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    Tourism in UAE

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    'A nation without a past is a nationwithout a present or future

    The late

    Sheikh Zayed bin Sultan Al Nahyan

    Table of Contents

    Introduction Overview Attractions

    SOWT Analysis Strengths Weaknesses Opportunities

    ThreatsOutcomes

    Numbers / FactsConclusion

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    IntroductionOverview

    The Mina (Port) Rashid wascompleted in 1972.

    By 1979, the Jebel Ali Port wascompleted

    .

    The Jebel Ali Free Zone followed in1985.

    In 1985, Emirates Airline wasconceived with backing from Dubaigovernment, whose provided two ofthe airline's first aircraft, used Boeing727, apart from $10 million as start-upcapital.

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    In 2002, Dubai began creating aworld-class financial centre as partof its diversification into serviceindustries.

    In 2003

    , Etihad Airways wasestablished as the flag carrier of theUnited Arab Emirates.

    In 2004, the Abu Dhabi TourismAuthority (ADTA) commissioned theTourism Development andInvestment Company (TDIC) todevelop.

    IntroductionOverview

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    Leisure & HospitalityBurj Khalifa

    Burj Al Arab

    Qasr Al EmaratBeach Resorts

    Heritage & CultureTraditional & Gold Souqs

    Sh. Saeed Al Maktoum House

    Al Ahmadiya School

    Heritage and Diving Village

    IntroductionAttractions

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    Events, Shopping & FestivalsWorld Class shopping Malls

    Leading Fashion Brands

    Wild LifeSir Bani Yas

    Bu TinanhAl Ain Zoo

    IntroductionAttractions

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    Entertainments & Theme ParkWild Wadi Water Theme Park

    Iceland Water park

    Ski Dubai

    Ferrari World.

    Cirque du Soleil

    IntroductionAttractions

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    Sports & AdventuresAbu Dhabi Formula 1

    The Dubai World Cup

    Desert Safaris

    Helicopter tours

    Big Bus Tours

    IntroductionAttractions

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    +SWOT Analysis

    Strengths Weaknesses

    Opportunities Threats

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    +Strengths

    Strength Weaknesses

    Opportunities Threats

    UAE acquired many strongworldwide brands.

    UAE provides variety of highquality products and services.

    Strong Financial Position.

    Attractive location.

    Healthy & Clean environment.

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    Strength Weakneses

    Opportunities Threats

    High potential for future growth.

    Rising revenues and profits.

    Usage of advanced technology.

    High quality of life style,hospitality & Accommodations.

    Strengths

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    Strength Weaknesses

    Opportunities Threats

    Varied cultures and languages.

    Activities.

    Reputation as a leading tourismdestination in Gulf region.

    Strengths

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    +Weaknesses

    Strengths Weakness

    Opportunities Threats

    Concentration of tourism in onlytwo emirates (Dubai & AbuDhabi).

    Tourism Reliance on shopping.

    Weather condition.

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    +Strengths Weaknesses

    Opportunity Threats

    Opportunities

    Cultural projects plans will help tointact and shearing different

    culture between the global.

    Solidify the UAEs position as amajor tourism destination.

    Enhance tourism sector can makeattractive destination to expandbusiness Employment and Jobopportunities.

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    +Strength Weakness

    Opportunity Threats

    Opportunities

    Conduct joint-venture agreementswith reputable developers.

    Partnerships with some of the worlds leading culture, leisure and hospitalitybrands.

    Host major events can increase thenumber of visitors /customers.

    Situated in the center of a largeyoung population mass

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    +Strength Weakness

    Opportunity Threats

    Opportunities

    At the heart of the fastest growingeconomic region

    The most attractive destination in theregion for talent

    Excess supply of real estate (residentialand commercial) that can be used as anenabler for achieving goals

    Increasing capacity by better utilizingexisting infrastructure

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    Strength Weakness

    Opportunity Threats

    Threats

    Development of tourism sectorin other neighbor countries

    Increase social problems,crimes and diseases

    Instability of political situation inthe region

    The affect of oil price andinternational crisis

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    +Outcomes

    Performance improvement consultancy PwCs UKMacro Unit performed a longer term econometricassessment of factors related to economic success.

    Having identified the key factors of national economic

    success and selected the ten countries against which to bebenchmarked, a composite index* using those key factorswas compiled.

    * The index scores were rebased, with the highest-ranking country Singapore attaining a score of 100

    UAE is ranked fourth out of the eleven countriesbenchmarked

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    +Outcomes

    UAE is ranked fourth out of the eleven countriesbenchmarked

    Medium score

    High score

    Low score

    Not benchmarked

    Canada: 64

    Brazil: 36

    Australia: 60

    China: 68

    Russia: 46

    Norway: 67

    Singapore: 100Malaysia: 77

    KSA: 62 UAE: 70

    South Korea: 68

    Hong Kong: 93

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    +Outcomes

    UAE is considered to bethe most attractive hubfor the best and brightest

    minds in the Middle Eastand the rest of the worldtalent pool of diverse,cost competitive andskilled labor

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    Key relative strengths

    Extensive air travel market

    Low country risk premium Good size stock markets

    Outcomes

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    Outcomes

    Emirates Vision is to evolve from a resource-basedeconomy to a knowledge-based one and boost thenon-oil share of the economy to more than 60% of

    GDP by 2030.

    This can be accomplished by Diversification in otherSectors

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    Expand Tourism

    Increase No. Visitors

    Expand Infrastructure

    Hotels, Parks, Beaches

    & transportation

    Growth in UAE Economy

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    2. ADNEC is the worlds most modern, andthe Gulfs largest, exhibition center thatwelcomes up to 1.5million visitors a year

    3. The UAE accounts for roughly 16% ofMiddle Eastern travel and tourism demand

    1. UAE ranked first in the Middle Eastamong countries with most advanced traveland tourism sectors

    OutcomesNumbers / Facts

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    4. Average growth of the sector'scontribution to the GDP in UAE,will be more than 8 .1 percentannually during the period from

    2011 to 2020 5. The tourism industry in UAEhas earned a Dhs 97billionrevenue last year, and isexpected to touch Dhs 170 billionby 2016.

    6. The tourism industry isreported to have employed294,000 individuals in UAE during2006, and by the year 2016, thisfigure is expected to touch

    376,000

    OutcomesNumbers / Facts

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    + Conclusion The continuing development of tourism infrastructure in UAE has

    enhanced the country's ranking and position, especially in thestructure of the air transport sector.

    Gulf's hospitality industry is registering double-digit growth.

    ge

    n

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    + Conclusion Abu Dhabi, Dubai and Sharjah accounted for 93 percent of the total

    contribution of tourism sector in the country's GDP.

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    +Conclusion Tourism is one of the most remarkable sectors

    that influence the UAE economy.

    The significance of the UAE's tourism sector inthe region reflected in the number of arrivalsvisiting Dubai and Abu Dhabi.

    UAE developed a new kind tourism likeconferences, regional and internationalexhibitions.

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    +References

    .1Abu Dhabi Tourism Authority.2Department of Economic Development Dubai

    .3Department of Tourism and Commerce Marketing Dubai

    .4United Arab Emirates Travel Guide asiarooms.com.5Dubai Events and Promotions.6Dubai Economic Outlook 2011

    .7Dubai and the World March 2011


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