Circulation Report: Daily Newspapers 2015

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 2

Circulation Highlights 3

Newspaper Circulation by Title 4

Newspaper Ownership 7

Industry Highlights – Year in Review 8

Paywalls/Metered Access 9

Circulation Terminology 10

Report Notes 12

Report produced by Newspapers Canada www.newspaperscanada.ca Companion Excel spreadsheet available online at http://newspaperscanada.ca/about-newspapers/circulation/daily-newspapers/ For additional information contact: Kelly Levson, Director of Marketing and Research klevson@newspaperscanada.ca

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 3

Circulation Highlights In 2015 there were 90 paid dailies in Canada and 13 free dailies for a grand total of 103 daily newspapers, one less than in 2014. Over the course of the year there were the following publishing and ownership changes:

• In March 2015 two paid daily newspapers in BC were sold to Black Press from Glacier Media (Alberni Valley Times and Nanaimo Daily News).

• One daily newspaper in BC (Alberni Valley Times) ceased publishing on October 9, 2015.

• Six French language paid daily newspapers in QC changed ownership. Gesca sold the following regional daily newspapers to Groupe Capitales Médias: Le Nouvelliste, La Tribune, La Voix de l’Est, Le Soleil, Le Quotidien, Le Droit.

In 2015, Canada's paid and free daily newspaper circulation (printed and digital) stood at 5,090,390 copies on an average publishing day and 30,406,493 copies over the course of a week. This is a 4% drop over the previous year, representing approximately 220,000 fewer copies (printed and digital) circulated on an average day.

Since 2013 digital circulation has been broken out separately in the annual circulation report for those papers that provide digital circulation in their audits or publisher statements. In 2015 the weekly digital circulation grew by almost 7% over the previous year. This represents approximately 438,000 additional digital copies each week.

Prov. Circulation - Weekly Total (Print/Digital)

Circulation - Daily Average (Print/Digital) # Titles Circulation - Total Weekly

Digital ONLY

AB 2,666,434 449,325 11 623,113

BC 3,308,038 587,339 14 670,549

MB 1,223,199 201,918 4 366,277

NB 539,820 89,970 4 642

NL 197,110 32,852 2 76,308

NS 943,263 165,079 5 106,397

ON 12,829,999 2,141,047 43 2,434,189

PE 119,704 19,951 2 1,083

QC 8,045,148 1,313,833 13 2,328,815

SK 530,350 88,392 4 144,923

YK 3,430 686 1 -

2015 30,406,493 5,090,390 103 6,752,293 2014 31,764,434 5,312,018 104 6,314,075 Diff. (1,357,941) ( 221,628) (1) 438,218 -4.3% -4.2% -1.0% 6.9%

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ircul

atio

n (P

rint/

Digi

tal)

Dig

ital C

ircul

atio

n*(a

lread

y in

clud

ed in

Tot

al C

irc)

