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Prosess og

tidslinje

Strategisk

narrativ Global

dialog

Grafisk

identitet Verktøy-

kasse

JAN FEB MAR Onwards

Strategy

launch

Group-

driven

communi-

cation

Local

business

unit

strategy

launch

Local

strategy

engage-

ment

Global

townhall

Video

recordings

of EVPs

Content on

intranet

and other

channels

Focus on

strategy

ambitions

Townhalls

Workshops

with

employees

Ongoing

engagement

and

reiteratio

n by EVPs

and CEO

Prosess og

tidslinje

Strategisk

narrativ Global

dialog

Grafisk

identitet Verktøy-

kasse

Empower societies

In 2020, Telenor is the customers’ favorite partner in digital life, with

market leading digital-centric customer journeys and locally relevant,

personalized digital services

Here to help our customers get the full benefit of being

connected

Loved by

Customers

Engaging

Digital

Products

Winning teams

Most

efficient

operator

Budskapshuset

VISION

MISSION

STRATEGY

ASPIRATIO

N

STRATEGIC

AMBITIONS

KEY

MESSAGES

ATTITUDES

• Customers are

always our first

priority.

• Engaging with

Telenor will be

digital, easy and

inspiring – every

time and all the

time.

• Access is our

first and most

important product.

Now it’s getting

company.

• We’ve always

played an

essential role in

our customers’

lives, and we will

continue doing so

in a digital

world.

• Winning teams

create world-class

customer

experiences and

great places to

work.

• Our people and our

culture are our

strongest

competitive

advantages.

• To be most

efficient, we need

to be smarter and

more innovative

than everyone

else.

• We will

continuously

challenge

conventions and

proven ways to

become even more

efficient and

deliver with even

higher quality.

Engage Explore Empower Execute

Prosess og

tidslinje

Strategisk

narrativ Global

dialog

Grafisk

identitet Verktøy-

kasse

Prosess og

tidslinje

Strategisk

narrativ Global

dialog

Grafisk

identitet Verktøy-

kasse

Prosess og

tidslinje

Strategisk

narrativ Global

dialog

Grafisk

identitet Verktøy-

kasse

Animasjon

Bildebaser

Retningslinjer

og budskap

13

1. Konkrete eksempler

2. Økt åpenhet

3. Skue langt

Video 1