tour planning exercise

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Digitalism (DJ set) TOUR Full Tour San Francisco Vancouver Chicago New York City Miami Austin Denver Artist Costs 53250 Venue Rental 36600 Marketing 6428.57 Travel 23926.55 Misc. 5000 Total Cost 125205.12 Potential Gross Revenue 174000 Total Cost 125205.12 Potential Net Income 48794.88 (+) Los Angeles Potential Gross 316250 Total Cost 199996.72 Potential Net 165048.16 Artist Considerations: Digitalism will be the headlining artist on all dates for a fee of $7,500/show. Additionally, Acid Girls will perform at their same rate in San Francisco, Vancouver, Chicago, and New York, Destructo will perform at his own rate (air at his own expense) in New York and Miami, and Classixx will

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An exercise in tour planning complete with budget and income analysis. Please note: Some numerical situations are based on educated guesses when factual numbers were unavailable to me as a student and on partnerships and negotiations that were created to encourage a broader approach to the assignment rather than as a suggestion of an actual relationship.

TRANSCRIPT

Page 1: Tour Planning Exercise

Digitalism (DJ set) TOUR

Full TourSan Francisco Vancouver Chicago New York City

Miami Austin Denver

Artist Costs 53250Venue Rental 36600

Marketing 6428.57Travel 23926.55Misc. 5000

Total Cost 125205.12

Potential Gross Revenue

174000

Total Cost 125205.12Potential Net

Income 48794.88

(+) Los Angeles

Potential Gross 316250Total Cost 199996.72

Potential Net 165048.16

Artist Considerations:

Digitalism will be the headlining artist on all dates for a fee of $7,500/show.

Additionally, Acid Girls will perform at their same rate in San Francisco, Vancouver,

Chicago, and New York, Destructo will perform at his own rate (air at his own expense)

in New York and Miami, and Classixx will perform at their same rate in Miami, Austin,

Mexico City, and Grau will perform at a reduced rate of $250/show at all shows.

Travel and Accommodations:

The traveling party will consist only of Digitalism, their tour manager, and opening acts

(with the exception of Destructo who provides for his own travel arrangements). Each

member of the traveling party will receive a stipend of $40/day to be spent on meals and

other necessities unless otherwise noted. The travelers will be lodged 2 to a room unless

Page 2: Tour Planning Exercise

otherwise noted.

A driver has been provided in all cities on behalf the of the venue promoter. In all cases

the driver will be responsible for the following routes: from the airport to the hotel, from

the hotel to the club and back (an additional trip will be made the night before should the

artist arrive in time to become familiar with the venue), and from the hotel to the airport

for the connecting flights. The driver will also be available for any venue-approved

transportation such as dinner with the promoters, any professional meetings dealing with

the show at hand, and any emergency that the driver may reasonably be expected to help

with (at no additional liability to him or her).

Cartage will consist of Digitalism and Openers' gear and will be picked up by venue

representatives and stored in the venue's storage facilities at the owner's liability.

(Digitalism - Macbook Pro, Behringer BCF2000 MIDI Controller, Korg microKORG,

Akai drum pad, and other KORG synths and drum kits; Acid Girls - ...; Classixx - ...;

Grau...)

Marketing:

Marketing in each city will be activated by a number of local promoters' e-mail lists as

well as the SCION lists available in New York, Miami, and Austin. 10,000 flyers will be

printed for each city at a cost of $322.64. The graphics have already been provided for

the Los Angeles show and the general layout will be used in all cities. An additional $700

has been allocated to each city for a street team of marketers. Additionally, the website

will continue to function as a source for information for all tour dates.

Page 3: Tour Planning Exercise

Los Angeles - The Shrine Expo Hall (June 12 - June 14 @ Bardot, June 16 @

Cinespace)

Expenses = $85,116.2

Potential Profit = $56,633.8

For full breakdown please see midterm project.

Please note: After the Kick-Off show Digitalism will perform one Surprise Performance

at Dim Mak's Banana Split Sundaes at Bardot, and wil make one Guest Appearance at

Dim Mak's weekly club night at Cinespace on Tuesday (they are not obligated to play on

Tuesday, but are not by any means forbidden). Neither of these shows will be advertised

with any connection to the band except by the designation "Surprise Guest". In reparation

for the performances the band will receive $500 for their Sunday performance as well as

premier ad space on Dim Mak e-mail blasts and social network event listings.

