town of chapel hill | 405 martin luther king jr. blvd. | community mapping march 29, 2012
TRANSCRIPT
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.orgTown of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.orgTown of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Community Mapping
March 29, 2012
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
What is Community Mapping?It is a tool which enables a better understanding of the dynamics of a geographic area by looking at data such as:
» Resources» Religious Organizations» Schools» Community Services i.e. homeless shelter, food
bank, child care, after school tutoring» Nonprofit Organizations » Demographics» Number of Owner Occupied Homes/Renters
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Community Mapping in CH
Our goal was to make contact with leaders of hard to reach communities and groups that have not
traditionally participated in Town decision making processes and encourage them to participate in
Chapel Hill 2020.
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Community Mapping: Examples
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
The Process
• Recruited volunteers/interns to help with the project
• Created a list of organizations• Interviewed a sample set of community leaders• Used this information to inform decisions about
meeting logistics and program planning
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Creating Our List
• Phone book was used to identify religious organizations
serving the Chapel Hill community
• Melissa Data was used to identify:
– 797 Chapel Hill based NGOs
– 274 Orange County based NGOs which serve Chapel Hill
• 24 NGOs , primarily representing hard to reach communities,
were identified as groups we wanted to interview
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Interviewed GroupsARC of Orange County
Blue Ribbon Mentoring Program
Campus LGBTQ Center UNC Chapel Hill
Centre for Home Ownership and Econ. Dev.
Centro Latino
Chapel Hill-Carrboro Meals-on-Wheels
Chapel Hill East Rotary Club
Chapel Hill Zen Center
Church World Service
Community Empowerment Fund (UNC)
Empowerment Inc.
Hargraves Community Center
HomeStart Women’s Shelter
Inter-Faith Council
Joint Orange-Chatham Community
Action Inc.
Justice United
Korean Baptist Mission
Lationo Migration Project (UNC)
League of Women Voters of North
Carolina Marion Jackson Center
Orange County Disability Awareness
Council
Orange County Habitat for Humanity
Orange County Partnership for
Young Children
Women’s Center
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
What did we learn?
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Interviewed Groups:Preferred Meeting Times
Weekday Morning Weekday Midday Weekday Evening Weekend0
2
4
6
8
10
12
14
Time Preferences
Nu
mb
er o
f R
esp
on
ses
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Interviewed Groups:Barriers to Participation
*Language/Format/Distribution**Lack of accessibility to buildings and materials for people with physical or developmental challenges
Disinterest
Lack of Time
Meeting Accessibility Issues **
Low English Language/Literacy Skills
Mistrust
Inaccessible Communications*
Lack of Childcare
Lack of Transportation
0 2 4 6 8 10 12
Number of Responses
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Logistics Recommendations from Interviewees
• Moderate meetings carefully so that nobody dominates the conversation
• Ensure that various ethnic groups are participating in all meetings
• Provide translation for documents/meetings
• Meetings must be accessible by public transport
• Meetings must be accessible to people with disabilities
• Do not schedule meetings during UNC sporting events
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Interviewed Groups:Member Interests
Inequality
Inter-Ethnic Communication
Parking
Immigration
Small Businesses
Non-profits/services
Homelessness
Environment
Jobs
Affordable Housing
Transportation
0 1 2 3 4 5 6 7 8 9
Number of Responses
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Outreach Recommendations from Interviewees
• Contact Service Agencies – clients & clients’ families• Public Service Announcements TV & Radio• Give as much advance notice as possible for meetings
and events• Many groups were interested in partnering with the Town
to share information with members either through staff presentations to members or via listservs and websites
• Embed videos in emails to convey critical info to the visually impaired and illiterate
• Talk about issues in concrete terms• Ensure that various ethnic groups are participating in all
meetings
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
Outreach Recommendations from Interviewees (Cont)
• Set up tables at high school and middle school sporting events to recruit parents
• Burmese Community – Habitat has built a number of homes for this community
• Take the message door to door• Be careful not to misidentify community leaders. • Centro Latino and Chapel Hill-Carrboro Meals-on-
Wheels are happy to survey members on behalf of the Town
Town of Chapel Hill | 405 Martin Luther King Jr. Blvd. | www.townofchapelhill.org
How did we use this information?
• To set meeting times & location• To inform outreach efforts• To share information with the community