tourism&food sistema cilento
DESCRIPTION
Il Cilento, le reti d'impresa e il ruolo chiave del turismoTRANSCRIPT
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@FilippoPetti
T&F 3.0 _ Tourism&Food 3.0Creare Lavoro Innovando nel Turismo e nell’Agroalimentare
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Nel suo futuro postindustriale l’Italia non può che reinventarsi come maxiparco delle delizie
I driver per risollevare il paese: turismo, moda, cultura, design e food
@FilippoPetti
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Il turismo è tutto qui
Residenti Turisti
Territorio
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Sentiment e Reputation
Come è percepito il CilentoQuanto è conosciuto, quanto è visibilePer cosa è conosciutoQuali le mete preferiteCosa non si conosce
Ascoltiamo…facciamo social media
listening
@FilippoPetti
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“la narrazione è fondamentale per invogliare
le persone a visitare un territorio”
@FilippoPetti
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«Storyteller is You» @roccorossitto @paola_faravelli
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@FilippoPetti
(In)Volontari testimonial
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@FilippoPetti
Dove?
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E noi?
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Perché no?
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@FilippoPetti
“andare in modo unitario (non divisi per regioni o province) nel mondo a raccontare la meravigliosa biodiversità italiana”