Edited Potential Profit = $57,133.8

San Francisco - The Mezzanine (June 18)

Page 4: Tour Planning Exercise

San Francisco The Mezzanine 6/18/2009

ArtistDigitalism 7500Acid Girls 500

Grau 250Venue

Rent 5000Marketing 1195.6Transport

Air 392Hotel 1272

Cartage 446.96Stipend 560

Total Expenses 17116.56 BREAKEVEN

Potential Ticket Revenue

19000

Potential Bar 0HARD donation 750Potential Gross 19750

Potential Gross 19750Cost 17116.56

Net Income 2633.44

Venue:

21+

The Mezzanine SF has played host to a multitude of international electronic music acts

similar in nature to Digitialism: everyone from MSTRKRFT and DJ AM to Justice and

Soulwax. The club even carries a separate rider specific to electronic DJ sets (see Tech).

The venue is paramount to the electronic music scene in Northern California.

Rent is $7,500 for a Friday or Saturday night rental. So while the original plan was to

have the show on Friday night, June 19th, we've had to reconsider our options to make

the night profitable and opt for a Thursday night show. This will not hurt the

marketability and attendance of the show - as The Mezzanine is known to have packed

out shows on weeknights as well as weekends. The fee for a Sun-Thurs rental is $5,000.

The venue covers security, doors, clean up, bar and venue staff, and sound/light tech. For

Page 5: Tour Planning Exercise

a rental deal they keep the bar, and the tour keeps ticketing.

An additional benefit at this stop in the venue is that the opener Grau are natives of San

Francisco, still living in the city and have an active fan-base here as well as Los Angeles.

Travel and Accommodations:

Flight from LAX to SFO: $56/person x 7 = $392 (American Airlines 1954, leave 6/18

2:30pm, arrive 3:50pm)

Cartage: UPS Next Day Air picked up 6/17 and delivered to The Mezzanine on 6/18 =

$446.96

Hotel: Hotel Milano: $159/night x 2 nights x 3 rooms* = $954 (Since the members of

Grau are natives to SF, they will be helping the tour by staying at home)

Transportation: Provided by Grau's supporters

Stipend: $40 x 2 days x 7 people = $560

Marketing:

The Mezzanine has an excellent promotions team in San Francisco to advertise their

shows. Their services are available for a small fee. Because of the effectiveness of their

campaign the marketing strategy in San Francisco will be altered as follows:

Only 5,000 flyers will be printed for a reduced rate of $195.56. For a fee of $1,000 The

Mezzanine will advertise the event on their website, give coverage to the show in their

weekly e-mail blasts to their mailing list, and place the details in their weekly ad strip in a

popular free indie newspaper. For this fee they will also activate their street team which

will consist of flyering, postering, and hand to hand flyering outside of other venues. The

Page 6: Tour Planning Exercise

website will continue to function for this stop as well.

Tech:

1,000 capacity

HARD donation - $750

Sound - Funktion One “Res 4” system permanently installed in a “four corners”

configuration surrounding the dance floor. (5-way system powered by QSC Powerlight

amps, eight “Resolution 4” Mid-Hi loudspeakers arranged in a crossfiring “Four Corners”

configuration on the dancefloor, eight “F – 218” double 18” bass cabinets, four

“Infrabass” double 18” sub-bass cabinets, controlled by two XTA DP226 digital signal

processors, total system power: 26,400 watts)

Lights - AVO Pearl Lighting Console + Stage and Dancefloor Lights

    (Stage - 32 Par 64 cans W/1000 watt bulbs (12 front truss, 20 back truss), 2 Martin MX

10 intelligent lights (back truss), 3 Source 4 ERS 26 Degrees, 575w (front truss), 2

Martin MX 4 intelligent fixtures, 2 Martin MX 10 intelegent fixtures (back truss), 8 Par

46 ( 4 high sides, 4 rovers), 2 Altman 3.5“ Ellips (Floor mounts), 2 Coemar iSPOT

intelligent fixtures (double as dance lights), 1 ETC Sensor 24 dimmer pack @ 2k per

dimmer, 2 booms @ 8’)

    (Dancefloor - 6 Coemar iSPOT intelligent fixtures (2 double as stage fronts), 4 SGM

Gallileo IV intelligent fixtures, 3 SGM Flasher strobe fixtures, 1 DF50 Hazer machine, 1

American DJ Fog Machine, 4 Altman 6x12s (Go-Go Specials), 2 Mirror Balls with

Motors.

