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tourism metrics that matter / dmo benchmarking project

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A summary report based upon the DMO Benchmarking Project from Travel 2.0 Consulting Group. Travel 2.0 Consulting Group established a destination marketing organization benchmarking project to gauge and evaluate the success of small, large and state DMO websites. A by-product of this benchmarking research was a trend analysis including mobile, BRIC and visitation patterns. Presented at the eTourism Summit, Troy Thompson of Travel 2.0 Consulting Group reviews the findings of the report and advocates for the establishment of industry-wide benchmarking project.

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