tourism in norway - university of northern british...
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Tourism in Norway, and Study
at Harstad University College.
UNBC November 2009
May Kristin VespestadResearch FellowHarstad University College
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Agenda
About Harstad.
Study at Harstad University College
Tourism in Norway
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Harstad University College
Northern Norway
Harstad; aprox.
25.000 inhabitants
HIH; about 1400
students
North of the Arctic
Circle
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Harstad
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Study in Harstad, Norway
Advanced Marketing or Travel and
Tourism with e-commerce
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Avanced Marketing
1st semester 2nd semester
International Marketing and Strategy E-Commerce(10 ECTS credits) (15 ECTS credits)
Marketing Communication and B2B Marketing Project Work/ methodology
– A PBL approach (10+5* ECTS credits)
(20 ECTS credits)
*Research methodology course starts during the 1st semester
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Travel and Tourism with e-
commerce
Courses (January – June):
E-Commerce - 15 ECTS credits *
Norwegian Culture and History - 10 ECTS credits
Visitor attraction development - 5 ECTS credits *
* Courses together with other classes at HIH.
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General information
Housing through student welfare (from
2600 kr = aprox 480 CAD).
Funding through various grants.
Living costs are lower in Harstad than
in in other larger Norwegian towns.
Groceries etc. about the same as here.
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International Office 2005
Student activities
Student welfare has
various equipment.
Social happenings,
student pub.
Welfare coordinator.
Acitivities in the area:
mtb, soccer, skiing,
backcountry, gyms,
hiking, swimming, etc.
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International Office 2005
More info, course discriptions etc. at www.hih.no (english version)
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Winter activities
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Hiking
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Tourism in Norway
What do you associate with
Norway?
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Some facts about Norway
Norway; aprox.4,7 million inhabitants.
Borders to Sweden, Finland and Russia.
Language; Norwegian
Currency; NOK
Monarchy
Capital; Oslo
Oil, fish, tourism.
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Tourism in Norway
Growing tourism industry.
Tourism industry in Norway; employ aprox.150 000
Norway has a market share of 0.9 % (of European arrivals).
Norwegians accounted for 64% of all holiday and leisure guest nights in 2008.
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Tourists in Norway
Number of foreign arrivals to Norway 3 267 000 (2008, -1%)
Norway„s share of total foreign hotel guests
nights in the Nordic countries 24.5 %.
Norwegian tourists:
- all holiday and leisure trips 16 800 000 (+
7%)
- holiday and leisure trips in Norway 10 900
000 (+9%)
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Important tourism markets for
Norway.
1. Germany (22%)
2. Sweden (14%)
3. Denmark (12%)
4. The Netherlands (7%)
5. Great Britain (6%) and Poland (6%)
6. The United States (4%) and France
7. Spain (2%)
8. Italy (1%) and Russia (1%)
9. Japan (0.3%)
10. Other (18 %)
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Hiking in Harstad
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Which factors are important for choosing
Norway as a destination?
1. Nature and Landscape.
2. Experience calm and ease.
3. Interesting towns and places to visit.
4. Safety.
5. Hospitality/ Friends in Norway.
6. Level of environmental standards.
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Most visited man-made
attractions
1. Holmenkollen (ski museum)
2. Kristiansand Dyrepark
3. Flåmsbanen
4. Hadeland Glassverk
5. Tusenfryd
6. Fløybanen
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Most visited nature based/cultural
attractions in Norway
1. Vøringsfossen 685 000
2. Trollstigen 590 300
3. Bryggen in Bergen (world heritage)
4. Geirangerfjorden (world heritage)
5. Gamlebyen Fredrikstad
6. Nærøyfjorden (world heritage)
7. Briksdalsbreen
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Tourism in Norway
Many small businesses. But also larger comp.
Small places and towns.
Nature; mountains, fjords, glaciers, waterfalls, sea etc.
Traditionally; see nature from a distance.
Trend: offer something more in addition to nature, hiking, kayaking, white water rafting etc.
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National Geographic Adventure: ” Norway is Europe‟s new
home for all things action” (2oo9)
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Destination trend
- “Enough is enough(away from mass tourism and standardisation)”
- From products to experiences and adventure.
How do Norway respond to this..?
Poon, 2003
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Geo tourism
Geo tourism: create a type of tourism that emphasizes the distinctiveness of its locale, beneficial to visitor and residents alike.
Geo tourism is defined as tourism that supports the geographical character of a place – its environment, culture, heritage, aesthetics, and the well-being of its citizens.
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Geotourism in Norway
Geirangerfjorden and Nærøyfjorden (on
World Heritage List); a place to start?
The Norwegian Fjords has been
elected ”the most intact destination” in
the world, by national Geographic
Traveller.
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Geo tourists in Norway?
Foreign tourists in Norway fits the
profile of the geo tourist/eco tourist
This has development potential.
Norway signed an agreement on geo
tourism as the 2nd country in the world
(2005)
Marketing: branding?
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Where do Norwegians travel ?
Within Norway.
75% of all Norwegians go on at least
one vacation.
Long tradition in “going south”.
Travel several times a year.
City vacations, culture, sun and sea.
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Major tourist destinations for
Norwegians.
1. Norway
2. Spain
3. Denmark
4. Sweden
Great Britain, Greece, Turkey, Thailand, United States, Brazil and others also popular.
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Some characteristics of
Norwegian tourists.
Long vacations abroad; 2,9 mill. trips.
Typical vacation abroad: hotel and plane (air travel is still increasing).
Typical vacation in Norway; car and private accommodation.
Summer is most popular, especially for travel in Norway (also winter/fall abroad).
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Sustainable tourism?
Cabins; build like small villages, could
present pressure upon ”the free goods”
(public benefits), national parks/nature.
What can the governments do about
this?
Whose responsibility is it to protect and
preserve?