topic: boss - free implementation of stm /stuff that matters!
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Topic: Boss - free Implementation of STM /Stuff That MATTERS!. “This is all I ‘know’ in the world!” Tom Peters. I. THE IDEA “4Fs”: F ind a F ellow F reak F araway. World’s Biggest Waste … Selling “Up”. - PowerPoint PPT PresentationTRANSCRIPT
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Topic: Boss-free
Implementation of STM /Stuff That
MATTERS!
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“This is all I ‘know’ in the
world!”Tom Peters
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I. THE IDEA
“4Fs”: Find a
Fellow Freak
Faraway
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World’s Biggest Waste …
Selling “Up”
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Recruit [a/a = 1] Friend [in the Boondocks]
Skip [Flip off] the Hierarchy!Recruit [A]nother Friend!Do Some Cool Shit! Fast!
Surround the Bastards [with WOW WINS/ results]!
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Heart of the Matter
K2K!*
*Kook to Kook
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“Lead” customers!
K2K redux!
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Alliance Skills!
Let the [Freak-Pioneer] Customer Pay Part, Own
[Part], and Lead Us - Push Us!
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And for the 6-Person Group??
Send one “Cool Dude/Dudette” out
to Find Something Cool, work with a Cool Customer, etc. [The “Micro-Skunkworks Strategy”]
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Fact: Skunking/ Starting a Skunkworks is a tactic
available to a junior supervisor … or even an independent contributor.
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Create a Personal University of Weird!
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II. THE NUGGET
Do Something. Do Anything.
Get Going.Now.
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Opportunity ALWAYS Knocks
VFCJ* “Strategy”
*Volunteer For Crappy Jobs
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Is It …
“The Oh-Shit-I-Wish-It-Were-Over Memorial Day picnic”
or
“The First Annual Seriously
Kewl Celebration of Our Incredible Staff”
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Is It …
Wrestle the damn Safety Manual into line with the ridiculous new OSHA Regs?
Or …
A stealth opportunity to address the War for Talent via … a thoroughgoing review
of how safety and environmental issues contribute to making this a
Great Place to Work?
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Is It …
Fix these bloody customer problems that have cropped up with the new 2783B?
Or …
A chance to work with a hotshot, young division GM on …
using the Internet/Internet Speed to revisit the entire process of how we get customer input – before and during the fact – into the
heart of the Product Design Process?
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Reframers’ Rules:
Rule 1: Never accept an assignment as given! (Please.)
Rule 2: You’re never so powerful as when you are “powerless”!
Rule 3: Every “small” project contains the entire
enterprise DNA!
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Bottom Line …
ANYTHING CAN BE THE RAW
MEAT FOR YOUR CRUSADE!
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III. THE TOOL
Prototyping Mania!
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Culture of Prototyping
“Effective prototyping may be
the most valuable core competence an innovative organization can
hope to have.”
Michael Schrage
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MTTP
5 …..
Days!
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“You can’t be a serious innovator unless and until you are ready,
willing and able to seriously play. ‘Serious play’ is not an oxymoron;
it is the essence of innovation.”
Michael Schrage, Serious Play
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Think about It!?
Innovation = Reaction to the Prototype
Michael Schrage
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“Good prototypes have ‘charisma.’ They create narratives
… tell stories.”
Michael Schrage, Serious Play
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Leadership!
“A key – perhaps the key – to leadership is the effective
communication of a story.”
Howard Gardner Leading Minds: An Anatomy of Leadership
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“Small Win” = BIG WIN = Demo =
Realism = Track Record =
Attractant/Catalyst
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Ready.Fire!Aim.
Ross Perot, Wayne Calloway, Harry Quadracci, et al.
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Fail. Forward.
Fast.
High-tech exec, PA
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He who has the quickest O.O.D.A.
Loops* wins!*Observe. Orient. Decide. Act. /
Col. John Boyd
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Secret:
Creating the …
Rhythm of Prototyping
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IV. THE SOFT STUFF 1
Show Up!Connect!
