tourism, open data and semantic web for a customer centric approach
DESCRIPTION
How to target contents in a Customer Centric Approach, in leasure tourism, with open data and semantic web.TRANSCRIPT
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TEAM 2TEAM 2Tecnologie di rete e Tecnologie di rete e forme di innovazione forme di innovazione a servizio degli Iata servizio degli Iat
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InteroperabilitàInteroperabilità fra sistemi fra sistemi informativi disomogenei e informativi disomogenei e innovazione strategica nella innovazione strategica nella gestione delle risorse gestione delle risorse culturali.culturali.Gian Luca Farina Gian Luca Farina PerseuPerseu
CEOCEO
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MOTIVATIOMOTIVATIONN
BusinessBusiness
LeasureLeasure
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CUSTOMER CENTRIC CUSTOMER CENTRIC APPROACH OBJECTIVESAPPROACH OBJECTIVES
Converts LOOKERS into Converts LOOKERS into BOOKERS BOOKERS
Generates SMEs economic Generates SMEs economic growthgrowth
Service sustainabilityService sustainability
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CONSTRAINCONSTRAINTSTS
TimeTime
BudgetBudget
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LEASURE TRAVEL LEASURE TRAVEL MOTIVATIONMOTIVATION
LifeStyle - LifeStyle - CulturalCultural
Activities - Activities - EventsEvents
SocialSocial
SpiritualSpiritual
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MOTIVATIOMOTIVATIONN
How to generate How to generate the conversion the conversion into a booking ?into a booking ?
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MOTIVATIOMOTIVATIONN
TargetedTargeted ContentContent
Customer Customer ProfilingProfiling
Micro-Tourism Micro-Tourism ProposalProposal
eTravel eTravel IntegrationIntegration
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TARGETED TARGETED CONTENTCONTENT
How to How to generate ?generate ?
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TARGETED TARGETED CONTENTCONTENT
InteroperabilitInteroperabilityy
Open/Public Open/Public DataData
Linked Linked DataData
Semantic Web (Web Semantic Web (Web 3.0)3.0)
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Example: Example: MUSEOTORINOMUSEOTORINOhttp://http://
www.museotorino.it/apiwww.museotorino.it/api WEB
SER
VIC
ES
WEB
SER
VIC
ES
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Example: Example: MUSEOTORINOMUSEOTORINOhttp://www.museotorino.it/api/http://www.museotorino.it/api/search/entity/card/catalog/theme?search/entity/card/catalog/theme?
json={limit:0,properties:json={limit:0,properties:[subtype],matching_string:focus}[subtype],matching_string:focus}
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TARGETED CONTENTTARGETED CONTENT
Tim Berners Lee in late 2007Tim Berners Lee in late 2007
(source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 )
I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast.
What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.
(source: http://dig.csail.mit.edu/breadcrumbs/node/215-2007-11-21 )
I’ll be thinking in the graph. My flights. My friends. Things in my life. My breakfast.
What was that? Oh, yogourt, granola, nuts, and fresh fruit, since you ask.
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TARGETED TARGETED CONTENTCONTENT
Open/Public Open/Public DataData
Linked Linked DataData
Semantic Semantic WebWeb
InteroperabilityInteroperability
con
su
med
con
su
medpublished
published asas
in form ofin form of
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TARGETED CONTENTTARGETED CONTENT
Torino
Born, 10 August 1810
Die, 6 June 1861
VISITPosition
VISIT
1°Cavour’s government (1852-1855)
2°Cavour’s government (1855-1859)
Cavour Park
Position
1°Cavour’s Italian government (1861)
3°Cavour’s government (1860-1861)
READ
2° level correlation !
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SEMANTIC WEBSEMANTIC WEB
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SEMANTIC WEBSEMANTIC WEB
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SEMANTIC WEB (Web SEMANTIC WEB (Web 3.0)3.0)
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SEMANTIC WEB (Web SEMANTIC WEB (Web 3.0)3.0)• CreativeWork, Book, Movie, MusicRecording, Recipe, T
VSeries • AudioObject, ImageObject, VideoObject• Event• Organization• Person• Place, LocalBusiness, Restaurant ...• Product, Offer, AggregateOffer• Review, AggregateRating
Place • AdministrativeArea• CivicStructure• Landform• LandmarksOrHistoricalBuilding
s• LocalBusiness• Residence• TouristAttraction
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SEMANTIC WEB & SEMANTIC WEB & INTEROPERABILITYINTEROPERABILITY
schema.org has created an extension mechanism that lets webmasters and developers extend our existing schemas. When you extend our schemas and use these extensions to
mark up your data, search applications can at least partially understand your markup and use the data appropriately.
Development Coordination
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SEMANTIC WEB & SEMANTIC WEB & INTEROPERABILITYINTEROPERABILITY
Development Coordination
Common and controlled
Dictionaries
Common Tagging Procedures
Common Linkage Rules
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RECOMMENDATIONSRECOMMENDATIONS
Use of Web 3.0 as systems Use of Web 3.0 as systems interoperability enablerinteroperability enablerCoordination in standards Coordination in standards definitions and developmentdefinitions and developmentLiaison with international Liaison with international standardization bodiesstandardization bodieseTravel platforms integrationeTravel platforms integration
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Thank You.Thank You.
www.21-style.comwww.21-style.com/blogwww.farinaperseu.com
www.museotorino.itschema.orgwww.w3c.org