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Tourism
2
Gujarat : An Enduring Strong Economy
§ High industrial growth : Gujarat has demonstrated a
high industrial growth rate of 12.5% from 2002 -2007
§ Industrialisation : Gujarat is home to over 800 large
industries and 3,20,000 micro, small and medium
enterprises
Composition of GSDP as per economic activity (2006-07)
44.0%
37.8%
18.2%
Source: Socio Economic Review 2007-08
§ Population : Over 50 million (5.0% of India)
§ Geographical area : 1,96,000 sq. km (6.2% of India)
§ Gross State Domestic Product (GSDP) : US$45.3 billion
§ Per Capita Income : US$915 at current prices
§ Urbanisation : 37.4%
Primary sector
Secondary sector
Tertiary sector
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Presence across industry sectors
Gujarat : A Thriving Industrial StateContribution to India's economy
§ World’s largest producer of castor and cumin
§ World’s largest gas based single location sponge iron plant
§ World’s largest producer of processed diamonds
§ World’s 3rd largest producer of denim
§ Asia’s largest grass root petroleum refinery at Jamnagar
§ India’s largest producer of cotton
§ India’s first LNG chemical port terminal at Hazira
Significant share in key sectors & products
Source: Socio Economic Review 2007-08
30.0%
22.0%
19.2%
17.0%
15.6%
14.0%
10.0%
9.5%
Stock market capitalization
Coastline
Exports
Fixed capital investmentValue of output
Net value added by manufacture
No. of Factories
EmployeesPetroleum products
Chemical & Pharma
Engineering Industries
Food & Beverages
Textiles & Apparels
Mineral based industries
Metallurgical Industries
Others
31.2 %22.9 %12.6 %9.7 %6.5 %2.9 %7.5 %6.7 %
35.0%
42.3%
50.0%
58.0%
65.0%
80.0%
85.0%
98.0%
Pharmaceuticals
Cotton
Groundnut
Chemicals
Petrochemicals
Plastic industry
Diamond processing
Salt processing
Soda ash production
Fabrics 30.0%
42 %
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Power
Gujarat: Robust Infrastructure
§ Present power generation capacity is 9,628 MW; plans afoot to raise it to 25,000 MW by 2012§ Per capita power consumption is 1,354 units against the national average of 665 units§ Rich availability of natural gas (34 MMCD) and lignite (1,072 MMT)
§ 24-hour 3-phase uninterrupted power supply
Gujarat is the only State to carry out interlinking of rivers
§ An extensive water grid network of 75,000 km for irrigation and drinking§ It will cover 75% population of the state by 2010
Transformation of economy through natural gasGas
§ Gujarat State Petronet Limited (GSPL) supplies piped gas to 13 districts, 5 more districts will be added
§ Total length of Integrated Gas Grid will be 2,200 km, of which 1,453 km is complete and the rest is
under construction
Water
Dependable power supply – key to industrial development
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Gujarat: Robust Infrastructure
Gujarat Ports opening the gateway to prosperity
§ 42 ports along 1,600 km coastline, including 1 major port at Kandla and 41 minor ports§ Landmark projects such as LNG port terminal at Hazira developed by Shell India Limited,
green field port at Mundra developed by Gujarat Adani Port Limited, LNG terminal at Dahej
developed by Petronet LNG Ltd. and Pipapav port developed by Gujarat Pipapav Port Ltd
Ports
Airport connectivity – a cutting edge for business
§ 13 airports - Vadodara, Surat, Jamnagar, Rajkot, Bhavnagar, Porbandar, Bhuj, Pipavav,Mandvi, Mundra, Kandla, Palanpur and Ahmedabad (International Airport)
Airports
Rail and Road Surfaced road length – one of the highest in India
§ State-of-the-art road infrastructure: India’s first National Expressway from Ahmedabad to Baroda
§ Total road length is 74, 018 km - 95% surfaced road
§ Total rail length - 5188 km (8.25% of India)
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Gujarat: Introduction§ Gujarat has an immense potential to become a major tourist destination. Its historical
monuments represent the great religions of Asia – Hinduism, Buddhism, Jainism, Islam, Zoroastrianism and Sikhism.
