toseemo.org (pitch for startup sauna, minsk, 2012)
TRANSCRIPT
![Page 1: ToSeemo.org (Pitch for Startup Sauna, Minsk, 2012)](https://reader034.vdocuments.site/reader034/viewer/2022042818/55ab5fef1a28ab702f8b456d/html5/thumbnails/1.jpg)
Truly public opinion
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PAID surveys is the only meaningful way to gather reliable data on public opinions.
BUT they are costly and …use BAD procedure:
• promise of anonymity instead of true anonymity
• vulnerable to result manipulations
• weak motivation to participate
• distorted answers to sensitive questions
BAD procedure => problems with recruitment of respondents
The Problem (Survey 1.0)
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The Partial Solution (Survey 2.0)
Randomized-response – a procedure to ask sensitive questions offline [Warner, S. L. (1965)]
Other attempts to eliminate social desirability bias include differential privacy and unmatched count
• true anonymity
• vulnerable to result manipulations
• weak motivation to participate
• possibility to ask sensitive questions
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The Solution For The Recruitment Problem (Survey 3.0)
Probability theory
Distributed aggregation of responses
Asymmetric encryption
Survey 3.0
(an online technique)
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The Solution For The Recruitment Problem (Survey 3.0)
Survey 3.0 gives respondents:
• true anonymity
• access to the results
• possibility to verify these results
• protection against possible manipulations (even from our side!)
GOOD procedure => easy recruitment of respondents (Panel)
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The Product: Survey 3.0 + Virtual Currency
Panel Economy. The Rule #1:
- the smallest “coin” in the system is “one view”
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The Product: Survey 3.0 + Virtual Currency
Panel Economy. The Rule #2:
- Pay for access to survey 3.0 results of other users in views
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The Product: Survey 3.0 + Virtual Currency
Panel Economy. The Rule #3:
- surveys 3.0 can be conducted on ‘credit’ in our virtual currency (views): just promise to become a respondent on demand
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The Product: Survey 3.0 + Virtual Currency
Panel Economy. The Rule #4:
- user specifies interest and gets free access to survey 3.0 results tagged with the same interests => unique ‘demographic’ data
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The Product: Survey 3.0 + Virtual Currency
- individual users (mostly pay with views or promises)
- corporate users (paid access to Panel and survey 3.0 results )
Two primary market segments:
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The Product: Survey 3.0 + Virtual Currency
Value proposition:
- unmatched quality of respondents and results (all of which are verifiable)
- very attractive pricing (cost of recruiting a respondent is close to zero for us)
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The Team
Konstantin [email protected] software engineer and architect
Alex Abrashkevich [email protected] of the product, has solid background in statistics and applied
sociological research
Katerina [email protected] usability and visual design