T O U R I S M I S A G R O W I N G S O U R C E O F E X P O R T R E V E N U E A N D A S I G N I F I C A N T E M P L O Y M E N T P R O V I D E R I N F I N L A N D T O U R I S M H A S

A M U L T I P L I E R E F F E C T O N O T H E R S E C T O R S . 1 E U R O I N T O U R I S M A D D S 5 6 C E N T S V A L U E T O T H E O T H E R S E C T O R S .

2 1 . 9 M I L L I O N O V E R N I G H T S T A Y S A T F I N N I S H A C C O M M O D A T I O N

8 . 3 M I L L I O N F O R E I G N

V I S I T O R S I N F I N L A N D I N

2 0 1 7

O V E R N I G H T S T A Y S ( 6 . 7

M I L L I O N ) O F F O R E I G N

V I S I T O R S I N 2 0 1 7 :

Foreign overnight stays 31%

Domestic overnight stays 69%

EU-28 53%Other countries 13%

America 6%

Russia 12%

Asia 16%

S P E N D I N G P E R V I S I T I N 2 0 1 7

1. China EUR 1,1862. Spain EUR 7543. Belgium EUR 6544. France EUR 6505. India EUR 6056. USA EUR 5987. South Korea EUR 5688. Japan EUR 5589. Australia EUR 52410. Canada EUR 516

B R E A K D O W N O F C O N S U M P T I O N B Y F O R E I G N

V I S I T O R S I N 2 0 1 7

Other countries 33% Russia 24%

China 17%

Sweden 8%Germany 6%

Estonia 4%UK 4%

Japan 3%

Source Visit Finland Statistics, Statistics Finland

Sources: Visit Finland Statistics Service Rudolf, Statistics FinlandVisit Finland Visitor Survey 2017

Market Volume

Share of overnights by regions 2017

47% 12% 10% 32%

Spanish visitor rankings in Finland• No. 13 in overnights in 2017 (162 400, +29%)• No. 11 in travel receipts in 2017 (€60 million, +18%)

Spending per trip

€754

0 %

8 %

2 %

18 %

29 %

0 %

5 %

10 %

15 %

20 %

25 %

30 %

35 %

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

160 000

180 000

2013 2014 2015 2016 2017

Spanish overnights in Finland 2013-2017

• Population 47 million people

• Outbound travel from Spain: 25 million arrivals to alldestinations in 2017 +11% compared to 2016

-> Europe’s share of Spanish outbound travel is 77%-> Finland’s share of Spanish outbound travel is: 0,4%

• Travel expenditure (total outbound travel from Spain) 18 billionEUR

-5 % 8 %6 %

4 %

11 % 9 % 5 %3 % 4 % 4 % 4 %

-5 000

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 20230

5

10

15

20

25

Arriv

als

EUR

(Bill

ion)

Forecast for Global Spanish Outbound Travel and Expenditure in foreign countries

EUR (billions) Arrivals (000s)Source UNWTO/IMF Balance of Payments

64%

8%

3%

3%

3%

5%4%1%

1%1%

1%

1% 2%

1% 1%

1%

34%

45%

9%

2%

2%1%

1%

1%1%

1%1%

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Spanish overnights in Finland 2017

Winter (Nov-Apr): 69 500 (+26%) Summer (May-Oct): 78 900 (+25%)

0

10 000

20 000

30 000

40 000

50 000

60 000

2010 2011 2012 2013 2014 2015 2016 2017

Spain

High winter season (12-02) Spring season (03-05)

High summer season (06-08) Autumn season (09-11)

Spanish overnights in FinlandSeasonal overnights in 2017

Source: Rudolf data base, Statistics Finland

Year 2017

Spanish overnights in Finland by season in 2017

Helsinki 79%Vantaa 11%Espoo 10%

Turku 23%Oulu 11%Pudasjärvi/Syöte 11%Pori 7%Vaasa 5%

Uusimaa (excl. greater Helsinki area) 15%

Tampere 20%Savonlinna 16%Jyväskylä 12%Mikkeli 8%Lappeenranta 5%Kuopio reg. 5%

Rovaniemi 38%Kuusamo 16%Inari/Saariselkä 14%Salla 10%Muonio 6%

Whole Finland Actual seasonalchange

2017 2017 vs. 2016

Winter (Dec-Feb) 41 100 +29%

Spring (Mar-May) 28 800 +24%

Summer (Jun-Aug) 53 300 +18%

Autumn (Sep-Nov) 28 900 +48%

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Spanish visitors in Finland

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

January

Febru

aryMarc

hApril

MayJune July

August

Septe

mber

Octobe

r

November

December

Spanish overnights in Finland by month

2013 2014 2015 2016 2017

-60 %

-40 %

-20 %

0 %

20 %

40 %

60 %

80 %

100 %

January

Febru

aryMarc

hApril

MayJune July

August

Septe

mber

Octobe

r

November

December

Spanish overnights by monthly change % 2013-2017

2013 2014 2015 2016 2017

Denmark

254 500

23 %

Finland

162 400

15 %

Norway

324 300

29 %

Sweden

201 300

18 %

Iceland

172 800

15 %

Nordic countries' share of Spanish overnights 2017

11%

29%

12%9%

23%

8% 4% 4% 3%

18%

Denmark Finland Norway Sweden Iceland

Spanish overnights, change %

Change 2017/16 Average annual change 2009-2017162 400

50 000

100 000

150 000

200 000

250 000

300 000

350 000

400 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Development of Spanish overnights 2009-2017