The

Pack

et &

Tim

es ~

ON

Oril

liaPa

idM

-Sa

PS9,

157

6,13

9

9,

157

6,13

9

51

,924

8,65

4

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ttaw

a Ci

tizen

ON

Ott

awa/

Gat

inea

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AAM

67,2

63

75

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8,

801

93,2

77

84

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38

10

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91,7

96

14

9,39

9

Le D

roit

ON

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uPa

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AAM

28,6

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29

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0

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34,8

46

30

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7,42

1

5,

866

204,

947

34,1

58

42

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The

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awa

Sun

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NO

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atin

eau

Paid

M-S

uCC

AB26

,119

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56

25

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9

8,

156

7,80

5

34,7

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31

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32

6,

160

6,15

5

6,

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34

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etro

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24

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48

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Th

e Su

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mes

^^ ~

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Ow

en S

ound

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M-S

aPS

8,98

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9

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75

9,

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9,08

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30

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14

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Th

e Da

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bser

ver (

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brok

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Pem

brok

ePa

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SaCM

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784

2,78

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13

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e Pe

terb

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gh E

xam

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CCAB

8,69

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1

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663

667

66

7

94,2

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15

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2

The

Obs

erve

r (Sa

rnia

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rnia

Paid

M-S

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843

8,51

7

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0

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8,78

1

36

7

367

49

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4

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2

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t Sta

r ~O

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te. M

arie

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577

7,76

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23

5

235

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coe

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rmer

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Sim

coe

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400

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0

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400

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41

11

6

116

47

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8

580

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dard

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CCAB

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12

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ald

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9%

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nge

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.3%

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%6.

9%

201

5 D

aily

New

spap

er C

ircul

atio

n Re

port

Sour

ce:

New

spap

ers C

anad

a Ju

ne 2

016

New

spap

erPr

ovM

arke

tPa

id/F

ree

Freq

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dit

Basis

Avg

Wkd

aySa

tSu

nAv

g W

kday

Sat

Sun

Avg

Wkd

aySa

tSu

nAv

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kday

Sat

Sun

Wee

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Tota

l (P

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tal)

Daily

Avg

(P

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tal)

Tota

l Wee

kly

Digi

tal O

NLY

*

AAM

Sna

psho

t Ave

rage

Mar

ch-S

epte

mbe

r 201

5/CM

CA/C

CAB

12 m

onth

s end

ing

Dece

mbe

r 201

5

Paid

Circ

ulat

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Non

Pai

d Ci

rcul

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n (Q

ualif

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ee/C

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tal C

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n (P

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Dig

ital C

ircul

atio

n*(a

lread

y in

clud

ed in

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al C

irc)

Repo

rt N

otes

:*D

igita

l circ

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ombi

ned

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and

Non

-Pai

d - a

lread

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Tot

al C

ircul

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lum

n.Da

ily n

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aper

s def

ined

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ublic

atio

ns w

ith m

inim

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ur d

ays p

er w

eek

publ

ishi

ng sc

hedu

le.

All A

AM d

ata

calc

ulat

ed a

s an

aver

age

from

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ch 3

0, 2

015

and

Sept

embe

r 30,

201

5 Sn

apsh

ot re

port

. AA

M Q

ualif

ied

Circ

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ange

to re

port

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ctiv

e Se

pt 3

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013

Snap

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dat

a is

bas

ed o

n De

cem

ber 3

1, 2

015

unle

ss o

ther

wis

e st

ated

.CM

CA d

ata

base

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aud

its/v

erifi

catio

n re

port

s thr

ough

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he 2

015

year

, unl

ess o

ther

wis

e st

ated

.PS

den

otes

Pub

lishe

r's S

tate

men

t - n

o au

dit a

vaila

ble.

Sing

Tao

(50%

ow

ned

by T

orst

ar) e

xclu

ded

from

circ

ulat

ion

anal

ysis

- no

dat

a av

aila

ble.

2015

Cha

nges

: Al

bern

i Val

ley

Tim

es c

ease

d pu

blis

hing

. (O

ctob

er 9

, 201

5) 2

015

circ

ulat

ion

figur

es b

ased

on

Mar

ch 2

015

stat

emen

t onl

y.Al

bern

i Val

ley

Tim

es a

nd N

anai

mo

Daily

New

s sol

d to

Bla

ck P

ress

. (M

arch

201

5)Si

x Fr

ench

pap

ers i

n Q

C (L

e So

leil,

Le

Nou

velli

ste,

Le

Quo

tidie

n, L

a Tr

ibun

e, L

a Vo

ix d

e l'E

st, L

e De

voir)

sold

to G

roup

e Ca

pita

les M

édia

s. (M

arch

201

5)~

35 S

un M

edia

title

s sol

d to

Pos

tmed

ia O

ctob

er 2

014

and

sale

fina

lized

Apr

il 20

15.

