topic 5 - consumer behavior

7/28/2019 Topic 5 - Consumer Behavior

http://slidepdf.com/reader/full/topic-5-consumer-behavior 1/71

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@kgsuehrChmjvokr

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^rk`hss tmrkubm wmo`mcuyhrs ejfh ahòsokgs

Hvhry cuyogb ahòsokg osogffiuhg`ha cy hxthrgjijga ogthrgji lj`tkrs‑klthg cy wmjt`kgsuehrs chiohvhktmhrs hxph`t kl tmhe'

Qmrhh crkja `jthbkrohs

kl ogthrphrskgjiogffiuhg`hs kg `kgsuehrchmjvokr4 ùiturji) skòji)

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Ejrfhthrs ckrrkw lrke tmh

sòhg`hs kl psy`mkikby jgaskòkikby'

C 5 l-^) H/

Og tmos shgsh) chmjvokr os j

lug`tokg kl cktmogthrphrskgji ogffiuhg`hs-ùiturh) lrohgas)ìjssejths) `kwkrfhrs) jgarhijtovhs/ jga phrskgjilj`tkrs -jttotuah) ihjrgogb)jga phr`hptokg/'

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OgthrphrskgjiAhthreogjgts kl

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@XIQXSJI OGLIXHG@HP

@uiturh % tmh vjiuhs) chiohls) prhlhrhg`hs) jga tjsthsmjgaha akwg lrke kgh bhghrjtokg tk tmh ghxt'

Ot os tmh crkjahst hgvorkgehgtji ahthreogjgt kl `kgsuehr chmjvokr) sk ejrfhthrs ghha tk

ugahrstjga ots rkih og `kgsuehr ah`osokg ejfogb)cktm mhrh jga jcrkja'

Ejrfhtogb strjthbohs tmjt wkrf og kgh `kugtry krrhbokg ejy ch kl hgsovh kr oghl h`tovh og jgktmhr)hsph`ojiiy whrh pkpuijtokg os quo`fiy aovhrsolyogb'

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Loiopogk @krh \jiuhs^rklhsskr Lhioph E' ah Ihkg) Dr'@keeossokghr) G@@J

@mjorejg) GIQJXgovhrsoty kl tmh ^moioppoghs

FJ^RJ -smjrh oahgtoty/

tmh `krh kl Loiopogkpsy`mkikby) ot os muejghghssjt tmh mobmhst ihvhi

oepiohs ugoquh ekrji

kciobjtokg tk trhjt kghjgktmhr js hquji lhiikwmuejg chogbs

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Loiopogk @krh \jiuhs

^JFOSJEAJE-PMJSHA OGGHS ^HS@H^QOKG/

Fgkwogb Qmrkubm Lhhiogb kr

Qjòt Fgkwogb6 ^jrtoòpjtkryPhgsotovoty/

J ugoquh skòji sfoiiogmhrhgt og Loiopogk

phrskgmkka Qmh ghha lkr kphgghss jgacjso` trust os j prh`kgaotokglkr tmos j`tovh prk`hss kl shgsogb suctih ùhs

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Loiopogk @krh \jiuhs

Fjbjgajmjgb Ikkc -PMJSHA

MXEJGOQ_/ ^jbfjejfjtjk6 J Pmjrha Ogghr

Gkcoioty6 J Zuoht Phgsh kl Shspkgsocoioty lkr Ktmhrs6 J Brhjt@kepjssokg lkr Jii Iovogb Chogbs/

Guabhs j phrskg tkwjras bhguoghj`ts kl bhghrksoty) fogaghss jga`jrogb

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^jfofosjejAHH^HPQ IH\HI KL OG\KI\HEHGQ ROQM

JGKQMHS ^HSPKG PQOII @KGPOAHSHAJG KXQPOAHS -OCJGB QJK/

@mjrj`throsto` thgahg`ohs kl tmos trjotjrh bovogb og tk jgktmhr phrskg‟swosm) ahejgas) wjgts kr ahsorhs

Qmh ektovh lkr tmos `kuia ch pkiothghsskr hxph`tjtokg kl luturh `kg`hssokgskr oeehaojth rhwjras

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Ogthrgjtokgji ^hrsph`tovh kg@uiturji Ogffiuhg`hs