§ For eco-tourists, the state offers opportunities to see a wide range of wildlife including the
Asiatic lion and Indian wild ass, endangered antelopes, a variety of deer, etc. It has
India’s first marine national park. Gujarat is also one of India’s most important areas for
birdwatchers.
§ There are more than 400 archaeological sites in the state including some of the most
substantial excavations of Indus Valley civilisation period at Lothal (near Ahmedabad), Surkotada and Dholavira (in Kutch).
§ The archaeological zone of Champaner - Pavagadh has been acclaimed by UNESCO as
the ‘World Heritage Site’ because of its great mosques, temples, stepwells and forts. The Wild Ass sanctuary, Dholavira Harappan City and Rani-Ki-Vav are in the
process of getting the status of the World Heritage site.
§ Gujarat has many enchanting tourist places, memorable historic monuments and sacred
pilgrimages, depicting the glorious cultural heritage, which can attract both Indian and
international travellers.
§ The state has important pilgrimage places like Dwarka, Somnath, Dakor, Ambaji, etc for
Hindus; Udwada, Navsari and Surat for Parsees; and Palitana, Girnar, etc for Jains.
Kite Festival
Culture
Asiatic Lion
Art & Craft
Source: India Guide Gujarat, 2007; Vision 2020, GIDB
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§ Medical tourism is expected to experience a high growth potential because of the
availability of high-quality, low cost surgeries at Gujarat’s hospitals. The
large Gujarati population in America, Europe and Africa can be a major growth
driver for this segment of tourism.
§ The domestic air-traffic in Gujarat increased from 1.21 million in 2005-06 to
1.93 million in 2006-07 and the international air-traffic increased from 0.13
million in 2005-06 to 0.33 million in 2006-07 (Deccan Airways has started
Helicopter services at Girnar for the tourists).
§ Kuwait Airlines, Jet Airways, Air India, Al Arabia, Qatar, Singapore Airlines
and Emirates are the international flights from Ahmedabad. Most of the leading
Indian airlines – Indian, Jet, Kingfisher, Air Sahara, Deccan, Spicejet, Go,
etc. have flights to and from Ahmedabad.
§ The State witnessed a total of 12.34 million tourists during 2006–07 out of
which 12.1 million were the domestic tourists and 0.20 million foreign tourists.
The average contribution of tourism industry to the State’s GDP is close to 2.5%,
while the comparable figure for India is 5.3%. The average foreign tourist spend
per person per day is close to US$700 to 1050 in Gujarat.
10.6%
2.5%
5.3%
10.6%
Gujarat India World
Average contribution of tourism to GDP
Source: Industries Commissionerate,2007; Accelerating Growth in Gujarat, CII
Domestic Tourists Foreign Tourists
Rs. 500Rs. 630
$700-1050
$1250
Gujarat India Gujarat India
Average tourist spend (one person per day)
Gujarat: Introduction
8
Key Current Statistics§ The total flow of tourist during the year 2006–07 was 12.34 million and recorded
a growth of 15% over the previous year. Growth of 18.5% was observed in the tourist flow from foreign countries during 2006-07. With a number of more than 200,000 foreign tourists in 2006-07 and around 1,75,000 in 2005-06.
