TownzeeeTeam 16:

Matt CavenaughAbhijit Rai

Abhisek Swain

Customer Discovery

• Number of towns: 5• Number of small businesses: 27• Number of people: 68• Number surveyed: 181 Total: 281

KEY PARTNERS KEY ACTIVITIES   VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

           

Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities

- Local Governments - Developing website, mobile app - Web and Mobile- Digital Platform for branding and advertising for towns and residents - IT Support - Businesses

- Local Businesses- Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents

Suppliers: N/A- Getting town residents to download our app and visit our website - Engagement with Municipalities

- Provide town residents with platform for information on town events, deals from merchants etc. - Analytics  

Resources from partners: - Collecting and analyze customer data - Engagement with Merchants   - User Interface Most important Customers:

- Informative posts, pictures and videos

- Geo-targetting and real-time bidding functionality - Business Development Staff Customer Problem Costs and Integration

- Residents, success depends on adoptability

- Daily deals  - Town residents: handle customer feedback - Branding and Advertising ??  

- Advertisements   and make UI friendly and fun      

Activities KEY RESOURCES     CHANNELS  

- Advertising          

- Updating deals and events - Intellectual, Human Capital     - Website  

  - Branding     - Mobile App  

  - Optimized App, Website     - Social Media/PR  

  - Business Development Staff     - Third party partnerships  

  - Aggregation of Data     - Direct Sales by Biz Dev Staff  

  - Geo-Targetting        

  - Real-time bidding        

COST STRUCTURE     REVENUE STREAMS    

           

- Software development, infrastructure costs     - Website    

- Marketing costs     - Mobile App    

- Business development staff salaries     - Social Media/PR    

- Customer service and support costs     - Third party partnerships    

- Lawyer fees     - Direct Sales by Biz Dev Staff    

Increase the font!!!

KEY PARTNERS KEY ACTIVITIES   VALUE PROPOSITIONS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

           

Partners: Key Activities required: Distribution channels Value to Customer Expected - Towns and Municipalities

- Local Governments - Developing website, mobile app - Web and Mobile- Digital Platform for branding and advertising for towns and residents - IT Support - Businesses

- Local Businesses- Getting towns and businesses to adopt new platform Customer relationships: - Data of resident population - Relationship management - Residents

Suppliers: N/A- Getting town residents to download our app and visit our website - Engagement with Municipalities

- Provide town residents with platform for information on town events, deals from merchants etc. - Analytics  

Resources from partners: - Collecting and analyze customer data - Engagement with Merchants   - User Interface Most important Customers:

- Informative posts, pictures and videos

- Geo-targetting and real-time bidding functionality - Business Development Staff Customer Problem Costs and Integration

- Residents, success depends on adoptability

- Daily deals  - Town residents: handle customer feedback - Branding and Advertising ??  

- Advertisements   and make UI friendly and fun      

Activities KEY RESOURCES     CHANNELS  

- Advertising          

- Updating deals and events - Intellectual, Human Capital     - Website  

  - Branding     - Mobile App  

  - Optimized App, Website     - Social Media/PR  

  - Business Development Staff     - Third party partnerships  

  - Aggregation of Data     - Direct Sales by Biz Dev Staff  

  - Geo-Targetting        

  - Real-time bidding        

COST STRUCTURE     REVENUE STREAMS    

           

- Software development, infrastructure costs     - Website    

- Marketing costs     - Mobile App    

- Business development staff salaries     - Social Media/PR    

- Customer service and support costs     - Third party partnerships    

- Lawyer fees     - Direct Sales by Biz Dev Staff    

Increase the font!!!Hypothesis:

Towns are our key partners

Result:WRONG!!!!!

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

Channels

Township

Small Town Residents

Local Businesses

Drive Tourism

Residents want to find local events, personalized

dealsLocal

Businesses want to acquire

targeted customers

Website

Mobile App

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

management

Website devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsCommissions on deal transactions

Customer analytics

Tourists

Tourism

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

Channels

Township

Small Town Residents

Local Businesses

Drive Tourism

Residents want to find local events, personalized

dealsLocal

Businesses want to acquire

targeted customers

Website

Mobile App

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

management

Website devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsCommissions on deal transactions

Customer analytics

Tourists

TourismHypothesis:

Local businesses with capacity to increase demand are interested customer targeting and analytics.

Result:Verified

Hypothesis:Small town residents want to know about events and would

like to get push notifications on deals

Result / Learning:Hard to reach target audience through phone and Skype.