Page 7: Tour Planning Exercise

Stage - Custom made D.J. booth constructed of steel, wood and rubber. Booth can

accommodate up to three turntables, three CDJ1000s and a laptop or FX unit.

Ticketing:

$20 x 950 = $19,000

Ticketmaster

Vancouver - Fabric Nightclub (June 20)

Vancouver Fabric Nightclub 6/20/2009

Artist

Page 8: Tour Planning Exercise

Digitalism 7500Acid Girls 500

Grau 250Venue

Rent 0Marketing 0Transport

Air 931Hotel 0

Cartage 493.77Stipend 280

Total Expenses 9954.77 BREAKEVEN

Potential Gross Ticket Revenue

15000

Promoter Ticket Revenue

12000

Potential Bar 0HARD donation 750Potential Gross 12750

Potential Gross 12750Cost 9954.77

Net Income 2795.23

Venue:

18+

Canada and Vancouver in particular have always been great supporters of the electronic

music scene and Solid Entertainment has long been an active promoter of such events.

For our Vancouver stop we will be co-promoting with Solid Entertainment who hosts a

weekly electronic music night on Saturdays at Fabric Nightclub (Essential Saturdays).

While the capacity of Fabric is somewhat limited in comparison to other stops of our tour

- the experience and credibility in the market that Solid can offer will offset our lack of

knowledge about Canadian culture (and my lack of ability to make international calls and

therefore having to rely on who would e-mail me back) to our benefit.

Solid, already in contract with Fabric, will take care of rent and all venue expenses

including security and doors as well as provide in-city transportation and accommodation

Page 9: Tour Planning Exercise

(of which they receive a large discount). Solid will also provide 100% of marketing. The

tour will continue to cover artist costs and travel. Solid will take 100% of its normal bar

percentage and 20% of ticketing.

Travel and Accommodations:

Flight from SFO to YVR: $133/person x 7 = $931 (Air Canada 5111, leave 6/20 2:15pm,

arrive 4:31pm)

Cartage: UPS Next Day Air picked up from The Mezzanine 6/19 and delivered to Fabric

6/20 = $493.77

Hotel: 1 night x 4 rooms = Covered by Solid

Transportation: Provided by Solid

Stipend: $40 x 1 day x 7 people = $280

Tech:

500+ capacity

HARD donation - $750

A technical rider was not available for the venue. However the promoter has assured me

that the venue utilizes sound and light gear adequate for the level and type of act that

Digitalism represents at no additional cost to the tour or promoter.

Ticketing:

$30 x 500 = $15,000

The tour takes 80% = $12,000

Page 10: Tour Planning Exercise

Chicago - Metro (June 23)

Chicago Metro 6/23/2009

Artist

Page 11: Tour Planning Exercise

Digitalism 7500Acid Girls 500

Grau 250Venue

Rent 4500Stage/Light move 600

Marketing 1022.64Transport

Air 1813Hotel 1120

Cartage 465.88Stipend 1120

Total Expenses 18891.52 BREAKEVEN

Potential Ticket Revenue

21000

Potential Bar 0HARD donation 750Potential Gross 21750

Potential Gross 21750Cost 18891.52

Net Income 2858.48

Venue:

18+

Metro Chicago has been home to many great live performances since its opening in 1982

and its 21+ bar SmartBar has been a goto venue for a number of big electronic acts.

However, due to SmartBar's limited capacity of 400 people, this tour will be utilizing the

1,100 capacity main room, also taking advantage of its 18+ policy, rather than 21+. We

believe that with the additional age allowances and with proper marketing, using the buzz

of the big LA kick-off show and with the backing of big-buzz sponsor HARD, the venue

will not be a challenge to fill.

The venue charges $4,500 for a weeknight rental and will retain full bar. The venue

provides, security, staffing, bar, sound/light tech, doors, and clean-up. The tour will take

ticketing.