§ Ahmedabad, Ambaji and Dwarka are the major tourist destinations which invited maximum number of tourist in Gujarat. These three destinations accounted for 33% of the total tourist flow in the state
§ Almost 78% of the tourist flow in 2006 – 07 was from within Gujarat. The share of other Indian states was 20.6%. The foreign tourists accounted for 1.68% in the total tourist flow
§ The majority of tourist visit for the business purpose (53%) in the state, subsequently followed by religious visit (35%). 8% of the of the tourist visit for the leisure purpose, which is showing an increase in the trend
12.34
10.79.510
10.511
11.512
12.5
2005 - 06 2006 - 07
Year
Tourist Flow
15% Growth
* OIS – Other Indian States
21%
77%
2%
With in Gujarat OIS * Foreigners
Gross tourist flow 2006-07
Tourists origin (2006-07)
10012.3410010.701007.61Total
40.5340.4840.34Other
354.33363.84372.81Religion
80.9650.5150.39Leisure
536.53555.87544.06Business
%Number %Number%Number
2006-07 Flow2005-06 Flow2004-05 FlowPurpose
Table 1: Purpose of tourist flow(Numbers in million)
Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07
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Key Current Statistics
53%
8%
35%
4%
Business Leisure Religion Other
Fig. 6: Purpose of tourist flow (2006-07)
22%
18%
14%11%
7%
5%
4%4%
4%4%
4% 3%
Ahmedabad Dw arka Vadodra
Surat Becharaji Ambaji
Junagadh / Girnar Jamnagar Rajkot
Bharuch Gandhinagar Somnath
Fig. 7: Individual destination flow from other states (2006-07)
§ Gujarat attracts around 12 million domestic tourists per annum (2006 – 07)
§ Gujarat has a large number of theme restaurants, multiplexes and water parks
§ More than 2000 fairs and festivals–important state for event-based tourism especially based on Navratri, Kite Festival and
Tarnetar Fair etc.
Key highlights
Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07
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Value Chain Analysis§ The Tourism value chain concentrates on meeting and exceeding visitors’ expectations of the ‘internal’ quality of a destination.
Those aspects of a destination that involve every step from pre-visit image, marketing and after sales care and commitment
§ Each stage of the visitors’ journey is an important aspect. A quality experience along each of the stages would result in a
satisfied customer, who will talk to friends and family about their good experience
§ There are many ways in which the businesses in an area can be made easy for visitors journeying along the chain. Each stage proposes ways in which the key principles can be incorporated into actions. This way would create a sustainable
approach to the quality a tourism destination offers
Backward linkages
Pre-visit image / Information
Bookings
Journey to destination
Initial welcome
Information at
destination
Places to stay
Attraction and
activities
Places to eat
Infrastructure and
environment
Farewell and
return journey
After visit memory and
contact
Logistics Operations Marketing and promotion
‘Tourism value chain’
Marketing Services
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Emerging Areas
Spiritual tourism
‘Well being’ tourism
Heritage tourismCultural tourism
Sun and beachSports-water and adventure sports
Nature tourismUrban and rural tourism
CruisesTheme parks
Meetings and conferences-convention centreGolf tourism
Source: Tourism Corporation Of Gujarat Ltd., GoG
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Sector Strengths
Religious tourism
• For Hindus, Gujarat has important sites like two jyotirlingas at Somnath and Dwarka (Nageshwar), one of
the four dhams at Dwarka, two of the 51 shakti peeths at Ambaji (Legend says heart fell) and Mahakali in
Pawagadh; one of the five holy lakes of India at Narayan Sarovar; and one of the seven holiest rivers of the
Hindus is the Narmada which flows through Gujarat.
• There are also important temples at Dakor, Virpur, Khodiyar, Sarangpur, etc. The Bhuvaneshwari temple of
Gondal is among the two in India. These temples attract Hindus from around India and many Hindu NRIs
visit these holy places at least once in their lifetime.
• Three of the four most important pilgrimages for the Parsees – Sacred Iranshaw Fire Temple at Udvada,
Navsari Atashbehram and Surat Atashbehram – are in Gujarat. Besides these, Sanjan, where the Parsees
landed in India is also in Gujarat.
• Akshardham, Gadhada, Bachosan, Gondal, Sarangpur, etc. are some of the famous Swaminarayan temple.
Swaminarayans form a wealthy sect. Two of the five important Jain sites in India are at Palitana and Girnar.
In addition to these, there is a regular flow of Jain pilgrims to Sankeshwar, Taranga, Kumbhariyaji,
Badhreshwar, Mandvi 79 Jinalaya, Naliya, Mahudi, etc.
• The dargahs of Sarkhej and Unjha are among the much visited Islamic sites of India.
• The ashrams of Morari Bapu, Rameshji Oza, Asharam Bapu, etc are on the spiritual tourism map of India.