Must get outside NYC physically

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Customer segments

Channels

Township

Moms with kids below 13

Age: 24-45Income<$70,000

Smartphone usersSocial Media

Users

Local Businesses with need to

increase demand

Drive Tourism

Residents want to find local

events, offers on specific things

Local Businesses

want to acquire targeted

customers

Website

Mobile App

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

management

Website devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsCommissions on deal transactions

Customer analytics

Tourists

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Customer segments

Channels

Township

Moms with kids below 13

Age: 24-45Income<$70,000

Smartphone usersSocial Media

Users

Local Businesses with need to

increase demand

Drive Tourism

Residents want to find local

events, offers on specific things

Local Businesses

want to acquire targeted

customers

Website

Mobile App

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

management

Website devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsCommissions on deal transactions

Customer analytics

TouristsTown Event Organizers

Hypothesis: Mom’s 25-45 with kids < 10 years would have a need for

finding events quickly and finding deals

Result (w/ wireframing):Verified: Desired app for Moms

Found 2 interesting customer segments1. Dads : Willing to pay, but not decision makers

2. College students / Younger populace more interested in push notifications

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Customer segments

Channels

Township

Moms (or Nanny's) with kids

below 13Age: 25-35

Smartphone usersSocial Media

Users

Local Businesses with need to

increase demand

Drive Tourism

Residents want to find local

events, offers on specific things

Local Businesses

want to acquire targeted

customers

Website

App stores

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

managementWebsite devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsLead Generation

Download feeCommissions on deal transactions

Customer analytics

Tourists

Need to find events:Right NOW instead of searching .Kid’s Friendly.Personalized to my needs.

College clubs, academic

departments event organizers

College Students

College Students

miss out on important

events

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Customer segments

Channels

Township

Moms (or Nanny's) with kids

below 13Age: 25-35

Smartphone usersSocial Media

Users

Local Businesses with need to

increase demand

Drive Tourism

Residents want to find local

events, offers on specific things

Local Businesses

want to acquire targeted

customers

Website

App stores

Easy to use Mobile app

Customer analytics and geo-targeting

Township relationship

managementWebsite devApp devSupport

Customer analyticsCC Transactions

Geo-target bidding

IT Dev & SuppSales & Biz dev

Township & Municipal

Communities

Local Businesses

IT development and infrastructureSales and business managers

LawyersTransaction fees

Banner advertisementsLead Generation

Download feeCommissions on deal transactions

Customer analytics

Tourists

Town Event Organizers

Need to find events:Right NOW instead of searching .Kid’s Friendly.Personalized to my needs.

College clubs, academic

departments event organizers

College Students

College Students

miss out on important

events

Hypothesis: College students miss out on college events

Result:Verified

1. Based on wireframes, College students ready to pay up to $2 to download an app which helps discover college

events2. Event Organizers (Charities/Churches/Student clubs etc.)

are also key partners for event content generation

Next Steps: More discovery on exact need of College students

www.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Customer segments

Channels

Moms (or Nanny's) with kids

below 13Age: 25-35

Smartphone usersSocial Media

Users

Local Businesses with ability to

increase demand

Providing local businesses with

targeted customers and

understand customer habits

better

Mobile App stores

Easy to use Mobile app

Customer analytics and geo-targeting

App devSupport

Customer analyticsGeo-target bidding

IT Dev & SuppSales & Biz dev

Local Businesses

IT development and infrastructureSales and business managers

Lawyers

Commissions on Deals Lead GenerationFreemium model

Banner AdvertisingCustomer analytics

Helping Moms find personalized and Kid friendly events NOW!

College clubs, academic

departments event organizers

College Students

Relieve the pain of missing out on cool

and important college events

Relationship building with

businesses and event organizers

Town Event Organizers

Customer Segments

Moms with kids aged 13 or below Age: 25-35 Smartphone users Want to connect with other moms locally Market Size: 4.6M

Local Businesses Privately owned Limited marketing budget Capacity to increase demand 1.4 Million Target Businesses

College students Age: 18-24 Early adopters, excited about the idea Ready to pay up to $1.99 for app downloads Market Size: 17M

New

Revenue Model

Townzeee

Local Businesses

Target Customer

Deal N

otification

Redeem D

eal

Comm

issions Leads

Analytics

Upgrade

s

Commission - $1.8M (Year 1)

Banner Advertising – $1,800 (Year 1)

Analytics – N/A

Initial Target Location 350K

100K

650K275K

250

Conclusion

• We feel this is a viable business– Need to continue customer discovery– Use discoveries to refine MVP further– Solidify Event Data Aggregation Strategies

• All 3 team members to pursue idea for the next few months