tourism education in taiwan for 2015 summer camp presentation
TRANSCRIPT
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Tourism & Hospitality Education in Taiwan
Feihsu HungDepartment of Tourism
Information2015 summer camp
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Biography• Lecturer of Department of Tourism Information,
Aletheia University• M.S. in Restaurant, Hotel and Institutional
Management from Purdue University, U. S. A.• Board member in YHA ( Youth Hostel Association,
an Affiliate Member Organization of UNWTO) • Current research involves study of the lodging
experience and youth travel.
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Youth Travel and YHA
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Tourism is now one of thelargest and fastest growingindustries in the world
UNWTO Tourism Highlights, 2014 Edition
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Tourism is now one of thelargest and fastest growingindustries in the world
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UNWTO Tourism Towards 2030Long-term forecasts – substantial potential for further growth
UNWTO Tourism Highlights, 2014 Edition
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Taiwan tourism industry
• Tourism arrival, Taiwan increase dramatically Tourism in Taiwan is one of the major industries and contributor to the economy of Taiwan. In 2014 Taiwan received more than 9.9 million international visitors, an increase from 8 million international visitors in 2013
• Tourism economy
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Contribution to Employment
Tourism & Hospitality related students increased from 20,966 in 2010 to 44,649 in 2014 (Ministry of Education, Taiwan, 2014)
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Tourism employment & education needs for the tourism industry
• Demand > Supply
Transportation
Travel agencies & Tour operators
Accommodation ( Hotel, B & B, Hostels….)
MICE ( Meeting, Incentive travel, Conference, Exhibition)
Food & Beverage ( Restaurant )
Attractions & Them parks
Source: Oxford Economics, WTTC
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Tourism & Hospitality Education in Taiwan
• Origination (1946-1968) Hsin Wu College (1965) Chinese Cultural U. (1966) Oxford College (1966) Aletheia U. Tamsui Ming Chuan U. (1968)
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Tourism & Hospitality Education in Taiwan
• Growth (1969-1991) Shih Hsin U. (1976) Providence U. (1987)• Competition and Adjustment (1990- present) National Kaohsiung Hospitality U. (1995) National Taiwan Normal U.(1999) Fu-Jen, Shih Chien, Tunghai, Chung Hwa,
Chao Yang, Da Yeh…..
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Tourism & Hospitality Education in Taiwan• Past, present and future of tourism &
hospitality education• Over 150 tourism and hospitality related
programs and departments in higher education institutes
Travel & Tourism Leisure & Recreation Hospitality ( Hotel & Restaurant ) Sports & Leisure
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Higher Education in Taiwan
• Academic and vocational education systems• Academic system - universities, colleges and teacher
colleges. • Vocational system - universities of technology,
vocational colleges, junior colleges, graduate institutes, part-time master programmes, day and evening divisions, advanced study divisions, and extension programmes (Horng & Lee, 2005)
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Travel & Tourism CurriculumBusiness Management
(Human Resource , Management Concepts, Information Systems for
Business…);
Accounting/Finance/Economics (accounting,
financial analysis, economics analysis…);
Marketing (Principles of Marketing, Tourism
Marketing…)
Tourism Theory (Introduction to Tourism, Contemporary Tourism Issues, Sustainable
Tourism, Tourism, Culture and Society…)
Tourism Management (Hotel Management, Restaurant
Management, Event Management, Tourism
Enterprise Management, Strategic Tourism Management…..)
Employment Skills (Employment Skills,
Workplace Relations Issues for Tourism and Hospitality….)
Research Skills (Introduction to Research, Business
Research Skills, Tourism and Hospitality Research and
Analysis….)
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Skills & Attributes
Skills• Communication
• Teamwork• Interpersonal skills
• Problem solving• Creativity• Literacy
• Numeracy• Using technology
• Leadership
Attributes• Positive attitude
• Motivation• Self Awareness/
Management• Adaptability
• Initiative• Stress Tolerance
• Professionalism/ethic• Reliability
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Career Opportunities in Travel & Tourism
• Travel agencies & Tour operators• Transportation (Air, Cruise, Rail…)• Accommodation ( Hotel, B & B, Hostels….) • Food & Beverage• Attractions & Them parks• Conference & Events• Sport & Leisure• Travel writing• Arts & Creative
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Tourism education challenges
• Integrated education and training network for tourism industry
• Standards and certification• Relevant curriculum• Globalization and technology• Attracting qualified students for the tourism
industry
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Thank you for your attention !