Ejrfhtogb strjthbohs tmjt wkrf og prkvhsu``hsslui og kgh `kugtry ejy gkt klthg `jggkthxthga tk ktmhrs ogthrgjtokgji ejrfhts auh tkùiturji ch`jush kl ùiturji vjojtokgs''

^j`fjbogb `jg ch ogthrprhtha og ejgy wjys jgaejy `kgtjog aol hrhgt oglkrejtokg og vjrokusùiturhs'

Pkeh prkau`ts eust ch jajptha tk t tjsths jga

pjijths ol tmhy jrh tk su``hha og vjrokus ùiturhs' r

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Pucùiturhs

Hj`m ùiturh

mjssucùiturhsbrkups wotm

tmhor kwgaostog`tekahs kl

chmjvokr'

@uiturhs jrh gkt mkekbhghkushgtotohs wotm ugovhrsji vjiuhs) tmkubm`krh vjiuhs ak akeogjth''

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PK@OJI OGLIXHG@HP Hvhry `kgsuehr chikgbs tk j guechr kl sk`oji

brkups'

Brkup ehechrsmop ogffiuhg`hs jg ogaovoauji‟spur`mjsh ah`osokgs jga chmjvokr og cktm kvhrt jgasuctih wjys' Brkups hstjciosm

gkres) wmo`m jrhvjiuhs) jttotuahs) jgachmjvokrs tmjt j brkupahhes jpprkprojth lkrots ehechrs jga hvhg

lkr gkgehechrs wmkjsporh tk dkog'

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Pkòji Ogffiuhg`hs Cuyogb chmjvokr os jl h`tha cy aol hrhg`hs og brkup

stjtus jga rkih' Brkup stjtus rhlhrs tk tmh rhijtovh pksotokg kl jgy

ogaovoauji ehechr og j brkup'

Brkup rkih rhlhrs tk lkreji

kr oglkreji buoahs lkrchmjvokr tmjt os hxph`tha kl ehechrs wmk mkia sphò`pksotokgs og tmh brkup'

^hkpih klthg ejfhpur`mjshs tmjt rhffih`t tmhorstjtus wotmog j brkup')pjrtoùijriy rhbjraogbhxphgsovh pur`mjshs wotmog

juhgt brkups'Lroajy) Duiy :3) :0



Js`m^mhgkehgkg Js`m lkuga tmjt

ogaovoaujis`kglkre tk

ejdkroty ruih)hvhg ol tmjtejdkroty ruih

whgt jbjogsttmhor chiohls

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Shlhrhg`h Brkups

Shlhrhg`h brkups ‐ brkups wmkshvjiuhs) stru`turhs) jga stjgajrasogffiuhg`h j phrskg‟s chmjvokr''

@kgsuehrs klthg try tk `kkraogjthtmhor pur`mjsh chmjvokr wotm tmhorphr`hptokgs kl vjiuhs kl tmhor rhlhrhg`hbrkup‟s vjiuhs

Ptrkgb lrke j rhlhrhg`h brkup rhquorhstwk `kgaotokgs4

ûr`mjsha prkau`t eust ch shhg jgaoahgtojcih'

ûr`mjsha prkau`t eust ch `kgspoùkus)

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Shlhrhg`h brkups thga tk jl h`ttmh pur`mjsh kl iuxury) bkureht)kr ahsobghr othes ekrh tmjg

hvhryajy pur`mjshs' @moiarhg jrh hsph`ojiiy vuighrjcihtk tmh ogffiuhg`h kl rhlhrhg`hbrkups tmjt tmhy jsporh tk) jga tk

jas wotm `hihcroty hgakrshehgts

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Pk`oji @ijss

Pk`okh`kgkeo` @ijsso`jtokg Xpphr J ^mp ^mp :>>)>>>&

Xpphr C ^mp 8>)>>:%??)??? Xpphr Eoaaih @: ^mp

0>)>>:%8>)>>>

Eoaaih @3 ^mp :8)>>:%0>)>>> Ikwhr AH :8)>>> jga chikw

Pkur`h4 ^PS@+JBC ajtj

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Pkòji @ijss

^hkpih og kgh skòji ìjssejy jsporh tk j mobmhrìjss jga hxmocot cuyogbchmjvokr `keekg tk tmjt

ìjss) rjtmhr tmjg tk tmhorkwg''

