1. Improved Learning Questions for Kotlers 22 Chapters Michelle Cabunilas April 2011 http://cabunilasmichelle.blogspot.com

2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21 st Century Ria Abendan / Michelle Cabunilas April 2011

3. 2. Promoting a visit to Star City is an example of marketing what?

• A place

• An experience

• A property

• An organization

• None of the above

4. Examples Experiences are marketed by orchestrating several goods and services

5. 2. Under what marketing is promoting a visit to Star City?

• A place

• An experience

• A property

• An organization

• None of the above

6. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Michelle Cabunilas April 15, 2011 www.stevenandrada.blogspot.com 1/73

7. 5. What kind of business orientation that puts the customer at the heart of the business?

• Product orientation

• Geographical orientation

• Market orientation

• Competence orientation

• None of the above

34/73 www.stevenandrada.blogspot.com

8. 5. What kind of business orientation that puts the customer at the heart of the business?

• Product orientation

• Service orientation

• Market orientation

• Consumer orientation

• None of the above

34/73 www.stevenandrada.blogspot.com

9. Types of Business Orientation

• • Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also.

• • Market Orientation - Puts the customer at the heart of the business.

32/73 www.stevenandrada.blogspot.com

10. Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company Its time everyone to flies PLDT We run a Telecommunication company Were changing lives

11. 5. What kind of business orientation that puts the customer at the heart of the business?

• Product orientation

• Service orientation

• Market orientation

• Consumer orientation

• None of the above

34/73 www.stevenandrada.blogspot.com

12. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Michelle Cabunilas April 2011 http://kavellana.blogspot.com

13. 1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com

• People

• Equipment

• Information

• Procedures

• All of the above

14. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com

• Experience

• Procedure

• Information

• Service

• All of the above

15. Marketing Information System (MIS) http://kavellana.blogspot.com

• Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.

16. 1. People, Equipment and ______ make the whole of Marketing Information System or MIS. http://kavellana.blogspot.com

• Experience

• Procedure

• Information

• Service

• All of the above

17. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani/ Michelle Cabunilas 15th April 2011

18. #9: What does the Rolex name mean to you? is an example of ___

• A. Brand personification

• B. Laddering

• C. Word association

• D. Visualization

• E. Projective Techniques

19. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing?

• A. Tagging

• B. Word Association

• C. Labelling

• D. Visualization

• E. Branding

20. Concept: What are the qualitative measures to understand consumers mind?

• Word Association

• Projective Techniques

• Laddering

• Visualization

• Brand Personification

21. Word Association: Ask subjects what words come to mind when they customer hears the brands name

22. #9: When we think of brands like Omega, Rolex, Chanel, Hermes, LV and etc. what does it mean to you in marketing?

• A. Tagging

• B. Word Association

• C. Labelling

• D. Visualization

• E. Branding

23. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Michelle Cabunilas April 15, 2011 http://joansoliven.blogspot.com/

24. 4. It is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs.

• Appearance

• Specifications

• Image

• Quality

• Value

http://joansoliven.blogspot.com/

25. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________.

• Quality

• Worth

• Specifications

• Appearance

• None of the above

http://joansoliven.blogspot.com/

26. Customer Satisfaction depends on Quality

• Quality is the totality of features and characteristics of a product or service that bear of its ability to satisfy needs.

http://joansoliven.blogspot.com/

27. Impact of Quality These 3 are interrelated with each other http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler

28. 4. The ability to satisfy a need of a product/ service is a feature or characteristic of _________.

• Quality

• Worth

• Specifications

• Appearance

• None of the above

http://joansoliven.blogspot.com/

29. Analyzing Consumer Markets Rustie M. Fidel/ Michelle Cabunilas April 15, 2011 Top 10 Learning Questions for Chapter 06 :

30. 5. There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ .

• Integrity

• Honesty

• Hope

• Competence

• None of the Above

http://rustie27.blogspot.com/

31. 5. What are the five (5) Brands of Personality?

• Competence, Sincerity, Classic, Excitement, Ruggedness

• Competence, Excitement, Ruggedness, Simplicity, Sophistication

• Competence, Ruggedness, Excellence, Sophistication, Sincerity

• Competence, Sincerity, Sophistication, Excitement, Ruggedness

• None of the Above

32. Concept # 5 Brand Personality Sincerity Excitement Sophistication Competence Ruggedness

33. 5. What are the five (5) Brands of Personality?

• Competence, Sincerity, Classic, Excitement, Ruggedness

• Competence, Excitement, Ruggedness, Simplicity, Sophistication

• Competence, Ruggedness, Excellence, Sophistication, Sincerity

• Competence, Sincerity, Sophistication, Excitement, Ruggedness

• None of the Above

34. / Michelle Cabunilas

35.

36. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation?