Somnath temple
Source: Tourism Corporation Of Gujarat Ltd., GoG
Akshardham temple
Dwarka temple
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Sector Strengths
Archaeological and heritage tourism
• Gujarat is rich in archaeological sites including world heritage site of Champaner; Indus Civilisation sites
such as Lothal and Dholavera; ancient Buddhist sites, etc.
• Ahmedabad’s heritage walk is the only daily departure heritage walking tour in India.
• Gujarat’s princely heritage has resulted in the state having more than 20 heritage hotels including converted
forts and palaces.
Cultural tourism
• Gujarat is the land of rich handicrafts like Patola weaving, khadi, bandhani, embroidery, block printing,
rogan painting, matani pachhedi, namda, woodcrafts, metal crafts, bamboo crafts, pithora, pottery, etc.
• The state has a variety of colourful communities from the camel herders of the Kutch desert to the hill tribes
of Sabarkanta, Banaskanta, Chhota Udepur, Dangs, etc.
Adalaj Vav
Handicraft
Source: Tourism Corporation Of Gujarat Ltd., GoG
Event-based tourism
• Unique festivals and fairs like Navratri, Uttaranyana/Makar Sankranti, Sharad Poornima, Mahashivaratri
melas, Tarnetar Fair, Kvant Fair, Chitra Vichitra Fair, Dangs Durbar, etc.
• The Gujarat government has created successful events like Rann Utsav, Modhera Dance Festival,
International Kite Festival, Vibrant Gujarat, etc. Navratri Festival
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Sector Strengths
Business tourism• Gujarat is one of the leading state in investment and has attracted huge investments in recent years,
resulting in tremendous growth in business tourism
• 55 SEZs in the state reflects an increased share of business tourist, air traffic and road traffic
• The increase in business tourists is a growth driver for hospitality industry.
Entertainment and recreational tourism• A 1666km long coastline with many good beaches.
• A hill station at Saputara and other hill stations in south, east and north Gujarat.
• One of India’s first multiplexes came up at Gandhinagar in Gujarat. Since then, there are multiplexes and good cinema theatres in most of the cities in Gujarat.
• India’s first water park came up at Mehsana in Gujarat. India’s first drive-in is at Ahmedabad. The Science City at Ahmedabad has IMAX theatre and other entertainment. Shopping malls are mushrooming in the affluent cities of Gujarat. Gujarat has some of India’s best museums.
Wildlife tourism• Gujarat has four national parks and 21 sanctuaries. It is the only home of the Asiatic lion, Indian wild ass
and many beautiful animal and birds.
• The whale shark breeds on the Gujarat coast.
• The Gulf of Kutch is India’s first marine national park.
• Okha is one of the few places in India where dugong is found.
• Abdasa Taluka of Kutch is one of the few places where the Indian Bustard is breeding successfully.
Business Meet
Wild Adventure
Asiatic Lions
Source: Tourism Corporation Of Gujarat Ltd., GoG
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Sectoral Strengths
Well-being tourism• Gujarat has world class hospitals at Ahmedabad, Vadodara, Karamsad, Nadiad, etc. A large number of
NRGs come for treatment at these hospitals.
• Gujarat has been the home of Ayurveda for centuries, and many herbs used in the natural cures promoted by Ayurvedic sciences are grown in the state. Gujarat has a presence of ayurvedic colleges and pharmacies all over the state.
• Jamnagar is one of the most important places for ayurvedic studies in India
• The ayurvedic treatment available in the state cater to the need of foreigners and tourists visiting the state
• The Cambay Spa at Gandhinagar offers a variety of treatments.
• There are centres for naturopathy, homeopathy, pranic healing, reiki, etc. in Gujarat.
