bus. There will

also be extensions to the Star Trekand Star Wars offerings.

REVELL HALL 12.2, P-16

A regular at Nuremberg, Wow Toys

will be displaying a number of new

ranges this year.

New additions will include a Push-

Along Fire Buggy with removable

fireman and rescue spotty dog; a

Coastguard Helicopter and a

Dinosaur Adventure Set.

Wow will also be offering branded

and highly visible shop fits, ready to

roll out to international markets and

gift with purchase in-store

promotions. The company has also

invested in three TV ads featuring its

top three best selling toys for its

international partners.

WOW TOYS HALL 12, B-04

The Treasure Trove

stand will focus on the

equestrian-themed

Breyer brand. The

company's other major

suppliers Brio, The Orb

and Sticky Mosaics will

also be exhibiting in hall

four, while Safari and

Quercetti are in hall five.

The Breyer focus will be on the

Saddle Club line, which has been

added to with a smaller scale

Stablemates range. This includes

single Saddle Club horses, priced at

£2.99, plus a Saddle Club Pine

Hollow Stables.

In addition, a Saddle Club version

of the Paint Your Own Horse activity

set will be introduced. There will also

be extensions to the generic Breyer

Stablemates, Classics and

Traditional lines.

Sales of Sticky Mosaics

more than doubled in

2010, and Treasure Trove

is planning to launch

over 20 new products in

2011, as it is confident of

further success.

Nuremberg will also offer the first

chance to view Brio's new

autumn/winter collection, with

retailers being able to discuss

exclusive FOB opportunities on Brio

railway sets at the show. Meanwhile,

the spring/summer introductions

focus on the 'railway meeting the sea'

with a number of port-orientated toys

such as boats and bridges.

Meetings on the Treasure Trove

stand are by appointment only.

TREASURE TROVE HALL 4, B-25

Worlds Apart Ltd. The Innovation Factory 3 Hurling Way St. Columb Major Business Park Cornwall TR9 6SX

For more information please phone: 0845 60 22 119 www.worldsapart.com

FEBRUARY 2011

As part of a major global campaign

named Boys' Attack, the new

Historical Heroes collection will offer

children the chance to go into battle

with some of the world's greatest

warriors. The launch will consist of

new figures, each matched to a role

model from history and featured in a

fighting position. Boys will be able to

choose from a Ninja, Spartan and

Roman Soldier. The Mighty Fighter

Elephant and the Elephant Attachment

will also be key.

The Bayala Arelan Tribe is also

extended with seven new figures,

while there will also be a wedding

theme with the introduction of

accessories including the Elf Pavilion,

a horse drawn carriage and the Sunny

Blossom Elf House.

New display opportunities will be

unveiled, including the arrival of six

scenery packs. Each will contain

figures and accessories, including at

least one exclusive item, to create a

complete scene.

New figures will also be added to

the World of Nature line, new Wild Life

animals will include the Cape Buffalo,

while the Texas Longhorn Cow will join

the list of agricultural beasts.

SCHLEICH HALL 6, B20-C21

Rainbow will be displaying new plush

toys and gifts for Roald Dahl's TheEnormous Crocodile. New for 2011

will be the Melamine Set, which

includes a plate, bowl and cup and is

presented in an illustrated box. There

will also be a hand puppet, plus a

50cm soft toy and a 30cm crocodile in

a CDU.

Meanwhile, Stripy Horse will be

bolstered with a number of new toy

arrivals this year. A Melamine Set,

plus a new wooden peg puzzle

featuring the character and seven

colours of the rainbow as individual

pegs will be launched.

Also new is a Comfort Blanket,

which features embroidery and taggy

detailing, plus Stripy Horse's head; a

30cm soft toy and two story books.

Other licensed character toy ranges

on show will include The Gruffalo, the

Label Lovies nursery toy line and the

new Honey & Cream bears.

