tosb day social samosa
TRANSCRIPT
DAYLONG VIRTUAL CONFERENCE –
TWITTER PANEL INTERVIEWS#TOSBDay - September 1
Concept• Day-long virtual conference by interviewing 35 of our speakers
• Back to back panels, each of one hour starting from 10am to 8pm
• Conversations were around different topics that include Social
entrepreneurship, storytelling, leadership, management, sports,
technology, innovation, economy, Indian elections, teamwork and diversity
Purpose:
To mark Sept 1 as TOSB Day by creating meaningful content for us
To create a platform for in-depth discussions and highlight our speakers
and services
Highlights
52.9 million ORGANIC impressions on #TOSBDay
3.5 million reach on the hashtag
1500+ tweets generated in one day
We appeared on mobile trends at 7pm
Followers increased on Twitter in one week – 97
Likes increased on Facebook in one week – 45
Storify link
Some amazing stats – Impressions at different times
52.9mn ORGANIC Impressions
Snapshots – TOSB Tweets
Speakers Tweets
Partner Tweets
Panel Creatives