Ayurveda
Source: Tourism Corporation Of Gujarat Ltd., GoG
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Investment OpportunitiesHotels
Location: Ahmedabad, Surat, Vadodara, Rajkot, Jamnagar, Junagadh, Porbandar, Bhuj (Katch), Mandvi, Somnath, Valsad, Vapi, Mehsana, Champaner, Kutch
Adventure – aero sports
Location: Saputara, Pavagadh and Junagadh
Entertainment
Location: Saputara, Junagadh, Bhavnagar, Porbandar, Valsad, Navsari, Rajkot, Jamnagar, Champaner (Pavagadh), Bharuch/ Ankleshwar, Mundra, Gandhidham
Apartment hotel
Location: Ahmedabad, Vadodara, Champaner (Pavagadh), Mandvi (Kutch), Pingleshwar (Kutch) and Surat
Beach water sports
Location: Ubharat, Nargol, Dwarka / Bet Dwarka, Ahmedpur Mandvi, Tithal, Madhavpur, Harshad Mata, Mandvi (Kutch) , Chorwad and Dummas (Surat)Cruise Services upstream Narmada Dam
Source: Tourism Corporation Of Gujarat Ltd., GoG
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Leisure and knowledge
Location: Junagadh, Bhavnagar, Vodhera, Sidhhpur, Idar,Pavagadh, Adalaj, Vadodara, Dandi, Ranpur, Rajkot, Jamnagar, Dholavira, Lothal, Morbi, Somnath, Ahmedabad and Vadnagar
Motel and cottages
Location: Coastal belt of Porbandar and Jamnagar district, Bhavnagar, Junagadh, Kutch and Bharuch
Recreation(Restaurants and cafetarias)
Location: National and State Highways touching Ahmedabad, Vadodara, Champaner (Pavagadh), Bharuch, Surat, Valsad, Godhra, Himmatnagar, Khedbrahma, Mehsana, Palanpur, Viramgam, Gandhidham and Mundra
Day and weekend tourism
Location: Ahmedabad, Rajkot, Surat, Vadodra and Bhuj
Well being tourism
Location: Gondal, Nadiad, Ahmedabad, Jamnagar, Bhavnagar (Ayurvedic Treatment) and Rajkot (Allopathic Treatment)
Investment Opportunities
Source: Tourism Corporation Of Gujarat Ltd., GoG
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Investments in Pipeline
A joint venture company (JVC) formed with IL&FS IDC for undertaking development of tourism and
civil aviation projects under Public Private Partnership (PPP)
§ Mandavi – Kutch
§ Dholavira – Kutch
§ Sasangir and Somnath – Junagadh
§ Champaner – Panchmahal
§ Dwarka – Jamnagar
§ Development of convention centre at Surat and Vadodara
§ Development of air strips for enhancing connectivity between the tourist destinations
Somnath Temple
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Critical Factors for Investors
Gujarat scenario
Safety
Utilities and transportation
Income distribution
Cosmopolitan index
Globalisation index
Experimentation index
Youthfullness index
Availability of manpower
Increase in the tourist flow
High Medium
20
Investment Locations Map-
National and State Highways touching Ahmedabad, Vadodara, Champaner (Pavagadh), Bharuch, Surat, Valsad, Godhra, Himmatnagar, Khedbrahma, Mehsana, Palanpur, Viramgam, Gandhidham, Mundra, Mandvi and Bharuch
Recreation
(Restaurants and Cafeterias)
Coastal belt of Porbandar and Jamnagar district, Bhavnagar, Junagadh, Kutch and Bharuch
Motel and cottages
Junagadh, Bhavnagar, Modhera, Sidhhpur, Idar, Pavagadh, Adalaj, Vadodara, Dandi, Ranpur, Rajkot, Jamnagar, Dholavira, Lothal, Morbi, Somnath, Ahmedabad, Vadnagar, Porbandar, Champaner, Pavagadh and Udvada
Leisure and knowledge
Ubharat, Nargol, Dwarka / Beyt Dwarka, Ahmedpur Mandvi, Tithal, Madhavpur, Harshad Mata, Mandvi (Kutch) , Chorwad and Dummas (Surat)
Beach water sports
Ahmedabad, Vadodara, Champaner (Pavagadh), Mandvi (Kutch), Pingleshwar (Kutch) and Surat
Apartment hotel
