toronto - tracy smith
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Harness the power of online marketingTRANSCRIPT
Harness The Power of Online Marketing
Presenter:Tracy Smith
April 2011Canadian SMEs – Media Usage and Attitudes
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Times Are Changing Fast
WHAT WILL YOU DO?
April 2011Canadian SMEs – Media Usage and Attitudes
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Consumers Are Searching Everywhere
ARE YOU BEING FOUND?
April 2011Canadian SMEs – Media Usage and Attitudes
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ONLINE
This Is Where Canadian SMB’s Will Invest
Q: And thinking of the next 2 to 3 years, how likely is your company to use these advertising solutions? (NET Likely for users; Very likely for Non-Users)Base: User planning to Continue Using (n=149-2372), Don’t Currently Use But Plan to Begin Using (n=734-2965)
% S
ME
s P
lann
ing
to U
se M
edia
Current users - plan to continue using (NET likely)
Newcomers - plan to begin using media (very likely)
Current Media Usage
April 2011Canadian SMEs – Media Usage and Attitudes
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But What Is Right for YOU? Well, It Depends…
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Ultimately, You Are Looking To Drive Value
April 2011Canadian SMEs – Media Usage and Attitudes
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SEM & SEO
April 2011Canadian SMEs – Media Usage and Attitudes
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SEM Taxi & Limo Company
Average cost of $5/call
Average 380 leads/mo
Average 380 leads/mo
Average 100 calls/mo
Average 100 calls/mo
CAMPAIGN DETAILS: Campaign Length: 12 months Campaign Cost: $500/month
April 2011Canadian SMEs – Media Usage and Attitudes
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SEO Moving Company Inc
CAMPAIGN DETAILS: Keyword: Long Distance Movers Canada Campaign Length: 12 months Campaign Cost: $650/month
Google Ranking increased to #9 from #65+
Google Ranking increased to #9 from #65+
Yahoo and Bing Ranking increased to #5 from #65+Yahoo and Bing Ranking increased to #5 from #65+
April 2011Canadian SMEs – Media Usage and Attitudes
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Online Directories – Auto Parts
CAMPAIGN DETAILS: Heading: Automobile Wrecking & Recycling Products: Sponsored Placement Campaign Cost: $463/Month
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Online Directories – Auto Parts
Average 76 Clicks per month
Average 76 Clicks per month
Average 78 Calls per monthCost per call $5.96
Average 78 Calls per monthCost per call $5.96
April 2011Canadian SMEs – Media Usage and Attitudes
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Print Ad – Bravo Pizza
A unique phone number inserted intothe print ad tracks all call activity
CAMPAIGN DETAILS: Advertiser: Bravo Pizza Ad Size: 1/ 8 of a page Cost: $340/Month
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Our 3600 Solution | Make it simple
PROVE THE VALUE OF EVERY DOLLAR SPENT
REACH THE MOST CONSUMERS
RELY ON YOUR TEAM OF MEDIA & TECH EXPERTS
To build a multimedia solution that’s right for you.