RAINBOW DESIGNS HALL 1, E24

Having enjoyed a successful 2010,

Hy-Pro is looking to extend its Zinc

line in 2011.

With the Venom scooter still selling

well, the firm will introduce the Zinc

Defender Scooter, T-Motion, T-Flex

and the digital speedometer scooter,

the Bullit.

Further developments are also

planned for 2011, with the launch of a

pre-school brand, focused on learning

through play.

There will also be another Zinc

Scooter and the entire Zinc line will

be supported with TV and PR

throughout the year.

HY-PRO HALL 8, E18-D21


112

FEBRUARY 2011


2010 was a strong year for

Sambro, and the company

is looking to build on its

success in 2011.

Its showing at Nuremberg

will introduce its range of

new Marvel-branded items,

including Spider-man,

Captain America and Thortoy ranges, as well as

Spider-man stationery and

arts and crafts.

On top of this, new

ranges of Disney bags,

carded toys, PlaySkool

wheeled toys, Thomas and

Fireman Sam bath lines,

arts and crafts toys, action

games and toy candy will

also be launching, while

Sambro's Disney lines will

be boosted with

homewares (including

clocks and mugs) and a

Christmas range.

Sambro also has licences

for Warner Bros,

Spongebob Squarepants,

Hello Kitty and

Transformers 3 among

others in the range.

Marvin's Magic will be welcoming

interest from potential international

partners at Nuremberg.

The firm's products, including

Marvin's 50 Greatest Magic Tricks and

50 Greatest Lights Illusions, have

consistently proved to be top sellers

in stores such as Hamleys and

Harrods in London, plus FAO Schwarz

and Toys R Us in Times Square, New

York. It is now looking to replicate its

success in more countries.

Marvin's Magic has recently got

involved with a number of high profile

alliances in the form of on-pack

promotions with consumable brands

to raise its profile further.

MARVIN'S MAGIC HALL 12.0, A-04-4

The firm will be launching the new

Bigjigs Road range in 2011. The

showcase piece will be the City Road

and Railway set, which includes 103

pieces and a railway station, car

bridge, level crossing, parking

spaces, houses, shops and people.

The Road range will launch 19

products including three roadway

sets. Special link items will also

allow the road to be linked with

Bigjigs Rail. There are currently

seven link items in the Rail

collection, with a new Link Logo

included on all packaging.

As with all Bigjigs toys, the Road

range is fully tested to EN71

standard and finished with child

friendly paint stains and lacquers.

BIGJIGSHALL 3, B-46

SAMBRO HALL 10.0, D-24

2011 is looking good!

Introducing our brand new packaging

Casdon plc. Comford Road, Blackpool, Lancs FY4 4QWTel: +44 (0)1253 766411 Fax: +44 (0)1253 691486

Email: [email protected] www.casdon.com

Inventors of Fun & Play!Toy Fair 2011- Olympia 25-27th Jan., Stand E30

Spring Fair 6-10th Feb., Hall 5, Stand D55Nuremberg 3-8th Feb., Hall 12, Stand C-04

New York Toy Fair 13-16th Feb., Level 3, Booth 5743

See usat:

FEBRUARY 2011

2011 is likely to be

another busy year for

Lego, and the firm is

planning to showcase a

wide range of product

during Nuremberg.

Key lines will include

Ninjago Spinners, with

sets including a Lego

Minifigure, spinner, three

weapons, one character

card, four battle cards

and Lego bricks.

A new Space theme

will be introduced for

Lego City, with the line up

including vehicles, mini-

figures and accessories.

Headlining will be the

Space Centre.

A new Cars2 collection

is also due to be

introduced including the

Ultimate Build Lightning

McQueen, while new sets

to tie in with the fourth

movie in the Pirates ofthe Caribbean franchise

are planned. Also key will

be new Lego Games such

as Ramses Return.

LEGO HALL 12.2, P-01

RUSSIMCO HALL 5, D-72

The firm will be showcasing its wide

range of finger, hand and large body

puppets at Nuremberg.