2016

Cha

nges

:Al

aska

Hig

hway

New

s mov

ed to

wee

kly

publ

icat

ion

(Mar

ch 3

1, 2

016)

. 20

15 c

ircul

atio

n fig

ures

bas

ed o

n 20

13 C

MCA

aud

it.G

uelp

h M

ercu

ry a

nd N

anai

mo

Dai

ly N

ews c

ease

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blis

hing

. (Ja

nuar

y 29

, 201

6)

Colo

ur d

enot

es th

at d

ata

requ

ires e

xpla

natio

n - s

ee b

elow

:

2014

AAM

dat

a on

ly: H

alifa

x Ch

roni

cle-

Hera

ld20

14 C

CAB

data

onl

y: G

uelp

h M

ercu

ry, L

e Jo

urna

l de

Que

bec,

24

Heur

es M

ontr

eal

2014

CM

CA d

ata

only

: Fr

eder

icto

n G

lean

er, M

onto

n Ti

mes

Tra

nscr

ipt,

NB

Tele

grap

h Jo

urna

l, Th

e N

ews (

New

Gla

sgow

), Th

e Da

ily N

ews (

Trur

o), N

orth

umbe

rland

Tod

ay, S

t. Th

omas

Tim

es Jo

urna

l, Be

acon

Her

ald

(Str

atfo

rd)

2013

CCA

B Re

port

: Jo

urna

l Met

ro, W

este

rn S

tar (

Corn

er B

rook

, NL)

2013

CM

CA R

epor

t: A

lask

a Hi

ghw

ay N

ews (

Fort

St.

John

), Cr

anbr

ook

Daily

Tow

nsm

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Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 7

Newspaper Ownership (103 newspapers)

ALTA Newspaper Group/ Glacier (3) Lethbridge Herald # Medicine Hat News # The Record, Sherbrooke Black Press (5) Red Deer Advocate # The Trail Times # Cranbrook Daily Townsman # The Daily Bulletin, Kimberley # Nanaimo Daily News # Brunswick News Inc. (3) Times & Transcript, Moncton # The Daily Gleaner, Fredericton # The Telegraph-Journal, Saint John # Continental Newspapers Canada (3) Penticton Herald The Daily Courier, Kelowna The Chronicle Journal, Thunder Bay F.P. Canadian Newspapers LP (2) Winnipeg Free Press Brandon Sun Glacier Media (3) Alaska Highway News, Fort St. John The Citizen, Prince George Times Colonist, Victoria # Globe and Mail Inc. (1) The Globe and Mail # Groupe Capitales Médias (6) Le Nouvelliste, Trois-Rivieres^ La Tribune, Sherbrooke^ La Voix de l’Est, Granby ̂Le Soleil, Quebec^ Le Quotidien, Chicoutimi ̂Le Droit, Ottawa/Gatineau^ Halifax Herald Ltd. (1) The Chronicle-Herald, Halifax #

Postmedia / Sun Media (45) National Post # The Vancouver Sun # The Province, Vancouver # *24 Hours Vancouver Calgary Herald # The Calgary Sun # Edmonton Journal # The Edmonton Sun # Daily Herald-Tribune, Grande Prairie Fort McMurray Today The Leader-Post, Regina # The StarPhoenix, Saskatoon # Winnipeg Sun # The Barrie Examiner The Intelligencer, Belleville The Expositor, Brantford The Brockville Recorder & Times The Chatham Daily News Northumberland Today Cornwall Standard-Freeholder Daily Miner & News, Kenora The Kingston Whig-Standard The London Free Press Niagara Falls Review The North Bay Nugget The Packet & Times, Orillia Ottawa Citizen # The Ottawa Sun # The Sun Times, Owen Sound The Daily Observer, Pembroke The Peterborough Examiner St. Catharines Standard St. Thomas Times-Journal The Observer, Sarnia The Sault Star, Sault Ste Marie The Simcoe Reformer Beacon-Herald, Stratford The Sudbury Star The Daily Press, Timmins The Toronto Sun # *24 Hours Toronto The Tribune, Welland The Windsor Star # The Sentinel Review, Woodstock The Gazette, Montreal #

