torrini digital marketing
DESCRIPTION
Presentazione usata da Gianluca Torrini nella lezione su Digital marketing, corso di aggiornamento in social media strategies, 17 maggio 2014TRANSCRIPT
![Page 2: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/2.jpg)
Convergenza Digitale
![Page 3: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/3.jpg)
Diffusione delle tecnologie
![Page 4: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/4.jpg)
Web Marketing !
Search Engine Optimization Link Building Pay per Click
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![Page 5: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/5.jpg)
Social Media Marketing !
Engagement!
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![Page 6: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/6.jpg)
Strategie di comunicazione
digitale !
Cosa cambia? !
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![Page 7: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/7.jpg)
Siamo spesso inconsapevoli di ciò che facciamo
E’ questo che ci fa sopravvivere
![Page 8: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/8.jpg)
Appartenenza!
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Reciprocità!
![Page 10: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/10.jpg)
Coerenza!
![Page 11: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/11.jpg)
Scarsità!
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Alternative!
![Page 13: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/13.jpg)
Dopo essersi detti questo...
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Cosa fare? !
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Coinvolgere! !
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Coinvolgere! !
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Coinvolgere! !
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Conoscere! !
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![Page 18: Torrini Digital Marketing](https://reader033.vdocuments.site/reader033/viewer/2022052906/558a20dad8b42ad3448b46ee/html5/thumbnails/18.jpg)
Come disse qualcuno... !
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Mia alleata è la creatività, ed un potente alleato essa è!
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