Its collections incorporate

domestic and wild animals, fairytale

creatures, plus people characters of

different sizes and ethnicities. It is

also the UK distributor of the Living

Puppets collection.

The firm has strong retail

distribution through a variety of

outlets including toy shops, zoos,

theme parks and garden centres.

Various price points are available.

THE PUPPET COMPANY HALL 1, F-11

Following the success of its retro toys

and games product range – Ecotronic

– in the UK, Russimco is now having

the collection translated into various

different European languages to

expand the distriubtion after

enquiries from Continental Europe.

The first wave of products are

available, and can be purchased on

an FOB basis if required. The range

has been a strong seller in the UK,

helped by being featured in a BBC

programme, and the firm is confident

of further success across Europe.


116

FEBRUARY 2011


Worlds Apart will be showing off its

new corporate identity at the fair. Its

new branding clearly identifies the

firm's three core categories: Play,

Home and ReadyBed.

Within these, Worlds Apart will be

showcasing a number of new

products including the Rock n Rolla, a

toy which signifies the company's

move into the ride-on sector.

Available in a cow or dog design, the

Rock n Rolla is both a rocker and a

ride-on, while it also has a 'grow with

me' feature.

Cars2 will be a key licence for the

firm in 2011, with new products

including a Lightning McQueen

Feature Bed and a pop-up Combo

tent. Meanwhile, the four-piece Cars

pop-up play-set includes Mater,

Lightning McQueen, Finn McMissile

and Francesco.

Cars2 will also bolster the Go Glow

range, with the introduction of the

Cars2 Go Glow Story Projector. The

projector comes with rechargeable

night light, torch and projector

functions. It also comes with two

movie discs which project 12 images

of the characters onto the ceiling.

Other key licences for Worlds Apart

in 2011 will be Hello Kitty and Winnie

the Pooh, with both featuring at

Nuremberg within the firm's Ready

Bed range. The all in one sleepover

solution has just celebrated its tenth

birthday and the firm is planning a

number of additions.

WORLDS APART HALL 7, D9 CASDON TOYS HALL 12, C-04

Rubies will be showcasing its

extensive range of fancy dress and

licensed costumes on its stand.

Evergreen licensed properties such

as Harry Potter, Batman, Supermanand Star Wars, will be lining up

alongside newcomers to the

collection including The GreenLantern, Tangled and Cars2, as well

as a range of costumes for Playboy,

Lady Gaga, Avatar, Super Mario and

Michael Jackson.

Arrivals for 2011 will also include

Winnie the Pooh, Pirates of theCaribbean 4, Transformers 3 and TheMuppets. Rubies has also added Tronto its Disney range, which already

includes Disney Princess, Disney

Fairies and Toy Story.Finally, the Halloween collection

will be bolstered properties including

A Nightmare on Elm Street, Beetlejuice,

Friday the 13th, V for Vendetta and TheTexas Chainsaw Massacre.

RUBIES INTERNATIONAL HALL 5, A-21

2011 will be Casdon's 50th year

running at Nuremberg and, to help

celebrate, the firm will be revealing

new box designs.

Casdon is confident that the

investment will help drive retail sales

worldwide, as well as enabling its

products to stand out on shelf. The

new packaging will include

information on the benefits of Casdon

products in respect to their

educational properties, visual

stimulation, hand to eye co-

ordination, problem solving and

motor skills.

Sub brands such as Little Helper,

Little Shopper and Little Driver will

also be introduced. Top selling lines

including the Dyson replica vacuums,

Henry and Hetty replica vacuums and

cleaning trolleys, Hotpoint replica

washers and cookers, plus Post Office

sets. A number of new lines will also

be debuted at the fair.

TTS GROUP HALL 12, A-04-1

TTS Group boasts a 25-

year history of

manufacturing and

supplying educational

resources to primary

schools and nurseries,

both in the UK and

worldwide. Each year it

creates and develops

over 500 ideas directly

from teachers.