• A. Straight re-buy

• B. Ordered re-buy

• C. Combination re-buy

• D. Scheduled re-buy

• E. None of the above

37.

38. 2. Reordering of office supplies in a routine basis is an example of what type of buying situation?

• A. Straight re-buy

• B. Ordered re-buy

• C. Combination re-buy

• D. Scheduled re-buy

• E. None of the above

39. TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla/ Michelle Cabunilas April 14, 2011 http://myrtlefrantilla.blogspot.com /

40. http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT:

• Occasions

• Benefits

• User Status

• Loyalty Status

• They are all examples of Behavioral Variables

41. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________.

• Seller

• Influencer

• Decider

• Loyalty awards

• Buyer Readiness

42. Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles

• Initiator

• Influencer

• Decider

• Buyer

• Seller

Behavioral Variable

• Occasions

• Benefits

• User Status

• Buyer Readiness

• Loyalty Status

• User Rate

• Attitude

43. http://myrtlefrantilla.blogspot.com / Examples of Behavioral variable are occasions, benefits, user status and _________.

• Seller

• Influencer

• Decider

• Loyalty awards

• Buyer Readiness

44. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan/ Michelle Cabunilas April 2011 http://taeyangxinyi.blogspot.com

45. 1. Which of the following is NOT a component of Brand Equity?

• Relevance

• Energy

• Esteem

• Individuality

• Knowledge

http://taeyangxinyi.blogspot.com

46. 1. All of the above are components of Brand Equity except for __________.

• Individuality

• Relevance

• Energy

• Esteem

• Knowledge

http://taeyangxinyi.blogspot.com

47. Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N

48. Individuality is not a component of brand equity, rather it is 4 http://taeyangxinyi.blogspot.com From Philip Kotlers, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N Differentiation -measures the degree to which a brand is seen as different from others Example: Chuckie chocolate milk advertises CALCI-N as an ingredient versus Moo who doesnt have said ingredient

49. 1. All of the above are components of Brand Equity except for __________.

• Individuality

• Relevance

• Energy

• Esteem

• Knowledge

http://taeyangxinyi.blogspot.com

50. TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Michelle Cabunilas April 15, 2011 http://annaguray06.blogspot.com

51. 1. are associations/benefits that can be shared with other brands.

• Points-of-Parity

• Points-of-Difference

• Brand Image

• Brand Concept

• Points-of-Value

Question w/ Answer http://annaguray06.blogspot.com

52. 1. It is associations or benefits that can be shared with other brands.

• Points-of-Parity

• Points-of-Difference

• Brand Image

• Brand Concept

• Points-of-Value

http://annaguray06.blogspot.com

53. POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com

54. 1. It is associations or benefits that can be shared with other brands.

• Points-of-Parity

• Points-of-Difference

• Brand Image

• Brand Concept

• Points-of-Value

http://annaguray06.blogspot.com

55. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Michelle Cabunilas April 2011

56. 4. Switching cost is an example barrier to entry of

• Supplier Power

• Threat of new entrants

• Buyer Power

• All of the above

• None of the above

57. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants

• Segment Rivalry

• Threat of Substitutes

• Industry Competitors

• Switching Cost

• None of the above

58. Switching cost is an example of

• Customers Purchasing Power

• Threat of new entrants

• Customers Preferences

• All of the above

• None of the above

http://annalimedina.blogspot.com/

59. What determines market segment? Michael Porters Five Forces

60. 4. It is an example of barrier to entry of supplier power, buyer power and threat of new entrants

• Segment Rivalry

• Threat of Substitutes

• Industry Competitors

• Switching Cost

• None of the above

61. TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor/ Michelle Cabunilas April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

62. 6. Which of the following does not fall under Service Differentiation?

• Ordering ease

• Conformance

• Installation

• Returns

• All of the above

63. 6. All are under Service Differentiation except for ___________.

• Ordering ease

• Conformance

• Installation

• Returns

• All of the above

64.

• Ordering ease : call PLDT hotline

• Delivery : 1 day installation

• Installation : free installation

• Customer training : upon installation

• Customer consulting : thru 24/7 hotline and Customer Service

• Maintenance & repair: thru 24/7 hotline and Customer Service

• Returns : warranty coverage, returnable for defects

Concept 10: Service Differentiation http://www.slideshare.net/ivyvillamor

65.

• Product form : family house

• Features : 5 bedrooms, 2 t&b, kitchen, lanai, port etc

• Customization : elderly/environmental friendly

• Performance : fully furnished

• Conformance : conformed with building and fire standards

• Durability : constructed by triple A home builder

• Reliability : first hand clean documents

• Repairability : free repairs for 3 years

• Style : bungalow, duplex, town house, single detached

Concept 9: Product Differentiation

66. 6. All are under Service Differentiation except for ___________.