Ejrfhthrs klthg jttrj`t`kgsuehrs og mobmhr skòji

ìjsshs cy kl hrogbhxìusovh ehechrsmops krsphòji shrvo`hs gkt

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Kpogokg Ihjahrs

Oglkrejtokg jckut bkkas jga shrvo`hs ejyffikw lrke tmh ehaoj -Ogthrght) Q\) rjaok)

progt/ tk kpogokg ihjahrs jga tmhg tk ktmhr`kgsuehrs) kr aorh`tiy tk `kgsuehrs' '

Pkeh kpogokg ihjahrs ogffiuhg`h pur`mjshscy ktmhrs ehrhiy tmrkubm tmhor kwgj`tokgs) wmo`m `kgsuehrs ah`oah tkheuijth'

Kpogokg ihjahrs jrh trhgashtthrs wotmog j rhlhrhg`h brkup

wmk jrh iofhiy tk pur`mjsh ghw prkau`ts chlkrh ktmhrs ogtmh brkup jga tmhg smjrh tmhor hxphrohg`hs jga kpogokgsvoj wkra kl ekutm'

Bhghrjiozha kpogokg ihjahrs jrh rjrh6 phkpih wmo`m rktjthog jga kut kl tmos rkih ahphgaogb kg tmhor fgkwihabh kl kr ogthrhst og sph`o` prkau`ts klthg tjfh tmos rkih) lkugaog jii shbehgts kl tmh pkpuijtokg'

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LJEOI_

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Ekst phkpih jrh ehechrs kl jtihjst twk ljeoiohs og tmhor

iolhtoeh‑tmh kgh tmhy‟rh ckrgogtk jga tmh kgh tmhy lkre ijthrog iolh' Qmh ljeoiy brkup os phrmjps tmh

ekst oepkrtjgt ahthreogjgt kl

`kgsuehr chmjvokr ch`jush kl `iksh jga kgbkogb ogthrj`tokgsjekgb ehechrs''

Hj`m ljeoiy mjs gkres kl hxph`tha

chmjvokr) jga aol

hrhgt rkihs jgastjtus rhijtokgsmops lkr otsehechrs'

Qmksh gkres jga chmjvokrs tmjt

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^moioppogh Ljeoiy Ptru`turh

3 og hvhry 8 mkushmkias mjvh KLRljeoiy ehechr

0 kut kl :> KLRs mjvh crkfhg

ljeoiohs

Ot os j gkre tmjt cktm pjrhgts jrhwkrfogb

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Ejrfhthrs ahs`roch

tmh rkih kl hj`mspkush og thres kl lkur `jthbkrohs Jutkgkeo` rkih‑

pjrtghrs ogahphgahgtiy

ejfh hquji guechrs kl ah`osokgs'

Muscjga%akeogjgt rkih‑tmh muscjga ejfhsekst kl tmh pur`mjsh

ah`osokgs' Rolh%akeogjgt rkih‑

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@moiarhg jga Qhhgs

@moiarhg jga thhgjbhrs ogffiuhg`hwmjt pjrhgts cuy) jrh hxpksha tkhgaihss ehssjbhs) jrh ekrhskpmosto`jtha jckut pur`mjsogb

tmjg prhvokus bhghrjtokgs whrh' Qmhy `rhjth j mubh ejrfht kl

ekrh tmjg 8> eoiiokg) wohiaogb!:?3 coiiokg og pur`mjsogb pkwhr

jggujiiy' Ogaovoaujiose

Jl h`t ljeoiy `kgsuehr chmjvokr

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^hrskgji

Ahthreogjgts

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GHHA JGA EKQO\HP J ghha os jg oecjijg`h chtwhhg

tmh `kgsuehr‟s j`tuji jgaahsorha stjths'' Pkehkgh wmk rh`kbgozhs kr lhhis j

sobgo`jgt kr urbhgt ghha tmhgshhfs tk `krrh`t tmh oecjijg`h''

Ejrfhthrs jrkush tmos shgsh kl urbhg`y cy ejfogb j ghha ’lhit― jgasubbhstogb j prkau`t tk sjtosly ot'

Ektovhs jrh ogghr stjths tmjt

aorh`t j phrskg tkwjra tmh bkjikl sjtoslyogb jga tmjt prkeptskeh j`tokg'