Products available

include the Willow

Teepee, Tuff-Cam2,

Easi-Speak Sound

Station and Easi-Scope

Digital Microscope

among others.

118

FEBRUARY 2011


Outdoor toy firm, Plum, has focused on

creating a retail range for 2011 of

smaller items, which will be launched

at Nuremberg.

These include sand pits, small

trampolines, infant play centres, metal

swing sets, children's furniture and

other outdoor accessories.

The firm will also be showcasing

products from its normal sized range

including play centres, houses,swing

sets and activity centres among others.

PLUM PRODUCTS HALL 8, A-08

ToyPedia claims to be the Wikipedia

of the collecting world. The

information source for collectable

toys and models has 96,628 toys and

models listed, including cars, trains,

kits, slot cars and figurines, plus

71,145 toys and models waiting to be

edited and uploaded. 212,412 toys

and models come from volunteers

and companies. More than 350

companies have already supplied

data to the project.

TOYPEDIA HALL 7, C-49

Playmais, the eco friendly craft toy,

will be looking to make the most of

this year's focus on green issues and

the sustainability of toy products at

the fair.

The multi coloured pieces stick

together with water and can mould

into pretty much anything, with

everything in the package

biodegradable. The firm is planning a

revamp of the current retail

packaging in 2011, with the new

format enabling consumers to easily

identify that the product is made from

maize, how easy it is to use and its

eco credentials.

There will also be a number of new

product additions, with the range

being restructured into categories

which address the core

developmental stages, which

children move through from two

years upwards.

Available in generic packs of

various sizes, PlayMais also comes in

themed craft sets with choices

including Jungle, Farm, Pirate Ship,

Castle, Circus and SeaWorld.

PLAYMAIS HALL 4, F39

The firm will extend the Moxie Girlz

line, including the refreshed Moxie

Girlz Art-titude 3D range, which

comes with 3D coloured markers to

personalise the dolls' outfits and 3D

glasses. Moxie Girlz Summer Swim

Magic is also new; the doll comes

with two outfits and can kick its feet

while swimming and a hair colour

change feature when wet. Moxie Girlz

Magic Hair Stamp n Style and Moxie

Teenz are also available in the range.

MGA will also present the latest

Bratz lines – including Bratz Rock and

Bratz All Glammed Up – along with

brand new additions in the

Lalaloopsy range.

Meanwhile, Zapf Creation will

unveil My Little Baby Born doll with

jet ski, plus My First Baby Annabell

Time to Sleep. The My Mini Baby Born

line will also be extended with

Fabulous Farm, which includes a barn

with ladder and opening doors, plus

a doll, pitch fork, food trough, hay

bale and stable.

In addition, a My Mini Baby Born

doll and farm accessory pack is

available, and joined by a two

animal assortment.

MGAENTERTAINMENT/ZAPF CREATIONHALL 12.2, P08

Available in Pink bundled with

Dora Storybook Cartridge and

Blue bundled with Cars 2 Storybook

Cartridge.

Available in Pink bundled with

Cinderella Software and Blue bundled with

Cars 2 Software.

Available in Pink for A/W 2011!

Also available for 2011 8 great new titles.

Also available for 2011 10

great new titles.

120

FEBRUARY 2011


Richard Edward has the capacity to

produce in excess of 40 million decks

of cards per annum using its range of

in-house facilities.

The firm produces trading card

sets, card components for board

games, stand alone card games and

playing cards for promotional and

conventional use.It offers a range of

specialist finishing processes,

including foiling and glow in the dark.

Visitors to RIchard Edward's stand

at Nuremberg will be able to see

examples of the firm’s work, in

addition to its own product range

from subsidiary Redwood Cards.

Redwood Cards’ offering features

GreenCards, recycled playing cards

featuring original designs and, for the

first time in Nuremberg, a

contemporary version of classic

game, Happy Families.