• Ordering ease

• Conformance

• Installation

• Returns

• All of the above

67. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao// Michelle Cabunilas April 2011 rgwenceslao.blogspot.com

68. 5. Service positioning strategy can be made tangible through? 4

• Price, Place, People

• Place, Promotion, Price

• People, Product, Promotion

• Price, Position, Promotion

• Product, Place, People

69. 5. It is a Service positioning strategy can be made tangible through? 4

• Price, Place, People

• Place, Promotion, Price

• People, Product, Promotion

• Price, Position, Promotion

• Product, Place, People

70. Services can be made tangible through 4

• Place

• People

• Equipment

• Communication material

• Symbols

• Price

71. 5. It is a Service positioning strategy can be made tangible through? 4

• Price, Place, People

• Place, Promotion, Price

• People, Product, Promotion

• Price, Position, Promotion

• Product, Place, People

72. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Michelle Cabunilas April 15, 2011 meghanngettingthere.blogspot.com

73. 9. McDonalds McSavers Meals at PhP 25.00 is a good example of companies adapting their prices via this method.

• Geographical

• Discounts/Allowances

• Promotional

• Differentiated

• None of the Above

meghanngettingthere.blogspot.com

74. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method.

• Price Reduction

• Promo Packages

• Discounts/Allowances

• Differentiated

• All of the Above

meghanngettingthere.blogspot.com

75. meghanngettingthere.blogspot.com From Philip Kotlers, Marketing Management, 13 th Edition Companies lower prices in order to INCREASE PROFITS

76. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotlers, Marketing Management, 13 th Edition

77. 9. Companies promoting value meals at a very low price like McDonalds meals is an example of adapting thru this method.

• Price Reduction

• Promo Packages

• Discounts/Allowances

• Differentiated

• All of the Above

meghanngettingthere.blogspot.com

78. TOP 10 Learning Questions for Chapter 16 Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/ Michelle Cabunilas April 14, 2011

79. 1. Which of the 5 Ms of Advertising involves consideration of market share, consumer base and competition?

• Mission

• Money

• Message

• Media

• Measurement

http://ph.linkedin.com/in/francisbensoncabehugo

80. 1. It involves consideration of market share, consumer base and competition, it is called _________.

• Mass Media

• Measurement

• Message

• Media

• Money

http://ph.linkedin.com/in/francisbensoncabehugo

81. Money asks the question: How much can be spent?

• Establish advertising budget for each product

• • • Spend the amount required :

• achieve the sales goal

http://ph.linkedin.com/in/francisbensoncabehugo

82. 1. It involves consideration of market share, consumer base and competition, it is called _________.

• Mass Media

• Measurement

• Message

• Media

• Money

http://ph.linkedin.com/in/francisbensoncabehugo

83. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Michelle Cabunilas April. 2011 TOP 10 Learning Question for

84. How many models of marketing communication mix?

• A. 2

• B. 4

• C. 6

• D. 8

• E. 10

http://zhaointote.blogspot.com/

85. Examples of Marketing Communications are:

• Advertising, Sales Promotions and Events and Experience

• Public Promotions and Publicity

• Direct Marketing and Interactive Marketing

• Word of Mouth Marketing and Personal Selling

• All of the Above

86. Models of Marketing Communications Direct marketing Word of mouth Advertising Sales promotion Events and experiences PRs & Publicity Interactive Marketing Personal Selling http://zhaointote.blogspot.com/

87. Marketing Communication mix (8 major models of Communication)

• Advertising

• Any paid form of non-personal and promotion of ideas, goods, or services by an identified sponsor.

• Sales Promotion

• A variety of short-term incentives to encourage trial or purchase of a product or service

• Events and experience

• Company-sponsored activities and programs designed to create daily or special brand-related interactions

• Public relations and publicity

• A program designed to promote or protect a company's image or its individual products

http://zhaointote.blogspot.com/

88. Marketing Communication mix (8 major models of Communication)

• Direct Marketing

• User of mail, Tel, fax, e-mail, or Internet to communicate directly with or solicit response or dialogue from specific, customers and prospects.

• Interactive Marketing

• Online activities and programs designed to engaged customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services

• Word- of - Mouth Marketing

• People-to-people oral, written, or electronic communications that related to merits or experiences of purchasing or using products or services.