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ikw‟s Mohrjr`mykl Ghha

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E i ‟ Mo m l



Ejsikw‟s Mohrjr`my kl Ghhas

phrskg eust jt ihjst pjrtojiiysjtosly ikwhr%ihvhi ghhaschlkrh mobmhr ghhas `jg

jl h`t chmjvokr Og ahvhikpha `kugtrohs wmhrh

cjso` ghhas jrh ekrh iofhiyjirhjay sjtosha) mobmhr%

krahr ghhas ejy ch ekrhoepkrtjgt tk `kgsuehr

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Ejsikw

Qmh tmhkry sjys tmjtkg`h j ghha os sjtosha)ot gk ikgbhr mjs tk cheht) sk tmh ogaovoaujiekvhs kg tk tmh ghxtihvhi kl ghhas'

Cut ot mjs ffijws‑skeh

akg‟t ekvh tmrkubm tmhmohrjr`my6 skeh xjth kgj `hrtjog ihvhi kr rhijth tk

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^HS@H^QOKGP

^hr`hptokg os tmh ehjgogb tmjt jphrskg jttrocuths tk og`keogbstoeuio bjtmhrha tmrkubm tmh vhshgshs‑sobmt) mhjrogb) tku`m)

tjsth) jga sehii' J cuyhr‟s chmjvokr os ogffiuhg`ha

cy mos kr mhr phr`hptokgs kl jbkka kr shrvo`h'

Cuyhrs‟ phr`hptokgs ahphga jseu`m kg wmjt tmhy wjgt tkphr`hovh js kg tmh j`tuji stoeuio'

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J phrskg‟s phr`hptokg kl jgkcdh`t kr hvhgt rhsuits lrke

tmh ogthrj`tokg kl twk typhs kl

Ptoeuius lj`tkrs‑`mjrj`throsto`s kl tmh pmyso`ji

kcdh`t' -sozh) `kikr) whobmt)smjph/'

Ogaovoauji lj`tkrs‑ugoquh`mjrj`throsto`s kl tmh ogaovoauji

-shgskry prk`hsshs)hxphrohg`hs wotm soeoijrogputs) cjso` ektovjtokgs) jgahxph`tjtokgs/'

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^hr`hptuji P`rhhgs

^hkpih jrh ckecjraha cyejrfhtogb ehssjbhs tkajy'

Qmh typo`ji suphrejrfht `jrrohs0>)>>> pj`fjbhs) ghtwkrf Q\stjtokgs typo`jiiy jor <>)>>>`keehr`ojis j whhf'

Qmh og`rhjsha ejrfhtogb `iutthrmjs `jusha phkpih tk obgkrh ejgyprkektokgji ehssjbhs)rhspkgaogb kgiy tk tmksh tmjt

crhjf tmrkubm tmhor phr`hptuji s`rhhgs‑tmh ehgtji

ithrogb prk`hss tmjt jii ogputseust pjss'

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Crhjfogb ^hr`hptuji



Crhjfogb ^hr`hptujiP`rhhgs

Ejrfhthrs ahthreogh wmo`m stoeuiohvkfh bkka rhspkgshs) `rhjth jehssjbh tmjt stjga kuts jga bhtstmh jtthgtokg kl prksph`tovhùstkehrs''

Akuciogb tmh sozh kl j progt jacrhjfs tmrkubm tmh ìutthr)og`rhjsogb ots jtthgtokg vjiuh cy8> phr`hgt6 ush kl wmoth spj`h)ajrf cj`fbrkugas) kr `kikr jiskjttrj`t vohwhrs'

Qmh psy`mkikbo`ji `kg`hpt kl ìksurh‑tmh muejg thgahg`y tkphr`hovh j `kepihth po`turh lrkejg og`kepihth stoeuius‑mhips j

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Crhjfogb ^hr`hptuji



Crhjfogb ^hr`hptujiP`rhhgs

Rkra%kl%ekutm ejrfhtogb`jg bht jtthgtokg cy j ekrhgjturji pjtm kl `kgvhrsjtokg'

\ortuji rhjioty aospijys 0%A

ejrfhtogb ehssjbhs jga oglkvoj ehr`mjgaosh tkurs krwjifs tmrkubm shrvo`h vhguhs'

Phih`tovh phr`hptokg ihjas tk

crjga ikyjity js `ustkehrstugh kut oglk tmjt akhsg‟tejt`m chiohls jga

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P cio o i ^ o



Pucioeogji ^hr`hptokg Pucioeogji phr`hptokg os tmh

suc`kgsòkus rh`hopt kl og`keogboglkrejtokg'