Saputara, Junagadh, Bhavnagar, Porbander, Valsad, Navsari, Rajkot, Jamnagar, Champaner (Pavagadh), Bharuch/ Ankleshwar, Mundra and Gandhidham
Entertainment
Saputara, Pavagadh and JunagadhAdventure aero sports
Ahmedabad, Surat, Vadodara, Rajkot, Jamnagar, Junagadh, Porbandar, Bhuj (Katch), Mandvi, Somnath, Valsad, Vapi, Mehsana, Champaner and Kutch
Hotels
Harshad Mata
Pavagadh
Saputara
Kutch
Jamnagar
Rajkot
Champaner
Vapi
Porbandar
Junagadh
Bhavnagar Bharuch
Navsari
Mandvi
Pingleshwar
Surat
Ahmedabad
Amedpur Mandvi
Madhavpur
Tithal
Ubharat
Sasan
Dwarka
Kuda
Katpar
Source: Tourism Corporation Of Gujarat Ltd., GoG
21
Support Infrastructure
§ Tourism Corporation of Gujarat Ltd. (TCGL) has selected 37
destinations for integrated tourism development
§ In the last two years more than 600 projects in 300 tourist destination
have been taken up with a cost of more than US$24 million
§ 35 Pravasi Path of international standards has been taken up in
Gujarat, involving an investment of US$19 million
§ Annual tourism budget has been increased from US$7 million to
US$24 million. This provision has been enacted in the new five year
plan. The increase in budget has been provided for tourism
infrastructure projects.
Source: Tourism Corporation Of Gujarat Ltd., GoG
22
Support Infrastructure: Major LocationsSaputara
§ Air - Nearest airport is Mumbai, 250 km
§ Rail - Nearest railway station is Waghai, on the Billimora - Waghai narrow gauge section of the western railway. Tourists coming from Gujarat via Surat or Ahmedabad or even from Bombay would find Billimora as the most convenient rail head because direct bus service is available from there.
§ Road - State transport buses and private luxury coaches connects various centres of Gujarat and Maharashtra. It is situated 409 km from Ahmedabad and 51 km from Waghai.
Saputara Lake
Somnath-the shrine eternal
§ Air - The nearest airport is at Keshod, (47 km) which is connected with Mumbai
§ Rail - Veraval, (5 km) is the closest railway station
§ Road - State transport buses and private luxury coaches connect various centres of Gujarat to Somnath.
Somnath TempleSource: Tourism Corporation Of Gujarat Ltd., GoG
23
Support Infrastructure: Major tourist Locations
Dwarka
§ Air - nearest airport is Jamnagar (146 Km)
§ Rail - connects Dwarka and Jamnagar, 132 km away. Connecting Mumbai (945 km) via Rajkot (270 km) and Ahmedabad (453 km). Dwarka lies on the metre gauge link between Viramgam and Okha
§ Road - state transport buses and luxury coaches are available from different parts of the Gujarat
Dwarka Temple
Gir wildlife sanctuary
§ Air - nearest airport is Rajkot 165 km via Junagadh. Daily flights operate from Mumbai and New Delhi to Rajkot.
§ Rail - one can travel by rail to Junagadh from Ahmedabad or Rajkot and then take a 65 km road trip on bus or taxi to Sasan Gir.
§ Road - distance of 400 km from Ahmedabad via Rajkot, Junagadh and Mendarda; distance of 43 km from Veraval; and distance of 65 km from Junagadh via Mendarda.
Asiatic LionSource: Tourism Corporation Of Gujarat Ltd., GoG
24
Support Infrastructure: Major Locations
Champaner
§ Air - Vadodara is the nearest airport (47 km) connected by daily flights from Mumbai and Delhi
§ Rail - The nearest railhead is Vadodara from where Champaner is accessible by road
§ Road - Champaner is located 47 km by road from Vadodara off National Highway No. 8
Champaner
Sardar Sarovar Narmada Dam
§ From Bharuch-Ankleswar-Rajpardi, Rajpipla to Kevadia – approx. distance 82 km.
§ From Vadodara-Dabhoi-Tilakwada-Garudeshwar to Kevadia-approx distance-90 km.