Page 12: Tour Planning Exercise

Travel and Accommodations:

Flight from YVR to CHI: $259/person x 7 = $1,813 (Air Canada 8097, leave 6/21

2:45pm, arrive Seattle 3:37 pm, 48 minute layover to United 989 leave 4:25pm, arrive

10:15pm)

Cartage: UPS 2nd Day Air picked up from Commodore Ballroom 6/21 and delivered to

Metro 6/23 = $465.08

Hotel: Sheffield House Hotel: $70/night x 4 nights x 4 rooms = $1,120

Stipend: $40 x 4 days x 7 people = $1,120

Tech:

1,100 capacity

HARD donation - $750

A technical rider was not available to me during conversation with the venue. However,

SmartBar has full staging for DJ set performances and I have been assured that the

staging can be moved to Metro. Sound, dancefloor lighting, and main stage lighting and

spots are provided by the venue. Additional lighting effects appropriate for DJ acts are in

place at SmartBar as well and can be "rented" from the venue for a minimal, negotiatble

fee in the range of $300-$700 including the staging as well. (For the purposes of this

assignment I have decided to use $600 as the applicable rate).

Ticketing:

$20 x 1,050 tickets = $21,000

Metro Box Office and Online Metro Box Office - The club no longer sells tickets through

Page 13: Tour Planning Exercise

third parties to any show held on it property and sells all tickets free of service charges.

New York - Webster Hall (June 26)

New York City Webster Hall 6/26/2009

ArtistDigitalism 7500Acid Girls 500

Page 14: Tour Planning Exercise

Destructo 1000Grau 250

VenueRent 10000

Marketing 1142.43Transport

Air 693Hotel 3120

Cartage 261.23Stipend 1680

Additional Expense

5000

Total Expenses 31146.66 BREAKEVEN

Potential Ticket Revenue

43500

Facility Fee -2900Potential Bar 0

HARD donation 750SCION donation 1000Potential Gross 42350

Potential Gross 42350Cost 31146.66

Net Income 11203.34

Venue:

19+

The Grand Ballroom at Webster Hall is the premier in hip and intimate concerts in New

York City - hosting a number of large acts including, in our interests, Hot Chip,

Fischerspooner, Peaches, and more. The venue features a number of different concert

rooms, offers a club night featuring live musical acts, and is extremely close to Union

Square and NYU. The place is a breeding ground for breaking artists and feeding music

lovers - its atmosphere is intoxicating and its crowds on event nights are always large.

The rental for the venue on a Friday night is $10,000. The rental includes security,

staffing, doors, clean-up, and sound/light tech. It also includes a mention on the marquee

and in the weekly newspaper ads. They keep the bar and take a $2 facility fee from every

ticket sold. It is pricey but the preminence of the venue is worth it. The New York show

Page 15: Tour Planning Exercise

is intended to be in direct comparison with the kick-off party in Los Angeles. It is

intended to be a buzz-worthy event and will feature the HARD name as a main sponsor

as Destructo will be performing and the HARD lights operator will be on hand with the

Webster Hall lighting staff to make sure the HARD high-quality lighting show comes

through perfectly.

Additional Expenditures:

Due to the importance of the event an additional $5,000 will be budgetted for providing

for a confetti and balloon drop at the venue, 50 brightly colored large sized beach balls,

1,450 glowsticks (to be given in exchange for each ticket), and any additional props the

acts and tour manager may have an interest in presenting to the public.

Travel and Accommodations:

Flight from CHI to NYC: $99/person x 7 = $693 (JetBlue 916, leave 6/25 4:10pm, arrive

7:44pm)

Cartage: UPS 2nd Day Air picked up from Metro 6/24 and delivered to Webster Hall

6/26 = $261.23

Hotel: St. Marks Hotel: $130/night x 6 nights x 4 rooms = $3,120

Stipend: $40 x 6 days x 7 people = $1680

Marketing:

An additional 5,000 flyers will be printed for this event for a grand total of 15,000 flyers

at a cost of $442.43.

Page 16: Tour Planning Exercise

Tech:

1,500 capacity

SCION donation - $1,000

HARD donation - $750

Stage - 36x 12 1/2 x 4 1/4 w/ 29 x 12 1/2 x 16 3/4 clearance proscenium, One secure

dressing room for Headliner w/ private bathroom and changing mirror in room, One

secure dressing room to be shared by all Support.