• Personal Selling

• Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders.

http://zhaointote.blogspot.com/

89. Examples of Marketing Communications are:

• Advertising, Sales Promotions and Events and Experience

• Public Promotions and Publicity

• Direct Marketing and Interactive Marketing

• Word of Mouth Marketing and Personal Selling

• All of the Above

90. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Michelle Cabunilas April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

91. Which of the following is not a major type of wholesaler?

• Full Service

• Brokers / Agents

• Merchant

• Limited Service

• Specialized Service

Question 3

92. All are types of wholesaler, which one does not belong?

• Full Service

• Specialized Service

• Brokers / Agents

• None of the Above

• All of the Above

Question 3

93. The Major Types of Wholesalers

• Merchant

• • Independently owned; take title to the merchandise they handle

• • Ex: jobbers, distributors, mill supply houses

• Full Service

• • Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance

• Limited Service

• • Cater to specific type of service / merchandise

Source: Marketing Management 13 th Ed by Philip Kotler

94. The Major Types of Wholesalers (contd)

• Brokers / Agents

• • Facilitate buying and selling on a commission of 2%-6%

• Manufacturers

• • Operations conducted by own company

• Specialized wholesalers

• • Ex auction companies, agricultural assemblers,

Source: Marketing Management 13 th Ed by Philip Kotler

95. All are types of wholesaler, which one does not belong?

• Full Service

• Specialized Service

• Brokers / Agents

• None of the Above

• All of the Above

Question 3

96. TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte / Michelle Cabunilas April 2011 http://carolinequarte.blogspot.com/

97.

• Direct mail

• Direct interaction

• Direct selling

• Direct communication

Answer 2. Direct marketing channels include _________, catalogs, and telemarketing ? http://carolinequarte.blogspot.com/

98.

• Direct Marketing

• Direct interaction

• Direct selling

• Direct communication

Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/

99. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen. http://carolinequarte.blogspot.com/ http://carolinequarte.blogspot.com/ Direct Mail Catalogs Telemarketing

100.

• Direct Marketing

• Direct interaction

• Direct selling

• Direct communication

Answer 2. Catalogs, direct mail and telemarketing are examples of? http://carolinequarte.blogspot.com/

101. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Michelle Cabunilas April 15, 2011 http://louiemarkquizon.blogspot.com

102.

• Vertical

• Lateral

• Diagonal

• Both A and B

• None

http://louiemarkquizon.blogspot.com 4. A Shell gas station with a Shell Select store is an example of _________ marketing?

103.

• Vertical

• Lateral

• Diagonal

• Both A and B

• None

http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?

104. Gas Station Transform a Product to Satisfy New or Different Needs through Lateral Marketing! http://louiemarkquizon.blogspot.com Cafeteria Cereal Candy Audio

105. Gas Station Food Lateral marketing combines two product concepts or ideas to create a new offering. http://louiemarkquizon.blogspot.com Cafeteria Internet Cereal Snacking Candy Toy Audio Portable

106. Shell Gas Station Food http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store

107. Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com Example: Shell and Shell Select Store

108.

• Vertical

• Lateral

• Diagonal

• Both A and B

• None

http://louiemarkquizon.blogspot.com 4. McDonalds fastfood with a McCafe beside is an example of what marketing?

109. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L/ Michelle Cabunilas April 14, 2011 www.leeaizabelsandel.blogspot.com

110. 5. A cultural dimension where high power distance cultures tend to be less egalitarian.

• High vs. low avoidance

• Individualism vs. collectivism

• Masculine vs. feminine

• High vs. low power distance

• Weak vs. strong power distance

www.leeaizabelsandel.blogspot.com

111. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian.

• High vs. low avoidance

• High vs. Individualism

• High vs. Collectivism

• High vs. Low power distance

• High vs. strong power distance

www.leeaizabelsandel.blogspot.com

112. Egalitarianism is a belief that favors equality of some sort. A culture that believes in power have greater distance/gap between those who have power and those who dont. www.leeaizabelsandel.blogspot.com High vs. Low Power Distance H I G H L O W

113. 5. It is a cultural dimension where high power distance cultures tend to be less egalitarian.

• High vs. low avoidance

• High vs. Individualism

• High vs. Collectivism

• High vs. Low power distance

• High vs. strong power distance

www.leeaizabelsandel.blogspot.com

114. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano/ Michelle Cabunilas April 14, 2011 miralynnserrano.blogspot.com

115. 6. The following are different types of Marketing Control, except:

• Annual Plan Control

• Efficiency Control

• Cost Control

• Profitability Control

• Strategic Control

miralynnserrano.blogspot.com

116. 6. There are four types of marketing Control and they are:

• Annual Plan Control and Profitability Control

• Efficiency Control and Cost Control

• Efficiency Control and Strategic Control

• Only A and C

• Only B and C

miralynnserrano.blogspot.com

117. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com

118. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the PLANNED RESULTS are being achieved

119. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine where the company is making and losing MONEY

120. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To evaluate and improve the spending efficiency and impact of marketing EXPENDITURES

121. Different Types of MARKETING CONTROL miralynnserrano.blogspot.com To examine whether the Company is pursuing its best OPPORTUNITIES

122. 6. There are four types of marketing Control and they are:

• Annual Plan Control and Profitability Control

• Efficiency Control and Cost Control

• Efficiency Control and Strategic Control

• Only A and C

• Only B and C

miralynnserrano.blogspot.com