Sardar Sarovar Narmada DamSource: Tourism Corporation Of Gujarat Ltd., GoG
25
Support: Educational Infrastructure
Vadodara
RajkotGandhinagar
§ To meet the requirement of the trained manpower in the emerging
tourism sector, Gujarat has established Institutes for hospitality
and hotel management
§ The institutes organises various activities viz. food festivals, chef
competitions, educational tours, and fairs etc. every year to
inculcate professionalism in students and staff
§ In its PPP initiative the government has set up a centre for torism
and hospitality management for speeding up training of service
providers, guides and tourism personnel with special emphasis on
target groups who are mainly from the weaker section of society.
§ TCGL-AMA Centre for tourism and hospitality management
started at Ahmedabad .
§ There are other private hotel management institutes in the state
to provide trained manpower are –
Vivekananda Institute of Hotel and Tourism
Management, Rajkot
Gujarat Institute of Hotel Management, Vadodara
Institute of Hotel Management, Catering Technology
and Applied Nutrition, Gandhinagar
Education Clusters in Ahmedabad
Source: Tourism Corporation Of Gujarat Ltd., GoG
26
Leading Properties in Gujarat
Grand Bhagwati, Ahmedabad
The House of MG (Metro Heritage Hotel)
Cambay Resort, Ahmedabad
Cama Plaza, Ahmedabad
Fortune Land Mark, Ahmedabad
Le Meridian, Ahmedabad
The Pride Hotel, Ahmedabad
Inder Residency, Ahmedabad
Taj Residency, Ahmedabad
Darbargadh Poshina (Heritage Hotel)
Taj Gateway, Surat
Lords Park Inn International, Surat
Hotel Rann Riders, Dasada (Little Rann of Kutch)
Taj Residency, Baroda
Royal Oasis (Heritage Hotel), Wankaner
Orchard Palace/Riverside Palace, Gondal
Heritage properties, resorts and star hotels for foreign tourists
Source: Tourism Corporation Of Gujarat Ltd., GoG
27
Investment Trend
§ A total of 33 Memorandum of Understanding (MOUs) involving an
investment of 10,793 crore (US$2.57 billion) were signed at 2007
Vibrant Gujarat Global Investor's Summit (VGGIS). Tourism sector
registered an increase of 47% over investments in 2005 VGGIS
34
147
3676
7352
10793
0
10
20
30
40
2003 2005 2007
Year
Num
ber o
f MoU
s
0200040006000
80001000012000
Inve
stm
ents
MoU Investment
Investments in tourism sector during VGGIS 03, 05, 07
28
The beginningThe Rann Riders Resort was conceptualised in the year 1998 and was started with mere 5 rooms at place in that period. Rann Riders is a family-owned and run business. The owners are descendants of Baktiar-ud-din, who was given the 24 sq mile jagir (Indian equivalent of a dukedom) of Dasada and its surrounding villages in return for military services provided to the Sultan of Gujarat in the 15th century. They were given the title of Malik Bakhan-1. In keeping with the tradition of their ancestors, the owners of Dasada assure visitors of undivided attention and the hospitality of the Kathiawad region in which the property falls. The business was started with only INR5 lakhs. Initially the resort used to book only one room per month. The business picked up the pace only after 2003 with the support from friends and Government. A lot of international marketing was done in 2002.
Story so farToday Rann Riders has about 20 well-equipped rooms designed, using local materials, to recreate the appearance of a village. Accommodations are in cottages, resembling the kooba houses of the Bajania community of Dasada and the bhunga houses of the Rabaris of Kutch, decorated with mirrors, mud-plaster work and embroideries. The resort has good room occupancy in the resort during its peak season between Navratri and Holi. The clientele includes students from IIM-A, MICA, American Embassy Schools, etc., international tourists from Europe, USA, Australia, New Zealand and Japan, weekend tourists from Ahmedabad, corporate houses for company picnics, and tourists mainly from the six metro cities. Today the resort charges US$125 per day for a couple including all meals which was just US$80 at the initial stage, while the rate for domestic tourists has risen from Rs1600 per couple to INR4000 per couple. A conference hall will be ready in 2008 which will boost the business further.
