tourism in maine: overview and trends thomas allen amy hudnor centro – university of maine august...
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![Page 1: Tourism in Maine: Overview and trends Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005](https://reader030.vdocuments.site/reader030/viewer/2022032705/56649d875503460f94a6c0f4/html5/thumbnails/1.jpg)
Tourism in Maine:Overview and trends
Thomas AllenAmy HudnorCenTRO – University of Maine
August 15, 2005
![Page 2: Tourism in Maine: Overview and trends Thomas Allen Amy Hudnor CenTRO – University of Maine August 15, 2005](https://reader030.vdocuments.site/reader030/viewer/2022032705/56649d875503460f94a6c0f4/html5/thumbnails/2.jpg)
CenTROCenter for Tourism Research and Outreach
Response to Recommendation 69 of the 2003 Blaine House Conference on Maine’s Natural Resource-Based Industries
A partnership of the University of Maine System, tourism industry, and the State of Maine.
Jointly administered by UM and USM Education and training Research and outreach
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Maine Tourism - 2003
0.0
2.0
4.0
6.0
8.0
10.0
12.0
Mil
lio
ns
of
trip
s
Residents
NonResidents
Day Trips Overnight Trips
Marketable Pleasure Trips
Source: Longwoods International, 2003 Visitor Study
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Maine is a “drive” market….
Of the overnight pleasure trip visitors to Maine:
30% are from Massachusetts 50% are from New England states 69% are from Northeast US
Source: Longwoods International, 2003 Visitor Study
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Visitors to Maine are drivers…
Transportation Entering Maine
0
10
20
30
40
50
60
70
80
90
100
Personal vehicle(includes rental)
Plane Cruise ship / ferry Bus
Per
cen
t
MaineUS average
Used by out-of-state visitors on overnight pleasure trips
Source: Longwoods International, 2003 Visitor Study
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Visitors in Maine are drivers…
Transportation while in Maine
0
10
20
30
40
50
60
70
80
90
100
Personal vehicle(includes rental)
Other personal(e.g., cycle, boat)
Taxi / shuttle van Boat / ferry Other
Pe
rce
nt
MaineUS average
Used by out-of-state visitors on overnight pleasure trips
Source: Longwoods International, 2003 Visitor Study
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Source: Longwoods International, 2003 Visitor Study
Portland 36%
Kittery 28%
Freeport 26%
Moosehead Lake 4%
Eastport 2%
Madawaska 2%
Places most often visitedby overnight visitors to Maine
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Tourism and travel expenditures
$1.6 billion30%
$0.7 billion13%
$0.5 billion9% $1.9 billion
35%
$0.7 billion13%
Retail
Restaurant
Transportation
Recreation
Accommodations
$0.7 billion11%
$0.8 billion13%
$1.0 billion16%
$1.7 billion28%
$1.9 billion32%
By all overnight and day visitors to Maine
2000$5.4 billion total
2003$6.1 billion total
Source: Longwoods International, 2003 Visitor Study
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Characteristics of overnight visitors
Older (Median age 46.4 versus 45.1)
Childless (76% versus 73%)
Better educated (69% versus 61% with some college)
White collar (75% versus 71%)
Higher income (%61 versus 56% with $50K+)
Since 2000, visitors to Maine are more likely to be:
Source: Longwoods International, 2003 Visitor Study
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Hospitality Sales - 2004
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Growth in Hospitality Sales1990 to 2004
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Importance of Hospitality Sales2004
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Importance of Hospitality SalesFirst Quarter 2004
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Importance of Hospitality SalesThird Quarter 2004
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New Lodging Places
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Potential Developments
Plum Creek development in Greenville Resort / rail development in Brownville Fermata project to identify nature-based tourism
initiatives