Topic of Session

Social Media

Agenda Topics

• Terminology

• Discussion Topics

• Summary

• References

• Wrap Up

Social Media

Interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. It differs from traditional/industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence.Source: Wikipedia

Blog

A truncation of the expression web log. It is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. The most recent post appears first.Source: Wikipedia

Search Engine Optimization (SEO)

The process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.Source: Wikipedia

How Social Media Affects SEO

Evergreen Content

Content that withstands the test of time.

Words To Keep In Mind

“Don’t mistake activity with achievement”

John Wooden

“Just Because You Can Doesn’t Mean You Should”

Schedule

• How often

• What format

• What is my Purpose

Purpose

• Define why you want to do this

• Define what you want to accomplish• Personally• Professionally• As a Business

• Define a style…be consistent• Make a Brand

Examples Social Network Sites

• LinkedIn• Twitter• Facebook• Google+• Pinterest• WordPress• HubSpot• YouTube• Quora• FourSquare

Current Example Methods

• Website• Blog• Social Networking Sites• Tweet• Share• Email & Automation• Search Optimization (SEO)• Webinar

Other Valid Example Methods

• User Groups

• Fundraisers

• Board or Committee positions

• Sporting Events

Points of Interest to Review

• Number of fans/followers

• Frequency of posting

• What kind of content is published (blog posts, images, videos, data, jokes, polls)

• How much content is their own, versus how much is sourced

• Fan engagement

Blogging

• Publish an answer to a common question

• Post something you learned from a book, video, training or white paper

• Include images, it breaks up the content

Protecting PII

Personally Identifiable Information (PII)

•http://www.sophos.com/en-us/security-news-trends/security-trends/protecting-pii-education.aspx

•http://www.aicpa.org/InterestAreas/InformationTechnology/Resources/Privacy/PrivacyResources/DownloadableDocuments/sp800-122.pdf

Demo

DEMO

Summary

• Social Media is a not destination it is a Journey. It requires upkeep in order to stay relevant. The brand is you, your message, etc. You need to be present to Win!

References

• 10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-strategies

• Collection of Social Media Presentations

• Social Media in the Workplace

• Crush Competitors on Social Media in 30 days or less

Misc Cool Links

• Cloud Build vs Buy Calculator

Wrap-up

• Thank you for attending!

• Q&A