Pucioeogji javhrtosogb os' joeha jttmh suc`kgsòkus ihvhi kl jwjrhghss

tk òrùevhgt phr`hptuji s`rhhgs)jga tmkubm `kgahegha jsejgopuijtovh) ot os ugiofhiy tk ogau`hcuyogb hx`hpt cy phkpih jirhjayogìogha tk cuy'

Qmhrh jrh tmrhh rhjskgs lkr tmos4 strkgb stoeuius lj`tkrs jrh ghhaha tk

bjog `kgsuehr jtthgtokg

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Pucioeogji



Pucioeogji^hr`h tokg

Hektokgs ak pijy j votjirkih og ahòsokg ejfogb)sk ejrfhthrs ikkf lkrwjys tk hioòt hektokgjilhhiogbs tkwjrapur`mjsogb j prkau`t''

Ghurkejrfhtogb os j ghwth`mgkikby tmjt chjes`keehròjis kr ehssjbhs

tk `hrtjog ogaovoaujiùstkehrs og pjrtoùijrjrhjs kl stkrhs'

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JQQOQXAH



JQQOQXAH

Jttotuahs jrh tmhhgaurogb ljvkrjcih krugljvkrjcihhvjiujtokgs)hektokgs) kr j`tokgthgahg`ohs tkwjra jgkcdh`t kr oahj'

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Jttot a



Jttotuah

^hr`hptokg kl og`keogbstoeuio os brhjtiy jl h`tha cyjttotuahs jckut tmh prkau`t)stkrh) kr

Jttotuahs lkre kvhr toeh vojogaovoauji hxphrohg`hs jgabrkup `kgtj`ts) jga jrh mobmiyrhsostjgt tk `mjgbh'

Ch`jush ljvkrjcih jttotuahs

iofhiy jl h`t crjgaprhlhrhg`hs) ejrfhthrs ghhatk ahthreogh `kgsuehrjttotuahs tkwjra tmhor

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Jttot a @ t



Jttotuah @kepkghgts

`kbgotovh `kepkghgt rhlhrs tktmh ogaovoauji‟s oglkrejtokgjga fgkwihabh jckut jgkcdh`t kr `kg`hpt'

jl

h`tovh `kepkghgt ahjiswotm lhhiogbs kr hektokgjirhj`tokgs'

chmjvokrji `kepkghgt ogvkivhsthgahg`ohs tk j`t og j `hrtjog

ejgghr' Jii `kepkghgts mjvh stjcih jga

cjijg`ha rhijtokgsmops tk kghjgktmhr tk lkre jg jttotuah

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@mjgbogb `kgsuehr Ejrfhthrs mjvh twk `mko`hs

rhbjraogb jttotuahs4

tk hg`kurjbh `kgsuehr jttotuahstmjt ektovjth pur`mjsh kl jpjrto`uijr prkau`t6

tk hvjiujth hxostogb `kgsuehrjttotuahs jga ejfh tmh prkau`tlhjturhs jpphji tk tmhe'

Ol `kgsuehrs vohw jg hxostogbothe ugljvkrjcih) tmh shiihr ejy

rhahsobg ot kr kl

hr ghw kptokgs' Cut j ghbjtovh jttotuah ejy gktch truiy ugljvkrjcih6 ot dust ejygkt ektovjth tmh `kgsuehr tk

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Ekaolyogb tmh Jttotuahs lrhquhgtiy `mjgbh og

rhspkgsh tk og`kgsosthg`ohsjekgb tmh tmrhh `kepkghgts'

Jttotuahs `mjgbh wmhg ghwoglkrejtokg `mjgbhs tmh

`kbgotovh kr jl h`tovh`kepkghgts kl jg jttotuah) su`mjs wmhg chghts jrh bovhg kreos`kg`hptokgs jrh `krrh`tha'

Jttotuahs `mjgbh wmhg cuyhrs

jrh hgbjbha og ghw chmjvokr tmjtbhts tmhe tk try j prkau`t

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Ekaolyogb tmh

Jttotuahs `mjgbh wmhg ghwth`mgkikbohs hg`kurjbh`kgsuehrs tk `mjgbh tmhor

jttotuahs'

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Ejrfhtogb ikkfs jt gktkgiy `mjgbhs og `kgsuehrahòsokgs kvhr toeh) cut

jisk jt tmh ùrrhgt stjtuskl tmksh ahòsokgs'

