MOVING EUROPE - MOVING PEOPLETowards smart, sustainable and inclusive growth Working together in developing campaigns: City and Sport organisation. Toni Llop (Fundació UBAE & Eurofitness)

15.11.2016, Ljubljana, Slovenia

http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf

POPULATION 1,6 M

Barcelona, Economic impact of sport

http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf

Do you practice any physical activity?

http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf

What activity do people practice?

Strategical proposal

http://ajuntament.barcelona.cat/esports/en/what-barcelona-strategic-plan-sport

Sport programs

http://www.bcn.cat/lesportensfamesgrans/ca/

http://www.bcn.cat/trobatb/ca/index.htmlhttp://www.bcn.cat/lesportensfamesgrans/ca/escola-fa-esport-a-la-ciutat.html

Programs branding

Public Administration

Third sector: civil society, sport federations, sports

clubs

Private commercial: companies

Budget reduction: cost cutting

Higher relation public and

commercial sector (PPP)

Higher relevance

Polarisation: Diversity of agents

Reduction of subventions

Public Administration: role

redefinition

Emerging new business models, based on

technology, media... Innovative solutions and different environmental, and economical impacts

Individual and spontaneous participation. Absence of sport

agent belonging

Draft of agents and sinergies

Legal statement

Sport facilities development

http://www.publimedia-business.com/en/ppp-conference

SMART

SUSTAINABLE

INCLUSIVE GROWTH

Public and private partnership and sports facilities management

Social success

Sport success

Economic sustainabilit

y

20150-3

mesos<6

mesos4-6

mesos<6

mesos7-9

mesos10-12 mesos

<12 mesos

ART 38325,05

% 366 23,94%48,99

% 214 14,00% 150 9,81% 72,79%

CCU 8018,02

% 78 17,57%35,59

% 57 12,84% 49 11,04% 59,46%

CDR 43313,83

% 709 22,64%36,46

% 723 23,08% 324 10,34% 69,89%

HOR 33617,89

% 495 26,36%44,25

% 285 15,18% 174 9,27% 68,69%

LLE 41421,22

% 464 23,78%45,00

% 347 17,79% 181 9,28% 72,07%

MAT 39812,00

% 513 15,47%27,47

% 680 20,51% 283 8,53% 56,51%

SCU 31112,32

% 474 18,77%31,09

% 443 17,54% 298 11,80% 60,44%

SMI 40819,35

% 461 21,87%41,22

% 388 18,41% 265 12,57% 72,20%

UPE 53014,90

% 747 21,00%35,90

% 538 15,13% 322 9,05% 60,08%

Tot. 329316,11

% 4307 21,07%37,18

% 3675 17,98% 2046 10,01% 65,17%       

2014 475321,76

% 5289 24,21%45,97

% 3756 17,20% 2214 10,14% 73,30%

Eurofitness sport clubs rotation average

0 usos 0 usos +15 a 1-3 usos 4-6 usos 7-9 usos 10-14 usos 15 +

33.28%

29.41%

21.34%

16.76%

11.75%10.36%

6.51%

Uses / member / month

Use average by membre Eurofitness clubs (jan-may 2015)

Eurofitness clubs monthly use average

People want to be part of the …

User experience

goals

expectations

results

ACTIVE & LOYAL

PARTICIPANTS:

NEVER SELLING THE SPORT CLUB, JUST OFFERING A WAY AND SYSTEM OF TRAINING AND

ITS RESULTS

Providing results and experiences

Branding construction

Permanent staff engagement

http

://pr

otoc

olou

dc.b

logs

pot.c

om.e

s/20

16/0

5/lo

s-in

fluen

cers

.htm

l

Promotional events

http

://ww

w.m

anel

valca

rce.

com

/blo

g/14

3-el

-relo

j-est

rat%

E9gi

co-d

el-fi

tnes

s

Modernism market and placement

Added value

fee

Public quality branding

Flagship event of public branding

Up to 5.000 participant

s…

…From over 70 sport

centres

…up to 100 instructors involved

Thanks for your attentiontoni.llop@eurofitness.com