toy markets in the world - toy-icti.org .pdf · proprietary and confidential. 12. key facts worth...
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Toy Marketsin the World
Copyright 2007. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
Prepared for ICTI by NPD
Proprietary and Confidential
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Contents
Objective & MethodologyToy Markets in the WorldTop 10sIn 2007 …Key Facts
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Methodology
Statistical models from the 12 existing markets NPD alreadyoperates:
Kids (0-14 Years Old)
(Number of Kids) X ($ per Kid)Based on GDP/Inhabitant In US$
15 Years +
% ConsumptionBased on GDP/Inhabitant In US$
– Toys Consumer Panel: France, Germany, Italy, UK, U.S.A.
– Toys Point of Sales Panel: Australia, Austria, Belgium, Poland, Portugal, Spain, Switzerland
We divided the Toy Markets in 2 sections; and created 2 models, based on the GDP/Inhabitant:
56%of the World Market
All calculations have been made in US$. Exchange rates are as of December 2006. Markets are estimated based on NPD Categories.
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Models are based on GDP/Inhabitant
$/Kid by country, based on GDP/Inhabitant
0
50
100
150
200
250
300
350
0 10 000 20 000 30 000 40 000 50 000 60 000
GDP/Inhabitant ($)
$/Ki
d ($
)
% Market to 15 Years old +, based on GDP/Inhabitant
0%
5%
10%
15%
20%
25%
0 10 000 20 000 30 000 40 000 50 000 60 000GDP/Inhabitant ($)
% M
arke
t to
15+
(% V
alue
)
All models start from «0»
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6Source: The NPD Group, Inc. – Toy Markets in the World
2004 2005 2006
$61.2
$63.7
$67.0
Worth $67billion, the world Toy market is dynamic
World Toy Market (billion $)
+5.2%
+4.0%
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Latin America and Asia are growing fast
Source: The NPD Group, Inc. – Toy Markets in the World
Share of Toy Market by Key Regions (% Value) - 2006
06 vs. 05:+4.8%
06 vs. 05:+13.6%
06 vs. 05:+1.2%
06 vs. 05:+6.1%
06 vs. 05:+20.8%
06 vs. 05:+8.3%
European Union
85.5%
3.8%10.7%
2006
OtherEuropeEU +12
EU 15
Asia24%
Europe29%
Latin America and Caribbean
7%
North America36%
Africa2%
Oceania2%
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$1.480b
374M
Market
Kids
$16.204b
1,081M
Market
Kids
$19.188b
113M
Market
Kids
$4.532b
162M
Market
Kids
$24.093b
67M
Market
Kids
$1.479b
8M
Market
Kids
Toy Markets in the World - 2006
Source: The NPD Group, Inc. – Toy Markets in the World
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$4
1%
$/Kid
% 15+
$15
7%
$/Kid
% 15+
$169
14%
$/Kid
% 15+
$28
1%
$/Kid
% 15+
$287
21%
$/Kid
% 15+
$161
13%
$/Kid
% 15+
$ / Kid - Top 10 Countries - 2006
Source: The NPD Group, Inc. – Toy Markets in the World
Proprietary and Confidential
10Source: The NPD Group, Inc. – Toy Markets in the World
2004 2005 2006 E2007
$61.2$63.7
$67.0
$71.0
We could anticipate a 6% increase in 2007
World Toy Market (billion $)
+5.2%
+4.0%
+6.0%
Kids in 2007:
+0.2% (+4.5 million)
Africa
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Asia25%
Europe28%
Latin America and Caribbean
7%
North America35%
Africa3%
Oceania2%
Latin America and Asia will keep growing fast
Source: The NPD Group, Inc. – Toy Markets in the World
Share of Toy Market by Key Regions (% Value) - 2007
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Key Facts
Worth $67billion, the toy markets in the world are dynamic.Growing areas are:– Latin America, through Brazil and to a lesser extent Mexico,– Asia, especially through China, India, and to a lesser extent Indonesia,– Europe, through the Russian Federation.
In the markets audited by The NPD Group, manufacturers face keychallenges:– Kids Getting Older Younger (KGOY),– Increased usage of consumer electronic products,– Change in distribution channels, with more use of the Internet,– Concentration of sales in the seasonal peaks, driving to an «occasion
based purchased»– Eco-Awareness in these markets