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Ihjrgogb

Ejrfhtogb ikkfs jt gktkgiy `mjgbhs og `kgsuehrahòsokgs kvhr toeh) cut

jisk jt tmh ùrrhgt stjtuskl tmksh ahòsokgs'

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Ihjrgogb



Ihjrgogb

Ihjrgogb -og ejrfhtogb/rhlhrs tk oeehaojth krhxph`tha `mjgbhs og`kgsuehr chmjvokr cjshakg hxphrohg`h'

Ot og`iuahs tmh`kepkghgts kl 4 arovh -jgy strkgb stoeuius

tmjt oephis j`tokg/ jga6

`uh -jgy kcdh`t tmjtahthreoghs tmh gjturh kl jphrskg‟s rhspkgsh tk jarovh/'

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Ihjrgogb



Ihjrgogb

J rhspkgsh os jgogaovoauji‟s rhj`tokg tk jsht kl `uhs jga arovhs'

Shoglkr`hehgt os tmh

rhau`tokg og arovh tmjtrhsuits lrke j prkphr krrhwjraogb rhspkgsh) skj strkgb ckga iogfs tmh

arovh jga tmh pur`mjshjga og`rhjshs tmh`mjg`h kl luturhpur`mjshs'

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Jppiyogb ot Ejrfhtogb



Jppiyogb ot Ejrfhtogb

Pmjpogb rhlhrs tk jppiyogb jshrohs kl rhwjras jgarhoglkr`hehgts tk phreot

ekrh `kepihx chmjvokr tkhvkivh kvhr toeh

Cktm prkektokgji strjthby

jga tmh prkau`t otshil pijy jrkih og tmh smjpogb prk`hss'

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Pmjpogb ^rk`hss



Pmjpogb ^rk`hss

:' bhttogb `kgsuehrs tk try jprkau`t) pkssociy usogb j `uhsu`m js j sjepih kr `kupkg'

3' hgto`h tmh `kgsuehr tk cuytmh prkau`t wotm iottihgjg`oji rosf'

0' ektovjth tmh phrskg tk cuy

tmh othe jbjog jt j ekahrjth`kst) wotm tmh kgiyrhoglkr`hehgt chogbsjtoslj`tkry phrlkrejg`h'

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Phil @kg`hpt Qmhkry



Phil @kg`hpt Qmhkry

Phil%`kg`hpt‑j phrskg‟seuitolj`htha po`turh kl moeshil kr mhr shil‑pijys jgoepkrtjgt rkih og `kgsuehrchmjvokr''

Ot `kehs lrke tmhogthrj`tokg kl ejgyogffiuhg`hs‑cktm phrskgjijga ogthrphrskgji‑tmjtjl h`t cuyogb chmjvokr'

J phrskg‟s ghhas) ektovhs)phr`hptokgs) jttotuahs) jgaihjrgogb jrh jt ots `krh)wmo`m os jisk jl h`tha cy

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1 @kepkghgts kl Phil @kg`hpt



Shji shil‑jg kcdh`tovh vohw

kl tmh tktji phrskg' Phil%oejbh‑tmh wjy jgogaovoauji vohws moeshil krmhrshil'

Ikkfogb%bijss shil‑tmh wjyjg ogaovoauji tmogfs ktmhrsshh moe kr mhr'

Oahji% shil‑tmh oejbh tkwmo`m tmh phrskg jsporhs' @kgsuehrs jrh iofhiy tk

`mkksh prkau`ts tmjt woii ekvhtmhe `ikshr tk tmhor oahji

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@kgsuehrAh`osokg^rk`hss

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Hvhg ol tmhy‟rh ugjwjrh kl ot)`kgsuehrs `kepihth j sthp%cy%



`kgsuehrs `kepihth j sthp cysthp prk`hss og ejfogb pur`mjshahòsokgs'

Qmh toeh jga hl krt sphgt kgpjrtoùijr pur`mjsogb ahòsokgahphgas kg tmh oepkrtjg`h kl tmh ahsorha bkka kr shrvo`h'

Mobm%ogvkivhehgt pur`mjshahòsokgs jrh tmksh wotm brhjthrihvhis kl pkthgtoji skòji krh`kgkeo` `kgshquhg`hs'

Ikw%ogvkivhehgt pur`mjshahòsokgs jrh rkutogh pur`mjshstmjt pksh iottih rosf tk`kgsuehrs''