Sound (for DJs) - 6 SDX Bertha with extensions (2x 18" LF), 4 SDX Quad Box (4x 15"),

8 JBL PD-5322/64 (2x 12" LF, 1x 3" MF, 1x 1.5" HF), 4 SDX Slot-Tweeter Arrays 4x

Slot HF. Dancefloor Fill - 4 JBL PD-5322/95, 2 Steel Hardware center fill. Balcony Fill -

2 Electro-Voice MTH-2/64. Amplification and Signal Processing - SDX 3000 Crossover,

BSS DPR-404 Quad Compressor/De-Esser, Klark Teknik Helix DN9340E Dual EQ,

Klark Teknik Helix DN9344E Quad EQ, 4 BSS Audio MINIDRIVE FDS 336 Digital

Speaker Processor, Crown CTs 2000, 6 Crown I-Tech 4000, 8 Crown I-Tech 6000, 3

Crown I-Tech 8000, 2 Crown Macro-Tech 1202. Front of House - Allen and Heath

MixWizard WZ3 14:4:2, DBX 166A Dual Dynamics Processor, 2 DBX 1231 Dual 31-

Band Graphic Equalizer, 2 Shure ULXP4 Reciever (Beta 87c Wireless). DJ Monitor

System - Rolling Rack, 2 McCauley SM12-1 (12" LF, 1" HF), Electro-Voice DMS-2181

(2x 18" LF), 2 Crown K2, DBX DriveRack 260. DJ Equipment - Pioneer DJM-800

Mixer, 3 Pioneer CDJ-1000 MK3 CD Decks, 2 Technics SL-1200 MK2 Turntables

Lights - High End Systems Wholehog III Console (V2.2.2) w/ DP 2000 & Playback

Wing, High End Systems Hog iPC Console (V2.2.2), DFD, 4 Universe DMX Switch, 4

Page 17: Tour Planning Exercise

DFD Bi Directional Hubs, DFD Isolation Amplifier, Interactive Technologies DMX-2

Emulator Protocol Converter, 22 High End Systems Cyberlight, 8 High End Systems

Cyberlight Turbo (Inside Proscenium), 4 High End Systems x.Spot Xtreme 2:1, 18 High

End Systems Emulator, 2 High End Systems AF-1000 Dataflash Strobe, 16 High End

Systems Dataflash Strobe w/ rack mount LED controller, 4 High End Systems Color Pro

FX- driving fiber-optic star curtain on upstage wall, High End Systems F-100 smoke

machine DMX w/ diffusing fan, Leprecon HD touring rack- 48 Dimmers @ 2.4 KW

each, ETC Sensor rack - 6 Dimmers @ 6 KW each, 11 PAR 64 - 1kW, 5 Wybron

ColorRAM scrollers w/Strings for upstage PAR64's, 4 Altman ZipStrips (MR-16) 3

cicuit-6ft, 8 4 head ACL bars, 4 Strand 5kW "Bambino" fresnels (incandescent), Altman

1kW "Comet" followspot (incandescent), 40 High End Systems C-16 (Architectural), 48"

Mirror Ball on De Sisti Lift, 280' of TomCat 20.5" box-bolt truss in 10' & 5' sections

(split into 8 trusses), 30' of TomCat 12" box-bolt truss in 10' sections (single truss) (All

truss sections powder coated matte black), 24 CM Lodestar 1 ton hoists, Skjonberg

computerized control for hoists / trusses.

Electric Source: Location- electrical closet off of stage left. Distribution- 1 x 200 amp, 3

phase disconnect with cam lock tails located in the electrical closet off of stage left.

Switch shares ground with house DJ sound system. Cam locks connectors are ground and

Neutral reversed (per NEC). Additional 1x 400 amp disconnect (lugs only) available in

venue basement. (Prior arrangements must be made for this to be available).