Power Corp. of Canada (1) La Presse, Montreal Quebecor (3) Le Journal de Montréal # Le Journal de Québec # *Montreal 24 heures Sing Tao Newspapers (1) Sing Tao Daily (50% Torstar) TC Media (11) Cape Breton Post # The Evening News, New Glasgow Truro Daily News # The Telegram, St. John’s # The Guardian, Charlottetown # The Journal Pioneer, PEI # The Western Star, Corner Brook # The Times-Herald, Moose Jaw Prince Albert Daily Herald # *Metro Halifax (with Metro Intl SA) *Journal Metro, Montreal Torstar Corp. (10) Toronto Star The Hamilton Spectator Guelph Mercury The Record, Grand River Valley *Metro Calgary (with Metro Intl SA) *Metro Edmonton (with Metro Intl SA) *Metro Vancouver (with Metro Intl SA) *Metro Winnipeg (with Metro Intl SA) *Metro Ottawa (with Metro Intl SA) *Metro Toronto (with Metro Intl SA) Independent (6) *L’Acadie Nouvelle, Caraquet *Le Devoir, Montreal *The Whitehorse Star # Fort Frances Daily Bulletin *Epoch Times, Vancouver *Epoch Times, Toronto

Notes: Nanaimo Daily News - sold to Black Press (3/2015) Alberni Valley Times - sold to Black Press (3/2015) and closed (10/2015) ^ purchased from Power Corp. (3/2015) # paywalls [green] free daily newspapers (13) *non-members of CNA

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 8

Industry Highlights – Year in Review

Purchases/Ownership Changes

• Black Press purchased 8 daily and community newspapers from Glacier Media • Gesca sold French-language regional newspapers to Groupe Capitales Médias • Competition Bureau approved Postmedia-Sun Media deal • Postmedia completed acquisition of Sun Media’s English-language newspapers • Woodbridge acquired full ownership of The Globe and Mail

Publishing Changes

• Postmedia launched redesigned 24 Hours Toronto • Nanaimo Daily News announced new publishing schedule

Publication Closures

• Black Press closed Alberni Valley Times (Port Alberni Times, BC)

Digital Initiatives

• Postmedia launched new Saskatoon StarPhoenix and Regina Leader-Post; rolled out a new look for Windsor Star

• Postmedia focused on apps, discontinued evening tablet editions • Metroland re-launched Tradyo app • Globe launched new app • Toronto Star, La Presse moved to sell digital advertising in house • Torstar acquired 56 percent interest in VerticalScope • Metroland Media invested in Nest Wealth • Sun Media closed comments on most online articles

Content Access Models – Tablets, Paywalls/Meters, Micropayments

• Nanaimo Daily News implemented paywall • Toronto Star cancelled paid digital subscriptions • Toronto Star launched Star Touch tablet app and reached 100,000 downloads milestone • Winnipeg Free Press implemented micropayments - affordable, user-driven access to

news • La Presse shifted focus to digital, announced end of weekday print edition in 2016

General Industry

• Free commuter paper 24 Hrs signed distribution deal with Gateway Newstands • Postmedia launched new platform for scalable native advertising • Globe launched retirement-focused product • Edmonton Journal launched new design and editorial projects • National Newsmedia Council launched

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 9

Paywalls/Metered Access In 2015 there were a total of 37 daily newspapers with paywalls or metered access in place. In 2015 the Toronto Star took down their paywall to introduce a free tablet edition (Toronto Star Touch), modelled after the existing French version La Presse+.