Denmark

Finland

Norway

Sweden

Iceland

Spain - Yearly overnights in the Nordic countries

8

22%26%

5%

11%9%

18%

11%14%

Denmark Finland Norway Sweden

Change of Spanish overnights by season 2017/16

Winter (Dec-Apr) Summer (Jun-Aug)

53 300

20 000 40 000 60 000 80 000

100 000 120 000 140 000 160 000 180 000 200 000 220 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Spanish overnights in the Nordic countries,

summer season (Jun-Aug) 2009-2017

DenmarkFinlandNorwaySweden

63 000

20 000 40 000 60 000 80 000

100 000 120 000 140 000 160 000 180 000 200 000 220 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Spanish overnights in the Nordic countries,

winter season (Dec-Apr) 2009-2017

DenmarkFinlandNorwaySweden

9

Corresponding seasonal overnights not available for Iceland

Spain - Seasonal overnights in the Nordic countries

Spanish visitors in Winter (Nov-April)A Spanish traveler spends on average €664 per trip during winter.

1 day6 %

2 days15 %

3 days4 %

4-5 days21 %

6 days or more54 %

Duration

Hotel or motel38 %

Friends or relatives

28 %

Rental flat (incl. Airbnb)

15 %

Camping area, hostel or rented

cottage10 %

Other9 %

Accommodation

Holiday trip42 %

Visiting friends or relatives

27 %

Study or training

17 %

Business trip

10 %

Transit2 %

Other reason

2 %

PURPOSE OF TRAVEL

5%

9%

16%

19%

9%

14%

18%

31%

21%

45%

26%

17%

42%

50%

35%

56%

8%

14%

7%

10%

21%

22%

22%

16%

29%

5%

29%

38%

18%

11%

27%

9%

Wellness services and treatments

Biking, mountaing biking

Family destinations

Sport events

Finnish summer cottages

Concerts and music festivals

Winter sports

Other outdoor activities

Cultural events

Shopping

National parks

Other winter activities and experiences

Finnish culinary experiences

Finnish sauna

Walking, hiking, camping in nature

Buildings, castles, monuments,…

Spanish visitors’ activities and interests, Winter (Nov-April)

Experienced during the trip Interested but did not experience during the trip

Source: VF Visitor Survey 2017Winter N=127

36%

27%21%

10% 2% 4%

15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64

Age group

5%

5%

10%

18%

26%

38%

Other company

Extended family (with familymembers outside the…

Immediate family (householdwith kids)

Group of friends

Spouse/Partner only

Alone

TRAVEL COMPANY

Note: the figures on this slide are not definite but directional figures.

Spanish visitors in Summer (May-Oct)A Spanish traveler spends on average €916 per trip during summer.

1 day14 %

2 days11 %

3 days14 %

4-5 days21 %

6 days or more40 %

Duration

Hotel or motel34 %

Friends or relatives

23 %

Camping area, hostel or

rented cottage20 %

Rental flat (incl. Airbnb)

18 %

Other5 %

Accommodation

Holiday trip56 %

Visiting friends or relatives

18 %

Study or training

14 %

Business trip6 %

Transit5 % Other

reason1 %

PURPOSE OF TRAVEL

2%

3%

16%

20%

16%

13%

4%

33%

26%

44%

48%

6%

46%

29%

47%

67%

8%

16%

9%

6%

10%

16%

26%

9%

17%

6%

4%

48%

9%

27%

13%

14%

Wellness services and treatments

Biking, mountaing biking

Sport events

Finnish summer cottages

Family destinations

Concerts and music festivals

Winter sports

Other outdoor activities

Cultural events

Walking, hiking, camping in nature

Shopping

Other winter activities and experiences

Finnish culinary experiences

National parks

Finnish sauna

Buildings, castles, monuments, museums

Spanish visitors’ activities and interests, Summer (May-Oct)

Experienced during the trip Interested but did not experience during the trip

Source: VF Visitor Survey 2017Summer N= 109

30%

21%16% 18%

13%2%

15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64

Age group

9%

7%

19%

20%

21%

31%

Other company

Extended family (with familymembers outside the…

Immediate family (householdwith kids)

Spouse/Partner only

Group of friends

Alone

TRAVEL COMPANY

Note: the figures on this slide are not definite but directional figures.