towards a halal economy (wm)
DESCRIPTION
An analysis of the coming developments in the global Halal market place, and the relevance for governmental, corporate, entrepreneurial and investment decision-makersTRANSCRIPT
Towards aHalal Economy
the power of values in global markets
A Halal Market Agenda for the New Decade
Abdalhamid Evans, Founder, HalalFocus.com
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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we’re all in the Marketplace now
■ Live in a consumer reality
■ One big marketplace
■ Goods, services, money & messages
■ Corporations wield more power than governments
■ Marketplace is the arena of power
■ Our challenge is to make the marketplace Halal
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Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Re-defining Shared ValuesHalal Values acquire Commercial Value within the Halal economy
Islamic values merging with eco-ethical moral values in today’s market arena
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‣Lawful‣Safe‣Nutritious‣Healthy‣Humane‣Aware‣Equitable
‣Products‣Services‣Companies‣Management‣Leadership
‣Ethical‣Moral‣Spiritual
Halal
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Evolution of a Market ForceBeing defined as we speak
Where are we going to take it?4
‣Policy‣FTA’s‣Finance‣Investment‣Media‣Social‣Global
‣All Foods‣Ingredients‣Non-food‣Pharma‣Logistics‣Accreditation
‣Meat‣Poultry‣Slaughter
Halal
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Governments
Consumers
Industry
Compliance
Media
Finance
The Halal Market Components
Halal Values
in Action
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Governments
Policy issuesMuslim and non-MuslimGeoPolitical and Social implicationsFree Trade AgreementsInward InvestmentExport earningsEmploymentEngine for economic stimulusHave to understand the issues
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Compliance
Certification as ‘cottage industry’ is going to endClear Standards3rd Party AuditsTransparent transactionsOverseen by Accreditation agenciesPort-to-port protocolsHalal as a ‘screen’ for index-linked investment funds
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Industry
Halal goes MainstreamMainstream goes HalalBoardroom decision issueRisk assessmentBRC dynamics will emergeSME’s have to raise their gameMarket is globalStrategic alliancesHave to promote understanding
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Finance
Halal and IF collaborationConvergence has startedHalal Indices being developedHalal becomes an Asset ClassIndex-linked fundsVenture CapitalMicro-FinanceFood Security issuesSovereign wealth funds
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Media
Shaping OpinionReaching the CustomerGoing SocialPro-active engagement with cultureValues-driven contentGlobal Urban MuslimPost-cultural IslamHalal Market MBA
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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Consumers
3rd Billion ~ China, India & Muslim ConsumersUnrecognised powerGenerational shift taking placeNext chapter, new rulesOnline communitiesUnknown areas between Shariah and consumer preferenceUncharted market dynamics
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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slaughter farm-to-fork-to-finance
meat full range of foods
12Halal Sector Dynamics
ideology policy
certification accreditation
standards procedures
religious eco-ethical
legal consumer preference
outer structure inner identity
rules values
food only non-foods products
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➡ Merging of values➡ Global Urban Muslim➡ New media platforms➡ New media content➡ Reflecting new values➡ ‘Post-cultural’ Islam➡ New ‘East-West’ relationships
➡ Recognition of this reality➡ by policy makers➡ by industry➡ by consumers
➡ Numbers count, Size matters➡ New Consumer networks➡ Online is a must
Melting Pot of ValuesConsumer Power
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Four Major Trends - Two Are Cultural/Social
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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➡ New Accreditation agencies➡ End to unregulated certification➡ Clear verifiable standards➡ Third-part independent audits➡ Elimination of conflicts of interest➡ Port-to-Port protocols and networks➡ Supply chain track & trace➡ Investment screening
➡ Halal becomes an asset class➡ Islamic funds in Halal sector➡ New investment opportunities➡ M&A and conversion➡ Index-linked funds➡ Cross-pollination between
Shariah scholars➡ New regulatory infrastructures
AccreditationFood & Finance
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Four Major Trends - Two Are Structural/Institutional
Towards a Halal Economy - a Halal market Agenda for the New DecadeMonday, 2 April 12
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15Contacts
Abdalhamid Evans, FounderSalama Evans, Managing Editor
55 Wicken RdNewportEssexCB11 3QF
[email protected]@halalfocus.com
Tel 01799 542 852
consultantsimaratHalal Market Intelligence
HalalFocus is a project of Imarat Consultants, UKwww.imaratconsultants.com
Monday, 2 April 12
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