Ticketing:

$30 x 1,450 tickets = $43,500

Page 18: Tour Planning Exercise

Facility fee = $2 x 1,450 = $2,900

Miami - Nocturnal (July 3)

Miami Nocturnal Nightclub

7/3/2009

ArtistDigitalism 7500

Page 19: Tour Planning Exercise

Classixx 500Destructo 1000

Grau 250Venue

Rent 6500Marketing 1022.64Transport

Air 665Hotel 1500

Cartage 353.34Stipend 840

Total Expenses 20130.98 BREAKEVEN

Potential Ticket Revenue

23750

Potential Bar 0HARD donation 750

SCION donation 1000Potential Gross 25500

Potential Gross 25500Cost 20130.98

Net Income 5369.02

Venue:

21+

Nocturnal in Miami is quickly becoming a major dance club destination. While not on the

level of Club Space, it is by no means a venue to chuckle over either. Offering much

more reasonable rental rates, for a Friday night charging only $6,500 flat rate including

security, staffing, sound/light tech, clean-up, and doors, it is the place we want to be.

Nocturnal will keep the bar, the tour will keep the ticketing.

Travel and Accommodations:

Flight from NYC to MIA: $95/person x 7 = $665 (Northwest Airlines 1845, leave 7/1

3:55pm, arrive Memphis 6:03pm, 1 hour 17 minute layover to Northwest Airlines 1741,

leave 7:20pm, arrive 10:28pm)

Cartage: UPS 3 Day Air picked up from Webster Hall 6/26 and delivered to Nocturnal

Page 20: Tour Planning Exercise

6/29 = $353.34

Hotel: Holiday Inn Port of Miami: $125/night x 3 nights x 4 rooms = $1,500

Stipend: $40 x 3 days x 7 people = $840

Tech:

Capacity - 1,000

SCION donation - $1,000

HARD donation - $750

While a tech rider and specifications was not available the following details were gleaned

about the sound and light systems: The sound system is Funktion-One creation and the

lighting is by SJ Lighting and incorporates fixtures from High End, Martin and Comar.

There also appears to be a number of mirrored balls built into the club's decor.

Ticketing:

$25 x 950 = $23,750

GrooveTickets

Austin - La Zona Rosa (July 5)

Austin La Zona Rosa 7/5/2009

ArtistDigitalism 7500

Classixx 500

Page 21: Tour Planning Exercise

Grau 250Venue

Rent 5000Marketing 1022.64Transport

Air 1085Hotel 1284

Cartage 594.94Stipend 840

Total Expenses 18076.58 BREAKEVEN

Potential Ticket Revenue

23000

Potential Bar 0HARD donation 750

SCION donation 1000Potential Gross 24750

Potential Gross 24750Cost 18076.58

Net Income 6673.42

Venue:

All Ages

La Zona Rosa in Austin has been host to a wide variety of music genres: from Patti Smith

to Lady Sovereign to The Crystal Method. Most notable for our genre, it was host to

Deadmau5 during this year's SXSW festival. The venue offers a central location, an all

ages policy, a history of reliability and quality performances, and an agreeable rental

policy.

Then venue rental is $5,000 flat fee for a Sunday evening rental that includes security,

staff, doors, bar personnel, and clean-up. They keep the bar. The tour keeps ticketing.

Travel and Accommodations:

Flight from MIA to AUS: $155/person x 7 = $1,085 (American Airlines 893, leave 7/4

10:40am, arrive Dallas 12:40pm, 1 hour 20 minutes layover to American Airlines 691,

leave 2:00pm, arrive 2:54pm)

Page 22: Tour Planning Exercise

Cartage: UPS Next Day Air picked up from Nocturnal 7/4 and delivered to La Zona Rosa

7/5 = $594.94

Hotel: InterContinental Stephen F. Austin Hotel: $107/night x 3 nights x 4 rooms =

$1,284

Stipend: $40 x 3 days x 7 people = $840

Tech:

Capacity - 1,200 (Standing Room Only)

SCION donation - $1,000

HARD donation - $750

Rider - Stage: 32 x 25 x 3.5, Two dressing rooms, One backstage toilet (no showers), 1

production office with 2 dedicated phone lines

Sound: Soundcraft Series Four 40x4, Adamson MH 225 mid-hi, BSS 31 band house EQ,

JBL subs, 8 channels Drawmer compression,Crown Macro-tech amps, 8 channels

Drawmer gates, 2 Yamaha SPX 990, 1 TC Electrics multitap delay, 1 CD player,

Monitors: DJs will use their own headphone monitors, Assorted microphones, cables, and

stands, 200 apm 3-phase power

Lights: 2 Cyber lights, 14 Trackspots

Ticketing:

