tots100 2013 parent blogger benchmark survey
DESCRIPTION
This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.TRANSCRIPT
2013 Parent Blogger Benchmark Survey
Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…
Who are the parent bloggers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
Most parent bloggers (59%) are aged between 30 and 40 92% are female
Around half of parent bloggers (48%) have 2 children 9% have four or more
Bloggers are concentrated in the South 27% reside in the South East 14% live in the South West
35% are stay at home parents 25% work part time 20% work from home
47% have children aged 3 or under 25% have children aged 8 or over
36% have been blogging for one year 21% have blogged for 2 years 12% have blogged for 5 years or more
34% prefer to be called a “parent blogger” 29% are happy to be called a “Mummy blogger”
Are bloggers digital
influencers?
* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
Bloggers use: Twitter 87% Facebook 83% Google+ 59% Pinterest 57% Instagram 40% YouTube 20%
87% active on Twitter Average of 1,470 followers 10% have more than 3,000 followers
83% of parent bloggers use Facebook to promote their blogs
59% of parent bloggers have a G+
account but 36% of them
have zero followers
30% write mostly about parenting and kids 29% write mostly personal opinion 25% write mostly about products
Bloggers and the
brand Connection
90% of UK parent bloggers want to work
with brands
49% like trying new products 40% like earning extra money from brands 31% enjoy going to new places with their kids
54% of bloggers say their biggest challenge is being noticed by PR
agencies and brands
28% say they get much more email than a year ago On average, just 20% of PR emails are of interest to bloggers
47% of bloggers say that a brand, agency or SEO has asked them to
do something unethical this year
38% of bloggers accept paid posts 25% currently host advertising 14% write for brand websites
27% of parent bloggers receive 10 or fewer PR emails each week 5% of parent bloggers receive 50+ emails per week
27% of bloggers say that they hate being stalked by PR agencies chasing
coverage
43% say that brands often send irrelevant information 40% say brands don’t offer to pay for their time and expenses
Want more? Invite us to your place
and we’ll share all the details*
* We like biscuits