Newspaper Province Market Owner Date Implemented The Whitehorse Star YT Whitehorse Independent 2004 Times Colonist BC Victoria Glacier May 2011 Montreal Gazette QC Montreal Postmedia May 2011 Red Deer Advocate AB Red Deer Black Press June 2011 The Daily Gleaner NB Fredericton Brunswick News November 2011 Times and Transcript NB Moncton Brunswick News November 2011 Telegraph Journal NB Saint John Brunswick News November 2011 The Daily Townsman BC Cranbrook Black Press February 2012 The Daily Bulletin BC Kimberley Black Press February 2012 The Province BC Vancouver Postmedia August 2012 Vancouver Sun BC Vancouver Postmedia August 2012 Ottawa Citizen ON Ottawa Postmedia August 2012 Le Journal de Montréal QC Montreal Quebecor/Sun Media September 2012 Le Journal de Québec QC Quebec City Quebecor/Sun Media September 2012 The Globe and Mail ON National Globemedia October 2012 Calgary Sun AB Calgary Quebecor/Sun Media December 2012 Edmonton Sun AB Edmonton Quebecor/Sun Media December 2012 Winnipeg Sun MB Winnipeg Quebecor/Sun Media December 2012 Ottawa Sun ON Ottawa Quebecor/Sun Media December 2012 Toronto Sun ON Toronto Quebecor/Sun Media December 2012 Medicine Hat News AB Medicine Hat AB Newspaper Group April 2013 Calgary Herald AB Calgary Postmedia May 2013 Edmonton Journal AB Edmonton Postmedia May 2013 National Post ON National Postmedia May 2013 Windsor Star ON Windsor Postmedia May 2013 The Guardian PE Charlottetown TC Media May 2013 The Leader Post SK Regina Postmedia May 2013 The StarPhoenix SK Saskatoon Postmedia May 2013 Lethbridge Herald AB Lethbridge AB Newspaper Group June 2013 The Daily News NS Truro TC Media July 2013 The Chronicle Herald NS Halifax Halifax Herald Ltd. August 2013 Journal Pioneer PE Summerside TC Media November 2013 The Western Star NL Corner Brook TC Media January 2014 Cape Breton Post NS Sydney TC Media February 2014 Trail Times BC Trail Black Press March 2014 The Telegram NL St. John’s TC Media April 2014 The Daily Herald SK Prince Albert TC Media June 2014 TOTAL Newspapers with Metered Access/Paywalls 37

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 10

Circulation Terminology

Audit Services

Alliance for Audited Media (AAM) http://www.auditedmedia.ca/ The Alliance for Audited Media was formerly the Audit Bureau of Circulations. AAM is a tripartite membership organization of North America’s leading advertisers, advertising agencies and content providers committed to providing independently verified data and information critical to evaluating and purchasing media. Canadian Circulation Audit Board (CCAB) http://www.bpaww.com/ The Canadian Circulation Audit Board (CCAB) is a tripartite membership organization founded in the fall of 1936 to offer choice to business publications in pursuit of a more efficient circulation audit. CCAB is part of BPA Worldwide, a global industry resource for verified audience data and media knowledge. Canadian Media Circulation Audit (CMCA) http://www.circulationaudit.ca/ Canadian Media Circulation Audit (CMCA) is the only circulation audit provider in Canada that is 100-percent Canadian-owned and operated. CMCA reports provide advertisers, agencies and media buyers with credible, relevant data to make informed buying decisions.

Paid Circulation

AAM - Paid circulation includes print and digital individual subscriptions, single copy, group and hotel copies of newspapers which have been individually paid for by the purchasers, not for resale, at not less than one cent per copy or per subscription. http://www.auditedmedia.ca/news/blog/2013/november/faqs-about-the-new-canadian-newspaper-report.aspx CCAB – Paid circulation includes copies paid for by individual recipient including home delivery, single copy, hotel and e-edition copies. CMCA – Paid circulation is defined as any copies that have been paid for at any net positive price, after taking the value of any premiums or incentives into consideration. Paid circulation includes carrier deliveries, dealer sales, bulk sales and counter sales. Bulk sales include copies bought by a third party, such as an advertiser, sponsor/donor, or municipality as well as educational copies for delivery to students or schools and for the purposes of teaching students.