RICHARD EDWARD HALL 10.1, D22

The publisher of games including Hive,

Army of Frogs and Logan Stones, will be

adding a further three products to its line-

up this year.

The Ladybug is an add-on expansion set

for the original Hive game, while Hive

Carbon is an alternative to the existing set

of Hive stones for those who prefer a black

and white colour scheme.

Also included with the Carbon edition are

Mosquito stones and Ladybug stones to mix

up the game play.

Finally, Junkyard Races will be the firm’s

first game to have a board. The Junkyard

has been turned into a racing track, with the

aim to be first to complete five laps,

however a variety of pitfalls are in the way,

including bombs, missiles and traps.

GEN42 GAMES HALL 10.0, C-01

The new Habaland combines

constructive play with role-play,

including building blocks to challenge

a child's hand-eye coordination, as

well as vehicles and characters to

help children discover and explore

bright colours and different shapes.

Haba will also be building on its

Toy Shop range, launching a new

collection of role-play products with

everything from clothes and bags to

accessories. There are a number of

new items being added to the Toy

Shop, including fabric foods, a Shop

Counter, Shopping Caddy and bags to

carry the food in.

The firm is also introducing a new

collection of musical instruments,

plus two Sound Workshops, a

Symmetrical Screw accessory for the

Haba Water Park, a Fairy collection

and some new optical products.

HABA HALL 2, E03

Close to 100 new

products will be

showcased by the firm

at Nuremberg.

Jumbo Test Tubes are

suitable for ages three

and up, with the six

100ml tubes coming

with coloured lids and

an activity guide. The

Green Toys pre-school

line will be bolstered

with a Fire Truck,

including a roof ladder

which pivots and

rotates 360 degrees,

plus two removable

side ladders.

Meanwhile, the Big

View Bug Jars is the

newest addition to the

Jumbo science range.

The six ladybirds come

in a selection of

colours, with a 3.5x

magnifying lens for in-

depth inspection. Each

ladybird features a

screw on cap and air

vents to keep

specimens secure.

LEARNINGRESOURCESHALL 4, A-05

FEBRUARY 2011

Education Essentials' product range

includes the early years construction

systems Sticklebricks, Popoids,

Quercetti gears products and the

Safari brand among others. It will be

presenting its core existing lines at

the show, as well as revealing a

number of new additions for 2011.

EDUCATION ESSENTIALS HALL 4, B-39

For 2011, the Leapster Explorer has a

range of new games, product

extensions and European content –

the brand enjoyed strong sales

throughout 2010, with the firm

confident of building on this in 2011.

On top of this, Leapfrog's learning

toys and reading range, which

includes flagship product, Scout, will

also recieve some new additions, a

number of which will be on display on

the stand at Nuremberg.

LEAPFROG HALL 6, A-20, B-21

Polydron supplies geometric shapes

and construction tools to schools and

will be showcasing three products at

the fair.

Magnetic Polydron allows children

to explore the world of shape, space

and magnetism in one exercise,

combing the fun of construction with

the lessons of polarity.

The new shapes and panels are

being launched at Nuremberg and

claim to improve maths and geometry

developments. Meanwhile, the Giant

Polydron encourages children to

make and recognise two and three

dimensional shapes.

The firm will also be displaying the

original Polydron.

POLYDRON HALL 12.0, B04-01

Educational Advantage specialises in

curriculum-focused products for early

years and children up to the age of 11.

The range includes a number of

subjects such as maths, English,

science and design and technology.

Products being exhibited will

include Abacus Beads, CVC Fishing,

Feely Tubs, Learning Cubes, Letter

Beads, Stepping Stones, Number

Beads, Number Fishing and 3D

Magnetic Blocks.

EDUCATIONALADVANTAGE HALL 12.0, B-04-02


toy news spielwarenmesse preview 2011

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