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^rkcihe kr kppkrtugoty



^rkcihe kr kppkrtugoty

rh`k gotokg Aurogb tmh rst stjbh og tmhah`osokg prk`hss) tmh `kgsuehrch`kehs jwjrh kl j sobgo`jgtaos`rhpjg`y chtwhhg tmh

hxostogb sotujtokg jga j ahsorhasotujtokg'

Ejrfhthrs mhip prksph`tovhcuyhrs oahgtoly jga rh`kbgozh

pkthgtoji prkcihes kr ghhas ogtmh lkre kl javhrtosogb)prkektokg) kr phrskgji sjihs

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Phjr`m



Phjr`m

Aurogb tmh sh`kga sthp)tmh `kgsuehr bjtmhrsoglkrejtokg jckutjttjogogb j ahsorha stjth kl jl jors'

Qmh shjr`m oahgtohsjithrgjtovh wjys tk skivhtmh prkcihe jga ejy `kvhrogthrgji skur`hs -ehgtjiiyrhvohwogb kr rh`jiiogb pjsthxphrohg`h/ kr hxthrgjiskur`hs -bjtmhrogbkpogokgs jga oglk/

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Phjr`m oahgtohs jithrgjtovhc a t oa



crjga tk `kgsoahr

Qmh guechr kl jithrgjtovhstmjt j `kgsuehr j`tujiiy`kgsoahrs os `jiiha tmh hvkfhasht'

Og skeh shjr`mhs tmh`kgsuehr fgkws tmh crjgastmjt ehrot lurtmhr`kgsoahrjtokg6 og ktmhrs)hxthrgji shjr`mhs crogbtkbhtmhr tmos ghw oglkrejtokg'

Qmh guechr kl crjgas og tmh

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Hvjiujtokg kl jithrgjtovhs



J`tujiiy) skeh hvjiujtokg

tjfhs pij`h og tmh sh`kgasthp js `kgsuehrsj``hpt) aostkrt) kr rhdh`toglkrejtokg lkuga'

J crjga kr prkau`t os`mkshg lrke tmh hvkfhasht) kr tmh ah`osokg os

ejah tk fhhp ikkfogb lkrjithrgjtovhs'

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Hvjiujtovh `rothroj jrh tmhlhjturhs tmjt j `kgsuehr



`kgsoahrs og `mkksogb jekgb

jithrgjtovhs Qmhsh `rothroj ejy ch

kcdh`tovh lj`ts'

Qmh `rothroj ejy jisk chsucdh`tovh oeprhssokgs'

@keekg `rothroj ogìuahpro`h) crjga gjeh) jga

`kugtry kl krobog) jga `jgvjry wotm tmh `kgsuehr‟sjbh) og`keh) skòji ìjss)

Lroajy) Duiy :3) :0

Ejrfhthrs jtthept tkogffiuhg`h tmh kut`keh og



ogffiuhg`h tmh kut`keh ogtmrhh wjys4

Cy hau`jtogb `kgsuehrsjckut jttrocuths tmjttmhy vohw js oepkrtjgtog hvjiujtogb `hrtjog

bkkas Cy oahgtolyogb wmo`mhvjiujtovh `rothroj jrhoepkrtjgt tk jgogaovoauji jga smkwogbwmy j sphò` crjgaluiiis tmksh `rothroj

Cy ogauògb j ùstkehrtk hxpjga tmh hvkfhasht tk ogìuah tmh

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ûr`mjsh Ahòsokg jga J`t



Qmh lkurtm jga ltm sthps ogvkivh tmh

hvhgtuji pur`mjsh ahòsokg jga tmhj`t kl ejfogb tmh pur`mjsh'

Cy tmos toeh) hj`m jithrgjtovh og tmhhvkfha sht mjs chhg whobmha) cjsha

kg tmh ogaovoauji‟s kwg hvjiujtovh`rothroj) jga tmh jithrgjtovhs mjvhchhg gjrrkwha akwg tk kgh'

Qmh `kgsuehr tmhg ahòahs kg tmhpur`mjsh ik`jtokg'

Ejrfhthrs mhip sekktm tmh pur`mjshcy kl hrogb chghts su`m jswjrrjgtohs) gjgògb) kr lrhh ahiovhry)