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 11

Non-Paid Circulation

Qualified Circulation - AAM – Qualified circulation is a category introduced in 2013 that includes all non-paid print and digital circulation and those copies purchased by sponsors or other third parties. Qualified circulation can include education copies (used in the classroom), copies available for use or pick-up by consumers in public locations and copies served to employees, retired employees, independent agents and correspondents. http://www.auditedmedia.ca/news/blog/2013/september/a-look-at-the-new-qualified-circulation-category-for-canadian-newspapers.aspx Sponsored by Third Party or Free - CCAB – This category of non-paid circulation was introduced in 2009 and includes home delivery, single copy, e-editions and educational copies in either print or digital formats. Controlled Circulation – CMCA – This includes all copies distributed free to designated areas and/or by an address list as well as newspapers picked up by individual readers at the newspaper office.

Digital Circulation

AAM - Digital editions are categorized as Paid if they are accessed by subscribers (individual subscriptions, single copy, group or hotel). Digital editions sold in a bundle are counted as paid when the editions are priced separately or accessed by consumers. Digital editions categorized as Qualified include non-paid access by individuals, for education or by employees. http://www.auditedmedia.ca/news/blog/2013/november/faqs-about-the-new-canadian-newspaper-report.aspx CCAB – E-editions include any newspaper delivered periodically in a digital format with metered navigation, that is edited, designed, and contains date-stamped content that includes advertising. Digital E-editions may be reported as paid for by individual recipients or sponsored by third parties or free. Educational E-editions are included in the sponsored by third party or free category. CMCA - An electronic edition may be included in a publisher’s circulation statement provided it is an exact digital replica of the print edition. Electronic editions may be included in both Paid and Controlled Circulation categories. A subscription to both the print and electronic editions shall be counted as one subscription. Replica Digital Edition Replica digital editions maintain the same identity as the print edition. Replicas have the same name/logotype and consistent editorial and advertising content as print. Non-replica Digital Edition Non-replica digital editions are editorially homogeneous with the print edition, but advertising content may differ. Non-replica editions include platforms such as tablet apps, mobile apps and restricted-access websites.

Daily Newspaper Circulation Report 2015

Daily Newspaper Circulation Report 2015 12

Report Notes This report is prepared annually by Newspapers Canada. Newspapers Canada does not endorse the listed circulation sources. This report simply lists all data available from the noted sources. Every attempt is made to obtain audited circulation, however where that is not available, publisher claims/statements are reported. A daily newspaper for the purposes of this report is a paid or free publication containing general news, published four or more times per week. The 2015 report provides paid, qualified/verified and total circulation for the listed publications. Reports prior to 2012 were based on paid circulation only. The 2015 report includes digital circulation (in both paid and non-paid circulation) as well as listings for all free distribution daily newspapers. Circulation data is sourced from the following sources:

1. Alliance for Audited Media (AAM) For those dailies measured by AAM, the total circulation averages of two six-month Snapshot reports were utilized for the periods ending March 31st and September 30th to reflect a comparable 12-month period.

2. Canadian Circulation Audit Board (CCAB) CCAB currently provides total circulation averages based on a 12-month period ending December 31st.

3. Canadian Media Circulation Audit (CMCA) Data from CMCA is based on audit reports throughout 2015. 4. Publisher claims/statements

Note, there are significant differences between AAM and CCAB in terms of unpaid circulation which may be an issue in competitive markets. There are also differences in the reporting periods for each audit firm. Please consult the audit firms' individual websites for further information. Audit reports should be referenced for fair circulation comparisons in competitive markets. For more information please contact: Kelly Levson, Director of Marketing and Research Newspapers Canada klevson@newspaperscanada.ca