Social contributionThe resort generates direct and indirect employment to the local people. More than 80% of those employed in the resort including the manager, receptionist, kitchen staff, drivers, waiters and housekeeping staff, excluding those requiring specialised skills like the head chefs are from Dasada taluka. The region is benefiting from visiting the resort as guests of Rann Riders and taking camel cart rides, horse riding, camel rides, bullock cart rides, etc. and paying for music and dance programmes. The resort has plans for the upliftment of the local community and to promote craft and tradition of the place. It has already initiated projects for the Mir community, which is very poor but is getting a good revenue from making bangles for tourists, and is promoting the embroidery of the local Rabaris and Bharwads. The resort has a handicraft shop run by Kala Raksha, a reputed NGO.
The way forwardThe Rann Riders owners have plans to expand its business in near future. The management of the hotel is coming up with two new properties at Nal Sarovar and Kutch.
Case Study – Rann Riders Resort
29
Government InitiativesProactive government to promote the growth of the sector
Development of district–level tourism
• Integrated development of tourism
infrastructure facilities have been
planned.
• Action plan has been worked out for the
development and promotion of the tourist
locations by all the department, district
administration and local bodies.
• First time synergy among various line
departments, district administration and
local bodies through action plan and
integrated approach.
Investment facilitation cell started in TCGL
• Plans have been made by TCGL for
infrastructural facilities and basic
services in tourism.
• Development plan for six tourist
destinations by the Pilgrimage
Development Board of Gujarat.
• Action plans by administrative
departments and other agencies of State
Government.
Rationalisation of taxes and duties
• Entertainment tax has been reduced from
50% to 25%.
• No luxury tax up to tariff of INR500, from
INR501 to INR2000 per room 4% tax will
be charged and above INR 2000 per room
6% tax is charged.
• Electricity duty reduced from 35% to
25%, VAT on food reduced to 4% as
against 12.5% in other states.
The State Government’s vision is supported by investor-friendly policies and a conducive environment
Source: Tourism Corporation Of Gujarat Ltd., GoG
30
Government InitiativesGujarat has been awarded for best tourism film , best tourism friendly monument and best tourism
literature in the last two years from Ministry of Tourism, Government of India
Human resource development
• TCGL-AMA Centre for Tourism and
Hospitality Management has been started
at Ahmedabad with corpus fund of INR15
lakhs.
• 688 trained local tourist guides, 34
trained regional guides
• Employees of TCGL are trained in
Hospitality, computers and E-governance
• Training of service providers started at
Ahmedabad and other 37 important
destinations of Gujarat
• 63 master trainer's training for service
providers started at Ahmedabad.
• 2194 service provider trained
Publicity, information
and promotion
• FAM tours organised for tour operators, column writers of travel magazine and photographers
• MOU signed with West Bengal, Tamilnadu, Rajasthan, Kerala, Uttar Pradesh and Himachal Pradesh
• Tourism Information Bureau (TIB) opened at Jaipur and 14 new Tourist Reception Centres (TRCs) opened at ST bus stations
• Websites started in seven different languages
• Road shows on regular basis at Bangalore, Hyderabad, Chennai, Mumbai, Jaipur, Goa, Calcutta and Pune.
• Gujarat Tourism Guide published as PPP initiative
Special incentives
• Medical tourism policy announced
• Eco-tourism policy announced
• Hotel Investment Incentive Scheme
introduced
• Heritage tourism policy declared
Source: Tourism Corporation Of Gujarat Ltd., GoG
31
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Industries Department, Govt. of Gujarat
iNDEXTb -Industrial Extension Bureau
Gujarat Industrial Development Corporation
Gujarat Infrastructure Development Board
http:// www.gujaratindustry.gov.in
http://www.indextb.com
http://www.gidc.gov.in
http://www.gidb.org
Ministry of Tourism, Government of India http://www.tourisminindia.com
Tourism Corporation of Gujarat Limited http://www.gujarattourism.com/
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