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^kstpur`mjsh hvjiujtokg



p

Qmh pur`mjsh j`tprkau`hs kgh kr twkrhsuits' Qmh cuyhr lhhis

sjtoslj`tokg jt tmhrhekvji kl tmhaos`rhpjg`y chtwhhg tmhhxostogb jga ahsorhastjths) usujiiy ol tmh

pur`mjsh ehhts krhx`hhas hxph`tjtokg'

Qmh cuyhr lhhis jgxohtykr aossjtoslj`tokg wotm

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@kbgotovh



b

J cuyhr klthg hxphrohg`hspkstpur`mjsh jgxohty lrke jgoecjijg`h jekgb j phrskg‟s

fgkwihabh) chiohls) jgajttotuahs'

Ot eobmt og`iuah wkrry jckut

pjyogb tkk eu`m kr`kepijogogb tk tmh shiihr'

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@kbgotovh aosskgjg`hej og`rhjsh og tmrhh



ej og`rhjsh og tmrhh

Rmhg tmh vjiuh kl tmhpur`mjsh og`rhjshs

Rmhg tmh rhdh`tha

jithrgjtovhs mjvhahsorjcih lhjturhs gktshhg og tmh `mkshgjithrgjtovh

Rmhg tmh pur`mjshah`osokg mjs j ejdkr

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Ahjiogb wotm `kbgotovh



Ahjiogb wotm `kbgotovh

Ot‟s ekrh klthg shhg og mobm%ogvkivhehgt pur`mjshs' Qmh `kgsuehr ejy lk`us kg

tmh othe‟s bkka pkogts jgaobgkrh jgytmogb aossjtoslj`tkry'

Ejrfhthrs ejy mhip rhau`h`kbgotovh aosskgjg`h cyprkvoaogb oglkrejtokg tmjtsuppkrts tmh `mkshg othe'

Qmh `kgsuehr ejy ah`oah tk`mjgbh prkau`ts jga vkw tkpur`mjsh tmh rhdh`tha othe ghxttoeh

Lroajy) Duiy :3) :0

@ijssolyogb `kgsuehrci i o



prkcihe%skivogb

Ejrfhthrs rh`kbgozhtmrhh `jthbkrohs kl prkcihe%skivogbchmjvokr4 rkutogozharhspkgsh) ioeotha

prkcihe skivogb) jgahxthgaha prkciheskivogb'

Qmh `ijsso`jtokg kl jpur`mjsh wotmog tmoslrjehwkrf ogffiuhg`hstmh `kgsuehr%ah`osokgprk`hss'

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Skutogozha rhspkgshc m o



chmjvokr J `kgsuehrs ejfhs ejgyrkutogh pur`mjshs cy

`mkksogb j prhlhrrha crjgakr kgh kl j lhw j``hptjcihcrjgas '

Qmh `kgsuehr mjs jirhjaysht hvjiujtovh `rothroj jgaoahgtoha kptokgs) sk jgylurtmhr hxthrgji shjr`m osioeotha'

Ot‟s ekst `keekg ogcuyogb vhry ikw%ogvkivhehgt prkau`ts)ioeotha shjr`mogb'

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Ioeotha prkcihe



Qmh mjs jirhjay sht hvjiujtovh`rothroj lkr j `hrtjog foga kl pur`mjsh)tmhg hg`kugthrs j ghw)ugfgkwg crjga''

Qmh cuyhr sphgas j ekahrjthjekugts kl toeh jga hl krts og

hxthrgji shjr`mhs jga og jppiyogbtmh hvjiujtovh `rothroj tk jsshss tmhghw crjga''

Qmos ioeotha prkcihe skivogb osjl h`tha cy tmh guechr kl hvjiujtovh `rothroj jga crjgas) tmhhxthgt kl hxthrgji shjr`m) jga tmhprk`hss lkr ahthreogogbprhlhrhg`hs''

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Hxthgaha ^rkcihePkivog



Pkivog

Qmh `kgsuehr lhhis crjgas jrhao`uit tk `jthbkrozh krhvjiujth') sk chbogs tk`kepjrh kgh wotm jgktmhr'

Qmh `kgsuehr ghhas tk

ugahrstjga tmh prkau`tlhjturhs chlkrh hvjiujtogbjithrgjtovhs''

Qmos hxthgaha prkciheskivogb rhlhrs tk j ihgbtmy

hxthrgji shjr`m) usujiiy ogmobm%ogvkivhehgt pur`mjshah`osokgs'

Lroajy) Duiy :3) :0

topic 5 - consumer behavior

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