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Message: It’s Community
Organizing, stupid!
See: Saul Alinsky’s Rules for Radicals
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P.S. …
Mark McCormack: 5,000 miles for a 5
min. meeting.
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“It was much later that I realized Dad’s secret. He gained respect by giving it. He
talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a
bishop or a college president. He was seriously interested in who you were and what you had to say.”
Sara Lawrence-Lightfoot, Respect
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Engagement Redux!
“You all know all the notes. But can you make them believe you? Can you play & convey
like love itself? Abject despair?”
Source: Ken Silvia, paraphrasing, on Yo Yo Ma’s Master Class at the World Cello Congress 2000
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Engagement Redux!
“He [Yo Yo Ma] performs, he is contemporary, he invites us into
his rich emotional world; we celebrate with him. You sound in pain, like people playing 300 year
old music.”
Source: Ken Silvia, on varieties of “performance” at the World Cello Congress 2000
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V. THE PROCESS
Summary
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Boss-free “Selling” of a WOW! Idea
Get a Zany [WOW!] Idea/Shop it with a coupla good pals.
Surface [using your network] a list of [operational] folks who might be interested in playing.
Call, visit and choose a coupla prospects.Engage the prospects [they must “own” “it”].
Concoct a rough plan and a prototype schedule. Move forward [Ready. Fire! Aim.].
Keep on recruitin’.Get the Test Customer to recruit some buddies for Round #2 tests [Meanwhile Customer #1 expands
program]
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Get going with Round #2 prototypesStart conscious “buzz building” [Let “the word” of
successful tests trickle out]Have the “line dudes” put on a demo for, say, a coupla
“cool” regional bossesEtc.Etc.
Have the growing Network of Converts initiate a Major Program Proposal
Etc.Etc.
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Boss Advice: The “Poster Kids”/ “End Run”/“Skunks” Strategy
Chat up a cross-section of the Org.Develop a tentative list of Pioneers/“Skunks.”
Hang with those Skunks, discover their “stuff I’ve long wanted to do”/Encourage
them to “Do it!”Begin to showcase their developing results
[with your public stamp of approval]. Dip deep[ish] and early - promote a Super
Skunk into the [New] Establishment.Incorporate the Skunks’ work into your Vision
Chatter/Welcome ALL aboard!
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VI. THE [REALLY] SOFT STUFF 2
You must … Be In Love!
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Passion Redux
Rule #1: You Gotta Love It!
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Message2000
“The point is the passion!”
Charles Handy
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“Create a Cause, not a ‘business.’ ”
Gary Hamel, Fortune (06.00), on re-inventing a company (Exemplar #1:
Charles Schwab)
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Brand Leadership!
“A key – perhaps the key – to leadership is the effective
communication of a story.”
Howard Gardner Leading Minds: An Anatomy of Leadership
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“Leadership is a performance. You have to be
conscious of your behavior, because everybody else is.”
Carly Fiorina
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Brand Leadership:ENTHUSIASM RULES!
“I am a dispenser of enthusiasm.”/ Ben
Zander
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Are You a …
Viral Enthusiast?
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The greatest dangerfor most of us
is not that our aim istoo high
and we miss it,but that it is
too lowand we reach it.
Michelangelo
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Epitaph from Hell … Epitaph from Hell …
Joe T. Jones Joe T. Jones
1942 - 20001942 - 2000
HE WOULDA DONE SOME HE WOULDA DONE SOME
REALLY COOL STUFF REALLY COOL STUFF
BUT …BUT …
HIS BOSS WOULDN’T LET HIM! HIS BOSS WOULDN’T LET HIM!
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“Death is only one of many ways to lose your life.”
Alvah Simon, North to the Night
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Characteristics of the “Also Rans”
“Minimize Risk”“Support the Boss”
“Respect the Chain of Command”“Make Budget”
Source: Fortune on “Most Admired Global Corporations” [10.26.98]
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Ann Richards’ Dogma
Show up!
Know your story!
Put yourself at risk every day!