$20 x 1,150 = $23,000

GETTIX, La Zona Rosa Box Office

Page 23: Tour Planning Exercise

Denver - Ogden Theater (July 8)

Denver Ogden Theater 7/8/2009

ArtistDigitialism 7500

Classixx 500Grau 250

Page 24: Tour Planning Exercise

VenueRent 5000

Marketing 1022.64Travel

Air 553Hotel 741.2

Cartage 261.23Stipend 560

TOTAL EXPENSES

16388.07 BREAKEVEN

Potential Ticket Revenue

32000

Facility Fee -5600Potential Bar 0

HARD donation 750Potential Gross 27150

Potential Gross 27150Cost 16388.07

Net Income 10761.93

Venue:

16+

Ogden Theater, operated by AEG live, is a historic landmark in Denver, Colorado (built

in 1919) and has been home to as many as 150 concerts per year since 1993 - considered

one of Denver's premier concert centers. Rental for a Wednesday evening performance

runs $5,000 and the venue keeps food and beverage. The venue also takes a $3.50 service

fee for every ticket sold.

Travel and Accommodations:

Flight from AUS to DEN: $79/person x 7 = $553 (Frontier Airlines 787, leave 7/7

2:30pm, arrive 3:40pm)

Cartage: UPS 2nd Day Air picked up from La Zona Rosa 7/6 and delivered to Ogden

Theater 7/8 = $261.23

Hotel: Ramada Inn Downtown Denver: $92.65/night x 2 nights x 4 rooms = $741.2

Page 25: Tour Planning Exercise

Stipend: $40 x 2 days x 7 people = $560

Tech:

Capacity - 1,650

HARD donation - $750

Stage - 40 x 20 x 4.5 (clearance 30 ft)

Sound - FOH -Crest Audio V12, 44 ( 6 Stereo) Available Channels, 12 VCA’s, 8 Sub

Groups, 4 Stereo Aux’s, 8 Mono Aux’s, TP PS1A Intercom, 2 Effects Processors

Yamaha SPX 990, Yamaha XPX 900, Yamaha Digital Delay D1500, Roland sde-1000,

TC Electronics M-1/XL, 6 DBX 1060’s Compressor/Limiter/Gate, 2 DBX 160X

Compressor/Limiter, 1 DBX 166 Xl Compressor/Limiter/Gate 2 Channel, 2 Drawmer DS

404 Quad Gates, House EQ XTA GQ600 Dual Channel Graphic EQ, Ashly GQ131

Graphic EQ (for Subs), EQ Ashly GQX 3102 (Front Fills), Stanton Dual CD Player.

House Array - 6 Downlen Fes 1s (Flown), Each cab contains a) Two 15” High Efficiency

McCauley Drivers b) One Proprietary Mid Horn With 12” McCauley Driver c) One B&C

2” High Frequency Driver, 6 EAW Sb1000 (under front of stage). House Amps - TDM

Design 32 CL-4 quad compressor, Ashly PQ26 Parametric EQ, Symetrix 522

compressor-limiter, Chevin A3000-Horns, Crest 8001-12”S, 3 Crest 8001-15”S, 3 QSC

EX 4000-Subs. Front Fills - 6 12’ McCauley 2' horn (3 per side), Ashley Stereo 31 Band

1/3 Octave EQ on floor fills, Powered by: QSC PLX 300 horns and QSC PLX 3402 12".

DJs will use their own monitoring systems. Under Balcony Fills - 4 12’ McCauley 2'

horn, Sony SRP-F300 Processer, QSC Powerlight 3.4. Power for Sound: 200 Amp 3-

phase Cam_Lock with turnarounds ground and neutral ground on sound. Power for

Page 26: Tour Planning Exercise

Lights: 400 Amp 3-phase Cam-lock with turnarounds ground and neutral.

Lights - while a specification list was not available a layout was shown to me with

adequate lighting capabilities.

Ticketing:

$20 x 1,600 = $32,000

Facility Charge = $3.50 x 1,600 = $5,600

Ogden Theater Box Offices

Ticketmaster

Income Analysis

Income AnalysisBy Entity

Promoter 116253.28

Page 27: Tour Planning Exercise

Digitalism 82291.8Acid Girls 2500

Classixx 2000Grau 1750

Destructo 3000